Great selection of kids toys. Found so many toys for my daughter, unfortunately I was short on…read moreluggage space and wasn't able to make any purchases. They had a huge wall of Calico Critters - by far the largest selection I've ever seen of that brand! It was a little overwhelming in the best way possible. I thought prices were a bit high, but not surprised to see either on the downtown mall. A great place to go for gifts, for sure! Service was good, I was asked if I needed help several times. The layout doesn't lead itself to a large amount of people moving comfortably.

Such a super adorable toy show. I loved the variety of items they carried. Something for a huge…read morevariety of age groups depending on what you were shopping for. Their little vault bookstore room was so adorable and was really cute to look through. Price wise I found everything to be what you would expect for a brick and mortar toy store, they certainly aren't going to be offering Amazon prices. The employees were friendly and helpful if you needed them. A great spot to browse or find a gift when in Charlottesville.

I love this store and the staff here-always so friendly and kind! We find some treasure in here…read moreevery time we go. I found their prices overall reasonable-The clothing can be steep-but the sales racks have some pretty great deals. Love the presentation, love the conversations with the front desk ladies, and overall thankful for this joyful store!!!

Absolutely wonderful store for kids! They have clothing (definitely high-end quality and price),…read morebut the huge draw for me is that they have such thoughtfully selected books that promote diversity and environmental stewardship. The books that you find there are so full of quality content, the type of books that help parents raise children with intentionality and teach kindness, empathy, and open-mindedness. The organization of the store is fun. When I went, there was a section for summer themed items and travel toys, STEM, dino toys and clothes, and more. I was truly wowed by the quality brands. You find brands like Haba and Usborne. I was particularly taken aback by all of the great Usborne stuff! I'm a major fan, and it's expensive to get that stuff shipped. The books end up being like $20, so it was nice to see them priced so reasonably here. I saw some great write and wipe books on letters, numbers, and math. There were some great sticker books (the type that teach), and I was able to snag a seek-and-find bug sticker book that teaches counting for like $8. It is incredibly engaging and effectively reinforces counting skills in a very fun way. Plus, it gives kids something to do with stickers that's fun and doesn't involve finding them all over your house. They also had some great quality Canadian brand of kids toys that I cannot remember, but good craft kits from them. Aside from the clothing, prices were quite reasonable, and the clothes, admittedly, were better quality than you see at typical kids stores. They were made like stuff used to be made. You know, like actually quality enough to pass down. I definitely plan to make this a regular stop for my birthday and Christmas shopping list. There are no yap yap toys, but pretty much kid-powered stuff that requires a brain to be actively engaged in creative thinking. My kind of stuff! Honestly, this store literally looks like what I would put in a kids store, if I created one myself, so I'm so happy to find that it exists. It is truly a magical place, as my fellow Yelper said. It really can't get much better. Please support this wonderful business. It is SO worth the drive, if you're out-of-town. If you have any doubts, just plan add a stop to the Discovery Museum for some great play and La Flor Michoacana for delicious ice cream, but you'll see that Whimsies alone is worth it.

Very kind staff, cool selection of stuff, and VERY nice bathroom experience. They keep the bathroom…read moreclean and open to anyone who needs it, they have plenty of toilet paper and a baby changing station. Honestly, it just says a lot about how they want people to have a good experience.

Excellent store and fantastic place to host games such as magic, D&D etc. huge clean space and…read morewonderful customer service.

Super fun store....i ain't gon lie, there are 2 stores next door to eachotherone is mainly books…read moreand figurines; then the one at the end is where you have the card tournaments, adorable plushies and games both are cute and had amazing customer service!! SN: don't be surprised if you see me copy/paste this review lol

I love this shop! They truly have something for anyone that's pop culture-adjacent! Movie posters…read more(some extra-fun retro posters from the 1970s and 1980s too), graphic novels, earrings, fridge magnets, and even something that so few comic shops bother with these days: a grab bag of kid-friendly comics for the youngest readers. (A side note: you won't find hundred-dollar statues here of comic book women in exaggerated poses. . .you'll see nothing that's not completely family-friendly. I find that a rare quality in comic stores these days.) The staff was friendly, knowledgable, and ready to help. You'll not regret one moment you spend here!

I have now been to this location quite a few times. And been to numerous video game stores…read morethroughout Virginia. The store itself it's incredible. The selection will waver (as all vintage game stores do). But what they do have is extreme quality. They may be picky on what they will take on trade in but I value that as someone who likes to see some of the rarer items for sale. I truly don't know how they make the business work. You can go in here and look at there prices and a vast majority of the time it's cheaper than eBay. No need to price check/match. Plus you get there honesty that the games have been tested. The owners are some of the friendliest I have met in all of my reviews. Down to earth, nice, and willing to hold a conversation with you on about anything. A true gem of a business and a place I greatly admire. Would definitely recommend.

A used game shop that's clean, organized, well lit, and staffed by people that aren't snobs? Count…read moreme in.

Build a bear is awesome. I've been coming here since a kid and now even as an adult I love coming…read morehere. The employees are super sweet and I feel very welcomed as an adult collector. They still make the experience fun and magical for me. They have a good selection and usually have the new well sought after plushes in stock there. I like earning points to get coupons by using the bear club membership that's free. Build a bear in general is expensive but it's a great place to give someone a good experience and something that will give them good memories. They're also very accommodating for children and make the experience fun for them as well!

Build a bear is doing a "pay your age" special on your birthday month. So on a weekday I took my…read moretwo kids here for the first time (ages 2 and 4). I never went as a child and had no idea what to expect. I was so pleased to have Jason there to walk us through the process and make each of my kids feel so special and invested in their new birthday bears. He took them through an adorable heart ceremony that they are both still talking about, followed by giving their new bears baths, choosing accessories (I appreciated that he didn't try to upsell me), and naming their bears - complete with birth certificates! Then each was packaged in a cardboard house/box that they had fun decorating at home. What a fun outing and great activity for kids!

Over the few days I was moving my daughter into UVA I visited the Target store three times…read more The store is located on the edge of town, so a haul from UVA. It's the only Target in town. Thankfully it was a great experience. Friday and Saturday they were very busy, but most shelves had some inventory. Sunday was a more pleasant customer experience with lower crowds. Also the shelves were not ransacked. There was plenty of staff at every turn to ask for assistance. Checkouts were smooth with lots of staff. This has been an issue for a bit with customers being forced to checkouts. I know that I will be back.

This has got to be the worst target within 400 miles. I mean everything is out of stock. The…read morelocation is horrible. The service took and even greater hit now that self check out is gone. Someone has to step in and fix this store. I'd rather drive an extra 20 minutes to the location in Waynesboro it's so bad here.