Outstanding selection, great prices, and clean store with friendly staff. I'll go out of my way to…read morevisit this ABC store.

From the owner: We've been in business since 1968.read more

Affordability: 5 Customer Service: 5…read moreLocation: 5 We decided to visit this Pavilion Discount Beverage store location, while we were visiting the North Myrtle Beach area. It was very easy to find as it's conveniently located on highway 17. This location has a huge selection of beverages, and we were able to find everything that we were looking for. The staff was very friendly and helpful while we were trying to find our favorite beverages.

Very helpful staff who gave a great reccomendation. I walked in not knowing what I was looking for…read moreand left with an excellent bottle of wine

Price is double for the same thing I drink in Ohio. The place was empty and that might speak of…read moreprices.

It is wild to say this, but this is the best ABC Liquor Store around. I have stopped in while…read moregoing to Myrtle Beach, but also been to their Bourbon allotted events and it is always so well organized. Not to mention the manager is one of the kindest humans you will ever meet. My husband is a big bourbon fan so he has encountered all sorts of ABC workers and many a times, for whatever reason, the Bourbon fans are just not their jam and they often times are rude to them, but not here at Shallotte. They do lotteries for their bourbon, and did a drawing also in person. Overall, this place is newer, has a great selection, and really understand the meaning of southern hospitality.

I stopped in twice yesterday. The first visit was fine -- nothing memorable, but fine. Geneva was…read morebartending both times. The second visit, however, came with a greeting I've never heard in my fifty‑plus years: "You've been out all day. I can't serve you because I'll be liable if you're over served." I've bartended before. I understand the responsibility. But I was never asked a single question about what I'd actually been doing. For clarity: we had lunch at Michael's Seafood before our first visit. I had one non‑alcoholic seltzer at Island Beverage, and my partner had a four‑flight sampler. After that, we went thrifting and shopping at Goodwill, Lowe's Foods, and Dollar Tree. No drinking. No bar‑hopping. Nothing even close. On our second visit, Geneva gave us water and let us charge a phone -- and I do appreciate that. But being told "you've been out all day" instead of "welcome back" was unnecessary, inaccurate, and frankly insulting. It was an assumption presented as fact, and it was embarrassing. What made it even more absurd was watching Geneva continue to serve patrons who were clearly intoxicated while I sat there with a glass of water. So here's the takeaway: Don't go in twice in one day. Apparently that alone is enough to get treated like you've been drinking all over town. After this experience, I won't be going in on any day. I hope the staff can handle situations like this with actual communication instead of jumping straight to conclusions.

We pleasantly stumbled across this place, looking for some local brews, while visiting for the…read moreweek. They had a more than ample selection of local brews on tap, and all that we sampled were delish. They had a huge selection of wine and even served wine by the glass. There were a ton of games to play while you sip, which will be on our agenda next time. The bartender couldn't have been more friendly and welcoming to 2 non-locals! Next time we are bringing the rest of the crew!

First time in here - Large store with a great selection. The store is very organized and the aisles…read moreare large. The staff was friendly. Love to comeback.

I have ordered things from them that they did not carry and they were very good about it. Also if…read moreyou are a local be sure to mention that at check out. They will give you a discount on some but not all bottles.

I have lived on OKI for 12 years and have driven past Grape and Ale thousands of times and always…read morerepeating "I've gotta check that place out", well I finally did and boy o boy am I glad I did. This wine and beer bar and bottle shop is awesome. I can kick myself for waiting so long to check in, but better late than never. Cozy inside atmosphere with a nice selection of beers cans, bottles and on tap to choose. The wine by the glass is trainable with a good sized pour. The wine rack selections in the back is diverse and well priced. Can definitely see buying a bottle(s) to share. The outside space has tons of seating in a relatively small space. A section with a fire pit, beer and wine tasting and music on weekends. The staff are great to talk with and good reference for beer and wine selections. My new OKI hangout.

Great little taproom, bottle shop, and wine bar with a decent sized outdoor seating area, walkable…read moreor bikeable to the beach/many close by restaurants. You can also bring your own snacks/food with to enjoy with a beverage :)

I was on my way back home from South Carolina Carolina my friend wanted to buy some of those little…read moreshot things in various flavors. Well she called around and the gentleman on the phone confirmed that had them so were stored in. This was not a huge store but a liquor store does not need to be the size of a Sam's club. They had a great selection on spirits. We were only there for what we called about so we didn't really get into anything else. We purchased 4 of the 4 packs in those shots and then they also had singles for sale as well so we got a few of those. The employee who helped us was and older gentleman but not the same as in the phone. He was fairly nice and pleasant as he helped us track down those shots we called about. Overall it was a pleasant experience at this store and though I probably won't ever be back in the area again, I would recommend it to anyone who was looking to buy some spirit's near by.

1st time here and I'm not disappointed! Today's trip was for bourbon and quite a selection here…read more Was looking the Bulleit Single Malt and they had it! Very knowledgeable about bourbon and whisky here!

So nice and knowledgeable. Also offers and specials in store with unique products for friends and…read morefamily who have no idea what to get them.

My fiancé and I had a delightful experience at Wines and Wares. The staff is very knowledgeable…read moreabout the products they sell. I shared a taste of some wine I made last year, which was a somewhat dry red muscadine and ask if they had something close to that. They did! It was on POINT! Thanks Joe and thank you for extending yourself for my artistic endeavor.

This is a great place! Tonight they had an Italian wine tasting.. like a moscato but just hint of…read moresweet.. they give you opportunities to try new things and have a wide variety of beer, wine , ciders, meads etc.. the staff are very welcoming and friendly if you need help finding something they will find it or see if they can order it for you. There's a bar up front and one in back when tastings are going on. Lots of great gift ideas and things to pair with holiday meals! Worth a stop in to grab something for weekend night or something pair with meal..

Sizeable store! Surprised at how good their whiskey selection was overall here. Didn't look at…read moreanything else, but it definitely seemed like they have pretty much every base covered from rum, to tequila and all the resdy to drinks. Found the man in here working to be super friendly and not at all pushy or hovering over me. This would be a four star ABC store except that maybe 10 to 15 percent of their bottles didn't have prices on them. The counter is a long walk from the whiskey wall and aisles and who wants to keep walking back and forth to ask the man to do a price check? Easy solve...put prices on everything. They didnt have anything allocated here the day I stopped in, but that's nothing outside the norm.

Easy to find and they have their own parking lot. There is handicapped spaces in front by the door…read moreand others adjacent to the building. Additional spaces are across a travel lane. The overall selection seemed mostly extensive. Some areas were a bit limited (moonshine, for example), but prices were certainly competitive for the products they did have. The cashier was friendly and cheerful. The store was clean and well laid out.