Excellent customer service! Needed help with my Diana Mini and they were so helpful.

My experience with Action Camera over the years has been nothing short of awesome. The professionalism and willinness to help attitude of Charlie and his staff makes it a pleasure to do business with Action. The fact that Action is opening a store in Reno shows how successful they really are. Kudos to Charlie the owner for expanding the Roseville store and opening the Reno store. If I ever have an issue with any of my gear I can always count on Action Camera. It is a pleasure to see this local business succed and expand. Keep up the great service to the Photography community. read more

Thank you Melinda! I was a 'messenger' and brought a friend's camera into the store to be checked (she lives in Sonora, and somehow found Action Camera, who said they would check it, or send it to Nikon for $35). Melinda tinkered and fiddled, and didn't find anything wrong with the camera. She readjusted the manual camera settings and dusted it off. No charge! Thank you!! I can't comment on camera prices or other stuff, since I didn't look much (hence the 1 star deduction), but wonderful service. Thank you! read more

Probably the best local camera store out there. The only downfall is their prices are reatil prices and usually a good 10% more than online stores. However the fact you can try out the gear and ask questions makes up for the extra cash, and you can take it home right away! The staff is very friendly and knowledgeable. The owner will talk to you for as long as you need to make an informed choice. He is a Nikon guy but knows just as much about Canon gear. I have bought quite a pretty penny in that store and I am sure I will spend plenty more. When I was a Nikon shooter I really wanted a D200 (when they were new) and NO BODY had them. I called Action and they had plenty. I drove the hour to the store to pick one up before a wedding I was shooting and it was great having that camera that no one else could get. The lens selection is wonderful and you can try them all out on your camera or one of theirs. If there is something they dont have (RARE) they will order it and it doesnt take long for them to get it in stock. Another great reason to shop at Action is their annual swap meet. Usually the first weekend in October they have a free swap meet where anyone can sell or buy gear. Its a great little get together and the store which is usually closed on Sundays is open mostly for advice on gear that is for sale outside. They will even check out the gear to make sure it is in good shape before you buy it. If you need any camera gear make sure you stop by Action. You wont only get the item you are looking for but you will get lots of knowledge! read more

Happiest place on earth! I would travel twice as far to go here, the customer service is outstanding and everybody is so friendly!!

Being new to the area and even more new to the photography industry its hard to find good help that will have patience and really explain parts and choices to you. I had already made a large purchase of the camera body and lens and had some questions about filters, accessories and possibly a new lens and they were more than helpful spending a good deal of time making sure I understood the differences between products and what each one had to offer. They also tipped me off to come amazing local photographers in the area and groups to check out that could help me learn and improve my skills as a photographer. Nikon seems to be the big favorite here but they have a huge selection of both Nikon and Canon and let me try lenses on my own body to see the difference. Make this a definite stop on your photography needs! read more

Good place to go and get camera advice and staff is always ready to assist you. Good selection on camera accessories and they can order for you if you don't have it. They also offer studio space and photography classes! read more

First off, they didn't get 5 stars simply because they aren't as large as a retail store like B&H in New York, but if you don't want to travel that far and you prefer to support local merchants instead of buying everything on the internet, then you should come here first. The staff here is terrific, as you've read in other reviews. They aren't pushy, they're extremely patient and knowledgeable and you can feel comfortable about asking as many questions as you want, getting your hands on the merchandise without being pressured to buy right now. But please, don't take up a salesperson's time if you're going to turn around and buy it off the internet, for crying out loud! My wife, who knows absolutely nothing about photography, has purchased several items here for me including a camera backpack, a macro lens, memory cards and other miscellaneous stocking stuffers. She's never felt intimidated or rushed to make a decision and has always been given sound advice. In fact, a few years ago when I knew almost nothing about photography, I took the macro lens back to the store before using it, thinking that a 100mm lens was all wrong for close-up work! The salesperson patiently demonstrated to me how in spite of the relatively long focal length, the lens had the ability to focus extremely close. He put a quarter on the counter and had me move the camera closer and closer, hitting the autofocus as I moved in, until I was convinced that my wife had indeed made the right choice for my birthday gift that year! Beginners and pros alike are made to feel welcome. A lot of retail establishments could look to this place as a model for knowledgeable, professional staff. My last experience with them prompted me to write this review, when I looked back and realized how I've never had a bad or even mediocre experience there. I went in the other day for a travel tripod, already familiar with names like Manfrotto, Benro and Giottos. I was shown some of those brands, but also another brand I'd never heard of; Promaster, which is sold only through specialty retail camera stores. The Promaster tripod was slightly cheaper than comparable other brands, but was excellent quality and all the features I needed (and I'm happy with the purchase). Again, no pressure to buy the higher priced items, and I was given all the time I needed to handle the merchandise and ask all the questions I wanted. Same thing with a lens hood; the salesperson showed the the Canon replacement, but also a generic one for $10 less. On another occasion, a salesperson let me try out a Hoodman LCD cover that I was curious about, answering all my questions, but when I decided it just wasn't something I needed, I didn't feel that disgust that some salespeople give off when you tell them you aren't going to buy. When you walk in the door, you're always greeted with someone who's eager to help and answer your questions or leave you free to browse and be left alone if you want. For the size of store, they have an excellent inventory. Prices are competitive with most other retail or internet stores. Another plus is that if you rent gear from borrowlenses.com, you can pick up and drop off your rental here. read more

Way overpriced on camera bodies and lenses. They tried selling me a used lens that was priced at new from others and with new I get a full 1 year warranty. read more

They're my preferred camera store in the Sacramento area. I'm not sure where the reports of bad service come from, and while I'm not doubting anybody, they've always been nice to me. I've bought a camera and a reasonably high-end lens (Nikkor 24-70, $1700 or so) there, but I don't know that they'd remember me from that. As compared to Pardee's: -Action ends up being cheaper due to Roseville's lower tax. -Action generally has more stock of Nikon and Canon camera bodies, lenses, and accessories. -Pardee's has much more lighting and camera support. The lighting section at Pardee's is around the same size as Action's entire store. -Action has a better selection of bags. Of note to many serious photographers, Action carries a limited selection of Think Tank Photo products. They have most TTP shoulder bags, some backpacks and rollers, but not any of the modular system stuff aside from the camera holsters. Basically, as I see it, Action is the best store in the area to buy a Nikon or Canon DSLR camera, lens, or bag. For other stuff, like film cameras and supplies, point & shoots, brands other than Nikon and Canon, and tripods and lighting gear, Pardee's is the clear winner. read more

Of course you pay more... I'll be buying a nikon 800 and 28-300 lens and stuff today could be lots cheaper on line BUT these people are not a store they are an institution in this community.. you go in with a dumb question about how to unzip the bag or something and they are always helpful courteous respectful and well-informed.... If you are truly strapped for money and MUST have a camera beyond your means.. good luck if you have a problem but I understand, there are times you gotta do... but I would suggest considering look at your budget go to Action and tell them what it is and what can they do for you? They'll treat you right.. or.. help yourself to the world of cut-rates and re-furbs... read more

Great camera store. Been shopping here before new owner and received top notch and friendly service from owners and staff.

I'm a fan of any independently owned, surviving camera shop. They have a pretty decent selection here. Everything from lenses, reflectors, books, bodies, accessories, tripods, bags, speedlights, etc. Not really a selection of monolights or studio strobes. In all honesty though, their prices are a bit pricey. I actually just go in to this shop to try out equipment and then I'll buy it online instead. Even with one day shipping, the prices online with shipping usually beat the prices in the store. I will occasionally purchase here to support the local store. Oh, they also offer camera repair and their service is great. There is always a few people working and they are all pretty knowledgeable about the products that they carry. read more

I needed to get supplies on the fly last week and heard about this place. They have a lot to offer and they are really friendly. I ended up spending more time and buying more than I planned. It's nice to still be able to venture into a business and talk, touch, and feel. That's something you don't get online. I will definitely go back. read more

Bought a Canon 50/1.8 II lens here. They were wonderful about it. I was on my way from Vacaville and realised i wouldn't make it in time. Owner (super nice guy) arranged for me to give my credit card number over the phone and stayed there until after I arrived after closing time - all I had to do was sign the credit card receipt and go. Yes, you'll pay higher price than online for a piece of equipment, but for good customer service and being able to see and handle it in person, it can be very worth it. read more

When I come into town to visit my parents, I love that this place is nearby. I'm a fan of Nikon, so I come here for all of my needs. Every now and then, they'll have great deals on lenses, which is a plus because I like to have a lens for every purpose under the sun. The guy who assisted us the last time we went in here was very helpful. He knew lots about all of the Nikon SLR models, so we definitely appreciated his input. read more

Go here for borrowlenses rentals. Super great service. The staff is always nice and initiates in small talk. Great selection of cameras, lenses, and equipment. read more

Today made my first purchase at Action camera that are located in Roseville area and have to say that I fell in love with friendly atmosphere. For many years I use to go to another camera shop we only have 2 or 3 of them here and I have to say that very quickly I realized that for me this is best place in town. Loved how friendly staff were, loved their newest selection. read more

This is one of the better camera stores in the area. Most of the sales reps are pretty good. There have been a few times I have purchased elsewhere because of sarcastic comments by two of the guys there. Mostly a very good experience. read more

I had an issue with a Tamron 75-300 lens and my d7000. All other lenses worked on the body, just not this one. Error code fEE. I googled and tried the assorted suggested fixes, nothing. Took it to a local shop in Sac, they tried a couple of things, nothing. They suggested I send them in for repair. Last ditch effort, I brought the two to Action Camera. The guy (didn't get his name) spent some time cleaning all contacts, checking an aperture slider I had no idea was there, then BAM, issue resolved. Great job Action Camera, customer service above and beyond, and it made sense they have a tip jar! read more

Great and friendly service. Went in to have them take a look at my Nikon D40 that was putting a black smudge on my photos. Took it in and was shown what was causing the issue and they cleaned it free of charge. This kind of service is unheard of these days. When I am ready to upgrade to a newer camera I will remember Action Camera and make sure to pay them a visit. read more

Always helpful. Good prices. Happy to support local business. They always have the latest gear and knowledge on how to put it to use.

Love this place!!! Service here rocks and I love the people, they are very helpful. Thanks to Charlie and Remeck for always having helped me and putting up with all my questions:) read more

I would recoment this store to anyone that needs professional help with buying a new camera. Dale and his staff go out of their way to make sure you understand what type of camera you need . They have a large selection of all the latest models on the market and will take their time to show you all the features. They also do all kinds of repairs. read more

This place is great. When shopping for expensive stuff like high-end cameras, advice and information about the products is priceless.

I had the most amazing camera buying experience when I had some questions about a Canon D6 Body an employee (who probably deserves a huge raise because she is so smart) named Melinda gave me the best service in the history of mankind. I recommend that you take all of your camera needs to Action Camera. I know I will. read more

I really like Action Camera, I always have good experiences there. I live much closer to Pardees and other area camera shops but I always make the drive to this store to make purchases. They have always been helpful and knowledgable. The prices are a little higher than online, they would have to be to cover the cost of a store front, but as a small business owner myself I chose to spend money in my community so I am willing to spend the few extra %. read more

I love this place. Well mostly, I love that the staff is willing to help you above and beyond. They even repaired some things on my camera at no charge. Thanks Action Camera! read more

This small business has supported our school photography programs for years!

I use my camera for work every day. A friend in the industry I work told me about Action camera a while ago. I bought a couple of batteries for my Sony a couple of months ago after his recommendation and was pleased that they were friendly and knew so much about my Sony. I took my Sony in today to see if they would do a clean on it since I had a couple of nagging spots in my photos that I could not get rid of. The guy cleaned my camera and did a super job. This poor camera gets used lots.... like every day! I started taking photos and later the shutter got stuck. I took it back in the afternoon and they not only fixed the shutter but installed firmware. While I was waiting I saw how all the employees were very kind and knowledgeable about everything asked from the constant flow of customers. It is customer service like this that keeps people coming back. I will certainly buy all my cameras from Action camera. The prices are very reasonable as well. No more B and H or Best Buy. I found the best camera place and it is local. read more

Great local store, however at my last visit a worker decided to bring a dog to work? I will come back when that particular worker off isnt interested in Facebook over customers. The other staff is great. read more

The the greater Sacramento region, I think Pardees and Action Camera are the few remaining options for the photo enthusiasts. Action Camera is my go-to camera store because I am able to find everything I need in this tiny camera store. I appreciate that the staff are friendly and knowledgeable, offering less expensive options that are friendlier to my thin pocket book read more

Fabulous customer service! I stumbled upon Action Camera this afternoon as I was in search of any camera store to ask some basic questions. The associate was extremely nice, patient, and helpful. I'm sure my novice questions were probably dumb questions, but not once was I made to feel stupid. I appreciate the time he spent with me and the advice. I will definitely be a repeat customer! read more

They seem to be a little on the high side regarding prices...however, the service is good.

I have been trying to decide on a new camera. I have looked around the big box stores but didn't feel comfortable with the information I had received. I called Action Camera and received great service. I was told that my old film camera lenses would work on a new digital camera and I could even bring them in and try them out on one of their cameras. This was great news as camera lenses are very expensive. I have called a few different times and got the same story every time and everyone I have spoken with was very nice and knowledgeable. It is about an hour and a half drive for me, but I am going to go visit them. read more

The first time I visited this place I was not purchasing, and the gentleman still offered to answer any of my questions, and let me see items I was looking at. Fast forward a few years and it was time to purchase a lighting setup so of course remembering the service I went there. I half expected to be sold a very expensive brand of flash heads, but on the contrary they listened to my needs and suggested I would be better off saving money on the heads and spending on accessories for more flexibility. Good job Action. After both positive experiences I decided it was time to upgrade the old body, again to Action. I was debating between a few Canon models, and was originally pretty set on one model. The took them out from demo so I could feel and see the differences, talked about specs, and why I would or would not want one over another, and lead me to a better camera overall.... and it was about $500 less than I was originally looking at. In a nutshell so far I have received excellent service. TY Action! read more

I dunno... maybe I caught all three of the sales staff on a bad day last week. The day that I went in, I was pretty much ignored. I did notice that the guy behind the counter kept closing their little door between the counters. Maybe he was afraid that I'd run behind the counter and steal something? I live over 40 miles away and have dealt with Action Camera off and on since about 1993 when I was a stringer for my local newspaper. They do have a pretty decent selection and they do know their stuff BUT... when it comes to "customer service"... they need to work on that!! Not sure if I'll ever go back. read more

Today we had Pete Perez of Action Camera give us a program on "Street Photography", it was wonderful, our members loved it! It was both educational and entertaining. Thank you so much for letting one of your employees go out and give such excellent programs. O Truman Holtzclaw (Lincoln Hills Photo Club) read more

Ok...I did not go in to purchase a $1000.00 camera and maybe that is why I received the poor customer service. I have a small digital Cannon camera, a few years old that needed 3 or 4 screws that prevented the camera from taking a pictures. The ad said "repairs made" and I called first and was told that they have screws in their drawer but when I went in I was promptly directed to a watch shop or Radio Shack for screws. So...when I do decide to purchase the $1000 camera will I go there...NO! Customer Service is customer service...And a salesman is a salesman! read more

I recently had a very unfortunate accident with my camera which caused the filter I had purchased from Action Camera to shatter. I was unable to remove the ring of the damaged filter from my lens. I brought my lens to Action Camera. One of the fellows was able to cut the filter ring off my lens and clean up all the shards of glass with no damage to my lens, thank goodness! He then proceeded to make sure that there had been no additional damage to the camera. He took quite a bit of time at this job and there was no charge for the service. As always, everyone at the store was friendly, knowledgeable and helpful. Thank you, Action Camera! read more