Bellanova is one of my favorite places to shop for clothing. Their selection is always excellent…read moreand different from things you'll find elsewhere. Their shop Bellanova Too is a wonderful bargain that is filled with samples. The owner Cathy is delightful and always ready to chat and help you with your choices. The rest of the sales staff is also very thoughtful and knowledgeable about their inventory! The worst thing about the place is that I can never leave without having bought something. But my closet loves me!

Great selection, helpful staff, nice atmosphere. I have never left empty handed and the clothes I…read morepurchased are in my regular rotation.

This is my second year visiting Boutique at the Beach and while last year I found many more items…read moreto purchase, as did my mom, I was still happy with what I found. I spent about $180 on 4 sale bras, a camisole, a leather fall top, and a pair of casual summer pants in a funky print. The bras I purchased last year, also on sale, have become my favorites so I was looking to add more. At this time of year all the jewelry is 50% off as are many other items. They carry some new fall and winter items as well as plenty of after season summer outfits, from mix and match from an Italian company, to mother/daughter bathing suits, short shorts and long trendy jeans. I visited California this summer and many of the items have a distinctly California coast vibe to them. One lady was shopping for a long dress and she looked good in at least two of the ones she modelled, all on sale for 50% off. Last year my mom purchased a number of the Italian one size outfits and was looking to add pieces to them, but the sizing this year was smaller than last year. The proprietor told us many people had trouble with the sizing this year which may account for why she had more left than one would want end of season. I find the items to be affordable for a bit higher end beach wear especially at off season. The proprietor knows her merchandise and is very helpful with questions about fit and quality. I know all of the items I purchased last year became wardrobe favorites, and I was slightly disappointed not to find the same number items I really wanted to take home. Never the less we may make one more stop before the week is out. I would say the clothing and accessories are mid priced for a beach town, different than you find in other stores, a bit beach trendy and would appeal to a mature buyer for some items and a younger buyer interested in California style beach wear. Let me say it is further up 3rd Ave than most of the shops so you can miss it, but there is convenient parking and worth a visit if you are shopping in the area.

A favorite activity of mine when I travel is to go boutique shopping. I have my favorites in CA.,…read moreVA., and MD. BUT, I have to admit I may have found my most favorite a few hours from home and right near my second home. Boutique at the Beach has some of the most adorable CA style clothing I have come across outside of CA. And the prices? They are extremely reasonable. I purchased 14 items on my first shopping trip there- I couldn't stop! I will definitely be a frequent customer and stop by often to make some additions to my wardrobe! Thanks for such a cute shop!

Best beach store on the Island Great prices great service Owners very helpful Owner went out of…read moreher way to assist with what would help my son and his comfort at the beach. Definitely the place to shop.

bought beach chair in july and in 1month chair broke and he did not stand behind his products!!!!!…read morebecause it was a month old never will go again

As a former surfer and skater, I love to hit surf shops when I travel…read more Surfing began in the 12 th century in Polynesia according to some accounts. Cape May had this surfer heaven shop right in the heart of downtown amidst the other tourist traps. It was surprisingly stocked with decent surfing brands such as Roxy and Quicksilver .They even had a few noteworthy boards and Sun Bum sun screen. Although I won't be surfing when it is 44 degree out might take a ride when it warms up in the summer if return to Cape May. Parking is a bit of challenge around the shop . Definitely worth a stop in if walking downtown Cape May.

PROS: good quality material and a large selection to choose from. The staff is nice and the place…read moreis set up well CONS: overpriced even for its quality OVERALL: if you don't mind dropping a pretty penny this is a good spot to go to for quality merchandise

What a great Place. We purchase boards here last year for the kids and most people would think…read morethese are a little expensive are they really worth it?? Absolutely. The best purchase we made. In the past we would have to buy multiple boards a year but these are quality boards that can take the abuse. The boards aren't even the best part the staff are. Had a small issue with one of the boards and the took care of it in no time. I highly recommend Kona it's definitely worth it!!

I've been purchasing surfboards since 1969 , and kona has been my best experience . Mike and Chris…read moreare both fantastic to deal with . There boards are beautiful and shaped for east coast surf. There prices are amazing for the quality products they sell . I've purchased several boards , board bags , and other products. My wife bought a jacket last year , it's her favorite jacket . I highly recommend , you can't go wrong ! Bob s.

Pretty cool local business. We were there at end of season and a lot was on sale but we thought the…read moreprices were pretty good. Lots of variety and sizes. I am a big guy and had no problem finding my sizes

Excellent place. There is a high number of goods that this location offers. A lot of good summer…read morebrands (Vineyard Vines, Sperry, Birkenstock, Rowdy Gentleman, Smathers & Branson, OluKai, Lacoste, Reef, Toms etc.). For the other seasons, they have Patagonia, Barbour and Helly Hansen just to name a few. In addition to clothing, they offer a healthy selection of accessories as well, my personal favorite are the HydroFlasks. The store is located right in the middle of the economic hub of Stone Harbor (with a new location on 21st Street in Avalon), so there is also a large number of activities that you can partake in after getting you Global fix on. The staff is extremely helpful and welcoming, I'll definitely return.

Lovely location, lovely store and lovely people. Best store of my vacation!!!…read moreLove the memories of wearing my LIG shirts and being here.

Good quality shirts for both men and women! The designs are clever and unique! Luv this store .read more

I bought a gift bag from there a mystery one for $10. It said on the bag and I got charged 20. I…read moreasked for my $10 back because I showed them and they said oh my gosh I'm so sorry. Let me help you with that. We've tried several times and they still have not given me my $10 back. We've asked for cash for some weird reason they can't do that and I paid through Apple Pay so I paid them $20 but it was supposed to be 10 and I have not got my $10 back. I would not recommend going to this place if you want them to steal from you.

i love making waves! i go there every time i'm down the shore. my family and i love to buy the…read moremystery boxes at the front of the store. everything there is also my type of style and really nice! not terrible for shore prices either. will definitely come back when i'm back in the summer to look around and possibly grab more!