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    Ask the Community - Aerie

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    People searched for Women's Clothing 37,278 times last month within 15 miles of this business.

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    Azaleas - Lingerie, all-year swim from all your favorite small women-owned labels.

    Azaleas

    3.9(64 reviews)
    2.5 miEast Village
    $$

    Update: 3 years later and many expensive scar patches later, the scar is faded but definitely still…read morethere. Really wanted to like this place and the girls were nice. But the bathing suit I tried on had a security tag with an exposed metal wire that attacked my arm. And then also an exposed / open safety pin that thankfully I avoided. Again, the girls were really nice (provided a wet paper towel and neosporin - no bandaids though) and apologetic but good service is not worth a potentially permanent 5in+ long scar.

    I cannot say enough good things about Azaleas, Cindy the owner, and her incredibly patient and…read morehelpful staff. In the winter, I updated my boring bra collection with the most beautiful, perfect pieces from Azaleas (a five star experience that I previously reviewed). This summer, I got a whole new bathing suit wardrobe - picked up nearly every Hunza G style they had in stock, a couple vitamina bikinis, and that amazing Haight red one piece. I love the selection and they made shopping convenient throughout the last few months. Free shipping and then I utilized the in-store pick ups from the coffee shop next door. Now that the shop reopened, I purchased even more bathing suits (whoops!) and Carly could not have been more patient with me as I tried on approximately 100 different suits (thank you!). A wide range of styles and price points but I also trust Cindy to pick really high quality, well-made pieces which makes it easier to justify paying more for the quality. The customer service I have received here is unparalleled and I feel so grateful to have Azaleas as a neighbor in the East Village. One quick warning: the shop may look small but you can spend a lot of time inside!

    Photos
    Azaleas - Biggest in-store swimwear and lingerie selection downtown

    Biggest in-store swimwear and lingerie selection downtown

    Azaleas - Bright and airy space

    Bright and airy space

    Azaleas - Large selection of small, women-owned brands in swim and lingerie

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    Large selection of small, women-owned brands in swim and lingerie

    Town Shop - 11 fitting rooms

    Town Shop

    3.9(284 reviews)
    1.7 miUpper West Side
    $$$

    The Town Shop has been an Upper West Side shopping "landmark" for well over 100 years. That in…read moreitself, says something. The Town Shop has been my go to lingerie shop for over 30 years. Their customer service is always excellent. These lovely ladies are not only kind and helpful, they are experts in bra fitting. I'm not the easiest person to fit and that is why I know I will find the perfect fit at The Town Shop! I went to the Town Shop today, in need of new bras. Amy greeted me the moment I walked in the door. She instantly made me feel comfortable. When she took me into the dressing room, I explained to her my needs, we discussed the bra that I was currently wearing, and what sizes and styles would be best for me. Amy brought in several bras for me to try on. When the bras that I first tried on were not the right size and fit Amy, gathered other styles, brands and sizes. She was honest with me when, a style wasn't right for me. Like many women I have body image issues. Amy was so understanding and made me like a princess. I was very happy with the bra selections that Amy helped me choose. Afterwards, Amy helped me with some other undergarments and helped me choose beautiful pajamas. My next visit will be for bathing suits. I always dread trying them on, but I know I will get the individual customer service that will allow me to find bathing suits that fit well. I used to live on the Upper West Side but, have been residing in Brooklyn for eleven years. Distance doesn't matter, I will always travel to shop at the Town Shop. It is a fourth generation, family owned business. Thank you Amy, for your being so lovely and your fantastic customer service.

    First time shopping here and getting fitted. Did not have to wait long to be seen at all…read more I told the fitter the size I was currently wearing and she was able to determine that my size had changed and brought me some items to try on. They fit perfectly. I would not have even realized my size had changed until she pointed it out. I do wish you could browse the bra selections. The bras are only available for the staff to select and bring to you. I do like the bra that was selected for me however. There's a selection of other items for sale including swim, lounge, shapewear, etc. I thought their staff were all extremely professional and helpful. Good quality bras are expensive so don't expect cheap stuff here. However, investing in high quality pieces will pay off in the long run.

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    Town Shop
    Town Shop
    Town Shop

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    Aerie - womenscloth - Updated June 2026

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