Staff is helpful but leave you alone if you do not need help…read more Store is clean and organized. Great clearance section Frequent sales

I'm a retired hairdresser but kept my license after a head injury. This business has the kindest…read morestaff one could imagine. Recently I was helped by Jack and Amanda and the perfect products were chosen for my needs and also professional advice about the products when I called with a question. It's nice to engage with people who care about others and are very knowledgeable about products...........gratefully, Donna

Faith was extremely helpful in getting me set up with some new makeup and skin care supplies!read more

Nichole in this Ulta Beauty location is incredible. As much as I didn't expect to interact with the…read morestore manager, her "hello" to me was kind, genuine and unimposing. I'm reserved about talking about my facial skincare, but Nichole's demeanor made the discussion comfortable. She was professional with her delivery and her guidance reflected much knowledge of the product(s) by which my skin would benefit. Many thanks!

They have everything and a point system that I like that you can redeem so often. Staff are very…read morehelpful. All types of hair products, wigs, color, tools, make up, scarfs, hair treatments, nails. you name it!

It was my first time there last weekend and I was so excited. They had so many hair options . I…read moremake my own synthetic tape ins so I was overwhelmed with joy when I saw how many lengths they had. They have so many varieties of hair n makeup products it felt like I was at a candy store . The sales lady's were super nice and welcoming . I definitely will be back again

I live closer to the Fitchburg, Worcester and Auburn Cosmoprof locations but I choose to drive the…read morehour to this Westborough location. I will arrange my day around the trip just because of how much I prefer this location. Westborough is always fully stocked with everything I need and if they aren't they order my products and I receive them in their next shipment. The staff is friendly unlike other locations and when I have questions they go above and beyond to help me. I highly recommend going to this location and if you fear they may not have everything you need before the drive just call a few weeks ahead and create an order with the store. Once it's in they put it all together and call you when it's ready to pick up and when you arrive they will greet you with a smile and be happy to help you.

Ace Beauty supply (CosmoProf) is a great place for the Professional! They have everything you need…read morefrom Hair & nails to Skin care and Makeup for "Professionals Only!" and at a great price!! Their Hours are great and the people who work there are very nice. The only complaint I have is sometimes the workers have no clue about any products in the store and are unable to help Customers, sometimes it would be alot more helpful if they knew something about hair nails or skin products, especially for professionals new to the business. They also offer a great schedule for classes and Events to participate in! and also have a place where salons can post job positions available for hire! They have a wide variety of Salon Equipment and Furniture for order and delivery. But Overall this place is fantastic. I am a Redken Master Specialist Stylist and I come here for all my Redken Products, and Find Ace VERY convenient!!!! I would Recommend this place to any Professional in the Industry!

Sarah and Gina were AMAZING. They were present with ALL the customers, knowledgeable, helpful, and…read moreFRIENDLY. You could tell they take great pride in their store. The store itself and the products are IMPECCABLY CLEAN and well cared for. The atmosphere is a friendly and inviting space for shopping. It is a small store so items may be out of stock (which is true even in larger stores right now) but the staff was great at making alternative suggestions for customers. I was listening to their suggestions to other customers and ended up inquiring about the products they were educating other customers on. I will be sending my friends/family to the BURLINGTON Boston Beauty. Thank you Sarah and Gina!

The store is dingy, feels extremely outdated, including many of the products, or lack thereof and…read moreit's a crapshoot as to whether you shall encounter, either employee who will not get out of her chair, one who will not stop talking to you (the GM/owner or, on occasion, someone who does a great job. Unfortunately, there is a lack of consistency, and unless you need babe extensions, or two color, there is really no point to going here, as there are so many superior options for both professionals and amateurs, both in this geographical area, and online. It is possible to find any product that they have somewhere else, and most likely for less money and with a newer date/packaging!

I was going to Salem Mass for Halloween. I wanted Smokey…read moredark eyes. I stopped in to show them my idea's. Megan showed me some colors and told me she could do that. I went back on Saturday and she did my eyes and lips. She was great and did such a great job! She helped me with some products I needed. Very friendly and knowledgeable.

I liked the store, excellent service at the time of payment. There were also plenty of products…read moreavailable and at very good prices!

I took my daughter today for her first haircut and Julia was incredible. She was so kind and…read moreengaged my daughter, she was gentle as she combed her hair and explained the process and what she was doing. We will absolutely be back to see her for the next needed cut. Highly, highly recommend her!!

The vibe in this store has changed. It used to be fun shopping, but no longer. The end caps are…read moreuninteresting and the prices are crazy high. Latest visit, a few days ago, had a line of customers with one register open. There were 4 employees all trying to troubleshoot an issue at one register. When one of them finally looked up, she attempted to sign onto a second register, unsuccessfully. One of the first group went over and they ultimately discovered the caps lock was on, which was preventing the sign on. When we finally got to the register and were ready to check out, the cashier was asking for phone number and name. We were not interested in joining the club but the cashier explained if anything needed to be returned, this info was needed. Fine, the phone and first name was provided, then she proceeded to ask for last name and address. I spoke up and asked why this info was also needed? She said "well, it will be needed if you have to return something". We respectfully declined, turns out none if it is actually needed to make a purchase. Do they really have so many returned items it makes sense to get all that info at the time of purchase? or maybe, just maybe, this was also needed for future marketing? Also, the line was getting longer and little ones in line getting restless. This cashier clearly had trouble reading a room as no one wanted to wait as she attempted to secure additional personal information from each customer not already part of their program. I'll not likely return to this store.

This has been my go to beauty shop for years. It's owned by the same family that owns Kim's down…read morethe street. They've got a great selection of wigs and extensions. The prices are very fair- probably the cheapest for the quality. In addition to that, they've got tons of great hair products, jewelry, hair accessories, and even lashes! Great place!