Visited during their Christmas Event and O+J Salon definitely know how to throw a PARTY!…read moreVery impressed with the hospitality and the welcoming environment. Cute salon and a nice sized facility. Very open and with big windows. Very modern and stylish style. The salon was a packed house with all their new and regular clients. Came with a friend and was introduced to her stylist Jessica. She was very knowledgeable with hair and very open about her services and availability. Their Christmas party had food, drinks, and hair product samples. Raffle prizes with product purchases. Oliver + James were generous with this party, now we know why they throw great parties. It was a nice time meeting all the stylists and the owner. Link and Lou permanent jewelry were also at the party as a pop up event for them. It was so great to see another business supporting another business. Awesome marketing to get their business out there and to reach the Des Moines community. Definitely looking to go back as a hair client soon and buying their products! Those samples SOLD me.

Update: the absolute nightmare of trying to work with the owner of this salon got worse. During our…read moreoriginal call, she was resistant to giving me a refund because "they don't allow refunds" (that is disclosed nowhere on their website or in their salon, nor was it told to me before or during my service) but finally said she would be willing to give me one. I never received a refund and it seems I never will. I decided to contact the salon again and say I never received a refund and they told me they couldn't send a refund through card because it was already processed. I sent proof of bank statements showing that there was never a refund and suddenly they were willing to write a check on accord of the "honor system" despite me providing proof I never got my money back. They then requested I delete my photos and review before picking up my check because it was an "unfair" review. I never agreed to deleting anything and decided to try to pick up my check anyway. When I get there, the owner says to come back another day because she's demanding it's deleted. I tell her I'll delete it in the salon because I'm not driving 35 minutes one way to come back, so I delete it in person. The owner then made me wait over 40 minutes before eventually kicking me out of the salon and saying that she won't give me a refund after all, proving it was a deceitful attempt to get me to delete an honest review. Not only did she chastise me during my initial request for a refund, then in person when denying me my promised refund, she only got more rude and insulting. She was upset at me for having an issue with my experience saying how the stylist I saw was highly rated and reviewed and she messed up in no way. Then in person she said how the stylist was fired not even two months later. Fishy that I was berated for having an issue for such a good stylist who then had grounds for termination just weeks after. My bank also confirmed they never attempted to refund my card in the first place and the salon has since blocked me on platforms confirming their unprofessionalism and inability to work with the customers who were done wrong at their business.

I've been a client of Serenity Couture for nearly a decade and have been seeing Christin the entire…read moretime -- which really speaks for itself. She's exceptional at what she does and genuinely one of the kindest people you'll meet. My haircut is fairly simple, but I've seen firsthand the work she does with women's hair through several close friends who go to her, and she is incredibly talented -- precise, consistent, and thoughtful in her approach. You can tell she truly cares about her clients and takes real pride in her craft. She's also great at consulting with me on the right products, personalized specifically for my hair and skin. Their brand new location in the Atlas Building in West Des Moines is stunning. The space is beautifully designed -- elegant, refined, and thoughtfully done while still feeling welcoming and comfortable. It's conveniently located, easy to access, and truly elevates the entire experience. The team is always professional and welcoming, and the level of service is consistently top tier. I also appreciate that they've expanded their services beyond what was offered at the West Glen location -- it really feels like a full-service destination now. Another big plus is their use of Aveda products. They're excellent for sensitive skin, made with naturally derived ingredients, and the brand is known for environmentally responsible practices and more sustainable packaging. I personally purchase both Aveda hair and skincare products from Serenity, and they always have a great selection in stock. Serenity continues to set a high standard for quality, service, and overall experience. Highly recommend.

My stylist left so made an appointment with another one. Explained I wanted same cut I've been…read moregetting for 3 years and manager comes out and says the stylist isn't competent for that and I need to reschedule a more expensive stylist. Nope. Not going to do that. you would think an Aveda trained stylist could manage a simple cut.

I had a broken arm and needed a good hair washing. Tana did a great job and I enjoyed her…read morepersonality. I'll be back

If you are ok with it taking a loooooong time to get your hair done, come here. They make you…read moreprocess FOREVER while they help other clients. And it's every stylist. They all do it. Believe me, they think their time is way more valuable than yours. And not just because they do this to you but also because they cancel all the time but when you do? Oh no, they expect you to pay. How about a credit for me when my stylist cancels then? Seems fair to me.

First and foremost I got a great haircut. It was done well and after 2 weeks still looks great…read more Mayer was my stylist and she does a great job and has a wonderful personality. The parking in the area is easy and plentiful. The great thing about mayor was she sent out a text reminder about the appointment so that showed a little bit about her commitment to good customer service.

High quality and affordable hair salon owned by experienced Asian Americans…read more This place is well known among the Southeast Asian American community in Des Moines. I believe it is run by Lao individuals. I've been visiting since I was in high school to get good hair cuts and styling. Whenever I go, they usually do things pretty quickly. I came here for my high school prom several years ago, and I was pleased with how they curled my hair. Staff are personable, friendly, and attentive to your desires. Pricing is good. A haircut can average to be about 13 bucks. I got my hair styled for about $25 for a formal event. I highly recommend this local salon!

The good: The stylist (Lacey) listened well to what I wanted and offered professional insight…read more She obviously has great training and did a fantastic job highlighting my hair. The bad: I can't speak for the rest of the stylists at the salon, but my stylist assisted me and another client during the same time. Because they double book it took 3.5 hours for highlights which I feel is way too long. I've had my hair highlighted for 15 years and it's very rare that it takes longer than 2 hours. It's unfortunate that they double book clients, because the rest of the service is really outstanding.

I got a hair relaxer here last year in august. The lady doing my hair actual skipped a step and…read moresaid it would be fine. She did below the minimum for my hair and I didn't realized until I asked other hair stylists. I was also supposed to receive a follow up call about how my hair was and never received it. Turns out my hair was not fine. In fact because of this relaxer my hair has been suffering greatly. I've had a couple relaxers over the years before and never had this damage. I'm about to chop my hair all off because my hair is beyond ruined and I can't save it. Please be cautious before choosing this salon for your hair relaxing needs.

If you are looking for an AMAZING hair color specialist and stylist for 2026, LOOK NO FURTHER!…read more Shasta can FIX your hair color AND keep it healthy (and those two things do not always go together)! I have now sat in Shasta's chair twice -- she is pleasant, knowledgeable, and knows how to color hair (especially if you're in your 40's and still want beautiful blonde hair like me!). She artfully eliminates any brassy tones and will hand paint the blonde where you need it. Through the balayage technique she has added beautiful depth with multiple shades of blonde and I could not be happier. Thank you Shasta!

My appointment with Shasta was incredible. She was one of the only stylists I have been to that was…read moreable to cut the stubborn brassy tones out of my hair. I appreciated the time she took on my hair, you can really tell she has been doing this for years. She did not rush it and made sure I left with what I wanted. Would recommend to anyone, she is very good with blondes!

Worst salon in the Des Moines area!! Please think twice before going here if you have nice hair…read morebecause they will ruin it! I saw they had some 5 star reviews from years back but I'm pretty sure it was under different ownership back then. When I went the ladies were unprofessional, one of them was highly inappropriate. They took several smoke breaks doing my hair and my friend's hair. It took forever and there was so much hair spray in my hair it took me a week to untangle and I lost allot :( I have also heard they take breaks to go to the bar next door for a quick drink before continuing with their services. Very scary!!

This was such an affirming hair experience I called to make sure they were open and made an…read moreappointment. I talked about what I wanted and what I wanted to feel like (short hair that makes me look gay). The stylist made sure I knew what was happening. After washing my hair, we got started and chatted the whole time. I got a heart on the side of my head and went more adventurous than I had before. I loved it!

To look and feel amazing is a priceless gift from the stylist to their customers. Thank you for…read morealways making me happy! I have challenging hair, and often stylists struggle with my medium weight but curly, long locks. I am so incredibly fortunate to have found Jenny through a referral from a friend. She genuinely cares about making her clients feel amazing. She makes me look and feel fabulous. I always get so many compliments on the quality, even from other stylists who do not work there!! She's helped me grow my hair even longer which was my personal goal. She's warm and friendly, always smiling and working hard. All of her stylists and staff are sweet and I really enjoy my self care time!

I have been going to Jenny at Salon Vici for over 10 years. Another family member of mine also sees…read moreJenny for all of her hair care. Jenny is very experienced and an expert at everything she does. She really listened to my request for a new hairstyle and explained what cut was possible for my type of hair. I really liked the cut. Jenny is also very kind and compassionate.