Really liked this shop! From the eclectic blend of reasonably-priced merchandise to the friendly…read moreservice. I did read the reviews of the store in Carmel - wowzers. I did not experience the level of horrible customer service that Yelpers complained about at this location. I bought a fun scarf - kind of like a cheap knock off of the striped Missoni-style scarves. They were only $7.50! Acrylic of course. Great spot to buy a unique souvenir or a gift for someone. Highly recommend!

This is the capitola edition of the carmel bay company, located just a block off the beach…read more Parking is street only which sometimes (weekdays in the winter) possible at other times (weekends, the entire summer/tourist season) the rarest commodity on earth. There is a surface lot a block (off of Monterey) away that has all the same problems as the street parking. Generally speaking I like the odds that the lot behind the police station offers, but in peak tourist season you'd best plan ahead for parking. This is a medium ish sized store very typical in layout for the shops that line this block close to the beach. The entrance faces the street, and the stock is laid out through the store with the cashier at the back. It will seem narrow but isn't really. The stock falls into mid range giftables. It's not a super expensive spot where you can blow 500 dollars on a purse but is the kind of spot where you can pick up a decent clutch for 40 bucks or so. Most of the items fall into the home décor category with a mild beach theme. There are inspirational books, wine accessories, all sorts of beach gear, light clothing, candles, leather craft goods, cups, and yes magnets because of course there are. Overall it's a reliable source of better quality gifts then you'll find elsewhere on the esplanade, the kind of things that won't embarrass you when you get home.

Great products and great service! The prices also seemed fair.I would definitely shop here again!read more

Well as a father I take my daughters in here staff is very helpful to EVERYONE I think this place…read morecould use their own store as they are in Kohl's and the way my girls shop and other I'm surprised they haven't gotten their own shop in our mall that needs good places

Totally online/phone experience. I can't say enough good things about this place…read more I was looking for a specific bracelet. The online search terms bring up a lot of irrelevant info bc it's named after an insect. So I narrow my search and find what I'm looking for. I had to call to verify bc I had a bad experience with another online transaction with another company. I wish I could remember who I spoke with. She was so nice! She verified she had what I was looking for & I told her I would order online later in the day (my lunch hour was ending). She said she would set it aside (going the extra mile!). I ended up calling back bc it was getting late & I didn't want her to think I was blowing her off. She ended up taking my order over the phone and was able to locate some other pieces I was looking for. I said "no rush" on the shipping bc I didn't need it for Christmas. I actually received it on 12/24 with a "happy birthday" note on my receipt. Really great buying experience & I received my beautiful bracelet in time for my birthday. Thanks for a flawless experience!

This little shop is a true gem to find. Amazing wonderful Art and Jewelry. Nice friendly staff, my…read morefamily and I felt very Welcomed. Greatly appreciate their opinions and suggestions. It was truly hard to Not buy so many wonderful items. Excited to share this place with others.

This was a lovely store that had so much to offer. This cute shop was packed full of clothing, home…read moredecor, and other wonderful items. After reading previous review reviews, I was a little apprehensive, walking in knowing what many others had experienced with their customer service. I will say when I walked in there was somebody who promptly greeted me and my husband, when we walked in and made some small talk. As we peruse the store, I did experience a little of what other people were saying as the employee seemed to keep popping up to chat with us as we per the store. I can understand why some customers may think that it may come off as the employees are watching you while you shop. I don't think that was what was happening at all. I think they were trying to definitely just be more friendly and welcoming, but I think they do need to tone down how many times they pop up while you are walking around the store. All of the items they have to offer are a fabulous quality and definitely a great spot to pick up gifts for others. When I'm in the area, I will definitely pop in and shop again.

This store has a ton of unique items that are PERFECT for gifting. I wish I found this shop before…read moreChristmas. The price point is expensive but expected at a small boutique store such as this. I could spent hours in here looking at all of the different items. My friend was coming in to exchange an item or swap it out for another item. After shopping around and finding another jacket that she liked we inspected the jacket because it was white and we wanted to make sure it was free of damage. We came across black marks on all of these white jackets and brought it up to an employee at the front. They attempted to clean it with a paper towel and maybe water? But unfortunately no luck. They mentioned that she could try to clear it with upholstery cleaner after she purchased it but at the price point of over $100 my friend decided to pass. She ended up returning her item and receiving store credit. The reason for my 3/5 rating is due to the expensive clothing being stained and the awkward exchange. Overall, I would come back and give this place a chance when in need of a unique gift.

This is a really cute store. I love the variety and selections of seashells and mermaid items, and…read moresea life knickknacks. The people are really nice and a fun place to visit. Yesterday they said they were open online, we drove down, and the owner didn't arrive to open. The frustrating part of this store is the inconsistency of when they open. I drove down a couple times now and the store isn't open and the neighbors say he shows up whenever. Hopefully my next visit they will be open. I gave 5 stars because this is a great store.

Such a cute shop, full of any seashell you can imagine and the prices are actually quite…read morereasonable. I love coming here just to browse around full of treasures

My favorite Magic shop in Santa Cruz! (Well, they are in Soquel Village) Not too witchy, but…read moredefinitely witchy enough. Not too pagan, but definitely pagan. They have an amazing selection of goods from cultures around the world! Boomerangs! African sculptures, Asian goddesses, lots of Celtic stuff, drums, flags. It's a perfect place for a gift shop, books, local clothing vendors and unique items. It also is a spiritual shop, so they carry lots of tarot and oracle decks, have astrology and psychic readings, and do fairs the 2nd Sunday of the month. A good place for herbs, crystals, jewelry & candles. A super fun stop whether you're just visiting or local to Santa Cruz. Not to be missed!

We had Gwen and Avalon Visions do readings for our wedding and we couldn't be happier with their…read moreamazing skills!! They had a station set up for tarot and everyone was able to get a reading, they even stayed later then agreed upon which was so kind! Everyone made kind comments about their readings and time with Gwen. It was a huge hit! We are so grateful!

As I am typing this review, I am being reminded that summer is practically over. I hate summer and…read moreI hate hot weather, but it was really nice to not have to drive Gavin to and from school and dealing w/ his football. We took a random Friday off just to have lunch in Capitola. We were early and was undecided on where to eat, so we walked around and landed in this cute gem of local boutique. I help pledge/donate to help dogs/puppies get pulled from the euthanasia list, but I cannot foster and adopt dogs/puppies now. My schedule, my finances, and overall place of living does not allow it, so I put 110% of my effort and free time into donating, volunteering, and fostering cats/kittens. I have fostered 22 kittens/cats. I have Adam (own rescue efforts), Alfred, and Myla that's not included in the total yet. So I'm basically crazy cat lady, so when finding this pair of earrings was fate that I knew I had to purchase even though I did not think I would be purchasing anything because we were just exploring to kill time before the restaurant opens. I'm so glad we came in. Service was warm and prices are fair - come support your local shops! I used to live less than a mile away from here... I do miss living up here.

So happy to come across this spot spontaneously. If you like jewelry and art, come here. Josie is…read moreso kind and speaks highly of all the artists in the shop. Every piece is uniquely made and fairly priced; I can't emphasize this enough. We left happy with every purchase and looking forward to coming back in the future.

Adorable clothing and gift store! The shop is full of really cool yoga and other wear clothes. I…read morepurchased a short skirt to wear over leggings and a multi-piece that can be a skirt or a top. Great selection of jewelry, cards, lotions and potions and other items for yourself or others. Plenty of parking along the front lot. Near other shops and restaurants.

Everytime I'm in the studio my stress immediately floats away. The space holds such a peaceful and…read moreuplifting energy. All the instructors are very compassionate and attentive to each students personal practice. After any class I love browsing through the boutique and finding new leggings! The boutique is also my first stop for any gift giving shopping I do. They have tons of local products from candles to fabulous jewelry to sleep masks and potted succulents. I also shop here for all my doTerra ordering to keep my family happy and healthy. So happy to have this amazing business in my neighborhood!

They have such an amazing variety of one of a kind treasures! I've found some of my favorite…read moreclothes here! And the Fusion paint selection is so good!! Brenda and her team are the best! Go see.

From paint, to drawer pulls, to plants, kids cuteness, to wonderful treasures to wear I always have…read morefun and enjoy my purchases at Salvage hut!!

I'm so happy with my hair dresser. Her name is Mireya Garcia. She does hair inside the beauty…read moresupply store. I highly recommend her. She helped me as a walk in for styling. I also booked appointment for highlights and they came out so beautifully. Thank you so much

I Stopped by to pickup items to dye my hair for the first time myself (going blonde) and it was…read moreeasy asking for help and very welcoming :)