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    Zara

    1.8 (246 reviews)
    Closed 10:00 am - 9:00 pm

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    The lines here are insane...you'll wait longer than you shop
    Angela J.

    Zara sits in the middle of the block half point between both ends of the popular Newbury Street shopping district. Gleaming full story glass front and doors, colorful flowing clothing arrangements on mannequins fixed in the window belies what awaits you inside. A bit of disarray as we into the store racks commonly consisted of a mix match of items so hard to tell what belonged where. And Oh The lines we weaved around this place today. After picking out a few delectable items, we proceeded to wait in line. The store was PACKED - (I was told this is customary on even on Sundays here) Throngs of people in this store. I will say there are beautiful pieces some priced better than others. However, they were NOT prepared for the volume of customers mapped across all 3 floors. We were so far back in the line with at least 25 ahead of us (this does not count the traffic on other floors) I think there maybe 2 cashiers for our solo line. After waiting 25 or so minutes, and the line had moved only half through, we abandoned ship and left the items and the store behind. My time is too precious! Cons Understaffed Disorganized Pricey for some items Pros Colorful attire Affordable fashion for some items Music Items for whole family

    me waiting in line for 40 minutes.

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    19 years ago

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    My wife is from Spain (the home of Zara) and she really likes this place, of course everything looks great on her!

    Mentioned in 5 reviews

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    Ouimillie

    Ouimillie

    5.0
    (5 reviews)
    0.8 mi
    $$$

    I was sad, but slightly relieved, when good closed. It was too tempting to pass on my way to the T…read moreevery day! Now, welcome Ouimillie-- which is even MORE irresistible! Ugh. I can't win... or I can't lose? The vibe is similar to good in that you walk in and immediately want to buy EVERYTHING (and your wallet is like hey maybe no?), but it's a very different style. Where good was minimalist and only sold the Hamptons palette of white/gray/navy, Ouimillie takes a much more bold approach. Their clothing is so unique that at first, I thought it was all vintage. But no! It's a carefully curated collection of French, German, and Danish designers. From dip dyed tshirt dresses to sleek white blazers to cool girl jeans, they've got a little bit of everything. Prices are in line with what'd you expect from a boutique in Beacon Hill selling obscure designer brands, in the neighborhood of $200/blouse. Expensive? Yes. But not out of line with comps and their stuff is all really unique. They also have a gorgeous collection of home goods (I want all the gold ceramic bowls!), the cutest tiny leather purses in all colors and finishes, and a ton of jewelry. And candles. Of course there's candles.

    I love small, curated shops like this one. I was passing by on Charles St. one day and happenned to…read morestop inside - they have a lot of hard to find stateside brands like Baum und Pferdgarten and other European designers. It's a well curated selection, and you can reallllly tell that each product is selected with care. They're not just trying to shove all the latest trends at you like department stores, they're taking the time to really show you QUALITY pieces. That being said, the prices are high but I'm a quality over quantity person. Great for browsing too if you're in the area on a weekend. They don't get many pieces in the same style, so if you wait on it there's a big change you won't get your hands on it (I learned the hard way!).

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    Mais oui!
    Mais oui!
    Ouimille is in the old good space, near Cambridge St end of Charles.
    Ouimille is in the old good space, near Cambridge St end of Charles.
    Home section with cool Scandinavian designs. It reminded me of the OG source where urban outfitters lifts their ideas from.

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    Home section with cool Scandinavian designs. It reminded me of the OG source where urban outfitters lifts their ideas from.

    Zara - womenscloth - Updated July 2026

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