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    Auto One

    4.5 (117 reviews)
    Open 10:00 am - 6:00 pm
    Updated 2 months ago

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    Love our Nissan!

    Great choice of cars on the lots. Variety was nice. Marks great service has created a great option for those seeking a used car! Definitely worth the trip from Seaside, thumbs up from us!

    Allow me to tell you about our experiences at Auto One, the car dealership that has stolen our hearts not once, but twice! When I first came to Mark about my husband and I purchasing a vehicle for our real estate business, he could have easily brought us to the first car that I had inquired about. Instead, Mark asked us detailed questions to ensure that we were in fact looking at the correct vehicle for our needs. So instead of the Ford Explorer that I had originally inquired about, he steered us in the direction of a more reliable and overall better vehicle for what we needed it for, our real estate business. We have now owned this vehicle, a Mercedes ML350 for 2 years and could not be happier. Fast forward two years, and we have purchased a second vehicle from Auto One, a 2021 Rav 4 hybrid blacked out with 40 mpg...Let's not forget the cherry on top of this automotive sundae - the purchase process. It was smooth sailing from start to finish, with paperwork that seemed to magically complete itself and financing options that made our wallets breathe a sigh of relief. Auto one truly has an amazing team of people and we can't thank them enough. Thank you, Auto One!

    Santa Cruz County - Auto One
    Haley L.

    Best car buying experience! We got a great deal from Auto-One, their staff are amazing, trustworthy and fair pricing. Definitely will return.

    1st car loan!

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    Mark S.

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    Mark S.

    Very far from the truth, AutoOne

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    Page 2 of 3

    Ask the Community - Auto One

    Review Highlights - Auto One

    Please, if you're looking to buy or sell a car, please go to Auto one and see Aly or Mark, you will not be disappointed....

    Mentioned in 40 reviews

    Read more highlights

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    The Argus Company

    The Argus Company

    4.6
    (30 reviews)

    Buyer Beware - Argus Co. Lacks Integrity - A Costly Mistake. They Sell Lemons and Threaten…read moreRestraining Orders When Asking for Accountability! I wish I could give Argus Co. and its owner, Michael Gay, zero stars. My experience buying a 2005 BMW Z4 was nothing short of a nightmare. I had previously purchased a car from him and trusted his word, which made this betrayal even more upsetting. The night I bought the car, the windows were fogged, and he dismissed my concerns. The next morning, I discovered the real issue--missing window seals in the convertible top. He promised to fix it, and the repair was a joke - from De Laveaga Service Center- mismatched pieces that left an unsealed, unprofessional mess. Then came the real problems. The day after my purchase, the check engine light went on. Michael shrugged it off. A few days later, my car was completely dead and needed a jump. A tire pressure light was also on from the start. Again, he dismissed my concerns. Eventually, a mechanic confirmed the car had a broken front wheel and two cracked rear tires--an unsafe disaster. I was sold a sports car with three dangerous wheels. When I pushed for repairs, he sent me to Big O Tires, where the situation got even worse. They put the faulty wheel back on. Shortly after, I found myself trapped inside the car, unable to open the door from the inside--a terrifying safety hazard. If I had been in an accident, I could have been stuck inside a burning vehicle. Then, while driving, the car suddenly lost power--engine failure. It barely made it to a parking lot before completely shutting down. The next morning, it wouldn't even turn over. I contacted Michael Gay immediately--from day two--detailing the dangerous and unethical state of the car he sold me. Instead of taking responsibility, he dismissed my concerns, ignored my emails, said my text messages were too much (most people would have a threat response dropping into your autonomic nervous system, feeling threatened by investing over $10,000 on a lemon and being told everything's OK don't worry when in fact now I have a dead car sitting in my driveway ) and ultimately he threatened me with a restraining order for demanding he fix the vehicle. This dealership sold me a lemon under the pretense of it being a reliable car. If you value your safety, your money, and your sanity, stay far away from Argus Co. Michael Gay does not stand by his sales, dismisses legitimate safety issues, and when confronted, responds with threats instead of accountability. Do not trust this business. Save yourself thousands of dollars and a world of frustration.

    I can not say enough about how happy i am with my purchase. Mike is the "real deal". No BS, a real…read morestraight shooter. The deal I got was below market price and the car was better than expected. I would certainly give him a try.

    North Bay Ford

    North Bay Ford

    3.5
    (291 reviews)

    They were specifically asked to communicate via email. Additionally they were not given my phone…read morenumber. Since then they looked it up elsewhere and I have been getting nonstop calls from them even after they acknowledged that I requested email communications only. At this point they are on my phone spam list and periodically checking shows they are still constantly calling from their sales department. I've moved on to another dealership that is willing to work with me, not force me into their schedule. I've also attempted to get servicing on my vehicle there but was then quoted all these diagnostic costs and upsells. Eventually I stopped working with them and am now doing all my truck servicing at another dealership. I've been in the SC area for an over 20 years and every time I give them a "second chance" they do the same crap. I'm suspecting it's a management directive for this particular dealership to basically screw over the customer for as much money as they can as I get significantly better interactions and service at two other dealerships I've worked with elsewhere.

    We had one of the BEST experiences here at North Bay Ford. Service was AMAZING. The sales team was…read morethe EASIEST to deal with and the customer service was top notch. I've dealt with lots of dealerships over the phone through text and calls but Morgan was kind, honest and super helpful. There was NEVER any pressure to purchase a vehicle, it was always straight forward and honest. The financial team worked hard to get us a great deal and when another deal came in that was better, they immediately let me know and celebrated our win each step of the way. If we have to get another vehicle in the future, we definitely will come back! Thank you North Bay Ford and especially Morgan for the BEST experience ever!

    Santa Cruz Subaru Service

    Santa Cruz Subaru Service

    3.6
    (298 reviews)

    Go ask for David!! Wow. Never had someone put so much…read morethought and care into my vehicle. He was so extremely thorough for everything he looked for and worked on, he was communicative and kind- fixed all my problems and really went the extra mile to help me. Highly recommend this shop, and please ask for David in the service department. 10 stars if I could!! Seriously give this guy a raise! Also big shoutout to the general manager Alex for all his help as well. David- thank you so much!

    I wanna make a buyer‑beware alert about Subaru Solterra (same platform as the Toyota bZ4X)…read more In a little over a year and under 13,000 miles, my Solterra has repeatedly failed to start because of a dead 12‑volt battery, even when the main traction battery was mostly full. Each time the 12 V drops, the car lights up with "system stopped," brake and ABS errors, parking brake unavailable, and other random faults, and then simply refuses to go into drive. I've now been stranded at least 7 times in a year. I've followed Subaru's instructions after jump‑starting: leave the car on for an hour to let it recharge the 12 V. Despite that, the problem keeps coming back. I don't leave high‑draw accessories plugged in, and this started very early in the car's life. At around 10,000 miles I reported the problem to Subaru during scheduled service, so there is a documented history. I've since learned that this is not an isolated fluke: Law firms and owners are pursuing class‑action cases alleging that Subaru Solterra and Toyota bZ4X models have a defective 12‑volt system that lets the small auxiliary battery drain and die prematurely, leaving drivers stranded even with plenty of charge in the main pack. The lawsuits claim Subaru and Toyota knew about these issues but failed to warn buyers or provide a lasting fix, and that some owners have gone through multiple dead 12 V batteries in just a few thousand miles. forums and groups are full of similar stories: brand‑new Solterras and bZ4Xs with repeated 12‑volt failures, dealers blaming accessories or user behavior, and people being told to just keep jump‑starting and driving I bought this car specifically to have a reliable, winter‑capable vehicle in the Tahoe area, and instead I'm carrying a jump pack and now a solar battery tender just to feel semi‑confident it will wake up. Meanwhile, my 2012 Mitsubishi Eclipse with almost 90,000 miles has been more dependable than this brand‑new EV. If you're considering a Subaru Solterra or Toyota bZ4X, Stop. please research the 12‑volt battery issue and the ongoing lawsuits before you sign anything. If you already own one and are having similar problems, I'm actively looking for other owners, forums, and legal efforts to join so we can push Subaru and Toyota to take this seriously and provide a real fix or buyback. If you want details on what I've seen, what codes and errors show up, or how to document incidents for lemon‑law purposes in California, feel free to message me.

    Longshot Auto Sales

    Longshot Auto Sales

    5.0
    (269 reviews)

    I had a fantastic experience with Jeremy in buying my first used car. He was really effective in…read morefinding a good deal, arranging everything with the dealer on my behalf, answering my many probably annoying questions, and setting up a clean otd price. Throughout it all, I appreciated that Jeremy was knowledgeable, no-bs, patient, and responsive. I never had to communicate with the dealer at all, until I showed up at the dealership for my test drive, where the salesman had all the paperwork ready to go. From test drive arrival to leaving the dealer with my new car, it only took 2 hours, which feels pretty efficient. I don't really understand how Jeremy gets paid because he didn't charge me for anything, but I'm so glad I found him.

    In one sentence: VIP CAR BUYING EXPERIENCE. (Excuse the…read morecaps, I want to emphasize how great it was. ) By now, Jeremy helped us buy two cars! One for ourselves and one for our friends. Both experiences were delightful, stress free (who would associate stress-free when you buy a car?) and quick. No hassle car buying - that should be his business's title. He helped us narrow down the list of cars we were looking at and make a decision that worked for us. He also scheduled all the test drives, negotiated the prices, and pointed us to a specific person at the dealership, a complete VIP experience. He did the same for our friends just this week, they bought a great car in a great condition, he negotiated the price down and steered them away from less desirable options. My friend was nervous (just like I was before ) because the process of buying a car is stressful. But after they got into the dealership and the car was waiting for them, they test drove and bought the car. My friend said: who would have thought that I can enjoy buying a car! And that's all thanks to Jeremy. Believe me I'm not hyping him up, he is professional, kind and customer centric. Thank you Jeremy!

    Santa Cruz Toyota Service & Parts

    Santa Cruz Toyota Service & Parts

    3.9
    (456 reviews)

    Richard Brabo was very helpful! He knows everything about the Toyota Corolla I ended up buying!…read more His service was UNBELIEVABLE! I was working on selling my BMW and at first (Sunday), Toyota wasn't able to get me close to the price I wanted. However, by Tuesday, we had a deal and I was able to get a great price on a Toyota Corolla. Richard continued working on other options to help me! Richard communicated very well! He was exceptionally responsive, down to earth and the test drive was great. I loved that the car had enough gas to actually test drive the car and not feel like it was running on fumes. I also plan to have all my service done at this location! They have a beautiful showroom / service area with coffee and snacks! Thanks Richard! You've made buying a car sooo seamless even my daughter said it was the best service we have ever received at a dealership!

    A house and pet sitter totaled my 2021 RAV4. I went to go purchase a new one and learned that 2026…read morehad a new model. So, either buy a 2025 for less, or stick it out for a new one. I searched online for the "build" I desired and the closest match was a vehicle going to Santa Cruz Toyota (I really wanted those cargo lamps, panoramic roof, weather package, premium auto and HUD. Bob Weiser (sales) was awesome and Nathan Cadillacs in finance was amazing. The vehicle was delayed a they kept me informed along the way. True professionals. And very courteous. They added the accessories requested and Nathan was very patient in explaining the different offerings - pre-paid service, extended warranties (and its several options), 5 essentials (dents, tire, windshield, etc), and the ceramic coating. I was hesitant about the coating - but the car looks absolutely amazing and it's super smooth (like when you take a clay bar to detail the car), I look forward to the sparkle of a durable "wax" all the time. And Nathan got an amazing APR on a loan. Thank you Santa Cruz Toyota for an amazing car buying experience!

    Auto One - car_dealers - Updated July 2026

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