Selling a treasured watch is never easy, especially one tied to a deeply personal chapter in your life. When I walked into Truval, I was carrying the weight of that decision. Shlomi, Connie, and the team met me with such kindness, patience, and genuine care that I found myself supported and seen. I had done my research and came in with what I believed was the highest offer I'd receive, but Truval surpassed it without hesitation. They honored the value of the piece and offered more than I asked, which spoke volumes about their fairness and integrity. They even introduced me to the jeweler purchasing my watch -- a talented, thoughtful, generous man who offered insight and encouragement during a moment that was both cathartic and emotional. The transaction itself was seamless, but the human experience, the grace, dignity, and empathy I was shown, will stay with me. Thank you, Truval, for turning a difficult moment into something unexpectedly healing. read more

TruVal - Rolex Datejust - Gold Buyers Near Me - New York, New York

Cordial enough owners but unfortunately y left with nad taste in my mouth, one if them said some of the metal in beacelet was not gold, which was 100% not true. Saying that felt like a cheap tactic of being cheated. I would never ever go there again. read more

I 100% recommend Schlomi and Truval! From the moment I arrived, I felt at ease. Schlomi is knowledgable, personable, and honest. I tend to be cautious and suspicious when selling valuables. His authenticity and honesty led me to choose him to work with. Selling my jewelry at Truval was an absolutely excellent experience and I look forward to continuing to buy and sell from Schlomi. A+! read more

I had a great experience working with Shlomi and Brian at Truval. They were very straightforward and honest with me from the start. They graciously gave their time and resources to help me get my diamond graded and sold to a happy buyer. I saw first hand how hard they worked to make me happy. They were efficient, responsive and made me feel like I was their only client. 100% recommend working with Truval and I anticipate doing so again! read more

I brought a friend with me for support (who was in the jewelry field) the demeanor of the people at TruVal immediately became hostile. I believe it was because they were planning to lowball me. Unfortunately, 99% of the jewelers in Manhattan are shady. Be careful who you deal with. read more

TruVal - Gold Buyers Near Me - New York, New York

Wonderful experience. Fair value on the items I sold them. It seemed like a meeting with friends rather than a business transaction. I was sorry it was over. We were 2 Jews, a Muslim and a Catholic. We didn't even want to kill each other. It's the way should be.. Thank you to the experts- Scholmo and Isaac and the lovely and charming ladies-Sally and Kristin Hope to see you soon John Bivona read more

I cannot speak more highly of this office and everyone involved! Eli made my selling experience seamless and I also am Designing a custom piece of jewelry were there in-house designer! read more

I highly recommend Truval to anyone who wants to sell their gold. I went there based on the great reviews, I was skeptical at first because the reviews sounded too good, but having been there three times now, I can confidently say the reviews are true! I sold my gold jewellery with them and it was pleasant experience everytime. The staff are friendly and professional and I felt comfortable throughout the whole process, which was fast and to the point and no pressure was felt at any point. I had rough estimation based on some research done the night before, so when they gave me pricing, i knew it was good, fair pricing. So happy i found them! read more

Excellent service. Shlomi is very easy to work with. I got a very fair deal & I am satisfie.

After experiencing the mayhem of 47th street, it was a breath of fresh air to meet Shlomi and his amazing staff! I was given a very fair price for my diamond ring and more than anything, I appreciated his honesty and how he conducts his business. I will definitely be back for his superb service and transparency. read more

Wow! I had a fabulous experience selling mew jewelry with Truval. They were so kind and honest. I'll be back for sure! They're the best in the business. read more

I had a ring I was debating to ret rid of for some time.I finally decided to see how. much I could get, filled out some info on line and numerous diamond buyers got in touch with me.First offer $19,000 I thought this was a joke next offer 21,000K still funny.I kept getting offers then finally a $30,000k.I was contacted by Sarah she was informative, funny ,professional all in one.She sent me a prepaid INSURED label.Sarah let me know they received my ring the next day. she said you will have your money in your account tomorrow.They requested the bank info from me I got my $30,000k in my account the next day it was that simple.I have a few more pieces I will not even fill out info online again I will call her direct.I would definitely recommend TruVal did I mention they have perfect rating with the better business bureau. read more

TruVal - Gold Buyers Near Me - New York, New York

I had a lot of older jewelry that I was not wearing at all. I went to TruVal and Shlomi was such a fair and kind person who helped me to understand exactly what karat and value I had in my gold. He gave me an excellent price and I highly recommend his company. read more

WOW - what an experience! From the moment that I made my appointment, I felt like I was working with family. Sarah was on top of it and provided all the information I needed. Also, when I needed to reschedule my appointment last minute, Sarah called me immediately and we found another time that worked next day. When I got to the offices, I was taken aback by how friendly everyone was. Sarah was there to greet me by name! I met with Shlomi to discuss selling my ring. He was very friendly and informative with the process and gave me an amount I was felt happy about. Shlomi is DEFINTIELY the guy to go to when you're talking jewelry. Next time I am in the market to buy or sell, I will be going back to him. You can't go wrong with Truval so walk past everyone else trying to hustle you and go straight to them! They provide a 100/10 experience. Also extra points to Sarah for SPRINTING to the elevator to bring me my ID that I left behind. read more

I recommend this place when selling your misc jewelry & watches. They are very nice, helpful. I worked with Steve who was great; taught us some things. Like how invaluable pearls are these days. I'll use him again. I called to make an appointment. They use a nice customer software so you'll get text & email confirmations & reminders. It's on the 6th floor: the doors are always locked down. This might feel like a strange journey your first time (it's on a crowded jeweler's block too) but this is how it works. Small space but gets the job well done. Especially during Covid-- You can instead order a prepaid label to mail jewelry. He was working with a ziplock bag of earrings etc. that had been mailed. I'll probably try that next. But I look forward to going back. Very friendly receptionist! Note: Gold is at a decade high price right now so it's a good time to cash in. read more

I went to TruVal after Christmas to sell a smattering of old gold and silver jewelry. After prior, less than pleasant experiences on 47th Street, by stark contrast, Shlomi and his family and his staff were a real pleasure to work with! They were very professional, helpful, nice, friendly and trustworthy. I will certainly go back to TruVal again and will highly recommend them to my friends and family. Thanks again, Shlomi! read more

I wanted to sell a diamond and obtained 3 quotes. The highest quote came from Truval. Like all sellers, I was skeptical about going to dealers in the diamond district in NYC. I'm so glad I found Truval, they really are professional and will give you the best price. They really have a good team - Sarah was quick to respond and answered all my concerns. Schlomi is a true diamond expert and will give you the best deal as well as advice on selling and buying diamonds. For my next diamond needs I'll definitely reach out to Truval again! read more

Had an excellent experience here. The whole team at TruVal was a pleasure and Shlomi was kind and patient as he shared his expertise and carefully examined jewelry to be sold. He was great at explaining the process as we went along. This is a long-standing professional and ethical business and I'd be happy to work with them again. Highly recommend. read more

I like that they are not located in a store front. I had a good experience. I was comfortable. Staff is very polite. I will be back to do business. read more

A great experience, no uncomfortable 'sales pressure' whatsoever! Everyone is genuinely super nice and accommodating. I was hoping to sell 2 small diamond rings to put the funds towards a new larger ring but Shlomi advised me their worth (with no cost for his time) which was sadly nothing close to what I was hoping for, but he advised me to polish them up and put them on EBay with their certifications and that this would be the best option to maximize the $$ I could receive for them. I then went into their showroom to view their items for sale, another zero pressure great experience and I have put down a deposit on a gorgeous 3 carat lab grown diamond. I had been shopping online but Truval is even better priced and you get to see the diamond in person!! Now my only problem is that I can't decide on my final ring design! read more

This is my go to in the diamond district. It is not easy to find an honest place where to do business in this area but they are the real deal. I've tried selling gold multiple times at different shops here and they have always tried to rob me telling me my gold is 14k and not 18k. Even performing a 'test', a fake test. But this won't happen here. Everything I sold was priced exactly as it should have been. I also had a ring resized and it looks amazing! read more

I recently found myself in a position to sell some family estate jewelry. I came across TruVal from current reviews and decided to venture in to get a quote. The guys there are so genuine and took the time to explain the process. The quote and payout was more than I ever expected. I previously had gotten a quote from a large purchaser of such items and TruVal's quote was 5x higher! I highly recommend this company! read more

TruVal was a pleasure to deal with. Very good with communication and follow through, plus the best offer I got for my diamond by about 15%. Shlomi and Sarah are a great team, I would sell to (or buy from) them again. read more

Came here to sell some unused jewelry from my past and what a great experience. The receptionist was a sweetheart and Steve was pleasant and so knowledgeable. He gave me a quick lesson on jewelry and diamonds and he even gave me more than what I was expecting. I Will definitely be coming back here. read more

I had some gold coins that I wanted to sell! I had dealt with an unscrupulous buyers I have dealt with auction houses (very high commission) and other buyers through the years) so believe me I did my research! TruVal is where I will go to in future! Steve was amazing and actually I got more for my gold than I thought I would! I know that might sound suspect but I know that when you look online at the value of something you have to take in to account that the buyers have to store the item/items insure and do a lot of other stuff, so you will never get what it says online! So having worked out what I thought would be fair price I was schooled when Steve offered me way more! Also there was no pressure, which so buyers will exert in order to seal the deal! So please if you have to sell your fine jewelry, silver or gold go to Steve at truVal read more

So i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either side of it. 14k gold band. I went to two stores directly at the street level on 47th street and they did not give me the time of day. So i decided on truval after searching on google. At Truval i talked to Steve and although he said it was not a desirable piece, he purchased it from me for a fair price. I felt respected and was treated like a great customer even though it was small sale. Thank you Steve!!! read more

I asked for an appointment and what days/times work best. I pick a date and they said countless texts/calendar reminders (annoying to a point) I leave work early, head uptown and show up on time and no ones there. Are you kidding me!?! I'd say go else where. I've been to a few other places and just from the building looks and front door on the 6th floor it looks like a shit hole anyway. read more

Offered me $200 for two pieces I got $400 for in the next building. Feel like they tried to take advantage of me for reasons I wont mention. Honestly shocked they have so many good reviews. DO NOT SELL YOUR GOLD HERE. They'll offer you probably 40% its actual value. read more

I had an amazing experience. The staff was great and really helpful. They gave me full details on the rings I was trying to sell and even though they could have bought them for a low price they helped me and gave me full details about the ring so I could put them online to get a better profit. Very kind and this place not only buys diamonds but will also help you find better alternatives for the best outcomes. Great place. read more

Exceptional experience with Steve at TruVal. I called them about selling some gold jewelry -- based on their stellar Yelp reviews -- and got an appointment the next morning. Process was transparent, straightforward, fair and fast. I was in and out in about 10 minutes. Would highly recommend! read more

I'm skeptical of the reviews that I read earlier on this place. I did not have a good experience. After going to a few people to get estimates to buy my ring, this was the lowest. I don't believe I was given a fair offer and I think people should know that this place is not as honest as everyone claims. Be sure to read a lot and know what you're selling and what price points are reasonable before you walk into this place. read more

If you are selling your gold this place is it. Everything went smoothly and effortlessly! Planning to come back again. Make sure to bring your id! read more

My nephew from El Salvador looked on-line to locate a person with knowledge of diamonds/heirloom jewelry. He was planning to sell in the diamond district in New York City. He found TruVal. We appreciated plenty of security. Sarah greeted us with a pleasant smile. Unfortunately Shlomi was booked for the day. Sarah set us up for an appointment the next day. We met with Shlomi where he evaluated the diamonds/hairloom jewelry and also gave us an education on natural stones/ hariloom jewelry. We will certainly return. TruVal is highly recommend. read more

This is my third transaction with TruVal and have been very pleased each time. This time I dealt with Shlomi and used the new portal system to upload my request. Shlomi was true to his word on every aspect of the transition and made the process enjoyable and personable. TruVal gave me a very fair and competitive price for a gold and gemstone necklace. They called me within 24 hours of receiving it and in addition, were exacting and prompt about paying me. The online portal process was very intuitive and responsive with an emailed confirmation to me at each step of the shipping and receiving process, which made me feel secure. Thank you TruVal! read more

Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate! We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read more

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read more

Well first and foremost, Im one of those people who will always look at reviews but rarely ever writes them. But I felt compelled to write my first yelp review for TruVal. I had a diamond engagement ring from a failed relationship that I have been trying to get rid of for a while now. I reached out to Truval along with some other diamond buyers and Truval came in hands down with the best offer and the best customer service. I got my quote for what they would pay me for my diamond ring within hours of submitting the information. Steve sent me an e-mail with the quote, I agreed and he sent over the shipping label right after. They provided free Fed-EX over night insured shipping. I sent it on a Wednesday and the very next day Shlomi ( the appraiser) was on the phone giving me his buy price for my ring. it was a fair offer, no low balling and we agreed. Within 3 hours of me agreeing to sell him the diamond, I received my payment directly to my chase bank account with Zelle. I honestly can't say enough good things about how smooth this transaction was. They got a good diamond, and I got a good chunk of dough for a ring thats been burning a hole in my nightstand. If you are hesitant about working with a online jewelry buyer, don't be with Truval. Absolutely amazing experience! read more

Very happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a look at my box of jewelry with gems of no real value, but it turned out to be mostly 14k gold and 2 pieces were 18k gold. The price seemed fair to me. Steve gave great service and was very personable, not pushy. Overall a quick, simple and successful experience. read more

I left a review on google and I feel strongly enough that I also wanted to leave one here. I have a great experience selling a ring I had to TruVal. I highly recommend! The people were super friendly and made me comfortable the whole way through. I had done a lot of research and and stopped in multiple places in the. This place by far was the best decision. read more

I'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless. I met with Steve at their midtown location to sell an old engagement ring and a few other pieces of gold jewelry. He clearly explained the process to me before looking at my items, and then proceeded to thoroughly evaluate each piece (I can tell there's a big difference between the usual "cash for gold spots" and this place). Once everything was looked through, they made an offer that I accepted and I walked away satisfied. I've gotten a few offers for the engagement ring in the past, but Truval paid me above my expectations, which is amazing! read more

TruVal - This is the engagement ring I sold. They paid me more than any offer that I've gotten in the past! - Gold Buyers Near Me - New York, New York