I think it's closed for good..never open when I stop over..I wanted to sell a bunch of funko pops…read morebut..

I went to find this place just to find out it was out of business…read more Check the dates on all of the other reviews............ Why don't they take down these old websites that still have stores on it that have been closed for awhile?????????

A great place to stop along the road if you've got wiggly kids (or wiggly adults) who need to get…read moreout of the car for a bit! I spied the goofy face on the side of the barn from the freeway and am a sucker for toys, so we detoured to take a peek. I really liked the rustic interior; it gave it some charm that not a lot of toy stores necessarily have. The inside wasn't too overwhelming or overstimulating, and there was a variety of items available for sale, most notably: toddler toys, puzzles and games, playmobile, science/outdoor stuff, plushies, and candy. The selection wasn't overly abundant, and I think they could probably do more with their square footage, if they wanted to. I thought it was cute they had a little nook with a table and chairs and a "game of the week" sort of set up so you could try it out if you wanted. The employee working there was friendly and sweet. I got a small plush Douglas brand fox (because I collect fox plushies and I didn't have that particular design yet). In the basement they apparently sell bait and tackle, which is sorta hilarious. As it was winter when we stopped in, the ice cream attachment was not selling. Rats! Maybe next time we head to WI?

Like everyone else, I have driven by this place hundreds of times on the highway while heading…read moresomewhere else. I was in Delafield and realized I needed a couple more small holiday gifts, so I finally decided to stop in. I'm really glad that I did. There was much more there than I expected. Inside, there are rooms filled with all kinds of games and toys. The selection ranges from board games to action figures and everything in between. There truly is something for just about every age and interest. If you are in the mood for something to eat, or want to buy a tasty gift, they also have a case full of different confections. I ended up picking up a couple of items. The staff were friendly and helpful during checkout.

Great place to visit on your hunt for seeing some rare and unique toys, however that's all you'll…read morebe doing is "seeing" them because pretty much all the vintage and rare items are not for sale. Owner is very friendly and nice, but it's really not a shop you need to visit if you're actually trying to purchase something for your collection.

Great shop packed with something for everyone…read more Visited from Ohio last weekend and was blown away by the selection. Everything from wrestling to horror toys to NES games. Prices were fair and ranged depending on the item. The shop owner was nice & helpful. Don't pass this place up of you're in the area.

Good amount of educational toys for all ages a little pricey but worth it employees were very…read morehelpful

The store is a local gem and we are lucky to have it in our midst. Thoughtful and unique toys and…read morean amazing staff who truly pour their heart into making this place special. We always find something that is worth our time and journey, and we are so grateful to have this store local to us.

The lady, maybe owner is extremely rude... I don't know why someone this miserable has to be rude…read moreto everyone. In the minute I was there she was rude to 3 people

Never shop here! Lady at the counter asked me to leave with my service dog. She was not happy that…read moreI would not disclose my disability with her. Are you serious? This lady is asking for a lawsuit. I offered her my proof that this is my service dog. And she demanded I tell her what my dog does for me.

Always a good experience and I always come to play magic. The workers are always helpful and be…read moreconversational to give a good time for anyone be it random or regular coming in!

Scalping pokemon cards, will block you from page if you question pricing. They purchase at…read morewholesale sale and sell at market, try your luck at retail, local card shops are a cancer to the community.

Good little place. Owner knowledgeable and cool. Good collection of old and new stuff.read more

After two years of coming back in forth to this comic book store, I have had the privilege to see…read morehow Tryke, the manager of Comic Alley, interacts with customers of all ages. Tryke displays the enjoyment of sharing comic knowledge to all his customers and he educates them on the excitement of comic book stories. When you arrive in the lower level of this store, you may notice the number of comics, toys and misc. items crammed across limited floor space but let me tell you, this is what makes it exciting. Your eyes will wander with the possibility of a comic surprise that you discover during your visit . One advice I learned over the years is to always ask Tryke if you have any questions on comics or just looking for that one item you cannot find. You will then understand why this local comic book store and the manager who runs it will always be my stop over when visiting Lake Geneva. Support this local comic store and as you walk down the stairs to the surprise at the bottom, say hello to Tryke, take your time in wandering through the comic abyss that awaits you, and more importantly...enjoy!

There was a good selection of toys and the staff was fun. I purchased a cool puzzle at a reasonable…read moreprice.

I love this place so much, even as a teen i admit, i go there quite a bit to pick up some candy and…read moremaybe a trinket after i get payed, the owners are amazing, and the rest of the staff is also very nice! If you're looking for a good local toy shop I would highly recommend this place.