I've been having my older Gary Fisher mountain bike serviced by Atkins for over the last 7 years…read more What great service provided by truly great people!

One of the most amazing bike shops in the country! I brought the impossible restoration project: An…read moreoriginal family-inherited vintage 1970s Taiwanese touring bike. Bob's team took it in, assessed the problems, and effortlessly restored the bike back to its glory days for an unbeatable price. No one else could have perform this job nor would they want to, but Atkins delivered 200% so I'm truly thankful!

TL;DR packed my wife's bike in under two hours for the cheapest quote in 10 miles…read more Longer unnecessarily detailed review: My wife has been talking about her childhood bike for almost half a decade. It was the one thing she ever had that was hers alone. It came from a local manufacturer in Florida and she cherished that bike. I have spent the last two years trying to con my wife into letting me just get her a similar bike. We live in an incredibly bike friendly city (for the US) in California and we downsized to one car a few years back. We really like to ride for transportation on weekends. For a number of reasons, primarily the bike has sat for literally 30 years in a Wisconsin shed, and it would cost more to ship then it was worth, and I would spend thousands to spend a week restoring an ancient bike. I don't know if you ever had experience with a person with autism who has a fixation but if you do then you know. She could not be reasoned with, cajoled or bribed. I called wheel and sprocket Middleton first. The guy who answered the phone (my apologies I forgot every name the moment I heard it bad habit) explained he could pack it in a box but didn't recommend shipping if I was flying back. He told me I could check it as luggage instead. He told me this would take a couple days as they are busy with the back to school crowd. I thanked him for his time and hung up. I spent the next 20 minutes calling the airline, a shipping company and two competitors. Everything he told me on the phone is true. It is miles cheaper to get it packed and put on luggage than shipping. It does fit within standard luggage dimensions. He was also 50$ cheaper than the other place which didn't suggest it be luggage and instead told me it could be shipped by them. I went with the smart choice and brought it to Wheels and Sprocket. Once there a different guy was super helpful backed everything down to the quote on price and didn't bat an eye at the shape of the bike. I mean when I saw the bolts myself I decided the restoration went from a weekend job to a week job. I told him when we were leaving next week and that we would have to drive back from Milwaukee to get the bike for the airplane. He talked to his mechanic and he said he could have it back today. When I came back to get it a young woman helped me load it in to my car and was super helpful and made it quick and easy. I mean I just got a bike broken down and boxed but it made the person I love the most literally cry when her dream came true. It's just a bike, it's just a bike shop but goddamn sometimes a bunch of people really go out of there way to help it means something. So telling it here is the best I can do. Thank you guys.

Every W&S employee (service, sales, managerial) has been kind, encouraging, and helpful. They have…read morepatiently and thoughtfully answered all my questions about repairs and equipment.

Awesome store and team. I felt staff members gave their full attention and answered all of my…read morequestions. Thank you Jake!

I found a used bike I liked on the website, called this store to see if I could test ride before…read moreordering, and was told to come right in! I was able to ride a path behind the shop to get a feel and the workers here were very helpful and offered honest advice. Once I had the bike and put it together, I rode over and got it checked out to make sure I put it together correctly and they immediately were able to help me true the wheels and changed out a squeaky brake pad for me - free of cost. I'll definitely keep coming here and it's one of the reasons I bought a Trek!

Great service - the way it used to be and the way it ought to be. Pete the owner is great... knows…read moremore about Bikes than I could ever know... we were trying to figure out if he sold me my last bike decades ago elsewhere :) He's an honest guy who wants you to be happy and comfortable with your adventure gear. Wildside is a local shop that cares about its community and customers. Check them out!

Stopped in w 2 Schwinns fresh from a 20 year hibernation in our garage and Jimmy got the tires…read moregilled in under 10 mins. He told us the oldest one needed a special tire and he could order one for us if we wanted to leave it. Wanted to give a tip but we didn't have enough change so here is my review! 5 stars! Great customer service from the moment we walked in greeted by the counter person and when we left by easy going Jimmy! Thanks we will be back!

I brought in my e-bike for repair thinking it was going to be expensive. He left him the bike and…read morewithin an hour he quickly diagnosed and repaired the problem. $20 later I was up and running, good as new. Highly recommend this shop.

Called for a flat tire. Fit me in and fixed it quickly. Not from around here…read more Great price as well. Highly recommend

A terrific experience for me, as Bicycle World, completely delivered in terms of expertise,…read morecustomer service, and personal interaction. Parrish and Dave were so knowledgeable, and their keen feel for their available products made the entire experience a terrific one. I appreciate their kindness and their overall way of doing business. So happy with my decision and the bikes that I bought.

I bought a Trek FX4 from Dave and Perrish in early 2022; a few months before RAGBRAI. I told them I…read morewanted a bike I wouldn't have to work on bc I'm not a gear head. I can fix a chain and put air in my tires but that's the extent of my experience. They sold me this bike and I've used it on two RABRAIs. No issues whatsoever except I had my chain slip off the crank set. I'd learned to hold down the rear derailleur, shift gears, and crank the pedal to fix that. The point is, I've put 1,800 miles on this bike on too long rides plus recreational use at home and it still rides quiet and smooth. Highly recommend seeing Dave at Bike World's new location in the Millwork's district in Dubuque.

I bought my daughter a bike here a few weeks ago. It was such a great experience. We needed a…read morebike RIGHT AWAY for a big bike trip. The guy at the desk helped us find just the right bike for her. She didn't like the new ones, so he showed us one of his used bikes. She fell in love with a bright blue one (hard to find in girl's bikes!) I loved that he was able to tell me the pros and cons of different bikes, and that he knew what her size would be, and he held up the bike while she hopped up and sat on it, and he taught her how to use the gears. I asked if we could take it right away, and he said, no, the used bikes have to be checked over and oiled up before they are released. But he said it could be ready in time for our 1pm departure for the bike trip! The next day he called to say it was ready early, and when I went to pick it up, he carried it out for me, fixed my bike rack which I had not installed correctly, and made sure all my bikes were correctly placed. He loaned me a bungie cord, even though his store sells them. What a great store! We've been here before, buying a bike for my son, and bells, a basket, a portable bike pump, helmets, and knee and elbow pads. We've drooled over the bike racks, tag alongs, and trailers. I had my bike serviced here once, and it was done in a few days. Sometimes there can be a wait when the store is busy, but that is because they are helping other customers. Also the store can be crowded because there are so many bikes! But we've never had a bad experience here.

They fixed my bike but I noticed they sell nazi style inner-tube caps. Bought a pair of confederate…read moreflags and threw them in the store garbage. They no longer produce those, so if you see 'em for sale there again they're stolen. Bunch of other nazi/fascist insignia on innertube caps as well. Not rich enough to throw them all away. Was so weird seeing that in a simple bike store.

Don't leave a ton of reviews but the service I received here was so amazing I felt the need to…read moreleave one. Entire staff was very nice and quick to help.

No matter what the issue is, as long as they're not slammed, they fix or make everything cool. I…read morehighly recommend using these peeps for any bicycle issues Thank you Michael's

My wife and I rented bikes from Budget Bicycle Center this May to ride on the Capital City Trail…read moreand the Lake Monona Lake Loop. The ride was beautiful, the weather was perfect and the bikes were excellent for our purposes. Great service and advice, and an excellent interaction all around. 10/10 would recommend this bike shop for anyone wanting to rent bikes for a cruise around Madison.

They do a good job but they are quite expensive and no student discounts, which is a drag…read more I guess to me, the name implies that they are moderately priced and perhaps good for people and students who are on a tight budget. Compounded by their proximity to campus and tons of students. They know what they are doing, so they will do a good job fixing your ride, but if you are expecting middle range prices, it would be best to go elsewhere. Including fixing flats.