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    Surf Style 111: Surf, Swimwear, Sporting Goods in Madeira Beach

    2.3 (18 reviews)
    Closed 9:00 am - 10:00 pm

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    Rick's Custom Rods - Sky view of Johns Pass courtesy of Peter Nemethy

    Rick's Custom Rods

    5.0(2 reviews)
    0.3 miMadeira-Redington
    $$

    I love Rick's Custom Rods for several reasons, the main one being they have a large selection of…read morelive baits, frozen baits, lures & tackle, rods & reels, and all other fishing accessories. Very seldom do I go there and they do not have what I want, and their prices are always competitive. The second reason I love Ricks is that I can ask them the hard questions about fishing and they always have the answers. What type of rod for what kind of fishing, soft tip vs hard tip, what lb test, what is biting lately and where, what lures or bait is good for now. They are always willing to take the time to give you the answers in detail, no problem. Rick is a very skilled custom rod builder. Recently I had him look at a custom rod I had beaten up over 15 years and told him I'd like to replace it with something similar, because I liked it so much. Rather than sell me a new rod he suggested that the blank in this rod was a very good & expensive blank & he offered to rebuild the rod for me for $80.00 rather than spend $260.00 to get a comparable new rod. Wow, I wish you could see the rebuilt rod, it is absolutely beautiful, better than when it was new, absolutely fantastic.

    Came here with my buddy a while back. Very nice guy at the counter who helped us. They had exactly…read morewhat we needed for our fishing outing.

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    Rick's Custom Rods - The new rod and reel past the test!

    The new rod and reel past the test!

    Rick's Custom Rods - A great day on the water. "Thanks for the hot tip and the right bait Rick".

    A great day on the water. "Thanks for the hot tip and the right bait Rick".

    Rick's Custom Rods - Fishing in fog brings out the monsters!

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    Fishing in fog brings out the monsters!

    Sand & Soul - It is like an Insta-wall behind their cash register. Such a cute store.

    Sand & Soul

    4.0(9 reviews)
    1.8 miMadeira-Redington

    Staff were super helpful and knowledgeable about their clothes. I would recommend this place to…read moreanyone who wants fun and beach clothes

    I have no idea how I had not been in Sand & Soul before, I just happened to park in front of them…read moreduring my latest trip to John's Pass. I popped my head inside and quickly realized this was my type of store. Cute clothes, jewelry and accessories. Walking around I saw several cute pieces of clothing and they had this super cute/simple one sleeve sweatshirt and honestly, I would have liked it more if it didn't have Madeira Beach written on it. Nothing again Madeira but as a local I wouldn't wear something with a local city/town on it around here, maybe if I was off on vacation but still doubtful. They reeled me in when I got to the jewelry area, especially the rings. Several were cute and it was difficult for me to pick. They are reasonably priced at $12 each of 2 for $20. I went for the deal and picked out a gold and a silver ring. As I was walking out, I noticed some earrings that I didn't see before that were super cute but I was being good and didn't buy them. I have more earrings than one person could ever need. While I was still in the area, I decided to take a look at the rings that I bought and put one on since I didn't wear any out that day. I immediately ripped off the tag and then realized that I accidently gave the employee the wrong ring. I had read another review on their return policy so figured I was stuck with my 2nd option, but I did decide I would pop in and see if they would exchange them, even with the tag off or if I would just have to buy the other ring (it was the one I wanted the most). The employees greet me again with a smile and said "back again huh" jokingly. When I explained what I did they just said grab another and only confirmed the size so they could put on the proper tag to sell again. This is a store I will check out each time I am at John's Pass to see what new stuff they got.

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    Sand & Soul
    Sand & Soul - Those are earrings in the little jars and man are they cute!

    Those are earrings in the little jars and man are they cute!

    Sand & Soul

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    Mad Beach Cigar & Smoke Shop - With a medical card the thousand mg bottle is only $85

    Mad Beach Cigar & Smoke Shop

    4.2(6 reviews)
    0.3 miMadeira-Redington

    I first popped in here a little over a year ago. I was a a buddy's house for a party and I ran out…read moreof smokes. In a pinch, I frantically searched for a spot and the newly-reopened Madeira Beach Cigar Company came through. The selection at the time was limited, but I was able to secure some maduro torpedos. They weren't the best stogies I'd ever had, but they certainly sufficed considering the circumstances. The shop now has twice as many cigars, all of which are rolled locally by a Cuban gentleman named Rojer for MBC. With that being said, if you're looking for big name brands, this ain't the place for you. Personally, I love it when shops only carry locally rolled or boutique brands. For me, I see it as a forced opportunity to try something different. Rojer almost exclusively rolls these cigar with Nicaraguan tobacco, and that's alright with me. I honestly think the best cigars in the world are coming out of Nicaragua these days. The success of AJ Fernandez, coupled with the fact that the Dominican Cohiba brand now offers a Nicaraguan Red Dot isn't an accident or coincidence. My favorite stick here is the "Old Cuban," which is a misleading name, as it has no Cuban contents, and doesn't remind me of any Cuban cigar I've ever smoked. However, it is a medium-to-full flavored smoke with just enough spice to keep any cigar enthusiast engaged down tot he nub. The downside? No beverages and limited seating. There is a small couch inside, but it is very apparent that this is a grab-n-go operation. We sat outside and smoked, but the views, atmosphere and uncomfortable chairs made for a borderline unenjoyable session. Also, they had no real cigar ashtrays for customers. The young man working the counter, as friendly as he was, tried handing me three different cigarette ashtrays, which I'm sure is a violation of some kind of cigar etiquette rule somewhere. We begrudgingly settled for a large cigarette ashtray.

    Love this place! The owner is super knowledgeable about every product. There are always new things…read morein stock to try out. I started taking cbd for my joint pain and it has significantly improved!

    Photos
    Mad Beach Cigar & Smoke Shop - We have customer rewards programs

    We have customer rewards programs

    Mad Beach Cigar & Smoke Shop - Water pipes

    Water pipes

    Mad Beach Cigar & Smoke Shop - Tee Shirts

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    Tee Shirts

    Surf Style 111: Surf, Swimwear, Sporting Goods in Madeira Beach - swimwear - Updated September 2026

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