As others mentioned, the owner is super nice, friendly and helpful! Such cute and special gifts -…read morevery unique items if you are looking for something different. Everything is local, so they have things you won't just find at Target or Amazon. It's near Winn Dixie and there's plenty of parking - items are priced well, even the specialty gifts. Support local businesses!!

It pains me to write this review because I genuinely wanted this partnership to succeed…read more In January 2026, I partnered with Maria at Coastal Elements to host Mahjong lessons. The classes were successful, bringing customers into the store and creating a fun community event. I was excited to support another woman-owned business. I received one payment in February 2026 for approximately four weeks of lessons. After that, I continued teaching throughout March, April, and May. Despite repeated requests for payment, I was given various reasons for the delay and assured that payment was coming. I even offered to accept installment payments if that would help. Unfortunately, payment never arrived. For months, I attempted to resolve this matter privately through texts, phone calls, in-person conversations, and follow-up requests. I ultimately sent a certified demand letter, which was received, yet I am still awaiting payment for services that were provided months ago. I take responsibility for not having a more detailed written agreement in place. However, I firmly believe that when work is completed as agreed, payment should be made in a timely manner. I do not write this out of anger. I simply want to be paid for the work I performed. My hope is that Coastal Elements will honor its commitment and resolve this matter without further action.

I found this gem while shopping in Atlantic Beach with a friend. The store is near Pete's Bar…read more Shorelines Gift Shop had reasonably priced items such as hats, magnets, cloths, sunglasses, wind chimes and many other items. And the owner was nice and funny. She had us laughing during checkout. I purchased a beige Atlantic Beach ball cap for $12. Great find for a great price. My friend purchased several star fish for he daughters room. I'm so glad I found this spot! I will bring out of town guests here when they ask for souvenirs. And I will be back for more shopping too.

The gift shop was full of unique and interesting things to look at. I could spend the whole day in…read morehere and chat with the retired age women who worked in here. Such wonderful conversations with them. They are the people who represent the beaches. The prices were great. I will post pictures of my souvenirs as soon as I can.

This spot is amazing, I needed some flip flops and the staff was super friendly. They have…read moreeverything & I mean EVERYTHING you need for the beach at reasonable prices and souvenirs. They also have some pokemon cards & I know this because when I was standing in line the staff was helping out this kid pick a pack of cards, he didn't rush him and was very friendly and attentive making sure he got a cool pack of cards, during that interaction I found out it is a family run place and he was the son of the owner. During my checkout he and his sister assured me I got the best flip flops in the store & they are comfortable and extremely durable! They were definitely comfortable, I haven't put durability to the test yet but plan to very soon. This shop is located right on the beach

This is the worst souvenir shop ever employees are very rude and will follow you around the store…read moreand accuse you of stealing it's very distasteful!!! I will never reccomend this place !!! My aunt and I visited the Jacksonville Seashells & Souvenirs store, and unfortunately, we felt racially profiled during our visit. We had been in the store for less than five minutes, simply browsing, when an employee approached us and asked if we were finding everything okay. After that, he continued to follow us down the aisles and stared at us in a way that made us feel very uncomfortable. We no longer felt comfortable making a purchase so we decided to leave but as we were leaving the store, the employee stopped us and requested to check our purses. He then threatened to call his manager and the police if we did not comply. What made the situation even more upsetting was that there were several other customers in the store, and none of them were approached, followed, or asked to have their belongings checked. The entire experience was embarrassing, humiliating, and left us feeling singled out. The employee claimed that purse checks are always required, but based on what we observed, that policy did not appear to be applied equally to all customers. Because of this experience, I cannot recommend this store. No customer should feel targeted or accused of wrongdoing simply while shopping!!! NEVER SHOP AT THIS PLACE FOR SOUVENIRS AND HE SHOULD BE FIRED FOR ACUSSING US FOR STEALING WE WORK VERY HARD FOR OUR MONEY AND DONT HAVE TO TAKE ANYTHING FROM ANY STORE ITS SAD HOW RACISM STILL EXISTS !!! #Racialprofiling #Jacksonvilleflordia #Seashellsandsouivners #Smh

I think americans and our economy are doing pretty good this year after seeing all the busy people…read morebuying all the high end stuff at the St john's town center this 2025 christmas. I am really happy to see it as the last couple of years, wasn't so busy. Enjoying all the upgrades to the stores.The new looks and parking was pretty easy even though it was it was packed. Really enjoy this mega shopping area. Its good for Duval. They have a great collection of stores and eateries for everyones likes and needs.

Nice lots of shops, restaurants. Coffee. Plenty of seating, a small playground for the kids. Good…read moreexercise with all the walking we enjoyed ourselves. We'll be back

They had me at the sticker on the door saying they sell "Naked Bee Products"- love love love Naked…read moreBee soaps and products! And all the best small gift shops carry them. They also have plenty of home decor, baby gifts, jewelry gifts, gifts for him too, mugs, cups, travel gifts! Plus more. I was drawn to a lovely jewelry line with flowers and small items in resin- I picked a lovely pair of earrings with hydrangea and tiny starfish! And found a pair of earrings with a witch riding a broom too! And, of course, I bought a Naked Bee mini sunblock for traveling. There were a couple of ladies in the shop looking too and they were return customers- the ladies seemed to have bought a bunch of things last time and were chatting up the owner. The baby items were so cute! I was very tempted and may have to return.

Do you need a gift for yourself? Is it just a day for you to get you something? Then come here!…read more Do you need a gift for someone? Then come here. This place has something for everyone. Someone having a baby shower? Come here! Wedding shower? Come here! Birthday? Come here! Any occasion!!! I did not ask, but I bet they might even gift wrap. Seriously, If you cant find that hard to find someone a small little gift here, then a gift card is probably the answer. All of the items in the store are well displayed and not cluttered so you don't feel like your going to bump into things and make them fall over. This store sits in the same strip shopping area as Metro diner, so after you go and over indulge, head over to browse your dinner off and maybe pick up some early holiday gifts.

Absolutely so cute and they have everything it is amazing the staff are very friendly and…read moreknowledgeable helpful perfect buy gifts have family and friends have fun I love it so much amazing it is big thank you so much for your hard work devotion to the community I appreciate it so much hugs it is so clean and organized everything I am in heaven! Happy Thursday everyone From Lauren

Very rude and horrible customer service. The staff was unprofessional, dismissive, and made the…read moreentire experience frustrating.

I stopped at this Hallmark store after Christmas to check out their annual ornament after Christmas…read moresale. This was the first time I visited this location and was pretty amazed to see how large it was AND that they had a decent stock of ornaments and Christmas decorations available. While I had originally stopped in here to grab an ornament, I wound up finding a bunch of other items to purchase. They had tons of Hallmark Christmas blankets available at 50% off, ornaments, Elf on the Shelf items, and Christmas decore. I wound up purchasing a blanket, three ornaments, an Elf on the Shelf stuffy, a book, and a decoration. Did I need of any of these items? No, no I did not. Did I want them? Yes, yes I did. The store was organized well, there were several associates ready to help, and were all very pleasant.

From the owner: Gretchen's Hallmark - your go-to destination for heartfelt gifts, charming cards, and all…read morecelebratory things. Whether you're searching for the perfect birthday card, a keepsake to mark a special moment, or seasonal décor to brighten your home, our friendly team is here to help you find something meaningful. We proudly carry a wide range of Hallmark favorites, locally made treasures, stylish accessories, and unique items you won't find anywhere else. At Gretchen's, we believe every occasion deserves a little magic -- and we're here to help you share it.