We saw the huge hype for Brug and their 13th anniversary sale, so we decided to give them a try. We waited in a short line before receiving our box. Because of their anniversary, every item was on sale for $3. We tried a number of their pastries and felt underwhelmed. Some were tastier than others but none really blew us away. Worst part was as we were grabbing our pastries, we saw several flies landing on pastries and buzzing around, which was gross. Given the line, hype, and prices, we expected more. read more

This was my first time buying baked good items from Brugs Bakery. It's one of those Japanese style bake shops where you grab a tray, use a tong to pick out your items, carry them over to the cashier and off you go. Because of Covid, all baked items are prepackaged in separate bags to make them safe and sanitary for customers when shopping for your pastries. I'd come back again when I return to Ala Moana for more shopping. read more

Brug Bakery Lanai @ Ala Moana - Bakeries Near Me - Honolulu, Hawaii

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This Brug Bakery is located inside the food court Lanai next door to Macy's. I thought I post this location before once again I guess it was some time ago so that Yelp Ghost erased it . Lots of fresh pastries selection to choose from also with some new Holiday flavors . Support local read more

Brug Bakery Lanai @ Ala Moana - Bakeries Near Me - Honolulu, Hawaii

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I love most items from Brug for the most part. I find that pastries and cakes from Asian bakeries are not as sweet as the American ones. Today I tried the custard cup and the bear pastry that's filled with chocolate. They were both yummy. The bear was filled with milk chocolate, but I could tell that it was Japanese chocolate if that makes sense. The chocolate had a distinct taste. I usually get the ham roll and curry fry. read more

Brug Bakery Lanai @ Ala Moana - custard cup and bear pastry with chocolate - Bakeries Near Me - Honolulu, Hawaii

Brug is like Saint-Germain's modern twin - cut from the same (Japanese) dough. Their pastries have a gentle sweetness I adore, and every bite hits the spot. My mom? A Brug enthusiast. What starts as window shopping almost always ends with a bag in hand. (Restraint? Never heard of her.) Location: Find it on the second floor of Ala Moana Center inside The Lanai Food Court. There's another street-level Brug by Lupicia - perfect for when your "just browsing" moment turns into "okay, maybe one." Parking: Free and plentiful. Circling the stalls is just prep for navigating the dessert maze inside. Atmosphere: Nestled in a slightly "strategic" spot (right by the bathrooms) at the corner of The Lanai Food Court. Brug is never empty - a testament to their pastry power. Their lineup is always fully stocked, even during peak hours (seasonal treats aside). Grab your tray, wield your tongs, and claim your carbs - no need to sprint like it's Black Friday. Food: Planned for one pastry, left with six (oops). The crew: apple pie, kuma choco custard, blueberry baked cheesecake tart, neko pan, a sweet toasty bread whose name escaped me, and a pumpkin spice mummy befitting for the season. The gold medal goes to the apple pie, with its flavorful filling baked in a buttery flaky crust (if you know, you know). The blueberry cheesecake tart took silver - creamy, dreamy, and dotted with little bursts of blueberry. Everything else made for excellent desk-side snacking throughout my workday. The pumpkin spice mummy was a personal miss (not my jam in general). More of a savory person? Don't worry, they've got you covered too. Drinks: No sips for me - the pastries were the main attraction. Need a cold boost? Soft drinks, water, green tea, and refrigerated delights like custard pudding (purin) and panna cotta await, like those impulse-purchase trinkets at the checkout line. Service: The line may require some light elbow diplomacy, but the staff keeps things moving - no complaints here. Price: About $30 for six pastries, basically a sugar-fueled steal. Would I return? Without a doubt. My sweet tooth already has a standing reservation. read more

Brug Bakery Lanai @ Ala Moana - Sweet bread slice (forgot the name), blueberry baked cheese tart, neko pan, pumpkin spice mummy (seasonal), and kuma choco custard - Bakeries Near Me - Honolulu, Hawaii

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Today is Brug Bakery's 13th aniversary and their breads are on sale for $3 each. I stood in line for about an hour but it was worth it because their bread are sooo good! I got the curry pan, peach tart, strawberry donut, melon pan, and strawberry cream cheese bread. I love brug and i will come back again! read more

Brug Bakery Lanai @ Ala Moana - Bakeries Near Me - Honolulu, Hawaii

I am incredibly disappointed by the shocking lack of professionalism at the Lanai @ Ala Moana food court location today. I understand that the food service industry is stressful and rush hours get busy, but that is absolutely no excuse for treating paying customers with blatant hostility and contempt. Two separate employees were completely out of line during my visit: 1. The Cashier (Young Female): She had a terrible attitude from the start. When I politely asked for her name, she looked right at me and aggressively said, "I don't know." Refusing to give a customer a name is completely unacceptable and a massive red flag. 2. The Counter Staff (Older Female): I pointed to a specific item and asked for it. Instead of helping, she grew visibly irritated, snapped at me that "they are all the same," and refused to accommodate a basic request in a highly rude tone. A busy shift or working minimum wage does not give anyone the right to treat customers like an enemy or an inconvenience. I walked out feeling insulted and completely unwelcome. Management seriously needs to step in, look at who was working this shift, and enforce basic customer service training. Until this toxic behavior is addressed, I will not be spending my money here again. Absolutely unacceptable. read more

Brug Bakery Lanai @ Ala Moana - Unacceptable attitude and zero customer service at the counter - Bakeries Near Me - Honolulu, Hawaii

It was a hot day and I wasn't feeling like baked goods until I saw they had a holiday special: shrimp and spinach quiche! Naturally I had to try it. It was filling and tasty - just what I needed to power me through the long walk back to our accommodations. Service was quick and seating nearby was ample. I will be back to try other things in the future for certain! read more

I love Brug! I usually frequent the Pearl Ridge location but I like them all. My go to is the spinach puff pastry! I tried the loaf of cute bear shaped rolls this time around and it super good with butter. Come early to get the best selection as this location is pretty busy! read more

Brug Bakery Lanai @ Ala Moana - Dinner rolls! Cute - Bakeries Near Me - Honolulu, Hawaii

Taking a break from shopping in the afternoon, we decided to stop at the Lanai food court to grab something to eat. We recall seeing a Brug on the ground level but didn't realize there was one here as well. Many of the items had sold out, but we ended up getting a Portuguese Sausage bun, which had Portuguese sausage, egg, and cheese with nori on top and a special item, Shrimp Avocado Focaccia, which had shrimp, avocado, and tomatoes on olive oil focaccia bread topped with a savory tartar sauce. Since Brug is a Japanese inspired bakery, both items were light and delicate. We enjoyed both items and they were a good snack for our break. read more

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I like this brug more than the one on street level because it's bigger and more well-lit. Their curry pan is the best! Also their croquettes! I always made sure to get those when I'm in the lanai food court. Their mochi donuts were good too. They had a taro flavor one which I liked. You can rack up reward points by signing up with your phone number. Bags cost money so byob. Service was always friendly and efficient! read more

Brug Bakery Lanai @ Ala Moana - Peanut butter sprinkle chocolate donut - Bakeries Near Me - Honolulu, Hawaii

Dessert in Honolulu, Hawaii... I had just finished breakfast with mom at The Lanai Food Court on the Mall Level of Ala Moana Center when I thought that I should show her the cute pastries at BRUG Bakery. I had received the bear bun, stuffed with chocolate and custard (Kuma Choco Custard) as a gift in the past. I bought the Neko Pan (Kitty shaped bun filled with strawberry cream) from the Manoa location a few months ago. I don't think mom had seen these kawaii creations before. I pointed them out to her and got a couple of treats to take home. The Peach Almond Tart had an exceptional crust! It was nice and crunchy! The Mixed Fruit Custard Danish was also excellent and beautiful! The cashier was very knowledgeable and friendly. She was able to answer my questions about the app and the different locations of BRUG. For example, she said that there's another location of BRUG downstairs of Ala Moana Center as well as one in Pearlridge and at Kahala Mall. I'm really happy that the points from all of the locations add up! I'll try the Kalbi Roll next... and the kuma chigiri pan (many little bear faces together to make a loaf that pulls apart). read more

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I found BRUG Bakery on my last trip to Honolulu as I walked around a smaller food court on the 2nd level of Ala Moana Center to look for bakeries. Then, I saw the cute teddy bears in the corner of my eyes. I took a picture and shared with my bear friend. I swore to come back. But then, I couldn't remember where it was on this trip until my local friend drove by as we were trying to find parking. Because he wanted to go to Surfers Bakery, which happened to be closed yesterday. These bear buns were not just cute but also tasted delicious. I don't know much history of this restaurant. But I have a feeling it's a popular chain in Japan. I saw other BRUG Bakeries around the island of Oahu. read more

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Phone number on Yelp is wrong. Should be: +1 808-781-3322 Best French baguettes on island. read more

There are two Brug Hokkaido bakeries at Ala Moana Center. I prefer the one at the Lanai food court (near Macys) because it has more to offer and lots of seats! On this visit I picked up the new Hawaii monk seal with lilikkoi butter. Cute and delicious! The customer service is nothing special but they get the job done. There's also a points reward program if you get here enough. read more

Brug Bakery Lanai @ Ala Moana - Brug Bakery from Hokkaido. - Bakeries Near Me - Honolulu, Hawaii

This Brug has the widest selection of pastries when compared to the other Brug locations. They are always well stocked and the small area is set up to efficiently manage the flow of people browsing and checking out in a way that prevents traffic jams and ensures you can see all of the options. The pastries can be pricy, but all of their breads are really nice and fluffy. The puff pastry products are just okay, but all the bread based ones are delicious. This is also the only location where I've seen the lilikoi monk seal breads, which you HAVE to get! The lilikoi flavor is very strong and they're just so cute! read more

Brug Bakery Lanai @ Ala Moana - Lilikoi monk seal bread - Bakeries Near Me - Honolulu, Hawaii

I love this Brug! Living all the way on the west side (I know there's a bakery in Pearlridge, but I prefer this one), I stock up and I mean seriously stock up. I love love love their chocomochi donut and spicy sausage roll. The cashiers are always the kindest when I go to checkout and it's such a cute bakery tucked in the corner of this food court next to Macy's. read more

I LOVE your products... but why do you hire rude people?! I was here around 2:20 on 6/20 and wanted a coffee to put a pep in my step. Could've walked over to Starbucks where they're always pleasant but I chose you guys. Here's the thing, I'm not a Karen. I'm not wanting the clerk to smile or be friendly. I work retail too and believe we should be able to be ourselves. But here's what happened: I walked up to the counter and said hello. Got nothing. Said it again because maybe she didn't hear me. And again got nothing. She prepared my iced latte, I paid and said thank you. Got NOTHING! She's the one who should be thanking me! Again, I'm not asking for a lot. Just a little pleasant human interaction. read more

I've loved Brug baked goods where it's simple yet fancy. Prior to the pandemic they also had a self serve soup station which was the bast thing ever I'd always check what rotation they have and know exactly what pastry I'd like to pair it with. Now we still browse and select ourselves as it's all individually wrapped using provided trays and tongs I always get some savory veggie ones and a few more for breakfast the next morning. What I love also is how super creative they are with some seasonal specials that's just about impossible to snatch because it sells so fast. Timing is everything knowing when the fresh breads and pastries are brought out though you can't go wrong with any choices. Thank you!! read more

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No matter what BRUG you go to on the island, you can expect good, quality breads - sweet or savory at great prices. Specifically talking about this one in the food court, I love coming here when I want a snack but nothing too filling. Most BRUGs offer the same thing, of course some items go and come back with the season or depending on the popularity. What is unique about this BRUG is that if you can't find anything you wanted or like here, you can take a ten minute walk to the center of the mall to their second location to look there. It's self-service like all other BRUGS, sometimes I'll walk in and check if I'm feeling like anything that day. If I don't find anything I want at least that means I get my steps in. Some of my favorites are the chocolate mochi donut, garlic France, cheese mochi, and especially their spinach pan. But remember, not everything here is offered everyday, but if you don't find your usual it's so easy to step out of your comfort zone here to try something new! And of course, you're only spending less that $5 per pastry. Also, if you're looking for someplace for fresh, soft, shokupan then this is your spot. read more

The ingredients used at this bakery is top notch. Highly recommended their Yema bread. Note: $9 for half a loaf, almost $20 for the full loaf. Worth every penny. read more

Every time I stop at the Lanai at Ala Moana I pick up something from Brug. Whether you are in the mood for sweet or savory, their baked goods have something tasty to satisfy you. Even though it gets busy, service is pretty efficient thanks to a combination of self service and multiple cashiers. Everything is bright and cheery, and the delectable choices are individually packaged, with trays and tongs providing "no contact" pickup. read more

I saw a good selection of bread, but a lot was already sold out by the time I visited at 3pm ish. They've a good selection of Japanese style bread and some vegan friendly options. I got some to eat back at the hotel, but everything looks really good so far. read more

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We have grown to love Brug baked goods. At first I complained about the prices. But after exploring a bunch of their handheld snacks, I've decided it is worth it. This location is in the Lanai food court of Ala Moana. Why the mall would need two locations is beyond me, but it saved us the trip downstairs that day. I guess this location is a bit more convenient because its near seating. Although most items are easily munched on anywhere, its nice to have the option of sitting too. I'm not sure if all locations have the same items, but from what I could observe there were items I found at the other Brug stores. Along with baked goods, they offer drinks. Bottled, canned and fountain drinks were available at this location. If you haven't checked Brug out, I'd say give it a try. Very interesting savory snacks that you could make a breakfast or light lunch out of. Lots of items similar to Japan's selection. Definitely not your average pastry shop. read more

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A variety of pastry And special releases. Self service to choose your best items. The store is in the food court of the Ala moana mall read more

Brug Bakery Lanai @ Ala Moana - Piggy bun with char siu special - Bakeries Near Me - Honolulu, Hawaii

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I patronize all the Brug locations. And each one has its own character. I happened to be at the Lanai and decided to get a box of yumminess... my daughter asked for a choco covered and strawberry covered ring donut. Got a lilikoi cream horn for hubby and a pot of Japanese puddin. And got me a cranberry walnut breadstick. Ladies and gents, I have found my fav cranberry walnut bread! I've tried a lot of them on island and this is my fav! Breadstick was nice and soft.... Nice mild flavor that Brug is known for... Good mix of cranberries and walnuts. Perfection! Like I said, I've found my fav cran walnut breadstick! I wish I bought more. Not sure if all locations carry this item but I'll def look for them next time I'm at a Brug. They also started individually bagging the pastries in cello bags for COVID precautions. So you still can safely pick out your own choices like Japanese bakeries... I'll be back for more cranberry walnut breadsticks!!! If you love cranberries and walnuts, this is the one for you. Delish! read more

Brug Bakery Lanai @ Ala Moana - Cranberry walnut bread stick! Delish! - Bakeries Near Me - Honolulu, Hawaii

I've tried pretty much ALL of Brug's pastries at this point. The cheap prices, fresh bread, and living nearby have led me to come here countless times over the past few years. If you're looking for something filling, the sausage dogs, hot dogs, and spam "musubi" bread are the most meaty. They have pizza breads, but they're light on the sauce and toppings, so it's mostly bread. If you're craving actual pizza, the pizza bread here won't be satisfying. When I'm craving something sweet, I enjoy the mochi donuts the most. They're light, chewy, and sweet without being TOO sweet. They come in different flavors like chocolate, matcha, strawberry, and black sesame. These donuts are basically a chain of small balls, which makes them easy to break apart and share. Most items are sold out by the late afternoon, and they stop baking fresh bread. Come before lunch if you want the widest selection of pastries to choose from! read more

The mochi donuts are the best thing to get from here. My husband's favorite is the black sesame but I love the cinnamon one the most. I didn't take a pic of it because it got a little smashed in transport lol. I also love their savory pastries like the pastrami one it's so good. Always a good place to get some quick bites. read more

Brug Bakery Lanai @ Ala Moana - Black sesame mochi donut - Bakeries Near Me - Honolulu, Hawaii

Delicious treats for snack or meals!! The have the cutest pack of Kuma dinner rolls $11. Super cute for a gathering or as a gift. They only bake 6 sets per day. Order at least 24 hrs in advance to reserve one! Thanks Tori for the idea! read more

Brug Bakery Lanai @ Ala Moana - Pastrami focacia - Bakeries Near Me - Honolulu, Hawaii

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Fresh & delicious Portuguese sausage, egg rolll for breakfast with very hot coffee served here at Brug Bakery. A wide selection of baked goods to choose from. Service was quick and friendly. It is located in the Lanai court with lots of indoor and outdoor seating. read more

Freshly baked always. I love Mochi Donut with flavor. Today I had Macha ( Green Tea flavor ) Mochi Donut. I love this Mochi texture, very chewy, like real Japanese Mochi ( rice cake ). It was not too sweet or heavy, just light snack before dinner. Every week they change flavor of Mochi Donut. I can't wait for the next flavor.. read more

Brug Bakery Lanai @ Ala Moana - Bakeries Near Me - Honolulu, Hawaii

Good Grief! I've written a review for and have been checking in to this location since it opened in November 2017. BUT, for some reason or other my reviews have always been merged with the Street Level location of BRUG. We've been coming to this location at The Lānai as it's more bright and open and there are multiple seating options in the attached food court. Like at the street level, this bakery is self-serve. You grab a pair of tongs and a tray at the entrance of the stall, roam clockwise picking your favorites and end at the cashier. You can purchase hot soup(s) or beverages to pair with your breads. Our fave bread product is the potato bomb and every so often we purchase a loaf of their "Toast Bread" which is dairy-free and sugar-free. We've enjoyed their Kitaguni focaccia when it's hot and fresh from their ovens. How do you know that you're getting fresh product? Well, they'll post signs at the front of that product's display. Crossing my fingers that this review won't disappear or get merged, again! read more

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The better half and I enjoy a few restaurants in the new Lanai food court. On a recent visit while waiting for our food, I wandered into Brug Bakery and a few things caught my eye. I tried a tomato pesto flatbread as a snack and it was delicious! Brug is a Japanese bakery originally from Hokkaido. There are a few locations even in the mall. This one is new and bright with the traditional wood fixtures. Around the perimeter you'll find all manner of baked goods, both sweet and savory. You pick up a tray, wax paper, and tongs to assist your selections. Fill up your try, all items are priced separately and clearly marked. If you're going to make this a meal, they also have soup and drinks. When you're done, head to the cashiers to pay. The staff here was very friendly and fast to help complete my transaction. I thought everything looked fresh and delicious. Keep in mind, these are Japanese style baked goods, so you may not find what you're looking for if you think this is a traditional bakery. read more

Brug Bakery Lanai @ Ala Moana - Bakeries Near Me - Honolulu, Hawaii

I found a serious problem with Brug's white sandwich bread! I bought a 1/2 loaf and I had seen a patch of mold on the 3rd day! I guess I need to keep the entire loaf in the freezer! read more

They had a $2 sales for their pastries! Great time to finally try Brug, as it reminds me of the delicious bakeries in Japan. Taste/Quality: We got a few Choco Custard Bears, Kalua Pig pastry, and an onion roll. I pretty much love anything custard but they did not have any when we arrived so we got a few Choco Custard Bears. The Choco Bears were very cute! We preferred the bread than the actual chocolate custard inside. The Kailua Pig pastry was not very good, perhaps it was because we took the last one that was labeled as "Display" after they said we could take that one as well. Maybe it was left out for too long. Onion Roll is fairly similar to Liliha Bakery's. Would like to try other items later on. read more

Brug Bakery Lanai @ Ala Moana - Choco Custard Bears and Onion Roll - Bakeries Near Me - Honolulu, Hawaii

I love this bakery! Bread here is great! They have savory to sweet options and even whole loafs of breads! I love their Monkey bread which is like a cinnamon bread. Also their pizza roll is great too and their strawberry danish! Ooh let's not forget their yummy cranberry cream cheese formage too! read more

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Don't know if this place is new, but I'm surprised that there are so little reviews. Saw this little bakery at the mall when we were getting some musubis to go for our plane ride back home. I love bread, so I definitely wanted to browse. I ended trying their melon bread and this little round mochi bread. I love melon bread, so I was glad that I was able to eat this on my plane ride home because it was good. It wasn't overwhelming sweet, soft, and not crumbly. I forgot what the mochi ball bread thing was, but I actually liked it. I've never had or seen a mochi bread like that back in Socal, but I wished there was. I don't really know how to explain the flavor, but it's basically a chewy bread. I regret not getting more. They had a good variety, but because we were on a tight schedule that morning, I didn't have the time to browse longer. If I ever came back, I'd visit this bakery again. read more

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We passed by this store all the time but i didn't have a chance to try it till today. I stopped by to get some bread for my daughter. Typical Japanese bread store. It was a small store located at Lanai food court. The place is clean and price is reasonable. Everyone is masked and all their bread are wrapped inside individual little bag. I have sausage roll- its so good that I have finished within a minute. Hokkaido croquette- yummy fried smash potato mixing with corn and green pea. Dry kase- creamy filling cheese inside. My least favorite is purple potato panini- the bread outside is a little hard to chew. I will coming back and try more next time. Notes to the owner/ manager: since I saw on Yelp the store offered a free pastry if you check-in. But when I asked workers there they didn't know anything. You prob need to remove it or give your employees an update so others won't confuse. read more

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Brug is a great replacement Japanese-style bakery for the defunct St Germain chain. I enjoy both their sweet and savory treats, probably the ham & cheese or pizza rolls are my favorite. Parking for the mauka location @Ala Moana Lanai is probably a little easier to access, they're a nice treat for myself occasionally. Repeat and recommend. read more

I have been a fan of Brug for many years and I used to specially ask the the cranberry walnut loafs would be ready. The I happened to buy a baguette for a spaghetti dinner and it was the best baguette I've ever had. It is pretty soft when you buy it and you just put a portion in the toaster oven to transform it into a warm, soft, pillowy bread that has a crispy crust to it. Really delicious especially with a good olive oil and some balsamic vinegar. When the pandemic hit Brug stopped making these loaves at every bakery except the Ala Moana Lanai branch. I was really happy to find it, but you have to go by lunch time because they only bake about 5 a day and they come out about 10:00. As long as they keep making these baguettes I will continue to drive to Ala Moana for these. read more

Brug Bakery Lanai @ Ala Moana - My favorite baguette. - Bakeries Near Me - Honolulu, Hawaii