After visiting a few dealerships in the valley and wasn't pleased with what they had to offer me…read moreRIDICULOUS prices.... I decided to come to Direct Auto Plaza Honda.... (should of came here in the first place) I spoke to David De la Fuente and Efrain Salcedo very friendly and helpful salesmen. .. I explain to them what was my budget and the car I was looking for . They answered all my ?s. The next day I get a call from David saying to come right in and to pick the color I wanted . I was very excited and pleased with what Direct Auto Plaza Honda had to offer me with a great price and monthly payment. Me and my family are now enjoying our 2016 Honda Accord I would recommend Direct Auto Plaza Honda to anyone that is interested in getting a car in the future. I know I'll be back!!!!

We bought a new 2026 HRV at Imperial Valley Honda, and it unfortunately turned out to be defective…read morestraight out of the dealership. We had it for 2 days, and it had multiple oil leaks from both the transmission and engine. So it goes with the back luck of the draw, we were told. After these issues were disregarded by the original salesman, what became even more unacceptable was the general sales manager's response. Miguel Salas entirely failed in his role. He first treated us with a veneer of understanding, before turning to being openly sardonic and dismissive once we made it clear how much we did not trust the safety of the defective car. He could not care less about the issues that arose with a brand new vehicle that was bought not 48 hours prior under his leadership. As we went back and forth for weeks attempting to find a fair resolution, his demeanor and behavior further deteriorated to being rude and vindictive. It's unclear how he has made it this far when he has no courtesy or respect towards clients in a conflict resolution setting. The only redeeming treatment we received was from Bryan Lopez in the service department. Any good the dealership could have claimed prior, is gone with Bryan's departure. We can only advise you to go elsewhere if you are expecting even a grain of professional decency during a transaction as significant as purchasing your next vehicle. Even with such limited options in the Valley, you deserve better than what you will receive here.

I recently purchased a vehicle from Imperial Valley GM, Chevrolet and…read moreGMC dealership and I have to give a HUGE shoutout to Christopher Ramírez in Sales. He was absolutely incredible! Despite it being late in the day -- and clearly a long one for him -- Christopher never once slacked or rushed. He was thorough, patient, and extremely knowledgeable, walking me through every single detail of my new SUV. I've bought several cars in my lifetime, but never have I had such an exceptional experience with a salesperson. Thank you, Christopher! You are truly the #HummerGuru -- I'm beyond grateful for your help and professionalism! I also want to take a moment to recognize Luis Salas, the finance manager at GMC Chevrolet in El Centro. From start to finish, Luis made the entire financing process smooth, stress-free, and transparent. He explained everything in detail, answered all my questions with patience, and made sure I understood every part of the paperwork before signing. There were no surprises, just honesty and professionalism throughout. It's clear that Luis truly cares about his clients and takes pride in making the experience as easy and comfortable as possible. Thank you, Luis -- you made a big part of this purchase feel effortless!

The services and parts team are amazing. The team reassured and kept me updated on my vehicle…read moreanytime something changed. They fixed my 2020 Chevy trax which was having some issues with the coolant and water pump. They did the repairs all in the same day! Huge shoutout to Edwin for helping with everything!

I agreed to buy expensive new truck at the price advertised on internet. Then they said they had…read moreto have another $1,000. I reluctantly agreed to that. Deal was made on a holiday, next day I went to my bank and got a cashier's check for the full amount. While walking back to my car, I got a call saying the truck wasn't available. This dealer has NO INTEGRITY. Months later I met their guy at an event. I strongly expressed my displeasure with that deal and he told me to "F*#k off". For the record, I am a 72 year old US Army retired Master Sergeant. In the last 35 years I have bought exactly 50 vehicles. This dealer is the worst. Wish I could give them zero stars.

My 2014 C250 locked up in Yuma 3/6 24. Aaa recommended this mechanic and it was to…read morewed to El Centro. It is 4 months & working with Bureau of Automotive. Rpr. to transpor it home to Sscramento to fix. Many excuses. Didn't return calls. Wrong diagnosis. Big expense to rent cars, transpot car back, and don't even know cost to fix! Communication-NULL

Dealership refused to submit the proper paperwork to the IRS and now I've lost a $3,000 tax credit…read morefor the Prius Prime I purchased last year. I will never buy from this dealership ever again.. Now my only choice is to take them to small claims court and waste a bunch of time that I don't have.

Overall, I'd rate my experience with Toyota of El Centro a 3 out of 5. I ended up getting the truck…read moreI wanted, but the process and communication could have been much better. I initially reached out for a trade in quote and had very little follow up. Compared to out of town dealerships, communication and effort just were not there. It was not until I met Jasmine at the fair that things started moving. She helped get the process going, but even then, follow up was delayed. At the dealership, the process took about five to six hours. Negotiations felt typical, starting low on my trade despite a higher initial quote. After going back and forth, they did come up significantly, but I felt like I had to push harder than expected. I was also on a time crunch, which did not help. Financing moved quickly, which can be good, but it felt rushed. The process was done in Spanish without asking my preference, which I should have spoken up about. A few details were not clearly explained before signing, which left me with some frustration afterward. Post sale support also fell short. I reached out about swapping or removing the running boards, and while they offered help, it came off more transactional than supportive, especially after just completing a deal with them. At the end of the day, I got the truck, but the experience did not match the level of service I have seen at other dealerships. My advice is to shop around, get quotes from other areas, and use that as leverage if you plan to buy local. Toyota of El Centro has the potential, but improving communication and customer care would go a long way.

Great after sales service. Glad I did business locally. Everyone I dealt with, GM/Sales, easy going…read moreand professional. Thank you salesman Raul

RICK MILES, My recent service experience was the worst so…read morefar. Put that together with the notes/goals on your glass door to push your sales team to write up more services and you get what you offer in this department. They call dealerships like Kia Imperial Stealer-ships. As I waited in the service office, I heard the two other salesmen in the room offer the same "extra services" to all customers. Which, if accepted, would change a simple service/oil change of $109 into a massive bill of $800 + for services which it appears that all of us then needed at the same time???? You offered the same added 'opportunities' to all five of us in the service office. One poor young lady was 'forced', 'coerced'  into choosing 'just two' this time and maybe two the next time- she only came for a simple service...!!!??? Now she is stuck without groceries for two weeks because of your high-pressure sales techniques.  SHAME ON YOU!!!    I am incredibly disappointed in this dealership ever since they removed Jeff Alford as the GM. I look forward to sharing this with KIA corporate. You folks are shameless- sin-verguenzas. I am glad that my two Kia's are now approaching the end of their warranties so I won't feel guilty just going to an honest local mechanic that won't try to 'force me into ridiculous extra services. By the way- the video's that you send out, are only as good as the effort that you put into  making them. The ones I received were not done well.- the audio was almost not there- no explanation of what I was seeing and why it might be important to authorize the ever-appealing cabin airfilter replacement. For how much? double the price of Autozone or O'reilly's ... Plus labor of - for an act that you have already completed when you removed it and showed me the evidence of a poor filter and then put it back...??? How do I even know that you are showing me my filters and not just a pile of old filters that you have already swapped out?  - Those are the questions raised when you can't trust your dealership!!!  Try Building TRUST! That brings returns- not coercion - That loses customers- when you lose a 'twice hooked' KIA owner- You start to see the value, or lack of it, of your failed programs.  David Chamberlain