I normally don't take the time to write reviews, however David/Dave built so much rapport with me I feel it is only right that I take a few minutes and talk about/thank Dave for his time and patience. I was advised to visit Americus Diamond because it isn't a chain store and I could find something unique and of higher quality. I was highly considering Zales to purchase my soon to be fiance's ring. The reason for that was the lifetime warranty and the idea of the trade in policy, I had known a few people do business with them and had no complaints. However with uniqueness and quality in mind, which should be the goal to give to someone that you want to spend the rest of your life with, Americus Diamond was well worth a visit. I went in there knowing absolutely nothing about diamonds, rings, cut, clarify, quality, or price ranges. Dave was knowledgeable enough and still professional by not "knocking the competition" to inform me that Zales has a similar trade in policy in the sense that if we ever wanted to upgrade we would need to spend 50% more than I spent before, as opposed to Americus Diamond's policy of only 20% greater. Which is a much more comfortable and realistic way to potentially upgrade slowly throughout the years. As for the comparison of lifetime warranties, Dave informed me that Amercius Diamonds warranty is included in the price and you dont have to meet strict maintenance guidelines like the other store to keep it in effect. In the end, Dave helped me find a ring I believe she will love and want to show off to everyone. The no pressure advice and informative suggestions made shopping for this ring a breeze and left me feeling very comfortable with my purchase. Thanks again Dave! The advice and guidance was appreciated and I'm happy that I know she'll have a ring/diamond that is of the highest quality and backed by a great business that we'll become more acquainted with as the years fly by read more

Americus Diamond gave us the greatest ring-buying experience we could have ever asked for. It was the only store we visited when shopping for my engagement/wedding ring. My husband's sister and her husband had purchased their rings from Americus the year before, and they highly recommended it to us. As soon as we set foot in Americus, I exclaimed, "Oh, it's like a Tiffany's store!" Such a spacious and beautiful showroom immediately impressed me, as did the enormity and variety of selections. I had feared that the style of the ring I wanted, one with smaller stones off-set from the band, just couldn't be found anymore, but Americus had so many, it was hard to choose. I'm still in love with my ring, in love with the excellent customer service we had and still in love with the whole Americus experience. read more

I bought my wedding set 13 years ago from Americus Diamond. When I brought it in for a minor repair, the sales person told me about the trade-in policy and we started looking for a different style that I wanted. She gave me her card and I left. When I went to pick up my repaired ring, I looked at styles again to trade in (another person showed me the rings). I couldn't decide and I left again. The 3rd time I went in, another associate showed me different rings and I decided on the "perfect" ring for me! All 3 associates answered my questions and were very patient. Americus is the only store where I buy my jewelry! Their associates are not paid on commision, nor on the amount that they sell-- this is true customer service at it's best. FYI- Steve was the associate that helped me find the ring. read more

Excellent service and so many different styles of rings to try on! We had come to Americus first since I've heard great things about their service from my coworkers. Then we went to all the other major jewelry brands to see what is out there, but we ended up coming back to Americus because we realized they did have the best service and selections. I strongly recommend looking for Aida-- she was so vibrant, patient, and knew exactly how to help my girlfriend choose when she felt conflicted between two or three of her favorites. If you know what you are looking for and might need some minor, or major, modification to the ring, Americus is definitely the best place to come since they are the only one from what we've searched that doesn't charge extra for custom designs or modification! read more

I shopped at many different jewelry stores before deciding on Americus Diamond. The other stores all offered the same lower quality diamonds that were not certified. But when I came to Americus Diamond I noticed a difference right away. The selection of diamond rings was significantly higher and the employee was more knowledgeable and helpful than what I experienced at other jewelry stores. He showed me the importance of a clarity of a diamond. I was impressed at how experienced he was and his ability to explain quality differences in certain diamonds. I was very satisfied with my treatment at Americus Diamond and would recommend it to anyone. I will definitely go back to shop in the near future. read more

We have been shopping for the perfect ring relentlessly. We came the first time to Americus Diamond, just to see what options we had. During our first visit, 2 salespeople helped us expand our knowledge about what to look for. We left the store, not realizing we would soon find all the facts shared with us to be true. We continued to shop around, but we knew that no other store or company would be able to offer the selection of diamonds or the prices that we were looking for. I was amazed to see that we would come back only to find the "perfect" diamond could only be found at the "perfect" diamond store. The sales people were dedicated to the customer and had great patience with us. read more

We were here in San Antonio staying at La Mansion and saw the Americus Diamond commercial. We decided to step in as we had just gotten married and have been looking for rings for the past year. I had seen two rings I liked from over 10 stores we had visited. The Americus Diamond selection is outstanding. I found the perfect set with a large center stone and side stones that were outstanding in clarity too, over other rings we had seen. Americus Diamond prices are truly lower. I could not believe how affordable it was. I think if you combined all of Austin's jewelry store selections, it would not compare to Americus. read more

I became aware of Americus Diamond after seeing their educated broadcast on television. I learned a little from watching the broadcast, but was still nervous about coming in and trying to find the right diamond ring. However, within the first two minutes of talking with the sales representative, KK, my nerves went away and I felt comfortable that I was being led in the right direction. I quickly found the right ring!!! I would recommend Americus Diamond to anyone looking for quality jewelry and top-notch service. read more

My experience with Americus Diamond was excellent. After doing my research online, I thought I knew it all. Buying a diamond is not easy. Jason spent hours with me, not selling me, educating me. I purchased a beautiful engagement ring and she said yes! I have returned to purchase her band and was lucky enough to have Jason help me again. His customer service skills are superb. I will return to Americus Diamond for all of my jewelry needs. It is people like Jason that gain repeat business. read more

We were shocked that the diamond we bought at a major chain store was twice the price of the diamond that we purchased at Americus Diamond. The diamond at Americus was more carats and had a higher color and clarity. Plus, there were able to make us a custom band to match the one that we had purchased at the other store. We were able to buy almost the same ring (actually it was better than the first one) for nearly $1000 less than what we originally paid. read more

I've been to Americus Diamond several times and bought multiple pieces of jewelry within the past year. After dealing with most of the staff/employees there I have to say, hands down, that David was the most pleasant, friendly, and professional employee in the building. Next time I am in the market to buy a diamond, I will be going there and asking for him personally for all my future purchases. read more

Just came back to upgrade my wife's earrings studs and found the most beautiful pieces. The staff was very knowledge me, courteous and friendly. They helped me select the perfect Diamond studs. I highly recommend Americus Diamonds for all your jewelry and diamond needs. I give it 5 stars. read more

The staff is amazing here. They are very friendly and conscious of your price point. Which is great because they never try to oversell. The diamonds have beautiful clarity. I highly recommend Theresa she was super attentive and helped me as soon as I walked in the door. read more

Sheryl and I loved our experience at Americus Diamond. Dave was amazing with his excellent customer service He was the reason we purchased our wedding rings Thank you Dave read more

Worst customers service, you'll keep on waiting and waiting if you're not an entitled white person, they don't care about you. Kay's have Better customer service. read more

I was very impressed both by the selection and courteous staff. Not cheap! But I don't expect anything less for my wife. I bought her an anniversary pendant. read more

Americus Diamond was very helpful in finding the right ring for my wife. They take pride in what they do and there work. I will come back again. read more

Awesome experience! I can't believe the selection and the quality. Carmen and Aida are amazing! I'll be back many times!