In college (many moons ago), I remembered coming here and thinking how hip and cool everything was. Now, returning with my 14 year old daughter, I realize that they do a great job just recycling trends from 20 years ago and marketing the hell out of it. I had to chuckle to myself when I came across Champion sweatshirts, Fila bucket hats and Converse sneakers in the store. With that said, the store staff is helpful, the racks are well organized, and my daughter can feel that she is trendy even though she doesn't know that I was rocking the same Champion sweatshirt in a basement party on Langdon in '93. read more

A clothing, home, and gifty goods store geared towards trendy, younger-aged college students. My interest in their inventory really waxes and wanes from year to year, with the last 2-3 years being low-lights. Perhaps I'm getting too far away from their target market age. Perhaps I haven't appreciated trying to make fashions that were once part of my life...ironic? Regardless, it's always a trip to make my way shopping down State Street and end with Urban. Totally worth an annual visit no matter if you make a purchase or not. Books and gifts can at least make you laugh or think of someone for the holidays. If you shop around the joint, you can find good deals, but I'm not sure how long the clothes will last. Urban sure does bring it at Maxwell Street Days. In years past, I've gotten awesome little tops, basics, winter gear, gag gifts, cheap shoes. There are usually many staff folding clothes (I seem to love that) and available to check out customers. read more

I loved a lot of the styles...but the prices, my goodness! $48 for a polyester-blend cardigan?...You'd have to be born yesterday. Aside from clothes they also have a lot of useless kitsch you could get for your friends as gifts if you have no idea what to get them. You gotta REALLY look to find a deal. Probably never going there again. :p The atmosphere feels kind of...douchey in there. read more

I love this store. I don't live in the downtown area and do not attend the UW, so maybe that is why I find that their stuff it truly different from what I find at West Town mall. Their clothes are unique to Madison and pretty affordable, they have clothes ranging from really cheap to pretty costly and there is a little bit of something for everyone! And i love love love their housewares and little knick-knacks! read more

Urban has some good stuff, but unfortunately it's one of the few "hip," quasi-affordable places to shop near campus, so that delightfully unique flowered shift you found on the clearance rack? Every third budding hipster will be sporting it in your physics lecture. Also, it's the only Urban Outfitters in the state, which makes it, bizarrely, a tourist attraction for visiting high schoolers checking out the state Capitol on government class field trips. (I once encountered a gang on Germans, for which I can still not account.) read more

Back in the day I spent many of dollars grazing through Urban's men's selection, which I've not-so-recently discovered used to be a lot more varied and fashion forward compared to what it is now. I believe the market is now geared more so at the teenage/first year college bound young adult, which they do well, but I enjoyed their selection more so a few years back. But that's just me. This particular Urban is laid out pretty simplistically. Like most clothing stores, the men's selection is about 1/4, if that, the size of everything else. Staff are generally able to keep up with the high influx of shoppers destroying the store, and keeping it looking well put together. There are often sales going on, which are an honest steal. However, if you wear an XS or S, be prepared to have your heart broken when they don't have your size in stock for these sizes go FAST. read more

I don't like this Urban Outfitters compared to the one in Milwaukee. It seems to have less clearance and non-clothing items. And their clearance items are **hardly** even on clearance. I can get shirts at the one in Milwaukee for $5. The clearance jeans hear (in the women's department) were $40. No freaking thank-you. My boyfriend though, had a different shopping experience. Select Men's Levi's were on sale for $20 and he got a pair he was content with... Nothing special, nothing horrible, A-OK. read more

I guess they are having employee break time starting whenever and ending at 4. Very irritated with that and not informing anyone of when they start that break. Why does the entire store need a break? Drove 30mins to just shop there. Was there 2 hours before 4 as well. read more

So stoked Madison has a UO. I love this store, compared to others this one is a whole lot smaller. But I love the unique cloths, vintage and retro. I've read other reviews I don't think they're over priced at all. I still have dresses from 5yrs ago that look brand new. Its a fun funky store I recommend. read more

hello my fellow yelpers. today i decided to write a review about my most favorite store, aka urban outfitters. first time i've ever been was december, and i bought some basic levi's jeans. definitely overpriced, but great material. i hope i never have to pay $100 for a pair of jeans again. i also purchased a t-shirt for $45 bucks, which is so overpriced as well. im not freaking rich, so this was upsetting to my wallet. i think the clothes are super fashionable and trendy, but it's not gucci material, i shouldn't be paying that much money for a t-shirt, it's simply outrageous. anyways, thanks for coming to my tedtalk. read more

If you ever needed 3 tissue t-shirts and some leggings in a pinch, Urban Outfitters will hook you up. It pays to do a weekly walk through; sales are usually a steal. However the books and glassware are always over priced, as is much of the clothing. The bedding and rugs are usually pretty funky and interesting. What I love is the shoe selection and the gift ideas. (which I steal and make better myself) read more

Although they have some of the cutest clothes, pretty much anything not on sale is a bit overpriced. The sale section seems great, until you see that half of the items are broken or defective. Worth a look around, but be aware. One item worth going for is the BDG jeans, super comfortable and not badly priced for an everyday pair of pants. read more

Oh how I love thee Urban Outfitters. This one on State Street is good, a little smaller than most but still good. I'm just annoyed out of the 2 necklaces I purchased 1 is already broke but it was so cute.... love their stuff but wait for it to go on sale! read more

I go there for the basics and accessories. Tank/cami and underwear (those 3/$20 kind) are useful and reasonably priced. Sometimes I see interesting earrings. They are clearly targeting the teens and young 20s (surprise, this is a college town), so you won't find anything "quality." But if you want casual ok quality/looking pieces, this might suit you. I like the home decor section, though. They do stock the pieces with interesting prints/patterns that are somewhat "urban." read more

Love their clothing. I almost avoid shopping here because I invariably spend too much money. Also, the prices keep a lot of college kids away for most of the clothing, but stay away from the graphic tees which are the ecception to this. Check out the sale raks in the back and don't be put off by the emo-chic non-committal staff. A state street gem. 5 stars. read more

I really like Urban. I think the re-model they did is great and their dressing rooms are definitely a lot better than before. Some stuff is expensive but it also lasts. Some of the sweaters I bought there years ago are still in great condition. They have some hilarious things and even if I don't end up buying anything I love to just go and walk around and read through some of the books. I also think their website is great. The reviews help a ton and the few times I've ordered things it's been the right size and right description. read more

I visited the shop today with my daughter. It was ok. We checked out the comforters (only two that I saw). One was about 180. The other one was not that much less in price. For quality, I think Target, Boston Store, Sears and JC Penny's would be the route to go. The candles had a thin film/coat of dust on them. When I see candles in stores and wonder if I should buy them, I give them a smell test. It was kinda weird seeing the dust on them for this reason. The sales people/workers seem nice and professional. read more