Aimee is always welcoming, friendly and helpful. A very pleasant and fun shopping experience!read more

Aimee is so helpful in finding what her customers need and want. The clothing is so comfortable,…read moreyet stylish, and I am happy to support this small business!

I love this store! I don't go too often but they have such amazing stuff! They have a wide range of…read morestuff you can purchase. The staff are kind a quick with service. The stuff I have gotten I absolutely loved! Go in if you a person who loves witchy things!

From the owner: Step into The Groovy Witch, where magic meets fashion in the heart of downtown Dover, NH. Our…read moreboutique is a sanctuary for those seeking unique clothing, accessories, and a touch of mystical charm. Whether you're looking to update your wardrobe with some enchanting pieces or seeking guidance from one of our Professional Tarot Readers, we have something special for everyone. As a hub for all things mystical and magical, we take pride in hosting the annual Dover Witches Market, a lively event where local artisans, healers, and spiritual seekers come together to celebrate the power of community and creativity. At The Groovy Witch, we believe in the magic of connection and self-expression. Come visit us and immerse yourself in a world where style, spirituality, and enchantment intertwine seamlessly.

Customer service…read more Great selection! Clothing, jewelry, shoes, scarfs, men's department

Unique clothing. Well made. Great variety. A little expensive but we'll worth the money. Looking…read moreforward to visiting again.

Just everything. From their wish lists, to their selection. Never really looking for anything…read moreand always find plenty. Terrific customer service makes it extra special.

As I travel across America in my RV I love popping into the local boutiques to see what I can find…read morenot offered in or around my midwestern city, and/or on their sale racks. I was drawn in to Hazel by some casual pull on pants, perfect for the kind of traveling I do, on their sale rack. Though I didn't get them, I tried on loads of clothes while my husband had a long and extremely enjoyable conversation about music with the absolutely wonderful sales clerk. Truth be told, all of the brands I tried on are national and could be gotten anywhere but I did end up with one pair of pants at a great sale price. Veering away from the sale rack I noticed an excellent curated collection of jewelry, shoes, scarves, and clothes.

Love love love this shop. Whenever in town one of my first stops. (Only wish they did mail…read moreorder!!) Fun clothes.

If you a thin/fit adult who finds it challenging to find classy clothing that fits your frame, this…read moreis the place! I feel like I'm dressed like royalty in some of these pieces. The clothing has beautiful soft pastels, rich jewel colors, high quality fabrics, and well tailored styles. The co-owner Carol is super sweet and was there to personally assist me while still being very attentive to new customers. Great customer service :) The style is on par with a fashionable New Yorker between 20-40. This will most definitely be my new go to shopping destination!

I went here to look at the clothes and the jewelry - the owner was very friendly which was nice. I…read morelove the dog mom hats but I already have one! I was trying to find a dress but I didn't love the material of the item that I saw! I was happy to find some cute items but I didn't love anything~ I'll keep it mind the next time I'm in town!

This is a delightful little store tucked into the New London Shopping Plaza…read more The owner has a great eye for mixing both traditional styles with eclectic, modern prints and accessories. I always come away with something fun that makes me smile.

From the owner: We specialize in women's clothing, accessories with special emphasis on personal shopping. We carry…read moremany lines from Tribal, Comfy USA, Ruby Rd., Desigual and Tempo Paris. Let us help you find a great pair of jeans. We always have cute jewelry to go with your new purchases, or maybe you would prefer a scarf. In our lingerie department we have shape wear, robes, pj's and pretty demises. We LOVE Hanky Panky underwear in this store. If you need a new bra then we can give you an expert fitting. Our aim is to make your shopping experience, no matter how big or small, a fun and pleasurable time.