Residents of the oft-maligned state of New Jersey know that it offers so much more than the gritty…read moreindustrial scenery of the Hydro-Pruf factory and gas storage tanks seen in the opening credits of the Sopranos. New Jersey features a diverse landscape that ranges from from the factories of Paterson to the 9,800 farms covering 790,000 acres of farmland in the state.. with a unique and rich tapestry of upscale and blue-collar towns across the state from Montague in the north to Cape May in the south. Just Jersey is a store that celebrates it all. Just Jersey is a independently-owned and -operated retail outlet in Morristown that features carefully curated, locally-produced, and reasonably-priced products that celebrate the rich culture and history of the Garden State. It's a one-stop shop for all things Jersey - high-quality, handcrafted art, jewelry, and clothing products as well as shelf-stable food products produced by local artisans - that make thoughtful, decorative, functional, and tasty gifts for current or former New Jersey friends and family as well as wonderful decor for home or college dorm room to remind family and friends of the culture and attitude of the Garden State and their hometowns. What's more New Jersey than New Jersey-shaped pasta or a "Jersey Girls Don't Pump Gas" keychain or a decorative sign with your zip code or town's name crafted from decommissioned New Jersey license plates? Paul Miller and Tina Bologna, Just Jersey's co-owners and shopkeepers have created a special place in Morristown that serves as a hub of the local community and supports more than 300 New Jersey-based small businesses. They seek out locally-produced products that are uniquely 'Jersey' and produced by New Jersey-based small businesses to stock in their store and website. Every product in the store and website comes with a story that Paul and Tina are happy to share. They also host periodic launch parties in the store to celebrate new vendor and products added to their inventory. To celebrate the recent Small Business Saturday, my shopping companion (.. in full disclosure, a Jersey Girl through and through who lured this then-New York City resident to relocate out to her home state ..) and I stopped in to Just Jersey to pick up her weekly fix of Cape May Peanut Butter Company's Natural Peanut Butter produced in a facility at the Cape May County Airport. We wound up eavesdropping on a conversation between Paul and a local politician on the town/township's political history and buying my shopping companion a beautiful sweater knitted by Paul's wife which she'll wear proudly she's supported a New Jersey-based small business. We will definitely be back! PRO TIP #1: If your small- or not-so-small New Jersey-based business needs to thank its customers for their patronage whether for the holidays or just to say thank you.. why not celebrate the state your business calls home while supporting the local economy? Just Jersey has plenty of experience with creating and shipping corporate gift baskets full of locally-sourced products from small businesses. PRO TIP #2: Just Jersey does not have a private parking lot, but there is plenty of paid on-street parking on South Street or Maple Avenue. Bring change or use the ParkMobile app for the meters ($1 per hour) Monday through Saturday from 8am til 6PM; all street meters are free Monday through Saturday after 6pm and all day on Sunday. If you can't find a spot on the street, paid parking is also available in the Morristown Parking Authority Lot #8 (@ 10 Franklin Street) and Vail Parking Area (@ 110 South Street). FREE on-street parking is located on MacCulloch Avenue, just two blocks from Just Jersey.

Lovely store. Wonderful selection of all things Jersey. Tina was helpful, not just with product…read moreinformation and selection, but also with having items shipped cross-country. If you're in Morristown, stop in!

Nice roadside shop with an old time feel. They had a "Wilber's Country Craft Fair" this week-end…read morewith dozens of vendors offering some interesting items.

Wilbur's Country Store Gifts is a charming storefront in a beautiful area. They have a wide variety…read moreof new items from placemats to food, stair runners to chair pads, knick knacks to puzzles, cookbooks to kitchen utensils and nostalgic candy. They have some of the best pricing on Yankee Candles in the area and a downstairs level with pre-owned and rustic-like items. This is a regular monthly stop for us, as I enjoy the tea they sell and the conversation with the owner. The shop cat is a treat to visit with also!

I love this little store! The other day I had wall sconces on my mind but, as usual, when you're…read moreactually looking for something, it can be rather hard to find. I wanted sconces that would hold taper candles, not the electric sort that leave you having to hide the trailing cord. So I decide to run to Sweet Magnolia to replace a candle that had recently burnt out completely when, lo and behold!, there is the most gorgeous pair of gold-leafed wall sconces hanging right before my eyes! This is why I love Sweet Magnolia - you can find such elegant pieces here when you least expect it. I also appreciate that their prices don't put a huge dent in your wallet. $58 for the pair? I'll take them! The store also carries the greatest soy candles ever by Aquiesse which last a rather long time and come in several delightful fragrances. They also carry an array of other home goods - Forte teas, place settings, bath and body products, stationery, baby gifts, and jewelry. Definitely a great little shop for finding last minute gifts or a treat for yourself. I've seen similar items at other stores like Anthropologie for twice the price, so why not patronize a local entrepreneur instead?

My all time favorite boutique in the neighborhood! Maureen, the owner, has the best taste and keeps…read morereally cute things in stock. Whenever I need a little gift for someone (or myself) I know I can find it! To top it off she's really friendly, and always up for a chat. It is really nice to be able to shop local and we are lucky we have a boutique like Sweet Magnolia in the neighborhood.

Such an interesting store, if you have anyone Irish in your life this is a great place to shop for…read morea gift for them. They have a pretty big selection from jewelry to clothes, glasses, sweaters, bags, etc. What is particularly cool is the imported food, snacks, and drinks they offer including iron bru. They sell Fox's jam'n cream raspberry and vanilla biscuits which are awesome. They also have refrigerated items which I'm looking forward to sample. The wool sweater I got from them appears to be of very high quality.

What a wonderful shop! Just had a delightful experience shopping for my daughters communion dress…read more Such a vast selection and prices for every budget. The dresses were just beyond beautiful. The owner and her daughter were there today and so helpful and complimentary. A pleasure shopping at such a beautiful store!

Cute Gift shop in small town, Shop sells small business products. From toys to jewelry, handbags,…read morecandles. You can look for hours .

Every time I'm passing through Lafayette I always stop. Delicious chocolate and a large large…read moreselection of a wide range of gifts. All reasonably priced.

Super Adorable Gift Shop right in the Heart of Lafayette Village. Two life size goat statues with…read morered ribbons stand on the outside of the shop. Love their "Goat themed" items such as chocolates, clothing, kitchen supplies and much more.... The Beekman Bath and Body "Goat Milk" products are available too! The Shoppe is quite extensive with two floors. We walked up to the second floor. I can't even count the number of cute gift rooms we walk through. It seemed endless. LOL... You can definitely pick up a cute gift for most anyone. The woman behind the counter were very nice. The shop is located at 103 Rt.15 in Lafayette, NJ. Trust me, you can't miss the shop when driving on Rt. 15. Parking is available in the entire area.