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    Wild Roots Market

    4.0 (26 reviews)
    Open 9:00 am - 9:00 pm

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    Henry Cowell Club Sandwich. YUM!!! (Sorry, I ate the other half before taking the photo)
    Andrew F.

    I love this market, and it's my go-to stop for beverages and occasional sandwiches when out and about on my motorcycle near BC. I'm finally writing a review because I stopped there last week and I was starving. I walked to the back deli counter and checked out the menu on the wall of their specialty sandwiches. The Henry Cowell Club jumped out at me and it was perfect. I didn't need to change a thing, and I ordered one from the friendly young lady who helped me. After ordering, I walked up to the beverage case and grabbed something to drink, then returned to retrieve my order, which was damn near done and ready when I got back there. That was fast! (*they weren't busy) I thanked the sandwich master and went to the front to pay for my stuff. The cashier was equally friendly, as were the other customers. A woman was in front of me with a cart full of items and she allowed me to go ahead of her. Very kind. I paid. I thanked. I departed for the coast where I was going to eat this masterpiece. When I got there and unwrapped the sandwich, all I could smell was bacon and fresh bread. It looked delicious, and it tasted even better. Fresh soft bread, thick bacon, tender turkey, crispy fresh produce, and just the right amount of everything. I thoroughly enjoyed the sandwich as I sat on the rocks overlooking Waddell Creek Beach. Looking forward to trying one of their other specialty sammies next time! Store is VERY clean and welcoming. The only thing I knock them for is the prices could be a bit lower. $10 for a sandwich is pretty steep, and it didn't have very much turkey in it for that price. Either lower the price, or add a couple more slices of meat.

    Henry Cowell sandwich
    Penny C.

    the sandwiches are super yummy and the sushi is fresh. I go for lunch all the time and they have a lot of other healthy options!

    two halves of a sandwich
    Erin W.

    Best deli sandwiches ever!!!!! Here is a pic of my rainbow chicken salad sandwich on toasted gluten free bread. The staff is wonderful and takes COVID seriously and I feel safer shopping here than at Felton Wild Roots. Thanks y'all!!!

    Siya T.

    I went in last Wednesday and got this custom sandwich. Audrey and Dustin provided the best customer service, fast, efficient & delicious. Will definitely visit this location again. 10/10

    menus on the wall

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    1 year ago

    Expect more, pay more. It's nice not having to drive into Santa Cruz for organics. Wish the vegetables (lettuce) was fresher.

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    7 years ago

    Good selection of vegan and plant-based goods! There's also some prepared foods, including a case with sushi and sandwiches.

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    Ask the Community - Wild Roots Market

    Review Highlights - Wild Roots Market

    They have a wonderful organic fruit/vegetable selection and the most varied selection of herbs/spices and bulk foods in the Santa Cruz area.

    Mentioned in 2 reviews

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    Wild Roots Market - Front window a reminder!

    Wild Roots Market

    3.8(90 reviews)
    5.7 mi

    This is a nice local market with an awesome deli and a few tables and chairs outside. They are…read moresimilar to Whole Foods, but a little smaller and more heavily leaning in the natural/organic direction. As you enter, you'll see the produce section, which is neat and very fresh looking. I bought a pack of avocados and each one was perfect. There are the usual market items (like meats, seafoods, chips, etc.), but few (if any) national brands. They also have some dinnerware, like bowls and such, made by local artisans. They looked really nice, and I was tempted to buy some but resisted. The star, though, is their deli. There's a good selection of premade sandwiches, salads, sushi, baked goods, and some hot food items. You can also have sandwiches made to order. They have a few "signature" sandwiches, but you can also build your own. My only small complaint is they only have vegan mayo. It's not bad, and not very noticeable, but it lacks the creaminess and flavor of real mayo. What we ordered: + Roaring Camp signature sandwich - this is turkey with cranberry relish on your choice of bread (I chose sliced sourdough). It was excellent. + Custom sandwich on sourdough roll - the roll was fantastic; slightly soft and chewy. Sandwich was excellent. + Potato salad - this was very dill heavy and a little runny (vegan mayo?), but after a few bites, it really grew on us. By the end, we were loving it. Everyone we encountered was very chill and friendly.

    Outstanding local market in tiny Felton…read more This has a great crunchy vibe. Natural and healthy foods and loads of craft beer ( if you are feeling crafty). Organic all the way for many products here. I got a sandwich for a picnic. What a wonderful experience. The service was friendly and efficient. They don't add a lot of salt and pepper on the same, so feel free to pick up some packets if you are feeling particularly salty.

    Photos
    Wild Roots Market - A big fat veggie sandwich! It was delicious

    A big fat veggie sandwich! It was delicious

    Wild Roots Market - Felton mural on the side of the building

    Felton mural on the side of the building

    Wild Roots Market - Large mural in parking lot

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    Large mural in parking lot

    Silver Creek Community Market - Storefront

    Silver Creek Community Market

    4.2(293 reviews)
    21.9 miEvergreen
    $$

    I've been coming to this market for many years. Even though it has changed many times, it has…read morealways remained my go to grocery market because of the quality of the food. The staff have always been friendly, and that has made shopping here feel special. I'm truly disappointed and sad to hear that market is closing. Thank you for the warm, friendly service over the years. I hope each of you employees in the market has a wonderful life you truly deserve it!

    I've came here on two different occasions. Yesterday and 1 week ago…read more First, the açaí bowl I got last Sunday was completely wrong. I ordered their tropical blue crush bowl. They did not have any blue chia pudding because no one made it that morning, they didn't have any mango chutney, AND they didn't even add granola in my bowl like the description stated. Highly disappointing. Second, I got their tropical smoothie (don't remember exact name) which has orange juice, passion, and other fruits I can't remember plus a swirl of coconut cream lined on the cup... The drink was not aesthetically pleasing. Didn't see a coconut cream swirled. The drink tasted just like straight orange juice only but blended with ice. I always go to New Leaf in Capitola on 41st Avenue whenever I visit and they've never messed up on my orders (except for once when they didn't have mango chutney either). But the drinks they've made for me and the açaí bowls were yummy and good looking. The workers at the juice/coffee/açaí bar here just seemed very lazy and I've been here 5+ times.

    Photos
    Silver Creek Community Market - Store front at night

    Store front at night

    Silver Creek Community Market - Their own Pinot!

    Their own Pinot!

    Silver Creek Community Market - Turkey, avocado, cheddar sandwich on sourdough roll from Deli

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    Turkey, avocado, cheddar sandwich on sourdough roll from Deli

    Far West Fungi - Variety pack of seasonal mushrooms

    Far West Fungi

    4.8(99 reviews)
    12.0 mi
    $$

    I stopped by just to take a quick look, and somehow found one of my new favorite spots in Santa…read moreCruz. Far West Fungi is small, clean, and genuinely charming. Don't let the size fool you though, because the food is doing a lot. I ordered three things: Nashville portobello sandwich - meaty, bold, and tangy. Every bite delivered. 8.5/10 Grilled cheese - buttery and herbaceous, with a tomato jam that ties the whole thing together perfectly. Honestly flawless. 10/10 Empanada - flaky, rich, and deeply umami. The kind of thing you keep thinking about after. 9/10 And I have been thinking about all of it since I left. Reasonably priced, friendly staff, and food that genuinely surprises you. My only note is that seating is limited, so just be prepared for that, but it's a small gripe for a spot this good. Will absolutely be back.

    On Thursdays 2-5 they have happy hour: Cafe items are 25% off. Oddly enough, the best thing was the…read moremushroom ice cream. Here's the run-down: 5/5: Candycap mushroom ice cream: awesome. It's made by Mission Hill Ice Cream. $10 for a half-pint. Tastes like a complex maply syrup flavor. 5/5: Candycap caramel. $1.50 each. Great sweet mushroom flavor. 3/5: Maitake flatbread $14. The flavor is jumbled from all the ingredients. 3/5: Mushroom grilled cheese $16; overhyped. 1/5: Candycap cookies. $3. Almost no flavor. Terrible.

    Photos
    Far West Fungi - I wanted one of these so bad!

    I wanted one of these so bad!

    Far West Fungi - Super cool selection

    Super cool selection

    Far West Fungi - Posters/ merchandise for sale

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    Posters/ merchandise for sale

    Wild Roots Market - grocery - Updated September 2026

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