Had a troubling expeirence at the start, but Mike and the team did their best to make things right! I purchased a 2022 Subaru with under 100k miles with a full warranty. Within 2 weeks of purchasing the vehicle it needed urgent and hazardous repairs. A major component of the transmission was damaged and there was significant oil leaks. It took 3 days to even get in contact with a manager, leaving me without transportation and no idea when I would be getting my vehicle back. Despite purchasing a full warranty with the dealership they did not authorize my warranty at the time of purchase and left me without a working vehicle. The car that I drove for only 2 weeks has now been sitting in the shop for almost a week! I am thankful to the team for finally covering the repairs, I just wish this could have been solved in a more timely manner with clearer communication. read more

My mom and I visited on August 4, 2026. My mother was ready to purchase a vehicle upon arrival. Although no one greeted us on the new car side, Tony approached us on the used car lot and was fantastic--attentive, friendly, and easy to work with. Unfortunately, the experience plummeted when we were handed off to Chris in the finance department to complete purchase with cashiers check. Chris demonstrated a severe lack of basic interpersonal and customer service skills: -Zero Engagement: He didn't offer a simple greeting, raise his head when we walked in, or make eye contact during the entire process. -Poor Communication: He mumbled through the paperwork, rushed the sign-offs, and never once paused to ask if we had questions or explain what we were signing. -Unprofessional Demeanor: His cold, indifferent attitude made it clear he was disinterested in processing a non-financed transaction. Buying a car is a major financial milestone, and Chris made what should have been a memorable, positive celebration for my mother feel awkward and uninviting. Very weird behavior from someone whose entire job relies on customers purchasing cars. While Tony deserves credit for his service, Chris's complete disregard for client experience reflects very poorly on the dealership's standards. My mom has actually purchased a total of 3 cars from this dealership now, and after this experience, we will not be back. read more

BMW Northwest - Car Dealers Near Me - Tacoma, Washington

The good: we negotiated a deal and left happy. The time was somewhat fast and smooth: in and out with keys to our new (used) vehicle in under 3 hours. The bad: zero relationship-building on their end. And I mean ZERO. No effort to get to know us. It was as bland and basic as plain-yogurt. Did they try to upsell, of course, but the relationship-building was void. Would I buy from these guys again? Not likely. They had a Honda trade-in car I was searching for, I saw it online and called to see if it was available. Found others online, but Fife was closer. Decided to see it in person, but immediately drove it next door to have the Honda dealership maintenance team check it out. They found $500 worth of errors/services needed, so I went back to BMW to negotiate. We did and bought it. I absolutely love the Fife Honda dealership and team, as we've been going there for decades, where they greet us by name and offer us discounts. Sadly, Honda didn't happen to have the used-hybrid model we were in the market to buy, but BMW did. read more

This review is for a vehicle purchase. I have purchased vehicles from dealers before and this was the best and smoothest experience I have had. I worked with Mike Bamke and he was absolutely fantastic. He spent plenty of time to answer all my questions and show me features of the vehicle I purchased. Everything was so organized, thoroughly reviewed and explained, and I felt like a valued customer. There was no pressure to purchase any service I didn't want. I'm pleased to recommend BMW Northwest. read more

Mike Eastey was a great salesman! He told us he was different from the start, and it was true. He didn't try to upsell and he gave his honest assessment and feedback along the way. He was friendly and supportive the whole time. He really went the extra mile! read more

We just bought a 2025 BMW X5 Hybrid from Mike Eastey at BMW Northwest. He is an incredible salesperson to work with, and he puts his customer's needs first. There were three people looking at the car we wanted, but Mike made our deal happen and got us the car! We brought the car home and realized we had run over a nail. We brought the car back the next day, and he had the nail removed. He then personally took the racks off of our old BMW and installed them on our new car. I would highly recommend working with Mike Eastey. Best and most efficient experience we have had purchasing a car. Thanks, Mike! read more

I had an excellent experience purchasing a used i3 from BMW Northwest! Mike Eastey was a pleasure to work with - knowledgeable, friendly, communicative, and answered all of my questions. I never felt pressured during the process. He made this the best car purchasing experience I've had thus far. Everyone we interacted with at the dealership was friendly and very helpful. I highly recommend working with Mike Eastey and the team at BMW Northwest. read more

Mike Eastey made the process of buying a car simple, efficient, satisfying and comfortable. Mike knows his products thoroughly. He is very personable, friendly, and a no-pressure sales executive who represents his company and his customers well. Rarely have I completed a car buying process feeling the deal was mutually beneficial. I did this time. Mike and his team made it so. Tatiana Castilleja is truly a BMW genius! She is a friendly tech wizard and made understanding the car, its operations and capabilities easy. Marc Johnson the finance manager was also friendly, efficient, informative with a no-pressure delivery. Job well done. read more

I just had an amazing experience with Arthur Kim, he manage the whole process online via texts/emails and was able to close a deal with me in record time! I had a previous horrible experience at BMW Bellevue, so I highly recommend contacting Arthur, super professional and efficient and saved us hours of sitting at dealership signing papers etc... Thank you Arthur! read more

Brianna, I called James again as you recommended; however, he refused to refund my money. Basically, I was charged for a part that was returned with your return label. Are you in the business of scamming people? read more

I generally keep my cars for 5-6 years; however, my most recent vehicle has me thinking that I will be hanging onto it for longer than usual (this is a good thing!). Therefore, I want to make sure that I purchase little things that will keep it looking new over time. One item that I absolutely stand by is all-weather floormats (especially if you have children). There is nothing like being able to spray clean your floormats versus having to vacuum and/or shampoo them. On most sites the OEM BMW floor mats were being sold on average for $150 (front mats) and $107 (rear mats). Fortunately, I was able to find both sets on sale via BMW Northwest. In comparison to other sites that I visited, I was confident that these were the right mats for my car because the site requires that you enter your vehicle's identification number (VIN). Prior to shipping, BMW Northwest verifies that the item that you are ordering is appropriate to the VIN. Since BMW Northwest is located in fairly close proximity to California (Washington), I received my order in three days! The mats fit perfectly and definitely gives the cabin a cleaner look. If you're looking for OEM BMW parts for less than what you may find on competing website, I highly recommend checking out BMW Northwest! read more

BMW Northwest - Car Dealers Near Me - Tacoma, Washington

I like these guys and I bought my first car from them 30 years ago (along the way I've also purchased cars from Seattle BMW and Kuni BMW down in Portland). I've gotta say, the whole experience has changed a lot over time. It used to be a white glove experience where you would drive in and they would take your car and do the necessary repairs. Now it feels like an assembly line. It's not the fault of the workers. Guess times have changed. (Brianna -- your canned responses to the many bad reviews really don't look good.) Suggestions 1. Streamline the Vehicle Check-In Process * The current system of placing a cone on the car and asking customers to drive forward and wait inside their vehicle is outdated and impersonal. * Consider implementing a more welcoming check-in procedure: * Have a service advisor greet customers upon arrival. * Provide valet-style intake or a clear, indoor reception area. * Use text-based check-in confirmations or digital kiosks instead of cones. 2. Improve the Customer Waiting Area * The current waiting area has: * Uncomfortable seating. * High noise levels, making it hard to relax or focus. * Recommended upgrades: * Replace or reupholster seating for better comfort and support. * Create quiet work cubicles or pods with outlets and Wi-Fi for those who need to work while they wait. * Add ambient music or noise-dampening panels to reduce noise. 3. Enhance the service staff work environment. * Service staff work in demanding physical conditions. A more comfortable and respectful environment benefits morale and productivity. read more

We were in the market for a new car. After searching for a dealership that honors the Costco auto program, we found BMW Northwest of Tacoma. We were greeted by Mike Eastey with humbleness and kindness and no pressure to look at other vehicles than what we had decided on. He was knowledgeable, kind and very helpful walking us through the process. He did his best to get us other deal on the purchase of our car without haggling. If you are looking for a new car and no pressure salesman then I highly recommend you go and see Mike Eatsey at BMW Northwest in Fife, you won't regret it. read more

They have the most professional, and courteous service department that I have ever been to. The second my car pulled into the service bay I was greeted with a smile! I highly recommend BMW Northwest for your buying and service needs! As soon as I received my car back from service department they sent me a video from the mechanic. The video showed his POV as he walked through each step of the vehicle inspections and the oil change, very impressive! read more

Stopped by BMW Northwest to browse some cars, and the experience was solid overall. The associate who helped me was friendly, informative, and gave just the right amount of attention without being pushy. The dealership itself is clean, well-organized, and runs on a clear system that made the visit efficient. One thing to note, it's easy to miss if you're coming from one side of the street, so keep an eye out (if not using a navigation of some sort). I found the small guard shack at the parking lot entrance a bit unexpected, but it added a sense of security. The showroom had a good mix of vehicles on display and everything felt upscale without being over the top. Parking was simple once you figured out the entrance flow. A positive first impression overall. JY review read more

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I had the most wonderful experience purchasing a car here recently with Mike Bamke, who is an amazing client advisor! He was so fantastic to work with and did everything he could to get me the car of my dreams! I absolutely love my new car and the entire experience went very smoothly. This was my first time purchasing a car from a car dealership and I have to say it was much better than what I had anticipated and that was due to Mike. He really set my nerves at ease with his friendly demeanor and is just a very welcoming and comfortable guy to be around. I cannot recommend him enough, if you are in the market for a new or pre-owned vehicle I suggest you visit BMW Northwest and ask for Mike Bamke, you will not regret it! Thanks so much Mike you are very good at your job and it was a real pleasure to meet you! read more

DISHONEST DEALERSHIP! I had a deal in writing to buy a 2024 X5. I offered to wire the money for two days, but the dealership asked me to wait until April 1st to sign documents because they wanted to book the sale in April. In the meantime, I secured a loan, set up shipping, and SOLD MY CAR. The dealership was in the loop the entire time and assured me my car was being held for me with the keys locked up. I had an appointment in the morning on April 1st to sign the documents; however, they sold the car the night before. The salespeople told me there were extensive notes in the system saying the car was being sold to me and they didn't know how this happened. It happened because they are dishonest and they don't care about their customers. Find another dealership. read more

For the service department. Since I purchased my BMW I have had it serviced here. Best customer service I have experienced at a dealership service department! I have worked with two service advisors and they have both been great! Everything I have ever needed has been taken care of with a smile. Thank you. I recommend BMW Northwest's service department to anyone! read more

Update to this review after speaking with Kyle C their GM. BMW Northwest has stepped in to take care of the mechanical faults that my local bmw dealership had found. (The inspection report I have listed every mechanical component being looked over and in proper operating order)... which was not the case. As far as the pictured ppf damage and the orange peel on the trunk that was not disclosed or photographed, I have not reached a conclusion with bmw honoring to make that aspect right. Likely I'll have to take the car to a collision center on my own dime to make the car right. Assuming the ppf will need to be replaced and the trunk would need to be sanded and buffed I'm looking at a few thousand. Not what I expected at all and still am negotiating on my own behalf. I will say that their GM is in touch with me and handling the situation with care so kudos for that. read more

BMW Northwest - Damage not disclosed. As well as Fed tags- missing on door sill. Unable to register car. - Car Dealers Near Me - Tacoma, Washington

Larry is the best sales person! He is so accommodating, no pressure and if you're in a hurry he doesn't try to keep you there! He is a rare bread, you are lucky to have him. I would recommend him to anyone. Katy is very friendly and responsive. read more

Just bought a 2023 BMW from BMW Northwest. This was probably the easiest car buying experience I've ever had. I worked with Mike Eastey and he was well organized and efficient; very easy to work with. Financing was simple. They also helped keep my 8 year old fed and entertained. I would definitely buy through them again. read more

On the plus side, I will say that BMW NW has an easy to navigate web portal for parts: I was able to quickly find what I needed, and thought the advertised price was fair... Add to Cart. Checkout. Wait. I received the confirmation email, "Thanks for your order..." with a message that it may be up to two weeks before shipment for hard to find parts. Two weeks go by, and no further updates--so I called in today, and once I finally convinced the guy who answered the phone to actually look up my order--I was informed that the key part I had ordered was determined to be "not available," so they simply canceled my order. With no notification, no update, no confirmation. And now, no apologies. Didn't even get to express my frustration before the line went dead. 2 weeks with a non-running car, due to poor communication. These guys may be great for what parts they have, but I will definitely be going out of my way to work with any possible alternate vendors in the future. read more

Thank you for saving the day Andrew from BMW Service department , your a real mensch! So Franks enjoying a sunny Saturday when bang a tire blow out happens. Now I'm 30 miles from home so this is a bad situation "Ugh" however I know where BMW is and I'm super close so I limp over to see if I can get fixed. Andrew in service becomes Franks hero of the day. He locates 2 tires ( thank god ) but because it's close to closing he wasn't sure if he can get it fixed. So what does the Superman of service do, he hooks Frank up with loaner car and says come back Monday and your ride will be ready. Now the most remarkable part was that's I was in and out with I less than an 1 hour. Can you believe it? Hell he even hooked me up on a discount which was appreciated. My service man provided me with an amazing experience and I will be back in the future. If this is how this dealership handles an problem then I'm gonna have to assume the buy in my experience is amazing also. Thanks for talking care of me in my crisis. You turned a bad day around real fast! read more

I purchased a 2025 BMW X5 from BMW Northwest. While the sales process was smooth, the service department severely dropped the ball. During an $11,000 GEICO-covered repair, the dealership damaged my front door panel. They admitted fault on April 25 -- but two weeks went by with no update, no ETA, and no scheduled repair. Even worse, the Service Manager kept removing BMW USA and GEICO from the emails to quiet the issue down. I had to escalate it myself just to be acknowledged. I've now filed formal complaints with BMW USA and GEICO. This is no longer just bad customer service -- it's mismanagement and negligence. BMWs are luxury vehicles. This experience was not luxury service. Be warned. read more

Ordered a part and received it in the mail broken. They shipped a fragile plastic part in a flatpack envelope and essentially said tough luck, we shipped it not broken so it's not on us. I try to take it up with the carrier, and the UPS service they used some USPS handoff service called SurePost. UPS denies responsibility because USPS did the final delivery, and USPS denies responsibility because insurance wasn't added. The parts department ignores 4 e-mails over the course of several business days and a weekend. I leave voicemails, and make several attempts to get someone on the phone. It's almost as if nobody works at this dealership or tends to the phones. I'm shocked that a BMW dealership could be this terrible with customer service. All the trouble BMW Northwest has caused me to document this experience to file a chargeback has made me furious enough to write this scathing review. read more

Chose the wrong dealership! When things go wrong Sales Management just want argue and talk over you. Purely from a sales management service perspective- talk about a bait-n-switch and when things go wrong...you're going to regret it. My first BMW purchase experience ruined. I chose the wrong dealer. I gave the sales management the opportunity to correct and remedy the situation but it seems like Sales Manager Mike wants to do is talk over me and argue that he knows BMW better than me. He is right- he knows more than me. But that was not the problem I was asking him to address. When tested on how "excellent" their customer service is...it did not happen here with Sales Management. You have been warned. read more

Getting an oil change is akin to a timeshare presentation. Their smug condescending tactics and pressure to increase your tab is neither appreciated nor cool. They waste your time by calling you back and sitting you down acting like they are giving medical advice 15 minutes after initial check in but before seeing the car. After the third time I declined things like brake flush with "I only want an oil change" he decided to get cute and say "so no wash?" "No inspection?" Very sad BMW trains and rewards these tactics. read more

Trying to get follow up on why my trade in 6 months ago was towed and I was still the legal owner and someone else was registered owner. Have left several messages to let me know what happened. No response. I would not do business with them again thoroughly disappointed. ​​​ read more

It was a horrible experience for my wife with the service department! Went in for a basic oil change but these service guys said she needed all this extra work done and final bill was $1200 smh..She called me to speak with them and asked questions and guess what he got upset so I cancelled the service and went to Seattle BMW and had the best experience with my service and to top it off I didn't need all the extra work they say I needed! TO BE CLEAR I WILL NOT RECOMMEND THIS DEALERSHIP TO ANYONE I KNOW ESPECIALLY MY MILITARY BROTHERS! read more

First time BMW owner and love it! Superlative, consistent, and open communication from Tony, our sales representative. He was quick to answer all of our questions and adroitly responded to the occasional change order. He even provided the ship name as soon as the car was loaded, allowing me to track through to delivery. After delivery, shout out to Brian who did our Genius work in setting us up - he was extremely knowledgeable, responsive, and patient! Finally, a shout out to Austin, our Service Manager, who personally ensured we received what we needed quickly and professionally. James, Parts Manager, was also a huge and thankful help. Amanda and Alexis at reception are always helpful, friendly, and go out of their way to assist. Their sincere and cordial welcome always sets a positive tone for our visit! Yes, the parts website needs help, but that's a BMW Corporate issue - not local. I would highly recommend BMW Northwest in general and Tony in particular for your needs...just tell him Minnie says "hi!". read more

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Very nice building and packaging. But just a cliche used car dealership. No straight answers, say anything to get the sale, work through 3 levels of people to get answers. Slipping $ into agreements anywhere they can, claiming it was just a mistake. Spare yourself the condescension. read more

I am extremely disappointed in the parts I ordered to service my BMW. I live 90 miles from the dealership, so chose to have my fluids (differentials, transfer case, and coolant) serviced locally, but using BMW fluids. The repair shop ordered the fluids directly from the Fife location. I was a bit nervous that the fluids may not be available so to make sure I called the BMW parts department in Fife. It took several phone calls, was routed to various people, placed on hold while I was talking, and found it extremely frustrating just to confirm the fluids were on order, that they were in stock. Now, to the real problems. The BMW parts department did not give the correct amount of fluid needed, so a second order had to be placed for more fluid and picked up (at this point about 200 miles driven to get the parts). You would think all would be good, but it wasn't. One of the bottles on the second order was the wrong fluid. To BMW's credit, they said they would deliver the correct fluid to the shop, and it would arrive the following day. In the meantime, my car is undrivable. Today is the day the correct fluid was to be delivered (and they were to pick up the incorrect fluid). That did not happen. Apparently the third party they contracted with to deliver the fluid either was routed incorrectly or made a decision to not deliver the fluids today. Whatever the reason, it should not be my problem, yet here I site with an undrivable car for another day...could be longer? Depends on if the correct fluid will actually be delivered tomorrow. My experience with the parts department in Fife has been a painful experience and I can only say to others that incompetence is to be expected. Beware! I was told servicing older BMW's was expensive, but I never thought I would be experiencing this type of incompetence and frustration over something as simple as getting the correct quantities and types of fluids directly from the dealership. I had planned to buy a new BMW soon to replace my current BMW. But now, due to this fiasco, I no longer wish to buy another BMW. UGH!!! BMW of Fife, for the sake of your reputation, get it together. read more

I have been a loyal customer when I bought my 2006 car, and still drive it (160,000 miles) and plan to continue as long as I drive. That initial purchasing experience was wonderful but this review is about car service. I have maintained my car by using their regular services. I love having my records in one place and have been treated well and given many options when work was needed. Recently I went in for what felt like brake/rotor issues. Dave Quinn was my advisor. We discussed what made sense, given many new price increases (where is that not happening.). My records and amount of miles I decided on brake replacement and opted out of the diagnostic review (which I admit is high.) I was very surprised when I got a call that informed me my brakes and rotors we still in good shape. They informed I wouldn't need the work and my issue was probably the recent affect of the car sitting for a bit. I really appreciate the honesty (we all hope for that). But what will continue to make me loyal is that they didn't charge me the diagnostic fee, which would be right as they did conduct that service. They said you didn't authorize in advance so we will not be charging you. Thank you Dave and Manager! read more

BMW Northwest - Car Dealers Near Me - Tacoma, Washington

Here we go again...it's sad that leaving bad reviews is the only way I can seem to get these people to communicate with me. I will continuously say this, customer service does not stop at the time of purchase and this dealership and all of its employees haven't seemed to learned that. it's simple, if someone is emailing you to inquire on a timeline for something you typically respond within a timely manner. or at least any competent organization would. This does not seem to be the case. I email Kenneth Ketchum and Christopher Crouch on 5/9 to no avail. It's completely unacceptable to handle your business this way. I again, send an email 5/24 with no response AGAIN! I truly don't know what's wrong with these people, but I need someone to contact me ASAP! I have been waiting for something to be handled for nearly 8 weeks now and I am now not receiving any communication so I can check on what the hold up is. read more

I seriously dont know how this place gets away with their pricing for service. $400 for a basic oil change is not cool.

I've already given the team at BMW Northwest a review but I think they deserve another praise. They've been my BMW dealer of choice for 10 years now and even though I now live on the eastside I continue to drive out of my way for the unmatched attention to detail, superb customer service and politeness as I window shop during my service appointment. Whether your current BMW needs routine service or you're in the market for a new or used BMW this is the best dealer in the entire PNW. read more

Recently got oil change at Bmw dealership and next day got check engine light and code was- 1d2404 map thermostat, activation line- break. $370 to check the work. Free if they think they did nothing wrong. How many people thinking they did wrong? read more

It is hard for me to find all the words to say what I want too. So, here goes I have bought and sold over 50 vehicles in my life as I never used to keep anything very long, with that said I feel I am qualified to say the following. I just bought a used 2008 Ford Shelby Mustang from Kevin Lambert at BMW Northwest and this was the epitome of a car buying experience. Kevin was brutally honest about any and all flaws and positives with this car, he sent me over 40 pictures of this car detailing the good and bad. I have never had a salesman go so far above and beyond what he really had to do. This man should be recognized and applauded for his job. Kenny in Finance was also over the top in making the financing experience one of the best. But let's get back to Kevin, this salesman is one of the best, professional, courteous, unbelievably honest and helpful, he could not have done any more to make this buying experience, the best ever! Kevin, Thank You for the sale to the shipping of this car, keep in mind I bought this car sight unseen and it was just as Kevin described. read more

I arranged an appointment to look at a car. i was about 20 min late driving from Snohomish to Fife. when i arrived they let me drive the car but told me another buyer was already working the numbers. I felt they may have manipulated the other buyers saying someone else was interested. honestly if i was working out a deal i would not want them to let someone drive the car possibly causing damage. when i came back the deal was done. i drove 1 hour to look at the car. wish he would have told me it was likely sold before i left. i ended up buying a car at Toyota of puyallup later(A+) that day. newer car, also a VW wagon 2k less and no games. read more

Worst car buying experience. Nearly 6 hours from the time we arrived till we left. Had to ask for snacks and drinks.