Going in, I felt like it was going to be another "junk" beach shop for the tourists. Well, it was…read morea bit better. They carry a few more name-brand items (if you're into quality, and paying a little more), and a few things you don't see at other stores. It's a decent stop if you want something nice.

Very friendly and good prices, very big selection and has something for everyone. Will be coming…read moreback next time in town.

We went here today! The swimsuits were so freaking cute. We had Maddie helping us out and she was…read moreso so sweet and helpful! She definitely deserves a raise!

Horrible service. Staff trying on swimsuits and not helping shoppers. Rude, condescending tone…read moretoward college girls shopping. Questioning their sizing because they were 'bigger' than them. Will never give this store my business.

When recently visiting 30A, my wife and I joined some friends to visit some of the shops and grab a…read moresnack along Seacrest Beach. After roaming into a number of fun shops, we realized we probably needed to get some souvenirs for friends and family back at home. That was when we came across the 30A Trading Co. 131 which was a huge store with so much to offer! At first glance, this store looked like several different stores as they had a number of different entrances. While we saw the items we would expect from magnets to shot glasses to fun toys resembling sea creatures to pool floaties, we were also surprised to see a number of items teasing the political landscape in the United States (not good or bad, but interesting). Those included toys of the president (a duck of Trump called "The Leader of the Pond" and Gulf of America '25 shirts cups, and hats. There were also random items that you could have forgotten on a trip and save yourself a trip to a convenience store. All in all, they really looked like they had everything! We later learned that this is considered a local surf shop and beach store with apparel and accessories for surfing and the beach along with many gift items. They have everything you need to go swimming. They have shirts, sunglasses, bikinis, bags, backpacks, hoodies, jackets, and activewear. Their accessories include trendy hats, practical bags and backpacks, chic sunglasses, innovative drinkware, and so much more. This store serves the Seacrest community along with nearby Rosemary Beach, Alys Beach, and Inlet Beach. Their hours are 9 AM to 10 PM daily. If you go to their website (https://surfstyle.com/pages/trading-company-store-131), you can get 20% off an online order. Note that this discount doesn't work in the store, though there are many other promotions in the store. There is free shipping on an order of $70 or more. Also on their website, you can join their e-mail list and learn the story of Surf Style, now considered by some to be the leading beachwear and souvenir shopping destination in the southeast. Some of the in-store promotions included Buy 3, Get 1 Free items (which could be mixed and matched with similar items) and various sales. We didn't need the service at all except when checking out (easy transactions), but we were impressed by this large store with a little of everything!

There are so many options of sweatshirts honestly, if I had the option, I would buy them all. They…read morewere for very cheap and I accidentally got a size 2 small so the next day I came back and they kindly let me exchange. The workers there are really kind and helpful. This is my new favorite sweatshirt and I have tried many sweatshirts in the past. They are very expensive and they still don't come up to my expectations. I love this place! They also have many more options of sweatpants shirts, shorts, and swimsuits. There's a lot of jewelry you can even get your own henna tattoo. I still have mine and the lady is really nice!

As a woman about to turn 50, but still feeling youthful and sassy, I struggle with most swimsuits…read moreon the market today. It wasn't until my mother-in-law and I visited Christina D Swim & Resort that I realized finding the perfect suit doesn't have to be a struggle or embarrassing. Christina has a natural way of working with clients that makes this process such a positive and empowering one. She fit me perfectly and was truthful and helpful the whole process long. Her selection is top notch and beautiful. Most tops are sized according to bra size, which is so refreshing. I found not one, but two perfectly fitting suits that make me feel confident, beautiful and ready for any beach day or boat outing. Please don't wait, run to her shop and support this amazing, local shop owner! I wish 10 stars was an option!

Shopping for bathing suits is normally such a demoralizing experience for me. I become keenly aware…read morethat my body is not the same as it used to be. It had been years since I had been swimsuit shopping for the above reasons. Then I put on my old suits and feel worse because they don't fit the same. Alas, I found Christina and it all changed. I have to note that I went to another shop in the area and they barely looked up to say hi. Christina asked a few questions and then had me trying on fits and sizes. I used to get caught up in sizes but that is a huge mistake with women's clothes. I walked out with a wonderful melange of swimsuits, that will make me not have to shop for a few years. The level of customer service is outstanding. Shopping with someone that knows the styles and fits and how a bathing suit should fit makes all the difference in the world. I thank her from the bottom of my heart for making this experience a good one. In a few years when it's time for new suits, I will come back just to see her. No joke.

Gorgeous swimwear sold here! I tried on a couple suits and…read moreloved them. I remember scouring for a decent suit in the past and I found two at this store here! Women know how tedious swimsuit shopping is but I loved their selection! The patterns were vibrant and fun. I loved their clothes too and also picked up a chic top and skirt here. They also carry Pistola shorts. I wanted but passed but great to know they carry another beloved brand. The ladies here were totally attentive and kind even on Memorial Day. I appreciated their help. I wear my swimwear often so it gets worn & when that next happens I'll be returning here for my new suit.

I ordered a swimsuit from here about a month ago and have worn it one time in the bay and one time…read morein a hot tub. When I went to put it away after it was hanging in the bathroom overnight the color had faded drastically in varying spots. That is something that I would ordinarily blame the manufacturer but I have emailed Ophelia's customer service a few times asking for a replacement or a little help and have heard nothing in response. DO NOT RISK ORDERING ANYTHING FROM HERE... if you have a problem good luck getting any customer service. Still waiting on a response Ophelia...

Terrible service.Saw people getting kicked out for no reason at all.Woman with blonde…read morehair,glasses,tattoo under her ear is a terrible worker .I recommend she be fired immediately. There was also a man with not a lot of hair that screamed at 10 year old kids,He needs to also be fired. I just hope the owner sees this.

Got my son a turtle here when on a girls trip. Has become a great family pet & I'm now planning a…read moretrip back with my son.

There is something for everyone here as they truly have a huge selection of quality swimwear (and…read morecovers) for all ages. I especially appreciated the separates available in each of many pretty prints - bikini to more coverage tops and bottoms - depending on your needs/desires. The service was also very good. The employee (maybe she was the owner?) was friendly, helped me find a few things, let me wander forever and didn't blink at having to put away the twenty or so pieces (that I neatly rehung :) that I didn't choose. (I recommend going up a size or two for comfort.) I ended up with two tops and two swimshorts and I love them. They weren't $9 like up the road but they have good sales and they are a great value for the quality material, workmanship and appearance. I was very comfortable in my new pretty suits and they handled the surf, sand and sun very well. I will definitely shop Beach Scene again!

Great locally owned store with a hug selection of quality swimsuits and products. Definitely…read morerecommend supporting this store.

This is a great place to check out. Nice selection of varying brands, from high end sport specific,…read moreto casual. Lots of fishing, beach, boat and camping gear. Friendly knowledgeable people too. One critique is that their website is not active--looks like they let it lapse and thus it no longer works. Just a notice from Wix stating "Looks like this domain isn't connected to a website yet."

Excellent selection for men and women of all ages. Everything from outdoor apparel, beach causal…read moreclothing, sandals and sneakers, to fishing equipment. On top of carrying top brand names like Patagonia and Simms, they also have Howler Bros., Sight alone Provisions, and several other "niche" names. Friendly customer service and excellent Sale Rack! Bonus: Dogs are allowed in the store!!