** The following review reflects my experience DURING the COVID-19 pandemic. **…read more I don't booze it up or buy lottery tickets ad nauseam, so I'm likely not a candidate for a frequency discount card if they offer one here. However, this prominently located Pic N Pac may be in the running for landmark status in El Cerrito because it is at the right juncture in Jamie W.'s and my weekend walking path where we need to wet our whistles before reigniting our momentum for the upward journey. Relatively uncrowded with maskless people or overstocked merchandise, this liquor store is where we buy our Coke Zeros at an appropriate social distance, of course. They follow the right rules here ("No Mask, No Service") for a customer base that may not be on their best behavior. RELATED - Exploring El Cerrito? Here's a collection of places I've visited and reviewed: https://bit.ly/2VyCP18

These guys are scammers, just trying to see what they can get away with . I've been there maybe 3…read moretimes over the last 3 years and they always charge at least double what any other place will charge for any given item. Today was the last time I'll ever go there after being charged $23 for a $13 bottle of wine . And then the audacity to charge for a plastic bag No idea how these dudes are still in business. Dont go here unless you enjoy filling the pockets of dishonest people.

This place continues to be the best. They have great selection of both wine and liquor. Staff are…read moreknowledgeable and give excellent recommendations.

I wish I could give more than 5 stars. I live in the area, and find myself in here too often. Alan,…read moreRoger, Ben, and Berto all go above and beyond. They're friendly, funny, and knowledgable. When I walk by the store with my daughter, she asks to go in so we can "see my friends". On top of the service and people - the selection is outstanding. Beautifully curated - with stuff it's hard to find in other stores. Whether you're looking for an affordable bottle of wine to bring to a party, the perfect bottle for a special occasion, or just something to pair with dinner for the evening - they never miss. They are the Steph Curry of bottle shops. 30 Stars.

Great liquor store. Owners and clerks are helping Good…read moreselection of beverages and snacks

Scammer ALERT I…read morehave been going to this store since I was a child never had and mishaps or bad business until 2023 I am not aware if the store is under new management but I do know that my EBT card was Skimmed this location over a thousand dollars stolen from me. I come in buy snacks on the way home with my children as of recently they have been randomly having troubles with "EBT" next thing you know I wake up all my money is gone money to pay bills pay for my kids schooling etc I go in they don't have a skimmer like they would tell me come on now and then the "Manager" says "We'll figure something out" after I mention the cops this should not be happening to hardworking people especially those in this inner city penny pinching as it is. If you are the owner I asked to hear from you and hopefully I do.

A spectacular beer shop with an unrivaled selection of unique and rare choices. When it comes to…read moregetting your hands on the tastiest and rarest brews, you won't find a better spot in the east bay. They're also super friendly and personable - especially Jesse, he's great. Can't recommend enough.

Great variety, and helpful staff recommendations. I like that you can buy everything as a single so…read moreyou can really try a lot of different cans. Staff are always nice, which was exemplified tonight when the 2 men working helped me out when an odd stranger was following me and trying to talk to me. I've never had this happen on Solano before, but they readily kept an eye out and made sure I got to my car safely, which I appreciated.

A real juice bar in 2025? In El Cerrito? Pinch me. Fresh, non-pasteurized, whole-food goodness that…read moreactually tastes alive. Prices are fair, flavors are fire, and I keep coming back like it's my new religion.

My Green juice was too salty and my sisters tasted better. The attendant seemed unsure. Just about…read moreall the tables had crumbs as well as the floor. Gentleman came to bus the dish bin and made no attempt to look over in the same area to wipe the tables. The overall walk in looks nice but I would not return for a sit down or maybe if they make an effort to wipe, sweep and straighten the chairs

I just came to this store, and no one could help me. It's very understaffed. I put some liquor in…read moremy cart, but couldn't find the Dos Equis beer. At the front there was one woman cashier with a VERY LONG LINE, and another busy doing something else. I asked her if they had Dos Equis. She said, "I don't know" & told me look in the imported beer aisle where I just looked. I asked if someone could help me and she said, "No, there's only two of us here & we're both busy. " I looked again. No Dos Equis. Even if there had been some, there wouldn't be anyone to help me lift the box into my cart I have a shoulder injury and can't do it by myself. I left my cart full of booze & let the store, disgusted. This is not the fault of employees; it's the fault of management for keeping their store understaffed.

This place has taken care of my liquid needs time and time again. The whole staff does their part…read moreand focuses on good customer service. I love that! Will keep coming back. And thanks Krystyna for always finding my much sought after allocated bottles. Cheers!

If you are looking for exquisitely curated wines from around the world, with special attention paid…read moreto affordability (huge selection of great wines under $30) then this is your place. I've been a patron of Vintage for years, and what's not to like? The location is gorgeous (a former pumping plant thats been transformed into a cozy, intimate space with a garden out front that changes with the seasons). And the shop is nestled right in the heart of Berkeley's Gourmet District with Peets, Saul's Deli, Cheeseboard Coop and Pizza, Andronico's, and Chez Panisse as next door neighbors. Inside you will find wines by color, grape, and region. It's not an enormous collection, but a lot of thought and experience has gone into presenting customers with something new and surprising. If I can't find myself making an easy decision, the staff have always been patient and helpful in finding the right bottle for my needs. Vintage also offers several different wine clubs for people who like a monthly or bimonthly grab bag of adult grape juice (including the occasional bubbles!). This is the wine store I wish I had as a neighborhood shop. For now, it's a well deserved destination (along with Kermit Lynch Wine Shop) that has yet to disappoint. Give it a try!

Staff here is very friendly. Lot of wine varieties and they are always willing to help you find a…read morebottle you're looking for!