I walked into Ulta fully expecting there to be nothing in there for me. In my head, I was still a former Sephora snob. I used to be a Nars, Laura Mercier, Chanel, Armani kind of makeup girl. I spent thousands a year without thinking twice. Prestige counters. Designer packaging. The whole thing. So I honestly did not think Ulta would have much to offer me. And then I started browsing. Not five minutes. Not a quick glance. I actually walked the aisles for at least an hour. And fairly quickly, I realized there are lots and lots of makeup solutions to be had in there if you drop the attitude and just look. What shifted for me is this: it is less about the brand now and more about what the brand is going to do for me specifically. As you get older, your makeup needs change. Mine absolutely have. I am far more into healthy skin and healthy lips than I am into a bold lipstick. I hardly wear lipstick anymore because so many formulas dry my lips out, make them crack, and peel. I have also become more sensitive to certain chemicals, which has naturally slowed down my spending. I used to buy constantly. Now I barely buy anything new unless it really serves a purpose. And here is where Ulta makes sense. Drugstore brands have stepped up. Maybelline, for example, has dramatically improved their product offerings over the years. I would much rather buy a cheaper mascara and replace it frequently than cling to an expensive one just because of the name. Mascara tubes collect bacteria. I prefer to toss them often. And frankly, Maybelline has some terrific mascaras for the money. Just ask the Love Islanders. The biggest realization for me was that I am not brand loyal. I am result loyal. If something works for my skin, my sensitivity level, and my budget, that is what I am buying. It is high time I get over being a former Sephora loyalist and admit that Ulta actually makes a lot of sense for where I am now. Saving money while still getting what I need feels smarter than paying for a logo. My reasoning has changed. My skin has changed. And apparently, so has my makeup strategy. read more

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Autumn B. did my hair and she was AMAZING!!! As soon as the saw the long beautiful nails and gorgeous heels I KNEW I was in good hands!! She was extremely kind, funny, and knowledgeable! It was so nice having someone actually CARE about my hair health! She was the sweetest woman ever!! I will absolutely be coming back to her! My hair has NEVER looked and felt this good!! Highly recommend her! read more

Becky and 2 other women were super helpful. At first they weren't sure they had any white mascara but Becky immediately spoke up and helped me find it even though it was difficult to find at first! read more

My friend and I had a nice experience here when we went Saturday to get blowouts and strip lashes. Neither one of us had done either service before but we thought it'd be something fun to do to get ready gif a wedding we were attending. The lash portion is very quick and I thought reasonable priced. Out lash person advised in some lashes she prefers and we liked them because they were more natural. We both thought it came out pretty. The blowout process is nice, my stylist was very good about explaining what she was using as she went along and we had a nice conversation. They wash, condition, blow dry, and use a curling iron. Unfortunately my waves didn't stay long but that could be my hair because it does not like to cooperate. We thought the employees were nice and helpful and we agree we'd def do the lashes again. read more

I have been going to this Ulta in-store salon for a few years. I would get whatever stylist was available until I found someone that I couldn't live without! Tiffany has done my hair a few times now and she always achieves exactly what I envisioned. She is the only stylist that has been able to cut my hair the way I like in my life! As for the store, it is always tidy, the employees are always in masks and offering to help you with advice or help finding products. read more

Ulta Beauty - Balayage high lights, shadow root, low light, and blunt cut. Color and cut done by Tiffany. (Ocala location- 2020) - Cosmetics & Beauty Supply Near Me - Ocala, Florida

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I loved Shannon so much! She was so helpful in finding exactly what I needed. My skin has never been happier and I feel so pretty

The girl who did my daughter's eyebrows was very nice but obviously inexperienced. She burnt my daughter's right eye extremely bad . This picture is two days after the appointment so it actually looks better than it did. I would not recommend going here for your waxing needs. read more

Ulta Beauty - Skin two days after eyebrow waxing - Cosmetics & Beauty Supply Near Me - Ocala, Florida

Cut my long beautiful exactly how I DIDNT want it. Went back to have it fixed, literally showed the chick four pictures (of me) with my desired haircut- plus there was another stylist with the exact cut..... STILL F-ed it up. Thank God I know how to take heft out if a bob.... But seriously- never, never, never again. And the entire time I was there it was like listening to little girls have a sleepover. I miss the northeast and out posh salons so badly. Five years here and I've had one good haircut AND IT WAS NOT AT ULTA. read more

I got my hair done for my bday and Raven did an amazing job.. then when Raven was out Tiffany did it for me and she was also amazing! Definitely will keep going back read more

Some of the staff members have a major attitude problem, I feel bad for the kind ones who have to work with them. This store is the worst Ulta I've been to -- disorganized and out of stock most of the time. Not worth traveling to if you live out of town, you'll have better luck buying online. read more

Got my hair cut it was reasonably priced in my opinion, and the first time ive been to a salon where they actually took off the right amount of length definitely would recommend. Also the hair stylist was super helpful at recommendations of products that would work for my hair read more

Ulta Beauty - Haircut - Cosmetics & Beauty Supply Near Me - Ocala, Florida

I went in today looking for AG products because I needed a water based brand since I have super curly hair . When I walked in the first employee was brand new and wasn't sure where the products were located which was perfectly fine . She walked over to another employee for help and was told its some where over there while pointing in a large section . I began searching the area she pointed in and I was able to find the items on my own . At that point I figured I wouldn't ask for any more help and fattempt to find what I needed on my own . While shopping around I realized I couldn't find the rizo diffuser but seen it was in stock in store via the app so I hand no choice but to ask for help again. I noticed two employees walking out the back so I took the opportunity to say excuse me in hopes of getting help . Both employees looked at me and continued walking . At this point I was gonna leave my entire basket and walk out but I really needed the products. So unfortunately I had to follow the female employee saying excuse me multiple times that completely ignored me to find the last item I needed . As someone who works in customer service it is clear that this location needs re training on there service to better help customers . In the fifteen minutes I was in the store I could not wait to just get out . No customer should have to follow any employee around to try to get help . read more

Visited today with a friend. Love this place. I use to go to a different beauty supply place, but ever since my first visit here there s been no turning back. My friend bought two plump lip gloss'. They have everything you need and even some great stuff for guys and a salon for appts and walk ins. There is always a line for a cashier but it goes quick. Would have gave a 5* but they can be pretty pricey and mist times my coupons don't work for the product I'm purchasing. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Ocala, Florida

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I'm profoundly deaf and sign languages. They are very friendly and supportive with me. They are good being patience when we tries to understand each other. Awesome workers! I love new make-Up on my face! read more

Ulta Beauty - He is so wonderful to make up on my face! I loved it! Thank you so much for supporting, non-judgment. I feel like a new person again! - Cosmetics & Beauty Supply Near Me - Ocala, Florida

Employees at Ulta Beauty are very helpful in grabbing just what I need. This young lady named Emily helped me pick out the perfect products for my girl and we're very grateful because I didn't know what to look for and my girl got exactly what she wanted :) read more

Don't waste your money. Spent $179 on foils and a so called haircut and a blow dry that a child could've done better. Foil color was great, but lasted about 6 washings. Haircut was not a haircut but "stylist" picking portions of hair up and chopping spots, then the blow dry a child could do. Do not recommend and won't go back. Didn't want the darn haircut, but she convinced me. Should've stuck to my guns. Good luck to others. BTW, this was few months back, but waited to write review so I wouldn't be rude about it. read more

I went to see Alyssa at the Ulta Salon to get a much needed hair cut. She did an amazing job! My hair feels so beautiful and healthy. She is fantastic. read more

Ulta Beauty - The chop! - Cosmetics & Beauty Supply Near Me - Ocala, Florida

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I particularly don't like going here because the times I've went the workers were rude and made me feel uncomfortable. So if I have to go I'll go knowing exactly what I want, get it, & get out. Today when I went I needed a new flat iron I'm which I knew nothing about. I came across 2 young ladies that were extremely helpful & didn't mind answering my questions. The flat iron I got worked perfectly along with the products. I do wish the staff was more friendly because people come here spending money. These products are not cheap at all. Idk why these folks act so uptight. This is a makeup/beauty store. read more

They don't carry any Black owned products, and when I inquired about it why this guy a manager I'm guessing working today 2/24 tried to be funny. Talking about that's okay when I clearly wasn't talking to him, and it came after I told the lady I couldn't order, or go anywhere else to look for it, because I was headed out of town. I could have seen him saying that if I said I'm not shopping here anymore, which I didn't say but with his remark I'm not patronizing this business anymore. I asked the lady do y'all sell Black owned products she said I don't know then she asked him. He said no, but at other stores they do. I said I can't believe how this is Ocala, and you can't find Black owned products anywhere it just doesn't make any sense. She said we do sell them. I said nope y'all don't. Now if they were out of stock I would say they sell them, but their just out currently but that's not the case. I wasn't distraught over it, because I said to myself just purchase the items in Ga but his tone and remark was not necessary. read more

It would be nice to give it 0 stars. I have naturally curly hair. My hair was long and it was loose when I went to Ulta. I had not put any dye on my hair for almost 20 years. The girl that did my hair said "wow your hair would be so easy to work with. My mom has curly hair like you." I asked her several times if she knew how do style my hair she said yes. Over and over again. So they convinced me to do it. Boy do I regret it. My hair had patches of dye on it. It looked horrible. Her next appointment showed up she basically handed me over to the next girl to work with my hair. The lady saw my hair and asked to reschedule her appointment with someone else. Yes it was that bad. They asked to go back the next day that someone else will fix the mess. I went back and it was another horrible day. The girl put hair dye on my hair and went to lunch. Lovely. My scalp was hurting so bad. When she washed it I told her it hurts. Again her next appointment came in and she sent me to someone one else to finish. Due to all of this my hair fell off so much. My hair is in the worse condition it has been in my whole life. I will never go back at all. This has been the worse experience ever. And I still had to pay $250 for the horrible job that they did. As I was leaving the stylist and her friend were talking about me in front of the client. So if you want to do your hair save your money and go somewhere else. read more

Salon manager insulted me after admitting everyone calls her Karen. i was letting them know that every time I come, I have to wait a half hour to an hour past my service time for an appointment. Today, Wendy was just putting a cape on another client at my appointment time. I was told I would have to wait. Customer service is their LAST priority. read more

I hadn't gotten a cut or color in ages; I was scissor-shy after a series of bad cuts and waiting so long to go to the salon. Brandi was my stylist and she put me at ease. She really knows her stuff and let me know what she was doing every step of the way. She didn't cut off too much at once - she took her time. Three hours later (at least!) 10+ inches of hair was gone and the color was exactly what I wanted. Since I was there for a while, I noticed the other stylists were super friendly and talented. Everyone seemed to enjoy working, and it was a relaxing atmosphere. It helps that the salon is inside Ulta. After your services, they sell anything and everything product-wise. read more

Just DONT COME HERE if you need to do you makeup. I came here to do my makeup, for a very important event and it was just a complete waste of money and time... if I could put zero stars I would. The makeup looked it was done by a child, not professional at all. I was so pissed! Never again! I didn't took pictures because it was just embarrassing! read more

When the weather got hot and sticky again, about two weeks ago, I had just about had it with my thick, frizzy, curly hair and the Florida humidity. I called Ulta Salon and talked with someone about my hair issues and made an appointment for the next day. Karen was my stylist and really took the time to look at and come up with a plan for my problem hair. We cut off a few inches, thinned the back a bit and she really gave me a very flattering cut. She did a beautiful job of styling and flat ironing my hair and I left the salon feeling pretty and pampered. It's now two weeks later and I've decided that I'm going back for a smoothing treatment on Saturday - I called and made my appointment with Karen and I'll be sure to follow up with that review as well. The salon is immaculate, the staff friendly and most of all, Karen's expertise was very much appreciated. read more

Good luck trying to do a legitimate return past 60 days. They will try every which way to deny it or give you a hard time about it. I went up there trying to swap a same for same powder that had broken up and I even had the receipt and they gave me such a hard time exchanging it. (Fortunately that manager is no longer there) Their motto should be 100% hassle all the time for returns at this store. Be careful.... they will give you every reason in the book why they won't take a return back. Have to call CS to let them know this store does not follow company policy and make up their own rules so their daily sales numbers don't get hit by a return. Then the store will flat out lie on you to corporate and corporate will not force them to do the return. There is no oversight for this poor customer service. So shady! I've caught one of the store's manager in several lies that she's told just to avoid taking a return. Really unethical and immoral.... how lies just roll off her tongue without her batting an eye. Disgusted at this treatment. read more

All the worker-bees at this location are super friendly. The manager seems preoccupied with her admin duties each time i go in, and has provided me with courteous yes or no answers to my questions - but I would have preferred she offer me alternatives when the answers were no - ex: when i asked: do you carry witch hazel? She could have said, no - but let me show you our other astringents...clearly i was there to "buy". All of the sales pros are friendly and helpful, and I have found Itala to be the most knowledgeable one yet - I make a point to seek her out to ask her opinion on various products and she also makes great suggestions. You will not get better knowledgeable and helpful service at any other cosmetics store! Love them! read more

Very disappointing experience. I drove all the way from brooksville to exchange the dyson I just bought for the airwrap. I called yesterday to make sure it was in stock (I called multiple locations) and the employee I spoke with told me the airwrap was in fact in stock. So today I drive ALL the way out to exchange them bc I opened the cc and I know the airwrap hasn't been in stock in most stores. After waiting in line for a hot minute I finally get told by a manager that it WASNT in stock. I informed her I called yesterday and I was told otherwise and that "some of her new employees aren't up to par yet" that's a poor excuse for waisting a customers time, gas, etc that's willing to spend so much money in your store let alone with a cc. Poor management and lack of communication shouldn't be blamed on your employees. There was no attempt to even make it right. I just got "sorry" and was sent on my way. Needless to say this is my least favorite location and probably won't be back. Store was very unorganized, dirty and just a hot mess. read more

Tanya Mckee has been doing my hair for over 10 years now. She recently moved to this location and I followed her all the way from Tampa, FL. She is phenomenal at what she does. My hair is very delicate, yet she is able to bleach it platinum with no problems! Lately, she has been dying it crazy colors and every time we are able to switch colors with an easy transition without over processing. Some times I come in with no idea what I want and she always comes up with something amazing! She always answers all my questions and is extremely knowledgable especially when it comes to color. She is super friendly and very welcoming. I have brought many friends to her over the years, and she makes them all feel comfortable immediately. I would HIGHLY recommend her! I don't trust anyone else with my hair!!! read more

Ulta Beauty - My hair was done by Tanya Mckee. She is phenomenal!!! - Cosmetics & Beauty Supply Near Me - Ocala, Florida

So I called and got a appointment with Tanya McKee a girl who just moved from Philadelphia and I have never been so excited and happy with my hair. I had a full consultation, we looked at pictures, she asked me questions about my hair and what has worked or not worked in the past. I have amazing hair now. Better then I could have even imagined. Can't wait to go back for my Keratin!! read more

Ulta Beauty - Asked for grey. Got gun metal :). By Tanya!!!!! - Cosmetics & Beauty Supply Near Me - Ocala, Florida

Staff is nice and helpful, but always changes. As I'm a platinum member (I spend way to much money). You would think Ulta would keep their premium products in stock and looking nice. Yet they do not do either. I only purchase IT cosmetics and Urban decay. It's a 50/50 chance if the product is actually in stock. If there is a free item with your purchase guarantee they don't have it and tell you to call the corporate office. Which is a 30 min phone call. read more

Very disappointed in Ocala, ULTA salon. Too expensive now, w/a cut that is not much better than my old stand-by style salon. Will probably return there now. Salon manager had an understanding of my hair, but she presented herself as if she was ready to clean the house. Very concerning, when one is hoping to trust a woman w/the shears. There needs to be a set company policy, that stylists dress w/a clean look. Too high a price to pay, for work done, when the employees seem to care less. read more

Very disappointing: Being new in town, I went to Ulta after reading some positive reviews. I had a 1:00 with Ron and was told when walking in that he was almost done with his current appointment. After waiting 35 minutes, I had had enough and called another salon for an appointment. No apologies from the hairdresser. read more

Watch out and compare prices. I just bought No Poo shampoo 32 oz.. and paid $47., Amazon has the same shampoo for $27. CHECK PRICES!!!

Visiting from California and I desperately needed a touch up on my highlights. Called Ulta at last minute and Ron scheduled me for the next day at the time I requested. I could tell Ron knew what he was doing from the minute I sat down. He listened and repeated back to me my highlighting requests. I have to say he is probably the best stylist I've ever had, and I have been getting my hair highlighted for over 30 years. I am so happy with the results. I wish I could return to Ocala every couple of months just to have Ron as my stylist! He is that good. Aside from that fact, he loves what he does and it truly shows. Thank you Ron, you are the best! read more

I had previously written a great review of Ulta, particularly the salon, as I had been going there for over a year, however in the past few months service quality has hit rock bottom. Yesterday I went in for an appointment I had scheduled a month ago. An hour later I was still not acknowledged by the stylist that I always work with, not seated and being ignored completely. Finally after another stylist felt bad and took me for my routine cut, she did not listen to a word I said and cut far too much off of the hair I told her several times that I was growing out. Now I'm set back 6 months of re-growing out my hair to get to where I was yesterday because she was unable to listen to my simple instruction of "Please, just trim the back." I will say the store manager Melissa is the sole redeeming quality. However $10 off my horrible experience was not worth all that I was put through, and the next 6 months I am going to have to spend dealing with the terrible cut I received yesterday. It took a lot of strength to just not break down while still in the store because of how rudely I was treated. read more

Clean and bright. So many choices for my daughter, the make up queen, tons of staff to help you make a decision. Everyone is beautiful, great place to get a date... read more

I am a goddess of cosmetics and for me to go to Ulta is a singular pleasure. The staff are awesome, smart and super nice. They really have fixed any problems they had with displays and stuff since the first opened and obviously are under superior management. They even seem to have more samples on hand to give away with purchases too (a problem initially when they first opened). I shop here about once a month to get new stuff and try it out in the store. It is a PURE JOY to shop here. read more

Before Ulta Salon, my hair was long, thick, and my layers were so uneven. But Chris at Ulta gave me exactly what i wanted and needed. She actually listened to me and what bothered me about my hair and fixed it. The first person to understand what I wanted in years!!! Thank you so much!! It looks and feels beautiful!! I can't wait to get my hair colored next time!!! read more

I've been to this salon regularly for quite some time and it's honestly not good.The first time I got it dyed they dyed it a completely wrong color.i requested a red and they gave me an orangey color.it lasted only a couple of days before it faded.I also visited to dye my hair dark brown and they gave me red highlights.most of the time they do what they want instead of what you ask for.also every time I go in to get my hair dyed they get dye all over my face and it didn't come off.the most recent time I went I asked to cut my split ends and maybe a inch of hair they gave me a bob.overall I do not recommend this salon.the are butchers. read more

I LOVE this place. The staff was so friendly. I felt like I was chatting with friends. This was my first time there and I can't wait to come back. read more