My appointment with Federico was excellent! I have had my worries about finding the right salon to do my asian perms for the very first time and I am very glad I chose V.i Studios! Federico did an amazing job explaining the perm process to a first-timer which eased my anxiety a lot. I have had my fair share of receiving less than decent haircuts but after seeing Federico, I personally recommend everyone to book an appointment with him! My perm came out extremely better than expected and I will continue to book his services in this future! read more

Federico is a master of his craft. Federico talked me through the steps of the hairstyle I was trying to achieve and how to take care of the hairstyle to ensure its longevity. He was the only guy I could trust to do a popular Japanese-style perm. I sent him reference photos of the style I wanted and my long hair length, and he was more than excited and capable of recreating this desired style. He had a lot of insight into the hairstyle while taking into account my ideas and crafted something very nice that I was proud of. Federico has been cutting hair for years, and it showed through his professionalism, kindness, and expertise. He gave me a haircut to even out my unbalanced hair and then proceeded with the perming process. I was very happy with the haircut he gave me alone but what solidified my smooth experience with his hair services was the perm. From our consultation to stepping into his studio, I could tell he was ready to deliver his service. This was the first time my hair went through a chemical process, and he reassured me to let him know if I felt any irritation and he'd have a quick fix. Federico charges hair based on length and style. At the end of the day, if you want a high-quality hairstyle, Federico will exceptionally deliver and charge for a reasonable price. I left the studio more than satisfied with my money's worth and the new look he cooked up for me. It has been more than 2 months since my perm, and it's still holding up nicely. As a first-time client, I will be returning for more of his hair services. read more

Federico is the absolute best. I've been going to him for the past three years. I received an awful haircut from my old stylist and called the only place open with availability and to my luck I stumbled upon Federico. He has always been transparent with me about what is doable with my hair, how long it will take, the cost upfront, how the color will come out, and the techniques he uses. If there's ever a time I don't like the outcome, he happily fixes it for me. We have gone from short and red to shoulder length and blonde. I can't recommend him enough! read more

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Decided to try a wave perm for the first time and Federico made it a great experience all-around. He took my preferences into account when doing the consultation and considered my specific hair type/texture during cutting and perming. Needless to say, I'll be coming back regularly and often to keep this new perm maintained! Thanks Federico!! read more

I always hoped to meet a go-to hairstylist for myself, whom I can not only trust but always have a good conversation with. I am glad that I found the amazingly talented and super friendly/welcoming Federico! I have been having my haircut with Federico since 5 years ago when he was working at a different location, and I look forward to more years to come! -- Gan/Michael read more

First time going and I wasn't disappointed. I loved how Federico gave a explanation to everything he was going to do with me hair. He also gave hair tips threw the process. I never been this happy with my hair that I almost cried. I will be see him again soon. He followed COVID lines as well and made me feel safe and at home. I appreciate you First time going and I wasn't disappointed. I loved how Federico gave a explanation to everything he was going to do with me hair. He also gave hair tips threw the process. I never been this happy with my hair that I almost cried. I will be see him again soon. He followed COVID lines as well and made me feel safe and at home. I appreciate you read more

Federico is an amazing stylist! I've been going to him even before he started V.i. Studios for the past 2+ years and have never regretted it. Access = The hair salon is INSIDE "Salon Republic" at the Pasadena Paseo Colorado shopping mall. There's underground garage parking and if you're going for a haircut, there's validation for 90 min. Making appointments is as easy as texting him or through Yelp. He's very prompt at replying and closes the loop with confirmation messages. Safety = During the COVID19 Pandemic, Federico's taken every necessary safety precaution in accordance to local, state, and national guidelines. He puts his clients first, and wants to make sure we feel at ease and safe at all times. We never have to take off our mask, even during the haircut. He checks temperature at arrival, has easily accessible hand sanitizers, wears a mask and shield, limits the number of clients, and disinfects his equipment and chairs with each customer. Style = I gave up my hair virginity to him. Never had any treatments done to my hair for 30 years, and I trusted Federico to perm it up and trusted his creative vision to produce a hair trend that matches my style and face structure and he did not disappoint. He specializes in Asian hairstyles and caters each cut to the client's wishes so I always knew I'd be leaving the studio with a fresh fade or classy cut. Cost = Only downside I can think of is that the cost may be a little prohibitive for many people. I can only speak for a men's cut, but his fees are based on being a master stylist and his impeccable service. Average ~ $60 for a master stylist men's haircut. As I've said, I've been with him when he did not own his own studio, and have stuck with him as his prices went up with his skills and experience, and I have never regretted it. He is well worth it. read more

I'm originally from the bay area who used to have their hair cut by the same woman who makes wigs for katy perry (yes, the celeb). I always do wild transformations (do something crazy and grow it all the way out and start again). I heard of Federico from a friend and was sold when I found out that he specializes in asian hair. I was not ready for this glow up. I cannot stress enough how incredible, and important, it is to have a stylist who understands your hair and your personality. We cut over 14 inches of hair off and went platinum blonde all in one night. The end result? Absolutely, and utterly, breath taking. I highly recommend any person of asian decent to go to this man. Federico will take care of you and bring a new level of confidence to your life that you didn't know you had. I will definitely come back whenever I am in LA or even on the west coast-- He is worth it. read more

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Federico is a super chill guy, easy to talk to, and knows how to style hair. I walked in not really knowing much about perms or different ways to style my hair, but Federico gave me some solid tips and recommendations and I came out loving it. 10/10 would recommend read more

to start, i am super satisfied with the perm that federico did on me. ive been wanting a perm for quite a while now and happened to find his page on yelp. i saw that he specialized in asian hair and decided to reach out on instagram. i dm'd him with a video of the perm that i wanted for reference, and received exactly what i asked. for. throughout the entire process, he was very responsive and professional about everything. he also gave me a full rundown of how to manage and take care of the perm afterwards. overall, i got nothing but positive things to say about my experience. i will definitely be returning once i need to perm my hair again. read more

V.i. Studios - Men's Hair Salons Near Me - Pasadena, California

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Federico was very professional and answered all my questions about the hair perm process. I've been to various hair stylists that work with Korean clients, and Federico was by far the most passionate about his craft and was very knowledgeable with Asian hair. I would recommend anyone especially looking for a perm, to go to Federico! From this experience, I think I'll become a regular here. read more

Federico is amazing and I honestly wished I found him sooner. Federico is truly an artist and knows how to work with Asian hair. All of my past haircut experiences are subpar compared to my experience with Federico. I am very particular and picky about my hair. It's the first time I've found someone who can cut and style my hair exactly how I like it. I actually drive all the way from Garden Grove to Pasadena (a 40 min drive with no traffic to over an hour with traffic) for him and it's 100% worth it! One big difference I noticed about Federico compared to other hair stylists is that you can see his passion for his art. He gets excited at the end results after perming and cutting my hair, I think his passion really plays a factor in the quality of his haircuts. It's very refreshing. He is also very willing to share and teach you about hair and will answer any questions you have. To top everything off, Federico really treats his clients with top notch service. He is very easy to talk to. He will listen to you to give you suggestions and/or the exact haircut you're looking for. I would recommend him to any of my friends. I personally get a wave perm with a two block haircut from him and I've gotten many compliments on my hair. read more

Federico is amazing! I have been going to him for over 4 years now and will continue to for as long as I live here. Always does an amazing job! Highly, highly recommend! read more

Federico is awesome and incredibly knowledgeable about the styling and design of hair. His pleasant demeanor and professionalism is top notch and would easily recommend for wave perms and fades. read more

Super cool salon/stylist! Been coming here since first finding him and no one can compare. Went through entire hair journeys with him and now we're experimenting with color again. Hands down, the best in cut, color, and perm. read more

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Alright so let me start by saying I've been to every type of barber shop and salon. I've been to local places and fancy LA stylist that do influencers hair. I can without a doubt say that my experience with Federico has been the best hair cut experience I have had to date! He really listens to what you want and analyzes the desired hair style and how it works with your head shape. His attention to detail is ridiculously sharp and even explains everything to you including how to style your hair. If you want texture and a stylist that actually listens to you and takes the time to give a quality cut; do your self a favor and book an appointment with Federico! read more

Federico knows hair. Perfect combination of professionalism, personalbility, and artistry. Studio space is also clean yet inviting. Love my cut and color. read more

Speechless... Federico is truly amazing at what he does! I was looking at different places to get my hair permed at and luckily I found V.I. Studios. I was able to come in for a consultation with Federico for him to check out my hair and plan for what the next steps would be. He really cares about his clients' needs and is excellent with customer service. Federico is best hair designer I have ever been to and no words cannot express how happy I am with my Korean perm!!! read more

I have been going to Federico for 2+ years now. I always come out loving the cut. It's tricky to find someone for Asian guy hair that isn't just a two block or bowl cut haha. He listens to my concerns and even taught me some tips to style it easily on my own! Definitely would recommend! The studio itself is very clean too. read more

I didn't know what to expect coming here but I can confidently say Federico knows what he's doing.

Super happy that I found out Federico opened his own studio ever since KC Stylist studio closed down! I've always had a hard time finding a hair stylist who knows how to cut my hair, but Federico definitely does an amazing job on my hair every time and always makes sure his clients are pleased with their hair before leaving. I'll definitely be coming back regularly read more

Federico truly understands Asian hair. I loved my new hair and the experience!

I have never had a go to person for my haircuts until I found Federico. I use to live in Pasadena which made it super convenient but now I moved to the valley and I will still make the drive to get my perfect haircut. Federico is so easy to work with and he always makes sure that my hair is perfect and that I love it. I always get compliments on my hair and will recommend him as a hairstylist because he does amazing work and is very professional. I always leave his chair feeling like my hair is killing it. read more

5/14/21 Amazing experience! As an Asian Male, this was my first time getting my hair permed and Frederico was super and accommodating and detailed throughout my entire appointment. He diligently walked me through perm process and we decided on a look that was beneficial to me. The Perm turned out fantastic, as someone who HAS naturally thinner / flat Asian hair thanks to Frederico's awesome skills I now have VOLUME and more TEXTURE :D 5/5 stars - I'll be back once my hair grows out longer :) read more

V.i. Studios - Men's Hair Salons Near Me - Pasadena, California

I have been seeing Federico now for several years for both cut and color. He is concerned about the health of your hair and making sure it is not over processed. I have a sensitive scalp when it comes to color and have experienced itching and burning with other stylists. Federico knows how to manage this problem! He listens to your hair concerns and is skillful with both cuts and colors. I have full confidence in his abilities, especially with Asian hair. He keeps his salon spotless. You will enjoy his friendly demeanor. Highly recommend! read more

Federico was extremely awesome and welcoming! This was my first time ever doing anything extreme with my hair, so I was hella nervous. However, Federico was so reassuring about the whole process and really made me trust him with my hair. After a long 3/4 hours (worth the wait by the way), he had me smiling ear to ear. Color turned out so dope, would highly recommend anyone who's trying to get some work done to go to Federico! read more

V.i. Studios - Before (original) - Men's Hair Salons Near Me - Pasadena, California

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Federico was really great about listening to my son, and did a great job with his haircut. Federico is professional, friendly, responsive, and a easy conversationalist. We will definitely be back! read more

I've been going to Federico for over 2 years and it's great that he set up his own shop! He's always given me exactly what I wanted style wise and even helped me through the multi month process of changing my hair last year. He was able to analyze my head / style and figure out the best way to get me to the hair I wanted. Highly recommended for anyone looking for a guy that knows hair inside and out! read more

Federico is TRULY a master hair designer!! Since I have extremely stubborn and straight Asian hair I was looking to get a perm to add some waves/volume to it. I came across Visual Inspirations on Yelp and booked an appointment with Federico by messaging him through Instagram. When I arrived for my appointment Federico followed all COVID safety protocols and I felt very safe throughout my whole time at his studio. I showed Federico some inspiration photos of how I wanted my hair to look and we discussed what type of hair cut, perm, and also what the total price of my visit would be. I got a two-block haircut with a Korean wave perm. Federico even took in to consideration the shape of my head and cut my hair according to the shape. I have been to a few different barbers but none of them ever really took this in to consideration so Federico's attention to detail was super refreshing and extremely professional. I was truly impressed with Federico's knowledge and experience, it was especially awesome conversing with him about his time working in a salon in Japan! Since this was my first time getting a perm Federico also wanted to make sure I wasn't allergic to the perm solution so he did a patch test. Luckily, I wasn't allergic and we were able to go through with the perm. I would highly recommend Federico and his services. I also believe his prices are very reasonable especially for such high quality work. You won't go wrong with booking an appointment with him! I have attached some photos of my hair before and after my appointment read more

V.i. Studios - my hair after!! has nice volume/shape and some wavy texture. - Men's Hair Salons Near Me - Pasadena, California

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Amazing. I have never trusted someone with my hair more than I trust Federico. He knows as much about the shape of your skull as the nature of your hair and approaches every cut like a true artist, sculptor. Everytime i visit i learn something new about my own hair and i always leave happy. read more

Wow what an experience this was. When he says hes an expert with asian hair he isnt kidding. He was very informative and explained very well why he was doing certain things when I asked. Very comfortable/clean environment and obviously the cut was amazing. Definitely recommend and 100% going to be a returning client. read more

I had a very enjoyable experience getting my first perm at V.i Studios, Federico was super nice and understanding. Explained the service with complete transparency and was friendly to chat with, he knows his craft and I would definitely recommend to anyone looking for a cut or a perm! read more

Federico is a goddamn wizard. This was the most pleasant and satisfying haircut experience I've ever had. He was very friendly and inviting, and made sure to stick to Covid safety protocol. He made sure to confirm what type of style I was looking for, and during the cut, at every step, explained what he was about to do and why he was doing it. He also fielded every dumb question I had about texture (I have long hair), styling, weekly shampooing and conditioning, and men's products. Also, tons of friendly banter and laughs along the way. I live in SF, but I'm definitely saving my next cut for him. 11/10 would recommend. read more

I have straight, fine hair and a V-shaped hairline. Federico is extremely skilled in shaping hair based on head shape and creating haircuts that still look good 4+ weeks after a trim. After this amount of time with prior stylists I would look like a chia pet due to uneven growth. My hair confidence has increased a lot since starting with Federico about a year ago. He is detail oriented and trims my bushy eyebrows to complete the look. I think a lot of men feel different about themselves after starting up with Federico. He cuts women's hair as well. The studio is very clean and men's haircuts come with a shampoo and scalp massage, which I really enjoy. During the pandemic I have been impressed with how he has adapted. I have had personal experience with COVID-19 early in the pandemic and so I take precautions very seriously. Neither he or ever take off our masks during the cut and he thoroughly disinfects the salon and tools after each cut. During the cut, there is a touchless hand sani dispenser within reach for the client. Clients wait outside Salon Republic until the room is ready for them. In general, I agree with everything in Norris T.'s review, which has more details on the experience. read more

I have thick hair and stylists always tell me they need to thin it out--only come to find a real awful haircut with different strands sticking out everywhere. When Federico told me he was going to remove bulk, I was worried but OMG. I don't know how he does it but he debulks hair in a way where it just looks amazing and grows out amazing too! He just knows shapes and cuts hair with consideration of how it will grow out. He has an amazing attention to detail. Also, I'm writing this review during the pandemic times and I got a haircut just before Stay at Home orders but people kept complimenting my cut/asking where I'm getting my hair cut even three months out from the cut! That's how well he has shaped it! For reference, I have thick hair with an A line. I truly recommend him for anyone with thick hair! read more

It only took 25 years of life to find the perfect hair stylist Federico does it best, so professional, excellent cuts time and time again. Would recommend to anyone! -santi read more

I was not always someone who got "nice" haircuts, but Frederico has made it impossible to go anywhere else. My girlfriend will scrutinize every haircut I get but when I go to Frederico she does nothing but gush over his work for months after the haircut. I have complicated hair but Frederico immediately knew what to do and nothing has measured up to his work since. 5 stars, he's an absolute craftsman. -Derek read more

Not just a haircut, but a personal experience... Federico, explains how he cuts your hair and why... leaves you feeling incredibly confident... truly passionate about what he does and I shows. 10 out of 10, if I could rate higher. read more

Federico has been my barber since 5 years ago. Always love his skills and professionalism. He always take care of my hair very well.

Frederico is both knowledgeable and talented with hair. He understands how to work with the different and unique styles and hair textures that each customer requires. Just communicate him with and he'll be glad to share his thoughts, process, and methods to achieve exactly the look you want. Some stylists will cut without asking and just expect you to like how they cut it. Not Frederico. He's just focused on using his knowledge and skills to help you look and feel good. read more