The owner has a superb selection of wines from around the world! And great pricing! Plus excellent customer service. Wish I lived closer! I also received three restaurant recommendations! This gentleman and wine store is top tier! My grandkids live 30 minutes away and I'm happy to head north to this gem in La Jolla! read more

Disappointing experience based on basic lack of customer service, sense of humor or knowledge of guidance towards the desired product at the right price. No depth or interesting suggestion - just a basic - pointing in the physical right direction. Who would expect help from the owner? Or is that too much to ask? This is aside from the prices being off base; since the owner has placed himself in an affluent community he completely takes advantage of the clientele. On top of this, and most importantly is that he is rude and cannot see the larger picture of a simple customer request. I would never send anyone here just because it's convenient and has a facade of being a charming place to buy and taste wine. read more

If you're in the mood for some unique wines, check out Bird Rock Fine Wine. I had such a great experience with the wine tasting experience they offer. Ended up buying a few bottles to take home and share with friends. Plenty of options to choose from, especially for those of us with more refined taste. read more

For a small store they are stocked with an amazing selection. Often drive here, miles out of the way, to find a wine unavailable elsewhere. Owner is very knowledgeable and helpful. A very unique shop. read more

Update: Still amazing! Ken helped me order a shipment of wine from Germany. If you need a specific type of wine from another region and it's not in stock let him know. read more

Great selection and service! Ordered wine for my daughter's birthday, they did a great job. Very personable and efficient.

Ken is knowledgeable and thoughtful when recommending wines to you - all within a price point that you can afford. Always kind and eager to help. And his weekly wine happy hour/tasting is not to be missed! Highly recommend read more

Ken came through for me! Very dependable! I was looking for a particular wine for an event and he was able to locate the wine with his distributor and delivered the two cases to my office in time! Thank you!! read more

Best shop for wine. Owner is very knowledgeable in his recommendations. Priced right. Tastings are informal yet intriguing. If you need wine this is the place. read more

I have been looking for the NV Paul Bara rose for a few days and thankfully Bird rock fine wines updates their website which is a major plus! I drove there and picked up my Champagne and a nice gentleman assisted me and told me to check the website for tasting events. Beautiful experience, I liked seeing the Roederer estate brut in magnum under 55 dollars, such a great offer!!! I not only purchased the Paul Bara rose I wanted but also brought home a half bottle of the 2006 millesime. Really excited to find these bottles here, thank you for updating the website and most of all, thank you for friendly service. read more

Bird Rock Fine Wine - Paul Bara - Beer, Wine & Spirits Near Me - San Diego, California

Amazing wine selection. Found a mayacamus which I had been searching for multiple years. Great Rhône selection as well. Owner very friendly and knowledgeable of the selection. Highly recommend. read more

I came in here a couple weeks ago looking for a specific Bordeaux red that I have been trying to track down ever since I came back from my last trip to France. I called and searched pretty much all of the wine shops in the San Diego area to no luck. Ken tracked down the wine for me and got it in my hands within a week or so! The selection they have on hand is great, and they carry a lot of very good wines you don't see at any other places. Even though I don't live very close to Bird Rock, I will go out of my way to make it over there for future purchases. Very friendly and excellent selection in a great location. I've already recommend this shop to all my wine loving friends. read more

Bird Rock Fine Wine - a bottle of wine - Beer, Wine & Spirits Near Me - San Diego, California

A wonderful shop. Ken has remarkable wines in every price range! Be sure to get to his wine tastings Thursday -- Saturday.

Beautiful little shop, with just about any wine to suit your fancy (and price point!). I wandered into this business around noon today and although I had no intention of purchasing or tasting any wine, the owner was extremely friendly and helpful. I ended up purchasing a few wooden wine boxes-- they are so useful and apparently extremely popular for all sorts of DIY projects. While I feel a little guilty about writing a review for purchasing wine boxes and not wine, Ken's friendly disposition and helpfulness warrants it. I'll be back if I ever need to purchase a special-occasion beverage! read more

This place is truly a gem. They had a wine that I had been looking for, for about a year. I basically bought a case when I found out they had it and at a reasonable price. Additionally the gentleman who works there will try to get wines you've been looking for. This is definitely a spot to venture to if you are looking for more exceptional wines. It's not a huge place but what they have is quality! read more

I needed to buy some French wine and was looking for some time and guidance from the owner. Well, I got it and then some. He was very patient, answered my many questions and never once looked annoyed. The store had the best selection of French wine that I have seen in San Diego. The wine was for a gift, so I never did get to see if his description matched the actual wine, but I was grateful for his help. read more

Absolutely love that this place opened up. Ken, the owner, is super friendly and helpful. The name says fine wine but don't think you have to spend a lot to get a good bottle. They carry a wide variety of wines at a variety of prices. Even if you have no idea what to get, Ken will help you find something good. They also do tastings here. read more

My wife and I were in Bird Rock today to pick up a few items and while walking around the town we discovered this wine tasting bar. We stopped in and began speaking with the owner, Ken, and that was that...the wine tasting began! Great setting, great selection and prices and Ken is very VERY knowledgeable about wines from all around the world. We will be going back as often as we can as Ken updates his tasting selections daily and carries several of our favorite wines; Nickel & Nickel, Whitehall Lane, Seghesio, Ramey and Mark Ryan to name just a few. Thanks again Ken and we look forward to seeing you soon! read more

Bird Rock Fine Wine - 5687 La Jolla Boulevard - Beer, Wine & Spirits Near Me - San Diego, California

great selection of wine. ken is amazing at helping to make selections of wines when you're unfamiliar with the varietal or trying to stay in a price range. he gets to know your palate and he's awesome! also the wine tastings are SO fun!! highly recommend read more

Hands down the best small wine shop I have seen in years! Nothing but the finest hand-selected bottles and a super reasonable tasting ($25 for 5 wines) it was a nice surprise! read more

Bird Rock Fine Wine - Amazing - Beer, Wine & Spirits Near Me - San Diego, California

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Always love BRFW! Ken has a great selection for any price range and super fun weekly tastings for $25 or you can order individually priced tastes. read more

My neighborhood wine shop, great little store with an amazing selection of wines ranging from everyday drinking wines to cellar worthy wines. Something for everyone and every taste. read more

We only visited once, but I'm sure I would be a regular if I loved in La Jolla. They got me 3 excellent bottles to try during my visit, and the tasting looked affordable and really well organized. If I had a kvetch, it looked to me that the $20 world was undeserved in the store's selection, but there's always the supermarkets if that's what you want. But I was looking for higher end wines that day, so if I'd asked maybe some good value selections were hiding out on the shelves too. read more

Amazing selection of wines at this shop in town. The owner, Ken, is very knowledgeable in what he stocks (and it turns out to be A LOT in this small retail space). Cool, cool local Birdrock/La Jolla gem! read more

This shop has hundreds of different wines and is a pleasure to browse. The owner, Ken, is as helpful as he can be. He knows is selection perfectly and happily guides you to the wine you are looking for. Even during the stay-at-home order of March 2020, Bird Rock Fine Wine is available for phone/online/pick up orders. Thank you! read more

Best wine shop in La Jolla w a nice selection of wines from all around the world at very good prices.

This guy does a great job for a small shop. He has a really good palate and brings in what he respects. Some very unusual things along with some small production stuff. If I lived right here and was still buying a bunch of wine, I would buy from him a lot. Just drinking the cellar these days and not much need to buy, so have only bought a couple of times. I would highly recommend this spot to anyone who loves wine and don't always know how to pick out good stuff. read more

Ken has always been one of the friendliest and more knowledgeable professionals in the wine and spirit business, and this shop is absolutely great. As always, he made excellent recommendations that we enjoyed thoroughly. Thank you Ken! read more

Ken paired wine to go with each of 5 dinner courses for an intimate dinner party of 30. Each wine/course was fabulous. Many Guest Kudos. Fair price. Made the dinner really elegant and special. The wine was definately... the cherry on the cake. read more

I canot say say enough positive things about this boutique wine shop, its owner Ken, and the staff who helps out. The wine selection is absolutely "crafted" to represent interesting, regional and global wines at very reasonable price points. But it goes beyond with the knowledge of the owner. We stopped in over the weekend to talk about food parings. Ken had several suggestions to pair with the main course and then we evolved into a port a chocolate tasting for dessert. Needless to say, from the champagne and appetizers through the port extravaganza the wines were incredible - and FUN! Each wine was "important" becasuse Ken had helped select them, perfectly. Talk about delicious. Bird Rock really has a gem here. The wine tastings are fun and leisurely, and the local clientelle makes it even better. read more

Always a great variety, always a good price, and most importantly, always an attentive ear to what your particular need is for that day or occasion or whim. read more

All the reviews are accurate! Good selection, fair prices, and Ken is very helpful! He'll listen to your preferences and guide you to the right wine, not just the more expensive bottle. read more

I took my wife here on her birthday just this past weekend and it was absolutely amazing. I would recommend this place for any wine lover out there. the owner was very knowledgeable about all the wines and even recommended a few bottles for us to take home that have been amazing. I will definitely be coming here again. read more

I was walking to the BR Coffee Roasters on LJ Blvd today and discovered BR Fine Wine -- what a great find. It has a great selection of reds, whites, sparkling, etc., both domestic and imported. Ken, the owner, was very helpful and pleasant with helping me pick out a bottle of Sancerre. I will definitely return to BR Fine Wine purchase wine and maybe enjoy a tasting! read more

Great wine shop! Knowledgeable owner and a great selection of Cabs and Bordeaux!! Highly recommend!

Ken has a great selection of French and Californian wines (all very reasonably priced). It is great and convenient to have this boutique wine shop in Bird Rock. read more

This place is wonderful! Weather your a seasoned vet or clueless about wine, this is the place. The owner knows wines and very approachable. Great place to go learn about wines. I stop by here when I am in route to a friends house and have never missed yet with a recommendation. read more

Awesome local wine shop. Certainly not the biggest but a nice selection no matter what you might be looking for. And pricing is actually very reasonable for the quality of wines the shop has. Glad to have this place in the neighborhood. read more

As a wine lover, I am so impressed with this place. They offer a great selection of wines across varietals, regions, and price points. My husband and I travelled to Switzerland about 3 years ago and fell in love with the table wine there. We never knew Switzerland had such a great wine region - everyone always talks about French and Italian wine, so we were pleasantly surprised. When we returned to America, we had such a hard time finding Swiss wine at our local liquor store and grocery stores. That's when we reached out to Bird Rock Fine Wine. We live in the area and had never popped into this place, and I'm so glad our hunt for Swiss wine brought us here. The associate was so helpful, accommodating, and kind. They had a few different Swiss wines at different price points and from different areas of Switzerland to choose from. We ended up getting a Swiss wine from Roh vineyards (about $30) and it was delightful. We have been back a few times to get this bottle. We are so grateful that Bird Rock Fine Wine was able to fulfill our Swiss wine cravings! read more

Have you ever heard of an Irishman that was a wine connoisseur and specialist? Well get ready to meet one. Ken, the owner of Bird rock fine wines, is an exceptional expert. He really knows his wines and champagnes. He has the ability to describe each wine with such perfection that it is amazing to have someone like him in our town. Do not let his modesty fool you, He really is that good. Because of this ability, he carries an incredible selection of fantastic wines and champagnes. Thank you Ken for enhancing my love of wine. My wife and I thank you. read more