I needed some nice south Asian clothes for some special events coming up. South Asian clothes is hard to find in the US, especially in a place like DC. So online options were at the top of my list, and a lot of people online recommended Anita Dongre. I ordered three pieces: a plain white kurta, an olive green vest, and a green coat (long sleeves). These items were a bit pricey, but worth it in my opinion. The packaging that everything came in was very professional and it was obvious that they took a lot of care in packing the clothes. As soon as I saw the clothes in person and put it on, I instantly fell in love. The clothes made me feel like royalty. The other items I bought from other locations just felt so cheap/low quality at worst or mediocre at best. But the Anita Dongre pieces made me feel great. I would highly recommend for anyone looking into high end south Asian clothes. read more

I had an incredible experience at Anita Dongre back in August of 2024 while selecting my sherwani for my Indian wedding. From the moment I walked in, Sonal made the entire process seamless and enjoyable. I came in with a few ideas of what I wanted (based on their online selection), but after trying on some of the ones I picked out, she encouraged me to try on one other piece--one that was slightly more elegant yet still timeless. Her words stuck with me: "Remember, you're the groom. It's your day to stand out and shine." What I truly appreciated about Anita Dongre's designs was their simplicity--beautifully crafted, refined, and effortlessly elegant. I wanted something that felt elevated without being over the top, and their collection truly does strike that perfect balance. Sonal wasn't pushy at all--just genuinely invested in helping me make the best choice. Her keen eye and warm personality made the experience truly memorable. She even took the extra step of ensuring the sherwani complemented my fiancé's Indian dress, going as far as FaceTiming with my fiancé's mom to get her input. The end result? A sherwani that felt classic, sophisticated, and absolutely perfect for the occasion. I can't recommend Anita Dongre--and specifically Sonal--enough for any groom looking for something special. The quality for what you pay is well worth the investment and is something that will last you a lifetime. I will be a lifelong customer! read more

Beautiful store with beautiful clothes for mainstream and wedding women and men. $$$ but it's worth checking out! read more

Anita Dongre - Bridal Near Me - New York, New York

I've had Anita Dongre on my "list of designers to look into when I get married" way back in 2014. Seven years later, I still appreciate the simplicity in her designs. That is when I knew I wanted to wear Anita Dongre on my wedding day. I researched resellers in the US and realized the NY store was my only option. I met Sonal after getting a hold of the store. I shared my concerns as I needed a custom piece. I liked a specific piece but wanted it in a different color. Sonal worked with me throughout the entire process. Due to COVID, I couldn't get my complete fitting done in New York. Sonal shipped me my lengha which was packaged in it's beautiful green box. My wedding was delayed for one year and I was able to shed some more weight. This resulted in my blouse being very loose. I had two options: to have someone alter my blouse locally or go to NY where Sonal would work on it. I realized it was a a great excuse for a trip and I met with Sonal who took care of me again. The shop is located in the heart of SoHo. It screams Anita Dongre in every angle; it's essentially an art piece. All in all, I enjoyed my entire experience. From phone calls, to video calls, and the in-person experience, it was a pleasant experience. read more

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Came here last month. HORRIBLE SERVICE. No one helped my fiancé with trying on the outfits. No attention to the customer. After having to wait and book an appt one month in advance you would think they would actually cater to you and your needs. When we asked if they do custom dresses the lady named Sonam said "yes but they're expensive". Excuse me? Do you know what our budget is? So rude . She was rude throughout the process. We came in from Pennsylvania just to shop in the city and we were treated so poorly. As a member of one of the largest south Asian DJ groups in the northeast I will not hesitate to share my poor experience with my brides and grooms in the future. Absolute disgrace of a place for something "designer". read more

Indian weddings call for multi day celebrations involving numerous, grand outfits. My fiance, who fancies herself a fashionista, made the relatively new Anita Dongre boutique in SoHo our first stop on a day long wedding shopping excursion. The shop spans three floors with bridal/formal wear at the top, casual garments on the first floor, and menswear at the bottom. Of course, the clothes here are beautiful (and pricey!) but what earns this shop five stars is the setvice. We made an appointment ahead of time and were promptly greeted on arrival by Sonal, the shop's bridal expert. She provided consistently attentive and excellent service throughout our 1.5 hour visit. Indian outfits can be difficult to wear, and Sonal heavily assisted my fiance with trying on all the outfits she wished. She even brought out matching jewelry so we could better envision a complete look for the dresses we chose. We had other bridal appointments that day and none of the other stores came close to the service provided at the Anita Dongre boutique. Do make an appointment, but know that you're in good hands with the staff here. read more

Do NOT shop at this location. I went into look for clothes today and asked for the dressing room to try something. The employee (either Sonia or Sonal, didn't see her name tags closely) then said what is your size. I told her and she then proceeded to tell me that the sizes in store were from the UK And to subtract 4 to get my size and the only sizes they had were what was hanging. She then proceeded to tell me that they typically make clothes for "slimmer Indian women" but that I could order online It was appalling. I will NEVER shop at this location again. read more

I love Anita Dongre's clothing! They have more stock online, but you can go to the store and see what size you are and what styles look good on you. Some of the dresses have built-in bras, which I was very happy to discover, since I'm over 70. I found a very flattering dress to wear to my daughter's wedding, even though I'm a US size 10--not a size 2! Also, if you buy a dress from the store, they offer alteration. read more

I had the pleasure of meeting Anita Dongre and Sonal at the Trunk Show In Long Beach. At that time, I had no idea how important that interaction would be in defining the aesthetic and design of our outfits for two of my wedding events. Sonal was a crucial part in our wedding and always went above and beyond. She was instrumental in the selection of our outfits and she provided tons of care and attention to the small details. During the pandemic, Sonal was extremely supportive and worked with me despite my inability to come into the boutique. Our vision was to wear Anita Dongre without entirely matching one another. Rather, we wished to have complementary pieces that would work well together yet still be distinct on their own. Sonal helped us by delivering our vision. Looking forward to working with them again. read more

Anita Dongre - Husband and I wearing Anita Dongre. - Bridal Near Me - New York, New York

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We live in NC and purchased both my wedding ceremony and reception lehengas, in addition to my fiancé's sherwani at Anita Dongre NYC store. Sonal was very helpful and patient while I was trialing several lehengas in August 2020. They had a great collection even during COVID times. The bridal outfits start around 5K+. It's very apparent that the detail and work of the outfits are very well done with a higher quality than you'll find at other places in the NJ/NYC. Sonal was also extremely particular and detail oriented about measuring us which paid off because the outfits fit almost perfectly. The outfits were made in India and reliably shipped to us by January. I returned to NYC for a dress fitting in May and will only need minor adjustments to my reception lehenga. In summary, Anita Dongre offers high end quality Indian wedding attire and I was fortunate they had a US location. They have a great collection and will reliably make, fit, and deliver the outfits in a stress free manner. I would 100% recommend to brides/grooms in the US. read more

I bought my wedding lehenga from this store and while the dress itself is beautiful and turned out to be everything I wanted, I'm leaving 2 stars because of the sales associate. It's interesting to me that there are so many glowing reviews for Sonal, considering how she was unprofessional and rude until our very last meeting when she asked me to leave her a review if I was satisfied. Well Sonal-- here's that review I promised you Sonal made multiple rude comments towards my family members. When my aunt asked her about a lehenga blouse price, Sonal gave us the rack price and then said that it would cost much more for my aunt because of all the extra material it would take to make it in her size. She also felt the need to indicate that my sister would have a hard time finding a dress in the store because of their "limited sizes meant for slimmer women." While that may be true, there are appropriate and inappropriate ways of verbalizing that and Sonal always chose the most inappropriate way. She also double booked during my very first appointment with her, accused us of not having an appointment on that day, and then essentially turned her full attention to the other customer mid way through my appointment. The very extreme reviews on this site (either loving her or hating her) indicate to me that she's extremely two-faced and I can make a few guesses as to who she chooses to treat well and who she couldnt care less about. read more

Long time customer of Anita dongre. Called to check hours, told Me open till 7pm. customer service exec said you don't need appointment, but do not come between 5-7pm Or the next day. ended up going to the store, customer service exec was super rude. not intested In helping at all. Kept us waiting to try on ready to wear line for a long while Even though both fitting rooms were empty. Designer wear is not cheap, and the service did not match the standards of luxe wear at all. Wanted to support an Indian designer and completely disappointed with the customer service, lower end fast fashion has better customer service. beautiful clothing and I wanted to buy two pieces upwards of $2000 each I have purchased from the same store in New Delhi and the experience was night and day, read more

My husband and I began shopping for our 2021 wedding in 2019. We arrived in NYC from Chicago to shop for some wedding outfits and we ended up finding the perfect Welcome Event and Sangeet outfits thanks to Ms. Sonal. She helped us get fitted and also helped us find matching jewelry. Come 2020, we ended up pushing our wedding to 2022 due to COVID. Throughout the many months that passed, Sonal remained in touch and helped us make any and all adjustments to our outfits as our sizes changed. We went to the shop a few more times thereafter for more shopping and Sonal greeted us with open arms every time. We loved our experience with Anita Dongre and loved all of our outfits! read more

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I echo all the prior reviews; Sonal is excellent and the experience shopping here is fantastic. We've shopped here for men, women, daily wear, wedding wear, jewelry and more: everything we've purchased we've been extremely pleased with. My wife wore at least three outfits from here, and a full set of jewelry, as well, for our wedding and loved the style and quality of the pieces, as well as the service at the store. The clothes here are not cheap, but I suspect you already knew that if you were looking at the store. That said, the non-bridal wear on the entry level, is more modestly priced and has excellent casual wear. Regardless, for Indian bridal wear, this can't be beat. The shopping experience is pleasant too - the store has been designed, decorated and furnished beautifully, it's truly a pleasure. read more

Been to India on a very short trip where I do not have much time to do shopping. I wanted to buy the most popular Suvi Dress In white and blue combo. I have tried calling the store in Hyderabad and Keerthi from the store answered the call and she was very helpful. In few minutes she got the dress arranged although it was not available in the store. She went above and beyond to get me the dress.she also made sure it reached to my friend in Hyderabad. I got few other stuff also picked from their collection. This wouldn't have been possible if Keerthi was not there. She took initiation and offered me a video call and showed me all the styles available in the store and helped me to pick the dresses and sets. Not only call she indeed made sure she sent me pics as well to make sureI am buying the right ones which suits me. Thanks to Keerthi who made my experience a very happy one. Before calling I was very hesitant about calling them by thinking what sort of customer service I am going to get. But now I can say it's a wonderful experience which is beyond my expectations and where now I feel it's easy to go with them even when I am miles away. @anita Dongre- you have amazing collection. Not only that, you have excellent staff who go above and beyond to help customers. Reason behind your success I believe as. Keerthi keep doing what you doing and hope one day you will be shining star. You go Girlllllll read more

We had a wonderful experience at their store this weekend. All the sales associates were extremely welcoming and resourceful. They demonstrated excellent knowledge of the designs, jewelry pairings, and options for customization. They are very responsive over text and honestly one of the most helpful groups I have found as a bride to be. Highly recommend this stop on your search for your wedding outfit. read more

Beautiful clothes and nice people. That said, I was surprised to not have much help despite having an appointment, the staff did not seem to have accurate information about the clothes, and there is a weird one photo policy which makes no sense given you are trying on clothes that are all shown online. There was no follow up after my appointment, and I was told I could look up information online if I had questions. For the price point, I expected more. read more

I came to this Anita Dongre location to shop for my engagement outfit. Sonal, who manages the store, was very welcoming, gave us her one-on-one attention as we shopped and tried on outfits, and answered our many questions which was a testament to her knowledge of AD collections, style, fabric, etc. She made getting our outfits tailored and shipped a very stress-free and seamless process as she kept in constant touch with us and provided updates. I ended up with an engagement outfit, Sangeet outfit, and sangeet jewelry. My fiancé also found 2 outfits for our engagement/wedding events! Whether you're looking for a beautiful wedding outfit, or you're specifically dialed into AD and want an outfit for any event, this is definitely the place to go! Thanks again Sonal! read more

I have been in love with the Anita Dongre brand for years and was so happy that they had a storefront in NYC while I was shopping for my wedding outfits so that saved me the stress of finding outfits in India during COVID. Sonal was extremely helpful and understood my vision for my wedding ceremony outfit. She was so patient and made sure the process of having my outfit in time for my wedding was smooth. I highly recommend Anita Dongre for all your Indian outfit needs. read more

Sidhi was exceptional in all of my wedding shopping! She constantly communicated with me, even after our appointment and made sure my outfits were completed on time. She listened to all of my concerns and made me feel comfortable. I can't help but feel like a princess when I try on these outfits. Definitely most excited for this outfit out of all of the others I bought from India. Can't wait to buy more outfits from Sidhi and the entire team here at Anita Dongre NYC! read more

Had an amazing experience shopping at Anita Dongre! Sonal was very helpful, and gave us plenty of options when deciding on outfits for our wedding. While it can be pricey, it is worth it to be able to get a perfect, custom fit and amazing quality outfit right at home without having to go to India or anywhere else. They made sure our outfits would work perfectly together, and it was such an easy process. I didn't have to worry about anything, even with the pandemic, they made sure we got our outfits on time, and they were absolutely gorgeous and perfect! Couldn't be happier! read more

Unprofessional team. Horrible with responding to email or calling back. They are a big waste of time. Don't bother going in store especially at this NYC location. (For anyone looking for wedding shopping here are some ideas: Sabyasachi, Shyamal and Bhumika, Papa don't preach, Manik Jassal, and I'm sure many more.) I don't have anything against the designer but your team should represent you as a whole. My experience was 1-2 years ago so I don't know if the team has changed but I doubt it. Maybe they will learn to be more professional and stop wasting people's time. read more

Great selection of lehengas, salwars, saris, and indo-western pieces. Really nice that you can buy choli's separately from lehenga skirts. Great service, especially with Sonal. Always enjoy visiting. read more

Sonal was intrumental in making my husband and I look amazing for our wedding day last year. We started the process not really expecting much, as we had horrible luck shopping in NJ and Chicago, and I really wanted to avoid the India trip. She was AMAZING to work with, and we went through a couple seamless (no pun intended) visits and rounds of alterations. Not to mention that the HoAD designs and clothing are of exceptional quality. So not only did we have timeless pieces to choose from, we had fantastic service. We did everything remotely from Boston, but all of our worries were eased when everything Sonal promised was delivered EARLY actually. Some of our alterations needed to go back to India, so we were stressed about getting everything back on time. She was amazing to work with. Honestly, get your bridal wear here over any other option in NJ or Chicago. I promise you will not be disappointed! read more