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    Athleta

    3.1 (9 reviews)
    Open 10:00 am - 7:00 pm
    Updated 3 weeks ago

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    Sports Basement

    Sports Basement

    4.3(436 reviews)
    1.9 miSouth Berkeley
    $$

    Rating: 5/5 Stars If you're heading to Sports Basement…read moreBerkeley to gear up for the season, do yourself a favor and ask for BRANDON C. I came in needing a full "head-to-toe" setup for winter sports, and Brandon provided the kind of elite, professional service that is rare to find. His technical knowledge of snowboards, skis, and bindings is extensive; he doesn't just know the specs, he understands how the gear actually performs on the mountain. What really stood out, however, was his approach. He took the time to listen to my specific needs and concerns, making me feel both seen and heard throughout the process. I walked out (after 2.5 hours that flew by) not only with the right equipment but with the confidence I needed to get back out there. Whether you're a seasoned pro or a beginner, I'd recommend Brandon C. to anyone. He's a true professional who knows his craft inside and out. Thank you again Brandon C and SB and NIN.

    My biggest issue here is no longer the exchange itself -- it is the people representing your…read morecompany at the counter. The reality is that rude, dismissive customer service drives people away. Customers can tolerate mistakes. Customers can tolerate policy issues. What people do not tolerate is being treated as though they are an inconvenience when they walk into a store prepared to spend money. I spent nearly 50 minutes looking for replacement shoes after following the instructions given by your staff. I returned to the counter and was met with an attitude that made the entire experience feel unnecessarily unpleasant. That kind of interaction leaves a much bigger impression than any return policy ever could. You should seriously consider the long-term impact of allowing employees to interact with customers in this way. One negative interaction may seem small in the moment, but over time those experiences absolutely cost business. People remember how they were treated. I can say with certainty that experiences like this make customers question where they want to spend their money in the future. If I have to choose between dealing with rude and dismissive interactions versus shopping somewhere that values customer service and basic professionalism, the decision becomes very easy. I think your management team should understand that poor customer interactions do not simply create one unhappy customer -- they create people who share those experiences with family, friends, coworkers, and others making decisions about where to shop.

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    Athleta - sportswear - Updated May 2026

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