Standard & Strange is easily one of the most unique and inspiring clothing stores in the Bay Area…read more The selection is carefully curated, from Japanese denim to premium boots, everything here feels special and built to last. I recently picked up a pair of Rolling Dub Trio shoes, and I couldn't be happier with the experience. Eden-Marcel went above and beyond. Super friendly, knowledgeable, and genuinely passionate about the products. If you appreciate quality craftsmanship and great service, this is the place to shop. I'll absolutely be back. Great job!

Clothes are kinda cool and extremely overpriced. What stood out the most were the snooty, snobby…read moreemployees LOL. just dirty looks and no greetings. My partner and I who have both worked in fashion and felt very unwelcomed. Do better. Especially when people are spending a pretty penny, might be worth offering friendly service.

What a great outdoor clothing store. The service here is excellent. They will help you find…read moreanything you need. The prices are a bit high, but that is to be expected these days. It's no more expensive than the higher end stuff at REI. Great selection of jackets.

Shoutout to the workers here--I was looking for a specific product in particular that they didn't…read morecarry, but they were kind enough to share what they knew and direct me to a few other resources, both local and online.

Buck mason in general is such a great place to shop. Many of the clothes are made in the US, and…read morewith really great quality. We've had Mason help us multiple times, and he's always incredibly attentive and helpful. I highly recommend checking out this buck mason location.

Honey. Take all my money!! You ever walk into a store and feel like your presence is a burden?…read moreStaff dry, monotone, and barely interested? Well, this ain't that store. The store and the staff are a whole vibe! Me and my daughter stopped in on a whim and left so glad we did. First off, the clothes are top-tier--you can feel it in the weight, fabric, and craftsmanship. And the staff?? 100 out of 10. Genuinely friendly, stylish, and actually helpful (a rare combo these days). They give honest opinions, make thoughtful style suggestions, and make the whole experience fun instead of transactional. If you're looking for quality closet staples that will last--and want to support a business with a team that cares and knows their stuff--swing by the Fourth Street location. Hopefully, you'll be lucky enough to catch Mason (cool as hell), Kelsey (all that and then some), or ZuZu (style goals). Oh, and did I mention? They offer complimentary tailoring with your purchase. Quality + service = worth every penny.

Impeccable service from Amina and Chastity. These 2 ladies are total complete sweethearts! The…read morecorduroy velour v neck is STUNNING.

I've been to many Marine Layers and this one is by far the worst. Hella snobby staff. Head to the…read morecity or SoCal for friendlier folks. I used to love Marine Layer. I loved being able to donate 5 old shirts and get $25 off. Amazing concept to prevent waste. Unfortunately, they switched up the Re-Spun program. Now you have to pay $22 to fill a bag of clothes to get a $40 code (so you basically get $18 only) that you're not able to reuse if your item doesn't fit and you need to exchange or return it. I had an interaction with a super rude Berkeley sales associate who hadn't even heard of Re-Spun...really?!! Why work for a company whose recycling program you don't understand? Kinda sad.

Amazing store, the best in town. They are very helpful when it comes to customer serviceread more

My favorite sneaker shop in Berkeley area. I drove from Sacramento there multiple times. I even…read moreflew from Florida(vacation) recently because I won their raffle and they promised to hold my pair for me. Very straightforward guys working there and they make the transaction pretty smooth and easy. Gallery is very organized and well priced. Definitely recommend.

Everytime I have been to this location. The customer service is on points…read more The minute you walk in, staff greets you. Have to shout out the wonderful staff. Annika, Ellie, Jose, Nick, Jojo, Luke, and so many more. They'll turn your shopping experience into an amazing retail therapy session. They literally made me feel like I was getting fitted for a wedding. They recommended all of their fave articles of clothing, gave me their input on what would fit best for me. Thank you Vuori staff for making this such a memorable shopping experience. (Retail therapy does work)

Exceptional clothes with amazing styles. The staff is super friendly and very helpful finding the…read moreperfect fit for me and gifts for my family. A special thank you to Ellie and Josiah for helping us out on todays shopping adventure.

This store closed back in December 2024. Although it was sad to see a local store close, they…read moreattributed it to the owner retiring and decided not to renew their lease. I shopped there for at least 15 years. The service was always hit or miss, mainly and consistently a miss. During their close out days, I purchased two knitted hats. And the service was well, awful.

Used to be my favorite but I heard it's closed sadddd this is truly a loss for the city.read more

Final update: I was wrong they're perfect…read more Updating to 3* because they shipped it. Will update to 5* if the order is as expected. -old review Buyer beware, charged my card the full amount and didnt ship my items. CS phone number is a joke.

American Giant clothing is of high quality and I quite like many of the colors and styles they…read moreoffer. This shop has friendly customer service and I try on and buy whatever clothing I like and never feel uncomfortable doing so. It is always a treat to visit this pretty shopping area and I am always able the find convenient parking in one of the lots or on the street. I highly recommend visiting, for this is but one of the many great businesses here on these few blocks of Fourth Street just north of University Avenue. I am really glad I can get out, come here, explore possibilities and see and support the local community. (Oh, and they play cool music as well, including the excellent listener-supported radio station KEXP...now broadcasting locally at 92.7 FM, if you'd like to give it a try.)

Highly recommend this location! I normally avoid shopping at Madewell bc other locations were a bit…read morestuffy and not very friendly. But the employees here are so welcoming, down to earth and knowledgeable. They helped me find a perfect pair of jeans! Amazing thanks to Sose, Gabby, Hannah, Monica, and Serena. Seriously everyone working today was so helpful and cheery. They deserve raises for going above and beyond :)

The staff at the Madewell Fourth Street store are just wonderful! Always friendly, always helpful,…read moreservice is perfect. If they don't have what you are looking for in stock, they will order it asap. The managers, especially Hannah, are particularly great. Great management sets the tone! The value is excellent. They always price match and help with whatever you need. I shop here regularly because this shop is such an asset to Fourth Street. I'm a fan!

I was last-minute looking for a rain jacket for my Yosemite trip. And I got really worried because…read morethey only had mediums and extra large and I needed a large. We asked one of the very kind store workers, Daniel, if there was any chance they had a large somewhere in storage. Lo and behold after approximately seven minutes Daniel pulls up with a large. Thank you Daniel.

The The North Face Outlet Berkeley is not your run-of-the-mill outlet--it's the reason I can…read moreactually afford North Face gear, and it's what turned me into a lifelong fan. This place does require patience. You'll need to walk in circles, dig through racks, and really search. But if you're willing to put in the time, it pays off. Over the years, I've scored $10 shorts, hats and gloves, $20 sweatpants and shirts, and $40 sweatshirts and jackets. The prices have gone up a bit since the early days, but compared to retail and their standard outlet stores, but the deals are still amazing. This place is the OG. If you allow time for parking and give yourself a solid hour to browse, you're almost guaranteed to walk out with a treasure or two. At this point, I own so much North Face gear that I've been asked more than once if I'm sponsored... I wish.