This is a really awesome surf shop for renting boards and for beachwear. It is a classic and…read moredefinitely suggest using this place for your board rentals

Hey Dudes & Dudettes, Ya gotta check out this gnarly local surf shop. Been right here since 1988…read more Adorable clothes that make this old granny wish she was still a skinny kid :) Groovy surf boards & body boards for sale & for rent! How totally awesome is that!?!

The selection was awesome and the service was excellent! The dress is 142 E Granda! I'l be back!read more

First time in Ormond and stumbled upon their outlet store across the street after we shopped at the…read moreFlip Flop Shop. Got a pair of leather reef flip flops at the bikini company outlet for $11! The store clerk told us their re guy lat store is across the street so went to check it out and wow! The sales girl was sweet as can be and extremely helpful while not being pushy. While not really for me, this is a great shop for the younger crowd. They have a huge selection of all the popular styles. Is it expensive? Yes they carry higher end brands. If you want cheap swimwear go to Target. Quality swimwear for women is expensive and always has been. The swimwear here is organized by style and size and everything is sold as separates which is great. Got 3 suits for my daughters. The changing rooms are comfy and it really was the best swimwear shopping experience we've had in awhile.

Think swimsuit shopping sucks!!?? Not anymore thanks to Bikini Co. in NSB. It's so refreshing to…read morehave a swimsuit store with inclusive sizing. There was a swimsuit situation in my family so we looked up available options. Bikini Co. popped up and they were open on Sunday! Yay! We headed there as soon as they opened at 11. Leah greeted us immediately and asked about sizes. She showed us how the racks were organized & sized and I was surprised she had so many options available. They have so many styles to choose from whether you're looking for something that's barely there or a swimsuit that offers more full coverage. Even the bra size tops are available for the fullest figures. We all tried on at least 5 suits that fit well and had a tough time deciding between which ones to purchase!! Even when we found a top that worked but couldn't find a matching bottom, Leah helped us find bottoms that would coordinate and look great with the tops. We've had bad luck in the past with purchasing suits online (ugh) or trying on for hours and giving up after being discouraged. The experience changed our outlook on swimsuit shopping and showed us that the experience can be enjoyable. Next time we need new suits, I know exactly where we'll be heading. Thanks so much Leah for your help!

I am here in New Smyrna Beach on vacation from CT and had a tough time finding plus size bathing…read moresuits with all the weight gained during COVID remote teaching (working in that part right now). I needed a lighter bathing suit option so I decided to swallow my anxiety and visit Bikini Company. I'm so glad I did. Felicia warmly greeted me and set me at ease. She's very patient and found a nice selection for me to try on. I bought a cute yet supportive tankini set that was pretty and no heavy fabric! Plus sized gals- don't be afraid to visit this store- very friendly and accommodating for all body types!

Red Dog is our go-to in NSB and has been for years! We love supporting this local business…read more Seriously, you're always greeted with a smile the second you walk in. Such a friendly place. Their Red Dog merch is awesome and they also stock a fantastic variety of surf brands. It's always a pleasure to shop there!

Oh wow, what an absolute delight that place is. Every girl working there is just bursting with…read morewarmth and kindness -- if by "kindness" you mean cattiness turned up to a hundred. Ari? A total gem. Nothing says "welcome" quite like being glared at like you just insulted her ancestors. Customer service? Off the charts -- if the chart measures how quickly you can make someone want to leave. And the atmosphere? So inviting! Who doesn't love shopping in a place that radiates mean-girl energy and pure hostility? I mean, do they even want people to spend money there, or is it more of a "look but don't you dare buy" situation? Hollie, bless her heart, really adds that finishing touch -- all style, zero substance. The clothes are great, sure, but I'd gladly burn a gallon of gas just to shop somewhere that doesn't feel like a high school cafeteria circa 2010. Ten years ago the staff was actually decent -- guess that's ancient history now. Anyway, love the bad vibes! Won't be back.

I'm shocked that Sei doesn't have any reviews on Yelp! This store is a staple to Flagler Avenue…read morewith its two locations a block or so apart that are always fully stocked with super cute and fresh styles. This store always has clothes that look like they are fresh out of a Free People magazine ad for a fourth of the price. This store is definitely not Forever21 cheap, but it has much better quality and an ever changing selection of well made clothes for good prices. Most of their tops are around thirty dollars and their rompers and dresses are around fifty dollars. Their Instagram is always full of pictures of enticing new items that they have in the store and I make it a point to stop in whenever I'm in the area. I'm also one that normally gets either annoyed by pushy sales people or feels like I don't get acknowledged when I'm shopping and this has never happened to me at Sei, the girls are all super friendly. I wish I could remember the name of the one that normally works at the Sei by LoLo's because she is such a sweetheart and is really helpful, she has red hair and is great. Check this place out, you'll be glad you did!

The only place in NSB to buy super cute swim suits and clothes is Sei. Their inventory is ever…read morechanging fashion show of awesomeness. And to top off their fantastic two locations in town, their website offers even more goodness. A must go see for any lady in the area who wants something new to dress up their wardrobe.

This company is impossible to reach. I mailed a check for a custom suit and they finally, after…read moremonths, said it was ready. I have yet to receive it, a month later. No phone, no response to numerous emails. I am frustrated!!!

All American made100%. A whole family participation. And the most beautiful swim suits in all…read moreof Fla. Come to the Beach and visit Savage Swim in St Augustine Treasure Beach.

Awesome store for swimwear, men, women and children. The staff is wonderful, they are so sweet and…read morenice. They carry all sizes 4 to 50 for women and small to 6x in men's. Must stop, see and shop! Go get Tootie-fied!

Driving by, my husband pointed out the shop. It was very quiet inside, probably due to the unusual…read morecold weather, but Diane was working and popped up to help us out right away. She pointed out some things then let us wander around. Once we picked out a few pieces Diane helped us into the dressing room, gave honest, dead on advice and brought more pieces that augmented our selections. She stayed beyond closing, never once mentioning we were keeping her. In the end I got two hats, two swim tops and a bottom I could use with both tops. My mom got a coverup. Pricing was actually very reasonable, although there were some high end lines. Diane was worth her weight in gold. Will go there again next year when we are back in town.

Local owned business. Very helpful & makes custom swimsuits. Most are double sided, it's like…read morebuying two suits in one.

This place is located inside of Electric Chair Tattoo Parlor…read more The young lady might of been sewing swimsuits when I came by to look at the suits. We said, "hello" to each other. She offered to give an help, if needed. The were very cute bathing suits, but not coverage for a small person. A large person could not wear one. They are cute on someone who is not shy. Yes, this is Florida, but I just believe there should be a little bit more material. Kudos to the Owner of this company for hand sewing each and every mix and match bathing suits. I don't want to seem contradictory, but my true feelings, but I do support small business.

Krystal gave me amazing service. She helped me with two great fitting bras and showed me specials…read more I will return! I wish I was closer two section amazing great of sales associates.

This has both full price and outlet priced items in the store. Many other discounts are offered…read moretypically to their sale racks. There are a variety of sale racks and they are well organized by size. This is helpful if you are like me and just going to browse the sales on a quick trip. The staff were knowledgeable and helpful.

if I could give this shop a zero, I would. I went in looking for a pair of swim shorts and when I…read moresaw that these short, that could've been thrifted from a dollar general were 53 dollars, I let my friend know we probably wouldn't afford anything in there. the owner who had been following us around raised her voice and said that we shouldn't say the price so loud, that we could leave if we didn't like it. truth is , no one would. so we left. She was disrespectful to customers who were still interested in looking around. it's amazing she even gets business when she's so rude.

I love the Sunshine Shop! I was happy to read a Saint Augustine Record article about a…read moremother/daughter owned business. They have thousands of different bathing suits and fun clothing that represents island living. They also have accessories and gift items to buy. The owner and daughter team has a tremendous selection of Charlie B's apparel. I've never left empty handed. I'm glad to support local businesses.