Wow Beauty Supply

Very nice they have discount prices on most products. I usually only use nail polish as I don't…read morework in a salon.

i'm a professional nail tech and this is my go to spot for all my nail supply needs. it's a classic…read morevietnamese owned supply store with everything a full salon would have. from full jugs of acetone to the recently dropped chaun legend collection, they have it all! nail files, buffers, cat eyes, walls of dnd. it's a perfect spot whether you're a nail novice or professional. *but please do research and be cautious if you're doing it for fun* the prices are fair and most things are retail, with some exceptions/deals. but even with things they can easily mark up, i notice they don't (: i love that this spot is local! sometimes i like to do my inventory shopping in person rather than amazon. i see a lot of comments of the workers being rude, but honestly i don't think its rudeness, they just don't have that typical american over the top customer service attitude. but i've asked for help before and there's never a problem! only thing is i wish is that it was bigger for more space and more supplies lol! it is located in a tight plaza with minimal parking. it is also next to a pho restaurant and great small asian market!

They have a great selection for all of your bottle needs

Absolute $49.95 Warning Signs

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The store front on Reseda Blvd

Starr Beauty

4.2(384 reviews)

3.0 mi•Northridge

I had a great experience at Starr Beauty. They have an amazing selection of hair products, hair…read morecare essentials, and eyelashes, all at very reasonable prices. It's a one-stop shop for beauty needs, and I always find exactly what I'm looking for. The store is well-stocked, organized, and easy to shop in. The staff is friendly and helpful, and they make the experience even better. If you're looking for quality beauty products without overspending, I highly recommend Starr Beauty. I'll definitely keep coming back!

My sister wanted to shop for K beauty, but did not want to drive to K-Town from the Valley. I was…read moreexcited to see that this beauty shop had K beauty supplies so we decided to visit. Upon entrance, we saw the threading salon service on the left as well as a big section of press-on nails on the right. They carry some beauty brands, such as NYX, Moira, and Beauty Collections. They also carry the most popular Korean skincare brands, such as Anua and Medicube. We were hoping for more K beauty brands, such as TirTir or Skintific. They have a huge collection of eyelashes, and a smaller collection of hair products, and hair dyes. I was able to buy my Adore semi permanent hair color here for about the same price as what I purchased it for on Amazon. Prices overall are reasonable. My sister decided to get her eyebrows threaded and she loved how they turned out despite how surprisingly painful it was. She will probably come here to get her eyebrows cleaned every time she comes to visit me.

Inside the store

K Beauty

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Ok Beauty Supply Outlet

4.1(33 reviews)

2.4 mi•Winnetka

When you need things for your hair this is a good place to go. You can get extensions, braiding…read morehair, and wigs etc. all the products you need to keep your hair right is here. The prices are decent here with good brands you will love! They have good customer service as well. It's not too big inside but they have all the things you need and more. The prices aren't that bad here either. This is another good option place in the valley/ Northridge area to go to. It's easy parking and located right next to Food 4 Less and Carl's Jr. If your looking for nice quality hair and wigs this the spot !! -Marshay D.

Never have any issues here in finding things. They have a variety of everything. I got two packs of…read more3 bundles of freetress hair for my braids. First time using this hair so let's see how it works. I paid about $24. Not too bad, and never have an issue with parking here either

Hat wig

Short hat wig

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Sally Beauty

3.2(65 reviews)

1.4 mi•Reseda

i came in for nail files and end d up leaving with so much knowledge about HAIR! i stressed my…read moreconcerns about my newly dry brittle hair to Katherine B and she helped me so much! she found an amazing hair masque for me that i've never tried and im HOOKED! i used it last night and my hair dryness and brittleness is almost gone already after ONE USE! thank you so much Katherine, you're the best! love your copper hair too ! customer service has always been top tier at this specific location. love it! been coming here for a few years now :)

I came in looking for help with some hair products, and was greeted as soon as I walked in by Anna…read more She was extremely attentive, and after I told her what I was hoping to find she explained to me what I needed, and showed me what I could purchase at Sally's as well as what I could get elsewhere as well. It didn't matter that my product was only going to cost five dollars she treated me as a very valued customer and I will definitely feel comfortable coming back for other beauty needs. In addition to being very informative and helpful and Anna was great at multitasking - helping several people at one time. Huge parking lot

Easy pick up. Order online.

Buy online. Pick up when ever you can. Easy.

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The long hair girl with the rainbow neck lace is the rude girl, not sure why she's hiding when all I asked was her name

Aysun Beauty Warehouse

3.7(9 reviews)

0.4 mi•Reseda

Do not buy from them online. Ordered $350 shaving set and never received it. Got the run around…read morefrom them via email as others have said and no actual human picked up the phone. Ended up having to dispute it with PayPal and got my money back.

They're always very helpful! I will always go to Aysun beauty for any of my barber needs and the…read moreprices are fair!

Trimmer and shaver 120$ for both

ROSEFx Luxury Set

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BaBylissPRO Luxury Combo Set Lo-PROFX Clipper #FX825 & Trimmer #FX726 & Charging Base & BlackFX Dryer 1875 & FX3 Shaver

Sally Beauty

3.8(72 reviews)

3.0 mi•Northridge

The workers are really nice and helpful. The store was very nicely organized and clean. They also…read moregave my daughters and I free samples. Thanks.

Great Service!…read more staff assisted with my needs and was attentive. super organized location. easy to navigate and walk through! i stopped by to pick up some stuff for my at home pedicure kit. great prices and a lot of variety! plenty of parking space in this shopping center. by far my favorite sally's in the valley.

Shampoos and conditioners

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Permanent hair dye & hair developer 20

Classic Cosmetics

4.8(4 reviews)

4.7 mi•Chatsworth

This cosmetics company has a small store in the back on Irondale that sells makeup, brushes and…read morenail polish for super cheap. They sell the items whose packaging came out wrong. They even have testers available for most of their makeup. The store is super small and they constantly get new inventory in so I definitely suggest stopping in and checking it out once in a while. I spent $17 on like 10 different items of makeup and brushes...you can't beat that!

This factory has a small store located in the back has wonderful nice make up for less. I always…read moreget my make up here & save tones of money I definitely recommend anybody who loves make up & popular brands to visit this store , will not disappoint!!

Ulta Beauty

2.6(390 reviews)

3.0 mi•Northridge

I came here for a make up lesson which I booked online. I arrived early and they were able to…read moreaccommodate me. It's a 30 minute lesson for $30. I thought it was just ok. For the money I thought it would be nice to come with a product you can take home. Also, it did feel a little rushed and I only learned how to do my eyeshadow. I did have fun and enjoyed learning. I ended up buying a few things and learning some new tips.

This is actually the worst Ulta picking up orders here has been nothing but a nightmare. The staff…read moreis rude as well. In addition to that on the app and website it says that today is a Mac product event launch and that they were doing Mac makeovers I signed up. legit registered have a confirmation for 10:30. I walk in at 10:30 and they have no idea what I'm talking about and try to get me to go to their Salon. I show them my reservation and they say they don't take walk-ins. I don't have a walk-in I have an appointment. so the girl says they can do it but I need to buy three full-size products first. I told her I do intend to buy product but potentially not three full size products and I want to see the new item on my skin first. She rolled her eyes and told me she guesses I could buy it after. I told her I would just go to a different Ulta and she said okay go ahead she did not even care. There's no one in the store it's not like they're busy and I had an appointment. I don't know if they are just discriminatory against older people or chubby people but it was awful and I will never be returning to the store again. I spend thousands at Ulta every year but I guess that's not good enough for them.

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Sephora

4.2(10 reviews)

1.7 mi•Tarzana

I love that Sephora is now walking distance from me. There…read moreis parking in front and in the parking lot in the back as well. Costumer service is amazing and there is always someone ready to help. I got my makeup done at this location last October and absolutely loved it!

Help and friendly staff. Store looks clean and organized…read more Parking in back with 90 minutes free. Underground is timed parking. There is street parking and other parking above ground which is free. Nice selection in store. Just opened so it's still in the works but great so far.

Interior

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Dollar King

2.1(7 reviews)

1.6 mi•Reseda

The girls in the shop write their own review for the shop!!!…read moreThese are the only 5 star they have. And there is a good reason they are doing that!! Never in my life have I been treated like that! Weird girls egnoring costumers, I actualy heard them gossiping about one of the costumers to her face in Spanish! What a disgraced! I recommend to stay away from this place! Shame on these girls and the parents who raised them!

I had a very disappointing experience at this Dollar King while trying to purchase and inflate…read moreballoons. I was the only customer in the store when I arrived, and two employees at the register were busy talking and with their phones instead of helping. The employee assisting me took the time preparing my order, and when other customers walked in, she stopped helping me and began assisting them. What made the experience even worse was that she was speaking negatively about me in Spanish, assuming I wouldn't understand. Unfortunately for her, I do understand Spanish, and it was extremely rude and unprofessional to talk about a customer right in front of them in another language. Good customer service means treating every customer with respect, regardless of language or background. I hope management addresses this because no customer should be treated this way.

Hair Design By Lyneise O.

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37 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Bonquisha C.

13 years ago

My first time was at the request of my then stylist and I kept coming back due to the huge selection. Customer service: It depends on the time of day and which day. Some employees are great and help you and give you their honest opinion. However, others are friendly but not helpful. But they're smart. They know when you're pricing or purchasing. Sharp. Hair Quality: Be a smart customer. Know about the hair you want. Read reviews, find images, YouTube, call a random salon and ask for their opinion. But know what kind of hair or have an idea, know the reputable bands, and what you can afford. YOU GET WHAT YOU PAY FOR. If you're on a budget, they'll have something, but you get what you pay for. If you want high quality, long lasting, natural, etc. you gotta pay for it. It's like wanting to buy a $500,000 house for $150,000. They have good products, but know which ones they are and you if you can afford them. Because they want you to buy something, not price something and they'll push. Returns: I've never had a problem returning something, but every time I'm in there someone is denied and it causes a scene. Overall: I like this store. The reason I'm giving it a 4 is because I don't trust some of the employees with the information they give to unsuspecting customers. read more

13 years ago

As a stylist to multi ethnic clients I need an array of diverse products. Wow has a great selection and that's why I go. I get my professional discount too which I love. I don't by hair there though. I had a client who wanted to have a sew in custom color 2 inch piece. The color was custom so I needed human hair that was not processed and cuticle correct. I was shown several selections of hair, but most were processed Remy. I was then shown a blond wefted piece that was packaged for about $45.00 maybe 1/8 oz of hair. I thought great, this was all I'd need and I could color with no problem and it did feel naturally soft and no fall out pieces. I was told it was human hair and unprocessed. So I got the tiny hair piece and went on to color it, aaagggg! it began to melt and this with 20 volume developer not even 5 minutes into it! I immediately washed it. I took it back with the receipt and told them what happened. They returned my money and I had to start the process over somewhere else. Needless to say, if you're looking for high quality human hair, not the place. Braiding hair and short term wigs and weaving hair is there but maybe 4-6 months of use if that. The people there are nice and very helpful. read more

Sofia B.

11 years ago

I like going to this store because it's really close by to where I live. On the times I've been there the employees are nice except for this one elderly lady! She literally followed me around the store looking to see what I was doing. I told her I didn't need help that I was just looking at the wigs for right now . She kept on asking me what I wanted and I told her nothing. I went to the next row of wigs and. She followed me there too. Couldn't I just shop in peace ! I'm a regular customer! So I decided to just go to the makeup section get what I was looking for and left. Weeks after I went to go get my hair done there and the same lady saw me and she gave me the stink eye! I didn't even do anything to her! She probably thought I was going to steal or something! It's very bad when you make customers feel un welcomed that's why I gave 3 stars.. Still going to shop here but not the best beauty place to go to. read more

Kush D.

5 years ago

This store gets on my nerves yo I understand this store is NOT blacked own HOWEVER your store IS for black customers , if you really want to get real the store is culture appropriation along with the girls in there that think they're "down" with my culture damn there all the hair products and braiding hair etc is what my culture (blacks) use so why in the hell is there mainly whites and latinas working here?! You need to hire WAY more people of color who knows about the products you're selling , how to use to them , what it's used for , and so on. I asked the young lady do you guys carry the loose locs Teyana Taylor has in her head right now she's going to say she don't even know who teyana Taylor is & didn't even know what kind of loc I'm looking for. Make it make sense please hire more blacks I need to talk to sistas that understand MY HAIR AND WHAT LOCS ARE read more

Ebony M.

2 years ago

Today, I purchased two lip glosses from the store. Upon returning home, I discovered that the protective seals on both items were broken. I immediately contacted the store and was informed that I could not exchange the products for sealed ones. Additionally, I was told that it is common for customers to buy lip glosses with broken seals and that it is our responsibility to check before purchasing. If broken seals are a known issue, it would be helpful if store staff checked items before they are sold. As a customer, I did not anticipate needing to inspect the packaging, trusting that the products would be in their original, untampered state. It is disappointing that I am unable to use the products as purchased, and I am further frustrated that an exchange for untampered items is not permitted. read more

Laura K.

5 years ago

This is one of the worst businesses in the San Fernando Valley. Should I start with their blatant price gouging or their racial profiling? I could go on and on about what poor customer service and gross neglect on how to run a professional business. The owners are greedy money hungry people the associates are clueless and not interested in helping anyone and the racial profiling is beyond an issue at this point. Just the fact that none of the hair has prices is a huge red flag. Someone please report them to the BETTER BUSINESS BUREAU. We must stand up to this. read more

Susan C.

14 years ago

I love this place and am so happy I found it! The girl who helped me was kind and knowledgeable. If you've ever been to the kind of beauty supply where you ask questions, and the salesperson stares at me with dead eyes and a blank stare. If I were an owner of one of these places, I would make sure that the people working there were familiar with the products! (however, many times it IS the owner with the dead stare....). They have a great selection of products, and it's well organized. I will be coming back here for all of my beauty needs in the future!!!! read more

Whittney J.

14 years ago

This beauty supply store has a huge selection of almost everything. Their customer service is pretty good and the products that they carry are also pretty good. My only complaint is that some of their stuff is pretty pricey, i'll see some of the same products that i've bought there at much cheaper prices at other places. But there selection of products beats many other beauty supply stores. I've been to this place more than once so they must be doing something right and I will most likely visit in the future. read more

Brigette S.

7 years ago

please do not reward this horrible, lying owner who seems to live vicariously through her employee s rudeness and bullying. take your money and spend it someplace where you, the customer, are still number one. someplace where they are helpful, knowledgable and empathetic. reward these great businesses with your patronage! let the people of wow beauty supply realize, that we , the customer, can and will spend our money elsewhere. that is the only way things will change! read more

Greatest E.

4 years ago

Literally the worst experience working here! Do not work here. THE OWNERS TREAT YOU LIKE SLAVES, And are SUPER CHEAP. Sussie tried threatening me saying I wouldn't be able to get another job in this industry if I didn't work well for her, all because I was talking! The store is disgusting, they have roaches.Don't shop here the prices are marked up 50%! Don't apply here there's way better jobs. read more

Pink P.

14 years ago

HUGE, VARIOUS HAIRS, EXTENSIONS & WIGS!!!!!! I wasn't expecting to find some high quality hair extensions from here since it's out of nowhere... I mean this place should be in every city for girls like me. I've been wearing ponytails, wigs and extensions for lo~~ng time and GEEEZZZ!!! Finally, we have more choices to try out new different looks. read more

Simon M.

159

15 years ago

OMG!!! This place is definately that I had wanted! I came here with my girl friend, she was really like this place and memberhip. because of membership, she and I can save our money for buying a lot of products. I definately recommend you going wow beauty supply. you could save a lot of your money In short, I really like THIS PLACE!!! read more

Shana S.

2 years ago

I had a great experience at this store! I needed my husband to pick up some braiding hair, so I called ahead. The lady who answered the phone was incredibly helpful and went above and beyond by offering to hold the hair for him at the front. It made the whole process so much easier. Excellent customer service! Highly recommend! read more

Lilia H.

8 years ago

I was there few times and I really hate their rude attitude and terrible costumer service!! I have no idea what kind of problem they have with their costumer! I believe one of the girl which is dark skin and tall has some psych issues. I hope she find a psychologist if not, they should close the business only for her !!! read more

Tonia G.

6 years ago

The best beauty shop here in the city. Their beauticians were very talented, experienced, and dedicated to their jobs. I was done my hair here last week because it turned dull and fizzy. I was very happy and satisfied with the outcome she does with my hair. It turned shiny and softer after the treatment. Thanks! read more

Will B.

8 years ago

I will never shop at wows again until they clean up their store front location. They allow homeless and transients to live right in front of the store and hang out on the stairs. I fear for my kids safety and will never come back until the st is cleaned up! read more

Iesha S.

14 years ago

This store is the best beauty supply in the Valley! they always have what i need and i refer my clients there. the only reason i didn't give a five star is because there is sometimes a language barrier depending on who you speak to. overall very good. read more

Ava P.

5 years ago

They always have the products you need but could be overpriced sometimes. I also don't like that they DO NOT include the price tags on their products/items. So one has to take what they have to the cashier to determine if one can afford it or not. read more

Lauren B.

448

3 years ago

Celine (spelling?) was so beyond helpful and spent so much time helping me find exactly what I needed, which was very specific. Prices are good too, lots of options. Definitely will be back when I'm in need of any hair pieces/wigs in the future read more

Ashton C.

5 years ago

This store is terrible. AWFUL management. Girl with the red hair is rude to everyone. The Asian owners are racist. I don't know why black people still shop here when they don't care about them. read more

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Wow Beauty Supply - cosmetics - Updated August 2026

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•$$$$

I just wanted to share how amazing my recent visits have been! Delilah and Elizabeth are both…read moreabsolutely incredible. They always take the time to listen, help, and make sure I leave with the perfect products and color match. They are both so knowledgeable, patient, and genuinely care about finding exactly what works for you. Their energy is the best. They are so kind, welcoming, and always make the experience so enjoyable. You can tell they truly love what they do, and it shows in how they treat every customer. Thank you both for always being so sweet, helpful, and consistent every time I come in! You two are the reason I'll always come back. I just wanted to share how amazing my recent visits have been! Delilah and Elizabeth are both absolutely incredible. They always take the time to listen, help, and make sure I leave with the perfect products and color match. They are both so knowledgeable, patient, and genuinely care about finding exactly what works for you. Their energy is the best. They are so kind, welcoming, and always make the experience so enjoyable. You can tell they truly love what they do, and it shows in how they treat every customer. Thank you both for always being so sweet, helpful, and consistent every time I come in! You two are the reason I'll always come back.

I had an amazing experience both times I went in with Jackie and Harley so warm and knowledgeable…read more The vibe was amazing and they seem to really care about your needs and I definitely will be back very impressed.!!

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Very honest review ,…read more A lot of variety in beauty supplies like weaving needles, hair glue, eyelashes and etc. I bought edge control and when I got home to use it, it looked used (product only filled to half) and dehydrated (white foam). I thought maybe i picked up the sample but called the store and was told it was fine to come back and exchange. When I went to the pick up another edge control i made sure to check and guess what? MOST (6 jars) of the edge controls looked like that. I usually buy that brand and i know what new unopened edge control looks like. The person assisting me told me these edge controls must be dehydrated and to keep checking for a fresh one. I finally found one but what through me off was... He kept all the dehydrated and half filled edge controls on the shelf...Please check your products before purchasing!

Horrible Experience - Avoid This Store…read more Went in with my mom to buy two wigs, but the male employee at the register was extremely rude, refusing to get up or even pause his movie to help us. At first, no human hair wigs were allowed to be tried on, but after calling the owner, we were given a limit of two human and three synthetic. My mom tried her options, but we had to grab the synthetic wigs ourselves since the employee refused to assist us. When I tried a pink wig and reached for a red one, the employee started screaming that we were "taking advantage" told me I can't try on any more wigs even though I only tried on one and demanded we pay for the wig caps--which we were always planning to do. It was humiliating, with other customers staring. Worst shopping experience ever--never returning. Avoid this place.

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This salon is a good option for clients in the San Fernando Valley where Black owned businesses are…read morerare. All of the operators are great and they are quick. The salon is clean and comfortable. I find the prices to very affordable. I highly recommend them.

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Jasmine is incredible. I'm very picky with my hair and from color to shampoo to blowout she exceeds…read moreall my expectations. I'm so glad I found Madison Reed and so grateful I discovered Jasmine here. Great products. Great price. And great color and blow dry. I'm never leaving.

Today, while in the shop I regularly visit, I had the pleasure to meet 1 new stylist her name is…read moreLexi. I found her to be friendly and skilled colorist. I also enjoyed another stylist her name is Amber, she gave me the most relaxing neck and head massage at the shampoo bar. I'll definitely return to be professionally pampered. Thank you Natalie

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