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    The Setup - Stand Up Comedy

    4.5 (89 reviews)
    ModerateComedy Clubs
    Closed Closed

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    Great seating
    Karen G.

    Fantastic venue in the heart of the Tenderloin. Wasn't sure what to expect but was pleasantly blown away. Saw Jamie Kennedy and crew and had a delightful night filled with much laughter and perhaps too much good beer. Intimate and classy best describes the venue. Everyone was nice and friendly. Jamie is hilarious! So was JR Cruz. Will definitely go back when they're back in town next month.

    Katie N.

    My boyfriend were in town and decided we wanted to go to a comedy show (we've been to one in Chicago and it was a great experience). We were originally supposed to go to Cheaper Than Therapy but he booked the wrong tickets and we ended up at The Setup instead. And I have no regrets going to The Setup!!! I love the intimacy that you're able to get with the comedian. The ambiance in the bar is super friendly and everyone is only there to have a good time. There is a required one drink minimum purchase before you head down (I see why it's called The Setup) now! Location is in Tenderloin so you know how that goes, but I definitely felt it was worth going out of my way to see the comedians there. Would definitely recommend it to anyone who is looking for a cheap date night, or anyone who is looking to laugh.

    Sissy T.

    Kick ass place right smack in the center of the tenderloin! Bring cash or buy your tickets online. The line up was nearly making me piss my pants! Place fills up fast, get there ten minutes or so early and try to sneak up to the front of the line... Then you will get better seating... Sat on the couch, super comfy!

    Vicky B.

    Came to The Setup for the first time and loved it! The venue is a small room in the back of the bar and it's super cozy and intimate. There were 5 or so comedians and for the most part they were all great! I just wish the show was longer, it lasted about an hour and 15 min. The tickets are super reasonably priced for live comedy, at $15 and I had a discount code for half off. I'll definitely be back!

    Kayla H.

    I've been here twice. Once this year and once around this same time last year. Both times the show was suppose to start at 7:45pm and did not end up starting until 8:15ish. Both times we we still came around 7:15ish because the place is TINY! Some say tiny is intimate, but I would also say it's cramped as hell and there's always a big group that has to end up standing! So get there early and get good seats! Last year the bar sold cocktails. This year, the new bar, Beer Selection, only sells beer and wine. The bartender tried to tell us that the last bar didn't sell cocktails either, which was a lie because we bought several cocktails during the show. Kinda disappointing that I can't enjoy any hard liquor during a show. You would think that the bar would want people to laugh more. The comedians for the most part are pretty funny. They all have different styles which is nice because it appeals to various people in the audience. It goes from racist jokes, to sexist, political, theatrical, etc. However, some of them are regulars. Which means don't get your hopes up if you want some different material. One of the comedians was an Indian guy that was one of the same comedians that we saw A YEAR AGO and he STILL ended with the same material! It's been a year, work on your bit more. I bought tickets online for this past Saturday night. They were $10 each plus a $1.90 convenience fee. It ended up selling out online, so I was like "great thing I bought ahead of time!" Come to find out that my friends EASILY bought tickets at the door without any hassle, plus they didn't have to pay a convenience fee. So it was cheaper than what I paid. Granted, it wasn't too much cheaper so I can't complain about that.

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    7 years ago

    Cozy intimate comedy. Very easy to get into the front row, if you are into that sorta thing. No food but lots of craft beer.

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    Ask the Community - The Setup - Stand Up Comedy

    This has a one-drink minimum and I understand that; however my boyfriend doesn't drink and I'm pregnant, can we opt out?

    I believe there is a one drink/$10.00 minimum per person. I was the designated driver so I opted for diet cokes. It is a small business. They must survive to provide this essential venue for up and coming comics. You will enjoy the show no matter… 

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    Review Highlights - The Setup - Stand Up Comedy

    My boyfriend were in town and decided we wanted to go to a comedy show (we've been to one in Chicago and it was a great experience).

    Mentioned in 7 reviews

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    Went to a comedy show here last Friday. Conveniently located by the Muni/Bart!…read moreThe owner, Tony, is hilarious and welcoming. The mix of talent was a range of up-and-coming comics. My partner and I had a great time during each set. Lots of jokes about tech, dating, AI, and homeless folks. You know, the SF standard. With that said, the bar is intimate. Every seat is a good seat so you will likely be part of the show in some way (no hiding here!). If you are easily offended, maybe stop by the bar first to loosen up before you settle in for the show. Our drinks were creative and there is something for everyone. My favorite was the Tropic Thunder (pina colada vibes) and espresso martini. I would definitely recommend to catch a show, bring your sense of humor, and support this club.

    Mark Noyer was painfully unfunny at the beginning, but when he settled in to the night I liked his…read morecynical humor. (In all honesty he was very gracious and welcoming) It was a great vibe, we felt comfortable and safe. I brought my friend for her birthday. We had a great time. Bonus: You can bring food from the Mediterranean restaurant next door. And comfy chairs. I'm a storyteller & I know it's hard getting a good read on your audience, but all of the comics were good in their own right. I look forward to seeing their careers develop. It takes courage to take the stage & jokes fall flat sometimes, & other times it insights nervous laughter. Kudos to all of them. I will definitely come back.

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    San Francisco Magic Theater At The Marrakech

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    Jay Alexander's show at the Marrakech theater was amazing from the moment we walked in. Even before…read morewe walked in, when we were greeted by the kindest man welcoming us to the experience. Then we were greeted again once we were inside, this time by Jay Alexander himself! He welcomed us, and found us a seat himself for us to get comfortable and order some drinks before the show started. He did this with everyone who came in, took the time to learn our names, and even performed magic while we were waiting for the stage show. That was amazing enough already, then the stage show started. Not only was the magic and mentalism great, his demeanor and excitement for what he was doing was palpable. My wife and I could tell he loves doing this, and that makes it even more fun than it would have been otherwise. My wife and I were also brought 'on-stage' and that was also a lot of fun. I have been to other shows where the magician does not make the spectator feel comfortable, and this couldn't be further from that. He made us feel like the most important thing was that we had a good time, and we certainly did. I cant wait to see Jay again. Next time we are definitely taking the kids too, then I'll have to bring all the other members of my family as well. I cannot recommend Jay's show enough. Please do yourself the favor of going!

    Best magic show we've ever seen. Jay Alexander is a master, and very entertaining. We saw the…read moreshow on 5/15/26. The pre-show appetizers were delicious, as was the wine. A very intimate theater setting where Jay interacts with the audience, and the audience interacts with each other. Jay's magic is mind-blowing! Truly an amazing and enjoyable show. Bob& Michelle Page

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    Secret Improv Society - Some of the Secret Improv Cast with our new T Shirts

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    My wife and I decided to go for a new comedy experience by checking out an improv show at Secret…read moreImprov Society, and we're sure glad that we did. Let's get into it... Ambiance - After getting your tickets from the ticket booth, you go down a sharp flight of stairs which dumps you out into a bar area with two large doors on both sides of the room. The room on the right-hand side is where they have stand-up comedy (Cheaper than Therapy), and the left hand side is where the Improv show takes place. You wait in the bar area until the doors open. Once you enter, there are a handful of rows of chairs (barstool style with backs) and it's general admission. It's a pretty cozy area, maybe fitting around 50 people or so if I had to guess. Before the show, one of the improv team members came around offering Oreos to guests. We did not partake, but if you like Oreos you're in for a treat. The show itself was great. There were four improv comedians and they took a bunch of crowd suggestions and tailor-made a show based around our suggestions. The show itself is about an hour and a half, but didn't feel like it was that long at all. When it ended, I was shocked that an hour and a half had passed already. Time truly does fly when you're having a great time! I would definitely return again as we had a blast and really enjoyed the quick wit the improv team had to offer. I would highly recommend checking them out!

    Incredibly fun and very inexpensive. Beware, outside a sign just says "better than therapy" which…read moreis a comedy club in an adjacent room at the same address. Also it was good that we got there a bit early in time to get drinks (a nice large selection). Small to moderate intimate theater with very talented keyboard player who "improvised the music" with each skit all night long. "Actors" were very personable and talented--so much fun--we will reco to all SF friends and family

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    Stage during show

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    The Setup - Stand Up Comedy - comedyclubs - Updated September 2026

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