I was searching for two specific products and was greeted by a wonderful employee who was extremely helpful. She even took time to ask me why I was wanting a specific product and suggested another one instead which I've been very pleased with. read more

I've been working here since the end of September and it is by far the best job that I could have ever asked for as a college student. Mel, the head manager, as well as all of the other management staff, is so kind. They genuinely care about every customer and spend a lot of time teaching us to do the same. It took me a while to figure out where everything is located in the store, but everyone working there is always willing to lend and hand and help me out no matter what they're busy with. Before I worked here and I would come in as a customer I always had a really great experience. So much love for this team and store! read more

I just had my eyebrows done by Annabeth at the Benefit counter and she was simply amazing. It has been years since I had my brows done and she was outstanding. I will be back. I will be back. 5 stars read more

Visited this store today and found it clean and the employees Antonio, Gigi, Aiden to name a few were all very friendly, helpful, and very knowledgeable about the products. Only thing I was disappointed in was the product I was looking for was not in stock nor in stock on their website, so all I can do is hope they get it back in stock soon. But I will be back again. read more

See all

I go in and I don't know if I was wearing my invisible clothes or not . I looked an employee dead in their face and spoke and was not greeted or acknowledged. I didn't find anything I was looking for whatsoever . I counted at least 8 people and no nothing . I'll go to target before I ever step foot in there . read more

Ugh so apparently I should have checked the reviews before stopping in here for some moisturizer. I HATE places where it is clear that they are required to greet every single customer, but then basically walk away without actually offering any help. Two ladies were at the door when I came in, but it took standing there for one to ask if I needed anything. When I asked for a moisturizer with lots of SPF (because, uh, pasty white girl in Alabama), the lady walked me back to a $48 anti-aging creme in the "prestige" side of the store and said that it was very popular. Ok, but, uh, the box doesn't say SPF, so I'm guessing it doesn't have any?? She then rattled off a few brands I'd never heard of and said that they had "lots" of moisturizers. Well yes, obviously this is a large store, but I came here to get some HELP?! I heard her asking someone else, but no one came back to me, so I was left wandering around alone. Which I could have done at Target, in a way smaller store, with cheaper options. I finally found the "regular" brands on the other side of the store (you know, ones you have heard of and can buy at Target). I eventually picked a $13 Neutrogena moisturizer with SPF, but I didn't encounter another employee during my search. Though I did hear them chatting it up at the registers! Also, they start your check-out transaction by asking for your phone number. For what, I'm sure I don't know, but I wasn't about to provide mine. And the lady looked positively shocked when I just said, "No." Funny, I guess corporate doesn't require that they ask if you found everything, which is probably good, because I might have lost it a bit at that point. And she circled a survey on my receipt and rattled off something completely incomprehensible. So, I'm glad I can fill out a survey about my lousy experience, but they can't be bothered to actually help me when I'm standing in front of them. Overall, I am actually pretty mad about this experience. Next time I need cosmetics, I'll just go to Target where I know in advance that there's limited selection and no help, instead of dealing with the charade that employees will lift a finger. read more

Will not go into this ulta!! There are never any employees around to help you. They are chatting it up with the other employees. Then the rest are on the registers and moving with everything less than a sense of any kind of urgency. The line is always extremely long. I tried to use a coupon, she said it didn't work and told me my total again. I asked if there was another discount she could use. She said she could give me 20% off. I agreed. She said it didn't work and told me my total price again. I've always loved ulta but this staff needs some serious training. read more

I have been shopping at Ulta since I was a little girl. Not only is this Ulta one of the biggest I have been to, but the cleanest! Everyone is super kind and understanding of any thing that I need. Shopping at this Ulta leaves a smile on my face every time I leave! read more

Great customer service. I bought the new benefit mascara yesterday, and didn't notice that the tube wasn't in the box. When I called today about it they were very understanding and offered to exchange it. One of the many reasons I keep going back! read more

I have now been to ulta or a hair cut a number of time and every time they are at least 15-29 minutes late. Today my appointment was for 3pm. It's 3:18 and I'm still waiting. The woman supposed to be cutting my hair is putting color on another's woman and it is nowhere near finished. This is the last time I'll ever come here. If it weren't for the poor time management, I'd recommend this place. The cut is usually good, but not at all worth the wait. read more

Ran in here to get some eyeliner. There is literally 14 ppl in front of me with only one cashier. When I asked a lady who was doing a facial if they were gonna bring another cashier up, she rudely replied "No". Ridiculous. Guess I'll take my business back to Belk's. read more

THE WORST : Products are completely disorganized and the workers aren't very helpful or knowledgeable about the products they sell. Trying to find a makeup brush but it's so messy here read more

My friend went here to get her dark brown hair dyed to a light brown with highlights. Instead of doing all over color and highlights the decided they were just going to highlight it. So they put on bleach highlights and then when they came out red they put toner on it. It was absolutely nothing like what she wanted and so they made her another appointment 2 days later with a "color specialist".. well she got there today only to find out that the appointment they made was a 30 minute appointment and of course she couldn't fix what the other colorist messed up in that time. So now she has an appointment to get it either fixed how she wants or dyed back to her original color on Thursday. They are terrible. read more

This Ulta is not impressive at all. Unfortunately it's the only one around. Every time I come into the store I can never find an employee to help me when I need it. They all seem to congregate in one area. They also never have anything in stock and I am always told it will take over a week and a half to get it back in. The Sephora in JC Penney is by far better (and I never thought I'd say that). read more

Little diversity in the staff working there, did not get a warm welcome at this business being someone considered "ethnic", was not approached by a sales rep for help either. This was maybe my second time there and I got a similar vibe last time too, which is a shame because for a beauty junkie they have some good options. read more

Let me start off by saying I spend quite a bit of money here. I tend to buy the more expensive brands of makeup and I have tried many of the 'prestige' brands. I have 2 frustrations with Ulta, the first being that they're always out of something. I cannot remember a time when I have gone in looking for something and they're out of at least one thing I'm looking for. That is ridiculous. The second thing is the LINES at checkout. They'll have multiple people working the floor and only one person at the checkout. It feels like Wal-Mart!!! It's this way at the Hoover store too. After today I'm switching to Sephora. Maybe I'll have a better experience. read more

I used to work at ULTA in Florida and was not as impressed when I walked into this one. For this being the only ULTA around (Sephora isn't around either) you'd think it would be bigger and have more of a selection. You will find a lot of your product needs here, but the lack of space slightly limits their total selection that you would find in a lot of other stores. To get nice cosmetics such as Bare Minerals and Too Faced, this stop is your only option that I have found so far. Feels a little cramped but the employees are very nice and I was able to get a couple of my staple products. read more

Called to book an appointment, stayed on hold for 7 minutes. I was then told that they were not doing anymore hair appointments today, even though they were still open for another 2 hours. I was not asked what I needed or if I wanted to come by on a different day. I had a similar experience the last time I came here, but I gave them the benefit of the doubt. Apparently that was too generous. read more

Things have really picked up in this store! My last review wasn't the greatest. Although they were still out of a few items they were much more helpful this time and they knew what they were talking about. I'm not sure if they are under new management it seemed that way, because a new lady would follow around and watch how everyone was doing. I have to say I was extremely pleased! Plus they actually took back two of my things which last time I had an issue with! Way to go Ulta! read more

Made an appointment at their salon a week ago, I showed up today and the lady supposed to do my hair was not there. After 15 minutes I spoke to the manager and she called the girl supposed to be doing my hair, I'm not sure what happened but they were on the phone for 10 minutes. I went up and said no thanks I'm going to leave. It seemed like they didn't even care they were losing business! I will never go back there, very very unprofessional. FIGURE OUT YOUR SCHEDULES AND APPOINTMENTS. Do not go to the salon there, unless you want to wait 30 minutes and be asked "oh do you want to book another appt?", I made an appointment for a reason and they do not care about their customers inconvenience. read more

Considering the size of Tuscaloosa, it is a VERY appropriate size. So the first person who posted about it's size? Order online if you don't find it in the store. I live in Green Bay, and Tuscaloosa is much better stocked! So don't complain! T'town has one! GREAT! read more

Went in the other day to get my winter foundation, but also needed concealer, lipstick, primer and setting spray. Jess helped match me to the perfect shade for foundation, helped me find everything on my list and more! I told her what I liked about products I've used previously and what I've disliked. She took all that into consideration when making recommendations. When it was time to find a setting spray she recommended the Urban Decay Chill because it is hydrating and will hold. Unfortunately there were none on display so she went in the back and searched for some. About 5-10 mins comes out with the LAST bottle. You can tell she loves her job and she will do anything to help a customer. I walked Jess through my whole routine and she helped me find the right products. My makeup looks flawless now and I know if it weren't for Jess and her being so personable I wouldn't have the experience I did. Next time you go into Ulta Beauty in Midtown, ask for Jess! read more