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    Cars 4 Less Auto Group

    1.0 (1 review)
    Open • 9:00 am - 7:00 pm

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    United Kia Imperial

    United Kia Imperial

    (21 reviews)

    Great after sales service. Glad I did business locally. Everyone I dealt with, GM/Sales, easy going…read moreand professional. Thank you salesman Raul

    RICK MILES, My recent service experience was the worst so…read morefar. Put that together with the notes/goals on your glass door to push your sales team to write up more services and you get what you offer in this department. They call dealerships like Kia Imperial Stealer-ships. As I waited in the service office, I heard the two other salesmen in the room offer the same "extra services" to all customers. Which, if accepted, would change a simple service/oil change of $109 into a massive bill of $800 + for services which it appears that all of us then needed at the same time???? You offered the same added 'opportunities' to all five of us in the service office. One poor young lady was 'forced', 'coerced'  into choosing 'just two' this time and maybe two the next time- she only came for a simple service...!!!??? Now she is stuck without groceries for two weeks because of your high-pressure sales techniques.  SHAME ON YOU!!!    I am incredibly disappointed in this dealership ever since they removed Jeff Alford as the GM. I look forward to sharing this with KIA corporate. You folks are shameless- sin-verguenzas. I am glad that my two Kia's are now approaching the end of their warranties so I won't feel guilty just going to an honest local mechanic that won't try to 'force me into ridiculous extra services. By the way- the video's that you send out, are only as good as the effort that you put into  making them. The ones I received were not done well.- the audio was almost not there- no explanation of what I was seeing and why it might be important to authorize the ever-appealing cabin airfilter replacement. For how much? double the price of Autozone or O'reilly's ... Plus labor of - for an act that you have already completed when you removed it and showed me the evidence of a poor filter and then put it back...??? How do I even know that you are showing me my filters and not just a pile of old filters that you have already swapped out?  - Those are the questions raised when you can't trust your dealership!!!  Try Building TRUST! That brings returns- not coercion - That loses customers- when you lose a 'twice hooked' KIA owner- You start to see the value, or lack of it, of your failed programs.  David Chamberlain

    United Toyota Imperial - My new Rav4

    United Toyota Imperial

    (23 reviews)

    Overall, I'd rate my experience with Toyota of El Centro a 3 out of 5. I ended up getting the truck…read moreI wanted, but the process and communication could have been much better. I initially reached out for a trade in quote and had very little follow up. Compared to out of town dealerships, communication and effort just were not there. It was not until I met Jasmine at the fair that things started moving. She helped get the process going, but even then, follow up was delayed. At the dealership, the process took about five to six hours. Negotiations felt typical, starting low on my trade despite a higher initial quote. After going back and forth, they did come up significantly, but I felt like I had to push harder than expected. I was also on a time crunch, which did not help. Financing moved quickly, which can be good, but it felt rushed. The process was done in Spanish without asking my preference, which I should have spoken up about. A few details were not clearly explained before signing, which left me with some frustration afterward. Post sale support also fell short. I reached out about swapping or removing the running boards, and while they offered help, it came off more transactional than supportive, especially after just completing a deal with them. At the end of the day, I got the truck, but the experience did not match the level of service I have seen at other dealerships. My advice is to shop around, get quotes from other areas, and use that as leverage if you plan to buy local. Toyota of El Centro has the potential, but improving communication and customer care would go a long way.

    Dealership refused to submit the proper paperwork to the IRS and now I've lost a $3,000 tax credit…read morefor the Prius Prime I purchased last year. I will never buy from this dealership ever again.. Now my only choice is to take them to small claims court and waste a bunch of time that I don't have.

    Imperial Valley Honda

    Imperial Valley Honda

    (60 reviews)

    After visiting a few dealerships in the valley and wasn't pleased with what they had to offer me…read moreRIDICULOUS prices.... I decided to come to Direct Auto Plaza Honda.... (should of came here in the first place) I spoke to David De la Fuente and Efrain Salcedo very friendly and helpful salesmen. .. I explain to them what was my budget and the car I was looking for . They answered all my ?s. The next day I get a call from David saying to come right in and to pick the color I wanted . I was very excited and pleased with what Direct Auto Plaza Honda had to offer me with a great price and monthly payment. Me and my family are now enjoying our 2016 Honda Accord I would recommend Direct Auto Plaza Honda to anyone that is interested in getting a car in the future. I know I'll be back!!!!

    I had a very uncomfortable and unprofessional experience here. A salesman named Abraham made…read moreinappropriate comments and crossed professional boundaries during our interaction. At one point, he asked to take a photo of my bank account showing my payoff amount using his personal phone, which immediately raised serious privacy concerns. When it became clear that no deal would be made, I asked him to delete the photo. He claimed he already had but refused to show me proof. Because of this, I had to involve his manager to ensure the photo was actually deleted. Once negotiations officially ended, Abraham's demeanor changed completely and became even more unprofessional. The entire experience felt invasive, disrespectful, and concerning from a customer privacy standpoint. Based on this experience, I do not recommend this place. For a better experience just make the drive to San Diego.

    Imperial Valley Hyundai - Welcome to Imperial Valley Hyundai, your destination for new Hyundai vehicles, quality pre-owned inventory, and exceptional customer service

    Imperial Valley Hyundai

    (36 reviews)

    Had the best experience with Arturo & Rick the sales manager! went in very nervous not thinking…read morewe'd be able to leave with a vehicle & they both made the experience so wonderful and we left with a new car! 10/10 recommend Arturo! thank you for the best service!

    Another terrible review for this dealership. They contacted ME because I have a leased Santa Fe and…read moremy lease was coming to an end. They wanted to get me into a new lease. Great! I want to be in a new lease for a new Santa Fe. There should be no problem, right? Well, I explained that one contingency would be that I have one car too many. So what I would like to do is sell them my Kia, turn in my old Santa Fe, and lease a new one. A little bit complex, but still not a big deal and they seemed amenable to this. The first person i dealt with collected a bunch of information. Had me send pictures of all the cars Vin numbers, blah blah blah, which I did. But after two weeks, we did not have any numbers. The whole thing became ridiculous. And they wanted me to run a credit check etc without giving me any sort of numbers to work with numbers like how much they were going to pay me for my existing car, and how much they were going to charge me as a base Price to calculate the new lease. I don't know about you, but if I'm selling a car, I want somebody to tell me how much they're going to pay for it . Similarly if I am going to buy a car. I want them to tell me the Price. They are going to charge me for the car itself (I was not asking for the monthly payment, rather the price of the new car). Well, when we finally spoke on the phone, some sales person hung up on me. When I told him that if they couldn't provide me this information, there was no need for me to run a credit check because I need numbers to work with to evaluate whether or not. I'm getting a good deal. But, the guy hung up on me. I sent a letter to the parent company and all the presidents, BP, etc. Somebody called back from the dealership and we're very apologetic Another flurry of texts went by. However, they would not tell me how much they were planning on paying for my Kia. Nor what they tell me how much they were charging me for the new Santa Fe. I suspect it's because they did not want to give me that information. Of course that's information that I would need to determine whether or not I was making a good deal for myself. I mean maybe they were going to pay me a couple grand less than Carmax. Maybe they were gonna try and charge me sticker Price or above. I don't know and I will never know because they absolutely refused to give me those two pieces of information. What they wanted to do was give me a deal and tell me what my monthly cost would be. But that's not a very good basis for evaluation. If you can't tell me what you're gonna pay me for my car and how much I am going to pay for a new vehicle, you're probably not creating a deal. That's in my best interest. These are bits of information that anybody has a right to know. Oh, and did I mention that this all took place over literally dozens texts over the course of three weeks? What a scammy way to do business. Anybody who won't give you the specifics about a transaction and Tells you just to "trust" them, that you will be satisfied with the deal is not booking out for your best interests. I don't think anybody in this company or their parent company cares very much about what is happening in their sales floor. But if they do, I am more than happy to show them all of the texts. Between all of the people I have spoken with. Run away from this company

    Imperial Valley Chrysler Dodge Jeep Ram

    Imperial Valley Chrysler Dodge Jeep Ram

    (2 reviews)

    This is an honest review exclusively created to warn future buyers thinking of buying a vehicle at…read morethis particular dealer. First and foremost, their shady, deceptive, and dishonest practices are concerning and unfortunate. This is what I mean, if you go to their website, under specials: https://www.ivcdjr.com/ram-1500-prices-finance-offers-imperial-ca-dtw/?makeName%5B%5D=Ram&modelName%5B%5D=1500%2C1500+Classic%2C1500+TRX You will notice a number of vehicles for sale. For example, stock number T0166 is advertised for $553 a month if you finance it under a 5.9% APR. That payment is false. It is designed to get you there to the dealer. They did this to me when I bought my Ram Rebel. It was listed for $740 a month using their finance - with a down payment of $5600 or something close to it. Anyways, that advertised price was false. And check this out. I ended up getting the Ram Rebel from them after some hard negotiating. When they got my truck ready for me to drive away, they did not even give you a full tank of fuel. You only get just above half a tank and that is it. Please, save yourself time. Go to San Diego, Riverside, San Bernardino for new vehicle purchasing needs. Do not go to Imperial Valley Chrysler, Dodge, Jeep, and Ram.

    I had an ongoing issue with my back up camera, multiple things were replaced and still continued to…read morenot work. After being in the shop 6 times for the same issue without a resolution or assistance from the service department or manager ( I was basically told I was making it up even though I had video and photos to prove it ), I took my vehicle to the Jeep dealership in Yuma. Within 24 Hours they found the issue and could not understand how the service department in Imperial Valley could not see the problem right away. Against my better judgement I again took my vehicle in for an oil change and after 2 weeks, the Oil change light has come on and I will have to take my vehicle back in to have that remedied. Do yourself a favor and drive the hour to Yuma.

    Cars 4 Less Auto Group - usedcardealers - Updated September 2026

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