Sprinkles Donut Shop - Rockford, Michigan A Sweet Stop That's Totally Worth It! Sprinkles Donut Shop in Rockford, MI is a small, family-owned place that makes fresh, handmade donuts every day. It can be a little tricky to find -- my map sent me in circles and even through a gas station! The shop is tucked inside the same building as a Subway, but don't let that fool you. The donuts are amazing. When I walked in, everything was super clean, and the staff greeted everyone with big smiles. The donut selection is smaller than big chains, but every single donut looked fresh, neat, and delicious. I picked up a half‑dozen for under $10 (such a good deal! ) to share with my daughter... and maybe my son if he shows up. Here's what we got: * Apple Fritter - Crispy, full of apples, and covered in shiny glaze. So good. * Maple Cinnamon Roll - Soft, sweet, and one of the best I've ever had. The maple frosting is amazing! * Two Chocolate Cream Long Johns - Long, chocolatey, and filled with smooth cream. * Lemon Bismarck - Soft donut with bright, tangy lemon filling. Not too sweet! * Chocolate Bird's Nest - Chocolate frosting, colorful sprinkles, and a cute cream "nest." Fun AND tasty! The only downside is the distance -- if this place were closer to Cedar Springs, I'd be in trouble. (Seriously, a little popup case at the American Legion would be perfect for coffee runs! ) Bottom line: Sprinkles is fresh, friendly, affordable, and full of heart. Treat yourself to some donut happiness! read more

See all

Clean, nice staff and have all your staple donuts. I like that they're small and when they have cherry muffins, highly recommend you try! Every Halloween I get two dozen and decorate for the party- everyone gets excited to see the pink sprinkle boxes. I don't even order ahead. read more

What a great little donut shop! The staff, as one would hope, are as sweet as the donuts. Our kids were super excited to turn in their reading logs from the Rockford book bus for a free donut. What a great partnership to encourage reading! read more

Sprinkles Donut Shop - Donuts Near Me - Rockford, Michigan

Sprinkles is a chain that consistently has a good variety of baked goods. Everything we've tried has been delicious. Service is quick & the seating area clean. read more

This is our go to donut place since moving to the Sparta / Rockford area 6+ years ago. The donuts have improved over the years and their selection has grown & the have new items often. They have all the staples plus some fun ones - I always get the cronut! They also have muffins and seasonal items, as well. I always find the shop clean and organized. We usually go around 7AM so it's not super busy, but definitely a steady stream of folks! I love that they have pre-made, grab and go boxes of assorted donuts set out near the front - easy and convenient! Plus, they have option for nuts or no nuts - love that. They had tins of pumpkin squares for sale today, as well - I assume those are seasonal, too. They also offer hot coffee, a fridge has water, chocolate milk and regular milk to grab, too. Some swag items like tshirts, travel coffee cups, Sprinkles branded coffee, and gift cards are available, as well. Convenient parking lot and access to both Algoma and 10 Mile road very close to 131. All in all a solid donut choice for the area! read more

See all

Called and odored 30 simple double chocolate donuts for my daughter's birthday for her classroom 4 days ago. They called me 1/2 an hour before pick up time to tell me they can't make them and had 3 different excuses. Very disappointing service to say the least. read more

COME ON! if you found my first review you know I was thrilled - THRILLED that Sprinkles opened because I had been on a pretty long search for a good sour cream (old fashioned). And they had them - my life was finally complete. Lightly sweet dough, crunchy, with the glaze creating the perfect counterpoint for the not-so-sweet dough. Perfect. And then they changed their recipe so it's just another over-sweetened mealy bonus like Meijer. Yes Sprinkles - I compared your fallen masterpiece to a Meijer donut. Do you buy them from there now or what? But then they came out with cronuts. Again my heart soared. For a year or maybe 2 or 3, so happy was I, that I barely saw the days go by in my donut bliss. And then I started to think they were getting sweeter. I wouldn't swear they changed the recipe. But I think so. Still, there was enough real flavor left that they had some complexity and the texture was still perfect and then.... THEY NO LONGER EVEN MAKE CRONUTS. Frankly, I'll likely never go back. I can get sugar flavored dough anywhere if all I'm looking for is a donut that rates 2 stars. read more

Fresh and great every time. We like the cinnamon donut. We wish they had pumpkin cream cheese & sour cream donuts lol. Nice and clean every time we go in. read more

Great place to grab a coffee and donuts. They have a great selection and the donuts are always fresh!

My first time visiting the shop. I stopped to pick up donuts on my way to the office. I asked if it would be possible to get 7 dozen. The only person working was extremely rude even though she filled the order. The donuts were delicious but given the staff's attitude, I will not be going back read more

No maple bars and no chocolate long John's without filling - these seem pretty basic to me and I wish they'd add them to their menu. We've also visited twice in the late morning and they're totally sold out...could be because they're the only donut place around here besides the grocery store, but I wish they'd plan for volume. Lastly, I'm used to Vietnamese coffee places with a wide variety of espresso options and Vietnamese iced coffee, so their beverage options bum me out as well. read more

Service is slow. I have been to a lot better,one good thing is the place was clean the times I was there . read more

Place did not have enough staff. They were out of everything. Overpriced. Would not go here again.

Great little shop with ample parking. I love the simplicity of the menu and the cleanliness of the facility. My 2yr old was thrilled with the sprinkle donut and loved his experience. I would maybe suggest juice boxes as an option for drinks. Overall, Great place and we will be back. read more

Sprinkles Donut Shop - Donuts Near Me - Rockford, Michigan

See all

Best donuts around, wish they would have more, some days they run out to early and they don't make them there so when they are done they are done! read more

The customer service when pre ordered for Nurses Week made my early morning pickup a breeze. Very personable phone conversation, thanks so much!! read more

best apple fritters around...perfect texture,flavor and glaze. love the birds nests too- yeast donut with chocolate or vanilla frosting with the center filled with holland cream. the cinnamon roll donuts are delicious...so many options for frosting. my favorite is the butterscotch cashew crumble. i could continue on about the donuts but i think you get the point they are delicious no mater what you choose. friendly employees and pleasant atmosphere at the Rockford shop. read more

I just got out of church went straight to Sprinkles & wanted to promote a local business for a 6 month photoshoot. I realized I left my wallet at home in my camera bag, I explained to the lady working I lived 15 minutes away but would race there and back if she could possibly stay open a couple minutes later just so I could grab my wallet. Her response was "that's pushing it." I asked if she took Venmo or anything since I didn't have my wallet on me. She said no. I just noticed they take apple pay which she didn't even suggest. I'm new to the area and was really hoping to find a good bakery in the area, but after this experience I will be looking else where and hopefully able to promote a different bakery. read more

Love the donuts at Sprinkles! Made every day fresh, never a day old donut! Personal favorites are sour cream glazed, the cronuts, and apple fritters! Heaven. read more

Yummy donuts and a decent cup of coffee. Get there early to make sure you have your pick of the flavor options, they do sell out! I recommend the cronut and something with sprinkles. There is a good size dinning space if you want to enjoy your donuts right away. They also have cute packaging if you want to take them to go. The customer service team consists of young high school students. They get the job done, but the fact that they'd rather not be there is written all over their faces. If you're a fan of donuts then you'll be a fan of Sprinkles! read more

Sprinkles Donut Shop - Sprinkles' sprinkle donout - Donuts Near Me - Rockford, Michigan

at THIS LOCATION i had an okay experience. donuts not bad. neither is the coffee. but the decor definitely was purchased from the dolla store. and they only have a one stall bathroom, which is not ideal for extreme and/or urgent situations. to a add a lil mustard to this review, i would say that sprinkles is an alright place to bring the kids, but not the cool hipster place your teens want to chill at. also beware: they have a shuffle board thing and your fingers are in danger if you're within 2 feet of it. read more

Our favorite local donut shop! Great service and options to try new things all the time!

We love this place. A great stop on a morning drive up north. We have tried five or six types of their donuts and they are all excellent. We have now made this part of our family tradition any time we head up US 131 on vacation. read more

Awesome!!!!! Great treats! Call in am and pick up quick or order ahead and be the favorite person of the day!!!! Yummmmm!!!! read more

Yummy baked good day, friendly smiles, lots of choices What a way to start the day! A little tricky to find in the back corner of the parking lot but worth it. read more

Great little donut shop. So much more than just donuts. Peanut butter cream covered cinnamon rolls...chocolate glazed apple fritters. ..rosebuds (trust me)..etc. Went Saturday around noon and the friendliest young people you could meet explained everything to us out of staters from Arizona. ..even giving directions and recommending other places to eat. Kudos to everyone there read more

Service was nice and quick, but the donuts did not taste all that great. Super sweet icing made it almost painful to eat. Might try again at another time! read more

This place is almost too conveniently placed by me! My husband and I have done a couple breakfast dates here, it's very clean and freshly decorated. I've also picked up doughnuts for office treat days several times and everyone in the office raves about them. Suggest the Carmel frosted doughnuts and the filled cupcakes- haven't had a bad treat yet! read more

Visited today, Friday at 11 (they are open until 6pm) they had no donuts, literally none and when I asked for coffee I was told they were out, when I asked them if I could have coffee I was told it would take 7 minutes to brew, I asked what time they close and was told 6pm, so I asked if I could have coffee and the clerk seemed bothered to brew it, I said I was sure anyone coming in between now and 6 pm would like coffee and her response was that they would probably want donuts too, I said I was sure they would, oh, and they were also completely out of milk. If you choose to visit, come early and hopefully you don't have to deal with a rude clerk. read more

Have you ever had a donut so yummy you need to put it down halfway through just to write a yelp review? Because that's how I'm feeling right now. Plus it's a very big donut and I need a break! I stopped here on the way home from a camping trip, feeling pretty disheveled and gross but the sweet lady at the register seemed not to notice my frizzy hair and dirty clothes and instead explained the menu to me and my foggy morning brain. They have a pretty impressive selection of classic donuts, and a few pastry options as well as cupcakes and frozen yogurt! I ended up getting a frosted cinnamon roll donut and it was exactly what I needed. Gooey, sweet, obviously fresh. And for only $1! Definitely blew all of the overpriced kitschy shops in GR out of the water (sorry conspiracy...) but yeah, FANTASTIC. read more

SO good! The atmosphere is cozy and cool and the donuts are top notch. The staff is helpful and friendly, especially Alex. Will come again.

Their donuts are so good - I especially love the cinnamon roll that is frosted with a delicious cherry frosting and a light chocolate drizzle. It reminds me of a chocolate covered cherry. So good! I'm not a cake person - but my family goes crazy for their "fancy" cupcakes. They are friendly and quick here. Everything always tastes fresh. If they were to offer more options for coffee/beverages, this place would get 5 stars from me. read more