The best store ever everything is so cute! I love it the staff is super friendly and knowledgeable…read morekind caring helpful thank you for your hard work devotion in the community I appreciate it so much I come always I love it so much they have everything! It is clean and organized and amazing bring family and friends enjoy relaxing and enjoying next to the beach! Absolutely the best and incredible place! They deserve and award for all their hard work! Hugs Lauren

This is a very nice local business in Jacksonville Beach that we stopped at and bought some cute…read morehats, slippers, tshirts, and other things for the cold weather in Jax Beach. They have a good mix of souvenirs and regular beach wear, costume jewelry, purses, totes, flip-flops, sweatshirts, t-shirts, pants, kids clothing and soft toys. Their prices are very reasonable. The salesperson was very helpful and friendly. We would definitely return on our next trip.

Beautiful store, stopped in with family not planning to get anything and left with my new favorite…read morepair of sunglasses

This is my all time favorite shop!! I live in Athens, GA and come down to visit JAX for…read morefamily/friends once to twice a year and it is a MUST for me to stop here!!! Literally not a time I haven't bought something...they always have the best clothes. The service is always amazing, the girls are so quick with helping. The quality of the clothes is top tear as well. Can't wait to come back and buy more for my next visit

As a born and raised Florida boy/surfer, I've always appreciated aqua East being right at my home…read moreNeptune Beach. They have a great selection of clothes and boards and whatever else you need. The guys and girls there are always friendly. Great Hospitality Value

Fantastic first time experience! Matt was extremely helpful setting me up with my new kayak tie…read moredown. Took the time to enure I had what I need, as well as introduced me to future paddle boards to consider. Thank you!

Very disappointed. I used to get ALL of my bikinis from Venus. I love the basic triangle and the…read morevariety of bottoms they USED to have. What happened?? I went online today to purchase a few new bikinis and everything is unattractive. At least it is to me. Darn. I have to find a new swimwear brand.

Venus used to be awesome until the company changed. Not only does the fashion suck now, the best…read morepart of their company was supportive bathing suits for women with 34DDD breasts. Now they are sold out of everything in my size. The summer started like 2 days ago! I used to be able to rely on this company for 34 DDD's but now nope. Very disappointing.

I spontaneously popped in this adorable boutique in March when I visited Jacksonville to see my…read morebest friend! I just wanted to do a little shopping but didn't feel like hitting up the mall that houses the same big brand stores I have access to in D.C. It's cute and esthetically beautiful. I was also surprised and impressed that they had some pretty unique pieces and not just the run of the mill trendy pretty pieces. I ended up buying to underwear sets that were gorgeous and a pair of shorts that are just gorgeous honestly. They were so helpful, and appreciative of the business. I can't wait to stop again on my next trip to Florida to see what else they have

3 words : TO DIE FOR!…read more My favorite international skincare , swimwear and all things beauty boutique ! A hidden treasure SKINCARE , ACCESSORIES, LOUNGEWEAR, BEAUTY SUNCARE, RESORTWEAR & BEACHWEAR! What more does a girl need ! She even has products for Dogs ! Right now I am loving all of her international brands . Brittany has some from Morocco to St barths to Bali ! I love Eco Gypsy based out of Bali for all of my bohemian , unique items . Aromatherpay associates out of London is AMAZING for luxury skincare and a luxurious bath set up ! She also has 6 shore road by Pooja, isla James, Eberjey & more! A spot for the TRUE fashionista ! If you love to travel , she has a lot of unique eye masks , and travel items to make your trip effortless ! As an owner , she researchs everything which is why I trust her with all recommendations . She is truly hands on and extremely personable ! She always responses to me on social media , via email , she will ship and does a lot of great events partnering with the community . #JaxBeach #Northflorida If you love anything Unique & international, like myself , you're in heaven ! When it comes to travel , lifestyle, luxury, skincare, Resortwear , swimwear and all things luxury - Brittany has you covered ! I'm in love , a hidden gem #jetset #GypsetPearl

This shop is so awesome. We always make sure we stop buy while we are in town. They have such a…read moregreat selection of items in stock. The staff is welcoming and friendly and very helpful.

What an awesome surf shop! A lot of top end brands of apparel, beach gear and surf boards/body…read moreboards and a very helpful and friendly staff. This was an amazing gem and great find for us! We spent more money than we intended because we lived their selection so much.

absolutely not I was so disrespected. I walked in wearing Nike pros and a tight athletic shirt and…read morea tiny purse and they were watching me like a hawk I understand why but I didn't ruin any of the piles they folded I was so nice and respectful. I was in the brandy section and picked out 6 things and I asked nicely to get a fitting room and they told me to put things back. I was planning on spending 200 but ended up spending 20. hope this helps

This little store in the Avenues Mall has a good selection of trendy and youthful clothing. Their…read morejeans and t-shirts hold up well. The sales associates are helpful and friendly.

What a great morning! We had private surf lessons for my Son and his best friend and they couldn't…read morehave been more responsive and accomodating. Top notch instruction and a great time had by all. Thank you Amelia Surf co!

Super cute little surf-shot right across from the beach. They've got all the standard stuff plus…read morelots of goodies for the tourists to suck up. I grabbed myself a cute hat. The lady working seemed friendly and was offering help. This is one of the real surf-shops, not the ticky tacky tourist trap selling junk. It looked like they also do lessons/tours, that kind of thing. Definitely worth a stop if you're in the neighborhood!

Service was awesome and they just had so many awesome choices as well as sizes. Mom&I both were…read moreable to find something pretty fast! and they worked with us on the prices we found some really fantastic suits!! Just truly an amazing experience!

This is not only a surf shop this is an institution of surfing. Bill Has been surfing in these…read moreparts for maybe 45-50 years now. Yes he is older then me and we know almost all the same surfers. From the people that I remember teaching me the hows and how nots. The do and don't of surfing from when I was just a little grom as we call them today. Back in the day they just called us the surf rats. Bill used to surf the north jetties before they were even cool. I surfed here a few times and now this is just about the only place I surf. With bad health problems I sometimes need my car close by. Now this place closed for a couple of year and was even on the market. But it didn't sell so Bill put some serious labor into it and made the place look mighty sweet. A far cry from the old almost run down place of the past. But you could get anything that you needed from baggies to some wax. It was also one of the only shops that used to carry the infamous Rozo Surfboards. It is nice to see the old shop backup and running again. They now carry a lot more boards and SUPs and kayaks too. I'm so glad that I don't have to go back to the beach for a simple bar of wax.

I have had some less than pleasant experiences Soma in general, and with this particular location…read more This location: -Two out of the last three times I have been here, customer service has been less than great. This last time I went in, I walked in, saw 2 women standing and talking. They continued to chit chat the entire time I was there. Not once during my time there searching for bras, and trying on numerous bras, was I greeted, or offered help. I wasn't certain those two women were employees, but they confirmed they were when they rang me up. The time before that, I went in and asked for a bra fitting. The employee asked what size I was at my last fitting. Her immediate reply was "yea, you look like a x size." I asked her again if I could get a bra fitting, where she continued to say "well, if you really want me to measure you, I will". I was indeed NOT that size, as I knew I had recently lost 30 pounds and was no longer my previous size. In General: The quality and value of these bras have gone down the drain. Recently I had 2 bras completely fall apart. The first bra it was within a year. The second one was within 3 months. I went to exchange it and was told I was outside their window for exchanges or returns.

I love everything in this store and never walk out without spending at least $100 and just spent…read moreover $20" last weekend with a friend who did the same! Underwear , pjs and a bra!I have to say they never had such a turnover in staff as I've noticed the last few times I've been there. I hope it was just a fluke because I tell everyone about you. I was also disappointed I didn't get any coupon for an over $200 ticket I've always had a $25 off if you spend $150. But I buy for the quality. Love my embliss tank bralette and boy short no lines and the pjs are the best option of shorts or capris tanks or button up! Dresses weren't as cute as usual.