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    The Swag

    4.3 (39 reviews)
    Ultra High-EndHotels, American
    Open Open 24 hours

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    THE SWAG ATMOSPHERE

    What's the vibe?
    Intimate
    Quiet
    Outdoor seating

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    Recommended Reviews - The Swag

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    a view of the mountains in the distance
    Val E.

    This review is for the picnic lunch only which you can order ahead of time. We were not overnight guests , but ordered the picnic lunch option . The food itself was fine. Great ambiance obviously with spectacular Mountain View's. The drive up to the Swag is a bit challenging, we lucked out going up and driving back down in that there was no other traffic. It is a one lane road much of which is dirt road. Gorgeous views all around and a sense of serenity and quiet as you spend time sitting on the lawn. Upscale yet casual vibe with attentive customer service. Would love to return.

    a plate of food on a table

    Our favorite slice of heaven in North Carolina! Amazing food, staff, hiking, and vibes. We visit every year and plan to keep the tradition going for more years to come!

    View from meadow.
    Christina M.

    Breathtaking beauty in seclusion. The road to the property is gated keeping the curious onlooker out. The property allows you to simply wake up from your cottage and stroll into the national park without competing for any parking. The private trails are also exceptional. Head to the meadow for a great view from the platform or relax in one of the chairs. I didn't find the menu or food on par with a resort of this caliber, but imagine it's hard to find a top quality chef. The experts in residence are a nice touch leading on bird hikes and playing music from Appalachia. We will most certainly be back.

    Sunrise
    Bob B.

    We have been traveling a fair amount the last five years. This is the most gratifying experience by far. To be fair, we had peak weather during peak leaves, but still The Swag left us both in awe. The staff is attentive and pleasant, like you would expect at a resort of this caliber, but they do it with an Appalachian charm that is hard to describe. Hiking is the real amenity here, and the vistas are spectacular. When they say they border The Smokies, they ain't kidding'. The Smokies border is by the property line. A really neat touch was having an outdoor lunch/picnic at an on property vista 1/4 mile from the main lodge. Meals are outstanding. Alcohol only allowed a couple years ago so the wine cellar still in process. I only say that as their selection may seem limited compared to other premium resorts, but give them time. The new owners expanded the dining area, so you don't do family style anymore. Some people like and some don't (I like for breakfast/lunch but not dinner). Having the guest limited to under 50 allows them to really get to know you and call you by name.

    The back porch of the main lodge.
    Nick W.

    stayed for 2 days and the service and food were excellent. you may be placed at a table with other couples which would normally bother me but in this case we had a great time. You can request your own table. if you need to get away for a relaxing weekend this is the place.

    A view of the trail into the Great Smoky Mountain Park that backs onto the Swag.

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    Ask the Community - The Swag

    Are pets allowed?

    Hello Taylor, We do not allow pets at The Swag. Please let me know if you have any other… Read more

    Don’t See Your Question? Ask Away!

    Review Highlights - The Swag

    When we came back to the lodge, Deener (the owner at the time) saw my sister and ran to get warm clothes.

    Mentioned in 4 reviews

    Read more highlights

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    Joey's Pancake House

    Joey's Pancake House

    4.5(510 reviews)
    3.6 mi
    $$

    We ate here this week and it was absolutely delicious. Our waitress was Lauren and she was…read morefabulous! Very kind and welcoming. The environment was amazing as well. Everyone was so nice from the time we entered to the time we left. Wonderful place to eat!!

    Absolutely phenomenal…read more No wonder they were rated one of the top restaurants in the southeast, and that's not just for breakfast places. This place does everything right! If anyone reading this wants to open a restaurant, I would highly recommend studying this place. Let's get to the good stuff. I was told I would have a 30-minute wait, and that's just for one--I always travel solo on a poker trip. Well ... almost any trip. Anyway, I explored the grounds and I found a large lawn, a creek, a bridge over that creek, a fake mill (I think it was fake), and three little birds (they were not at my doorstep). After this pleasant exploration that brought great peace and even the idea of moving to Maggie Valley to be closer to poker (and a pancake house), I was called in. The super friendly lady that checked me in told me it would be worth the wait. She was not wrong. So, check this out. Two big pancakes, perfectly cooked dry scrambled eggs as I ordered them, and the best bacon I have ever tasted was a total of around $15 before tax. That's a pretty good deal, especially for one of the best breakfast experiences of your life. My waitress was also superb. I won't mention a name because now that I stopped writing books and this is my writing outlet, some have jumped over and each Google review is getting 10k-100k views (not talking about photos, actual reviews). And then people speculate. I'm going to avoid all that drama. I might have made one mistake with my meal, but it depends how you view it. I went with the super healthy syrup. It's not called Super Healthy Syrup, but that's how I viewed it. I'm a gym rat and I don't eat heavy at all but I sure don't like boring. The pancakes themselves were excellent but I chose the wrong syrup. Now I know to go with the chemically-enhanced version. It's the rebel in me. Gotta do it. Last thing: atmosphere is amazing. Everything is spotless and perfectly spaced. Just so you know, you pay at the front. Extremely Highly Recommended! To have Joey's Pancake House and Frankie's Italian Trattoria right down the street from each other is something.

    Photos
    Joey's Pancake House - Dining room mural. Very nice.

    Dining room mural. Very nice.

    Joey's Pancake House - Country Ham & Eggs

    Country Ham & Eggs

    Joey's Pancake House

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    Best Western Mountainbrook Inn - Exterior

    Best Western Mountainbrook Inn

    4.1(14 reviews)
    3.5 mi
    $$

    Spent the weekend in Maggie Valley to get away from the heat and humidity at home. I chose the Best…read moreWestern based on a previous stay. I could tell the room had been cleaned. Plenty of parking. I walked to the sports bar next door. Management tells me the hotel is under much needed renovation and remodeling. I look forward to seeing the results.

    We've stayed at the Best Western Mountainbrook Inn in…read more Maggie Valley a few times, typically in the winter but also in the fall. While there we take the kids to Tube World for the snow-tubing, over to the Cataloochee Ski Area, and general sightseeing around this beautiful mountain area. There are plenty of good food options nearby. We really like the breakfasts at Joey's Pancake House and yes they serve other delicious food besides pancakes. The Best Western Mountainbrook Inn is a very nice Best Western and what you should expect from this brand. The rooms are ample size, clean, and the staff is always very helpful. The exterior of the property provides good parking and easy access to the rooms. The Best Western Mountainbrook is centrally located on the Maggie Valley strip and is a short drive to Lake Junaluska or the Cherokee India Reservation. We recommend the Best Western Mountainbrook and hope that you will have a fun time in Maggie Valley as we do each time we visit there.

    Photos
    Best Western Mountainbrook Inn - King Guest Room with Sofabed

    King Guest Room with Sofabed

    Best Western Mountainbrook Inn - Outdoor Pool

    Outdoor Pool

    Best Western Mountainbrook Inn - Two Queen Guest Room

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    Two Queen Guest Room

    The Swag - hotels - Updated June 2026

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