We had such a wonderful experience with Jack at Derco Fine Jewelers! We visited several jewelry…read morestores in San Francisco before finding Derco, and honestly, once we met Jack, there was no comparison for us. He made our wedding bands and my engagement ring, and we couldn't be happier with everything. Jack is kind, patient, honest, and truly cares about every detail. The quality is beautiful, the prices are very fair, and the service always feels personal. We are definitely staying with Derco, and Jack is officially our jeweler for life. We highly recommend him!

I had a wonderful experience working with Shruti at Derco Jewelers on my custom engagement ring…read more She was incredibly knowledgeable, patient, friendly, and genuinely attentive to what I wanted. A few things that stood out: * Really listened to my preferences and helped bring my custom design to life. * Gave helpful, practical advice on durability, including choosing 14K gold and a band of at least 1.8 mm. * Never pushed me in a different direction; she balanced my vision with her expertise. * Was easy to reach by email, phone, and in person throughout the process! * When I wanted a small adjustment after wearing my ring (I'm picky!) Shruti & Derco took care of it at no cost, along with another complimentary resizing. My ring turned out beautifully, and the customer service at Derco has been wonderful even after the purchase. I highly recommend Shruti, especially if you want someone who will prioritize your preferences while making sure your ring is beautiful, high-quality, and made to last! And I cannot be more happy at a place like Derco.

My fiancé and I started our engagement ring search in SF's Diamond District, along with some of the…read moremore well-known places, and felt discouraged pretty quickly. Everything felt rushed, impersonal, and mass-produced. After doing a lot of research, we found La Bijouterie. From our very first appointment, the experience felt personal and relaxed. We came back multiple times, asked Set (the owner) countless questions, and he happily walked us through the entire diamond process so we felt truly informed. We also went back and forth over email, more times than I can count, to get every detail just right. I was initially a little hesitant because I wanted a fairly classic three-stone ring, and La Bijouterie specializes in custom work, but I had very specific preferences around proportions, and we wanted an experience that felt enjoyable and genuinely customer-focused. La Bijouterie was exactly what we were looking for, with reasonable pricing that kept us within our desired budget. We couldn't be happier with both the ring and the experience, and we now recommend La Bijouterie to all of our friends who are starting their ring search. Thank you, Set and team!

Updating my review since I did come back for my wedding band --- and an unexpected addition, the…read moreearrings for my wedding. Set, your craftsmanship along with your intuition, and your knowledge by far exceeds anyone in the jewelry game. When I mentioned in my earlier post that I will forever come back - I was serious. I found my forever jewelry store. I went in with the expectation of picking a band off of the case that I was satisfied with, and I ended up getting one custom made that fit to a Tee with My engagement ring. The engagement ring along with the band looks fabulous! My photos and videos don't do justice! Primarily, I was extremely impressed with the updates from you and just keeping us in the loop when we were getting closer to the date. Your ability to problem solve anything that came up was extraordinary, and much appreciated. Set, we are extremely thankful that we were able find you and create timeless pieces that will forever be used and get people continuously talking about. I'll be sure to refer a few people your way as they continue to ask about my wedding band. Thank you

We had an incredible experience working with Yadav to create my custom engagement ring. I want to…read morepersonally thank Antonio for his patience, expertise, and guidance throughout the entire journey. He was thoughtful, attentive, and made us feel supported from start to finish. We never felt pressured to choose a bigger stone or go over our budget. Antonio focused entirely on creating our perfect ring within our means, regardless of the customizations. We visited the showroom three times: the first visit was to look at stones, the second to compare stones and finalize our custom vision, and the third to pick up and admire the final piece! The production wait time from approval was just under 7 weeks, slightly longer than we initially expected, but if you want a custom piece that feels uniquely you and turns out absolute perfection, the wait is 100% worth it. We couldn't imagine a better engagement ring, and we couldn't be happier with the outcome! You will be so happy you chose Yadav (and Antonio)!

Working with Maytal and the Yadav team was truly an exceptional experience from start to finish…read more They were incredibly educational, informative, and patient throughout the entire process -- taking the time to walk me through every decision and ensuring I felt confident at each step. What stood out most was how collaborative the experience felt. They offered thoughtful design guidance and expert recommendations, while also really listening to my preferences and incorporating my feedback in a meaningful way. It never felt transactional -- it felt like a true partnership. Beyond that, they made the process genuinely fun and exciting, which made such a difference given how many details go into designing a ring. I couldn't be happier with the final result -- it's exactly what I envisioned, if not better. I'm so grateful to Maytal and the entire Yadav team for bringing it to life. Would highly recommend to anyone looking for a thoughtful, personalized, and high-quality experience.

Thank you to Jessica and Ben who made our wedding band experience seamless!…read more My fiancé and I made an appointment to look at wedding bands and had an amazing experience. Jessica and Ben were both so kind, knowledgeable and helpful. We ultimately walked away with both our wedding bands and even chose some earrings. Their store was located right next to REI -- You can either take the elevator or stairs to the 3rd floor. There also is assigned parking along the fence. If you're looking for a team that is patient, knowledgeable and has amazing customer service, I highly recommend SF Diamond Exchange for any of your jewelry needs!

We had a wonderful experience at the SF Diamond Exchange. We had been looking for engagement rings…read morefor a while and Sandra was very friendly and patient and helped us choose the perfect one! We highly recommend their service!

I've been to this store a few times now and they have a great selection of jewelry…read more Over the weekend I came in to purchase a bracelet I was eyeing online and to get a permanent bracelet. They don't have any prices for their permanent bracelets so I had no idea what to expect but I knew I wanted 14k gold, and I was most interested in a Cuban chain. This could have been a case of miscommunication coupled with the fact I don't like confrontation, but when I asked about the price I swore I was told ~$250. That seemed reasonable to me, I've been looking into Cuban chains and that was the price point I was seeing for about that size in 14k. When it came to checkout the price was $2,450 for just the permanent bracelet.....I was in a rush and again, don't love confrontation, so I paid and left but I feel like I seriously over paid for this tiny light weight chain. I was planning on getting more bracelets and jewelry plus some new piercings but after this I don't know if I trust their prices. I think I may use them to find cool jewelers, but purchase elsewhere. It's my fault I didn't double check the price, I take ownership in that. I would just caution against the permanent jewelry, at least learn from my mistake and get the price in writing not just verbally. Update: wow that was a super fast response! They reached out to me after seeing my review. Thank you so much Nadia for your call. I can tell you all really care about your customers. Looking forward to coming back this weekend. Additional side notes, I really appreciate the care they put into fitting the jewelry for customers. I've also have had things shipped to me and their packaging is lovely with nice presentation. Even their shipping box feels lux. Those little details and the quick response to my post has brought me back around and I will absolutely be a repeat customer. Can't wait to get more unique jewelry and piercings with friends! :)

Great service! Beautiful Ring with custom engraving. A very nice anniversary gift for my boyfriend.read more

Local business featuring artist work and unique pieces. The women at Love and Luxe are genuinely…read moreinterested in connecting you with a piece that feels right. My partner and I visited to browse, but ended up finding the most perfect engagement ring. Had such a good experience here, I cannot recommend highly enough. Will be back to "browse" for wedding bands!

They carry some of the coolest one of a kind pieces from small designers. Excellent customer…read moreservice. The owner is present and staff are great. The store is beautiful and custom pieces are available.

My fiancé and I stopped by Brilliant Earth this evening on rather short notice, not realizing this…read moreparticular Brilliant Earth location was by appointment only. Mari was more than happy to accommodate our visit, and was very knowledgeable about the selection they had in their showroom. She asked us what we were looking for, what our budget was (their selection accommodates a wide range of budgets, if you were wondering), and made great recommendations based on this information. Within about 30 minutes, we both had our rings picked out! Mari made our experience this evening seamless and enjoyable. I cannot recommend her and Brilliant Earth's services enough!

I bought my wife's engagement ring about 10 years ago from Brilliant Earth. It is an antique circa…read more1910s. Unfortunately, the ring sustained some damage after about 10 years. We wanted to pay to get it repaired by Brilliant Earth, since they did a great job refurbishing it to begin with. My wife called on 8/5/26 and was told that we can send it in still fused to a wedding band that was not purchased through Brilliant Earth. We offered to have them separated if it would be an issue. Again, they said this won't be a problem. We were provided the shipping label which I appreciated. We were told that we would hear back within 2-3 business days of Brilliant Earth receiving it. We shipped it on 8/10/26 and it was received 8/12/26. After a week (8/18/26) I had to call as we had not received any updates. I was given the run around on why we had not been contacted, and was told someone will call us in 24-48 hours. No one called, and I once again had to call back only to be told that I had to schedule a call with someone from their repair department and that there was confusion on the wedding band that the engagement ring was fused to. Then I finally got a call on 8/25/26 saying they couldn't repair it because it was fused to a wedding band not bought from Brilliant Earth. Our options were for them to send it back and look elsewhere for repairs or send it back, unfuse them, and send it back to Brilliant Earth. They also asked if they wanted me to have the ring shipped back now or wait for our scheduled call with the repair person. I asked to have it shipped back and that we would look elsewhere. I then had to call two days later as I was not provided a tracking number. All in all the customer service was horrible and they had my wife's ring for about 2 weeks and Wouldn't fix it. Such a shame as everything went so smoothly when i purchased the ring. They lost business on two fronts, not repairing the ring, and I will not be buying from them ever again.

I had such a great experience working with them for an engagement ring. I came in with a design…read moreidea and a few custom details, not totally sure how the process would work, and Maria made everything feel easy from the start. She was incredibly helpful, patient, and knowledgeable throughout the whole process. They brought my vision to life beautifully and even managed to finish everything on a really tight timeline, which I truly appreciated. Afterward, they were also super responsive and helpful with fitting adjustments, which made the whole experience even better. I'd absolutely recommend them to anyone looking for custom jewelry or ring work. If you have an idea in mind, they can make it happen.

Amazing job done by Design jewelers. Beautiful ring. My wife loves it. Lost her previous ring and…read morehad to go through insurance. A little bit of a bumpy road with the insurance but with the hard work of Maria and Nazo, they made it happen and got the ring she wanted. Beautiful ring with plenty of diamonds and gold. Well made and worth the wait. Definitely will recommend anyone to use them. I'll definitely will in future if need being. Thank you again Maria and Nazo. Great job! 5 stars!!!!!!!

A true hidden gem in San Francisco! Khoren, the owner, was incredibly kind and welcoming. I came in…read morewith a small rose-gold chain repair, and even though they were very busy, they still treated it with so much care. The repair was beautifully done, and seeing some of their custom work showed me just how talented they are. If they give this much attention to a small repair, I can only imagine how beautifully they'll handle your big ideas. Highly recommend!

Khoren is amazing. He fixed my watch within ten minutes. He is also a custom jeweler and designer…read moreof jewelry for like 40+ years. Very talented and very kind.

I cannot begin to express my gratitude for No. 3. The team at No. 3 has helped me in jewelry design…read morefor some of my life's biggest milestones: getting engaged, married, and then designing a bracelet for my oldest best friend for her own wedding. The story behind my best friends gift: She and I have known each other since we were 5 years old, and in high school, we always used to swap rings with one another - me with my grandmother's aquamarine, and her with her grandmother's diamond ring. We loved to swap rings and have joked for most of our lives about our finger sizes being the same. When I got engaged, she tried my ring on and said, "it doesn't quuuuuite fit" in which we laughed because I retorted with, "Well. It shouldn't. It's mine!" When she got engaged last summer, I knew I wanted to make something special for her and I knew an aquamarine had to be involved. I went to No. 3 in search of something, but I didn't know what. I spotted a gold bracelet made my Melissa Scoppa that showed the phases of the moon on one side and had diamond stars on the other. After chatting with Lily for a bit about the bracelet, she suggested I could swap out the diamond for an aquamarine on the piece of the bracelet that was our birth moon phase - me, with a waning crescent and hers with a waxing gibbous. Genius! We decided to go forward with it, and had two beautiful bracelets made by Melissa with a little wink to our life long friendship. I couldn't be more pleased with the result, and neither could my friend. I love No. 3 so much because whoever you work with truly cares about what you're making and truly cares about beautiful jewelry. I could not recommend No. 3 enough for any sort of gift you had in mind, whether it is for an engagement ring, or just a gift to say I love you to someone. Thank you Lily and No. 3!!

Bought the Gold Hinged Hoop Earrings (in-house brand) - unfortunately, the hinge on one earring…read morefailed and fell out while I was wearing it. I assumed it was a one-off defect, so I ordered a replacement. The second pair fell out too, within 10 minutes of putting it on, during a short car ride to my destination. Two separate units failing doesn't seem like bad luck - seems like poor quality / lack of security in the hinge feature. Because this happened with two separate earrings, I asked the store to allow me to return the remaining earring in my possession, since it would be of no use to me without the second earring. The store declined, citing an inability to inspect the earring(s) that fell off (which, ironically, I'd have gladly provided if they hadn't both failed and fallen off so quickly). I'd expect better quality from an in-house line, and importantly, better customer service when a clear pattern is reported.