Ok haircut, would not go back. She kept leaving my haircut to talk to another client and was not…read morevery friendly to me. She also raised the price from the one on the website. Not cool!

Since "B.B." thinks my review is "so unfair she can't stand it" and has challenged me to show my…read morereceipt, here you go, B.B. Look, it's unfortunate that I didn't get a very good job from Miha, even if others do, and I'm happy for them. I'm an Elite Yelper and try my best to be fair in all my reviews. Some businesses are great, some not so much. By the way, where did that award come from? Vanity purchase? Just curious. https://www.ajc.com/news/local/alpharetta-warning-awards-scam/WFyFiOmkaKBXozOojoNp6K/

Always feel pampered and beautiful and paid attention to in this salon. I love it :) Ashlee is the…read moreBEST.

Always a great experience- Ashlee is the best been seeing her since her early days here . The rest…read moreof the staff, stylists and assistants are also so fun and friendly !!!

I had a really great experience here! The salon was clean and the staff were friendly and…read moreinformative. I got my hair done about a month ago and the color is still fabulous!

I just moved to town and tried this salon out today. Shout out to my stylist Emily Roy - she did a…read morecombination of high and low lights plus an amazing layered long bob. Can't recommend her enough, she asked all the right questions, asked if I had pictures of what I wanted, and was so sweet. She's got talent go see her!!

Amazing highlights and experience by Vivian!! She is very professional and they look great!!read more

I know several people that swear by this establishment. I have seen the incredible cuts and colors…read morethey do! The only reason I am giving a 3 star review is, please don't see Joan. She annihilated my color and did a ridiculous "dusting" of my split ends. I now have short hair all the way to my crown because she cut my "bangs" incorrectly. I have been babying and growing out my hair for 6 months and she ruined it in 2 hours. Please visit this salon, you will be pleased. Just don't let Joan touch your hair! I have brassy, orange and yellow in what was supposed to be a highlight. I have a freakin polka dot of blonde at my forehead. I paid $140 including tip for something I could have done myself.

I love my Hairdresser & Colorist ZiZi she is very talented & you can see how much care & love she…read moreputs into her work !!! I've been using her for many years now ! Love you Zizi , From,Nicole Czeczil

Around 3 years ago I tried to dye my blonde hair red with "temporary dye" which naturally never…read morefully washed out and left my hair a horrible brassy color that absolutely did not suit me. My mom recommended I go to variations to see Oxanna to get the dye out. Oxanna saved my life and my looks. It took around 3 hours to get the stubborn dye covered up as at first it was bleach resistant- but she never gave up. It was a stressful experience for the both of us because the dye was so stubborn, but the result was incredible and I don't know what she did but after this my hair was also the healthiest it's ever been, even with the bleach. Could not recommend her enough!!!

Alicia has been doing my hair for years, and I followed her to Pure Chemistry Salon. She's doing…read morethe hair for my daughter's wedding (mine included), and she always gives be great advice on products and styling. I like the cozy space, personal attention, and friendly staff at Pure Chemistry.

I discovered Whitney when I moved to Atlanta and I am so happy I found him! After years of so-so…read morestylists, I found someone who makes sure I always look amazing and he knows how to bring out the best look for everyone. I feel like a superstar whenever I leave the salon. Even when I'm ready for a change but can't decide what I want, Whitney knows what will work best for me. The salon is very comfy and easy to get to. I love his space- it is a total reflection of his personality. Parking is so easy. I would totally recommend Pure Chemistry to anyone!

Jaysie is the best! I always get an amazing cut and trim. She is also great with coloring hair…read more We've been able to experiment with a few different colors over the years.

Ever since the first visit, I have been back multiple times to see the amazing Jess! Been changing…read moreup my hair with some cool and vivid colors, and she has delivered amazing results each and every time! The first time, I got some jewel tones on my face framing pieces and they were BEAUTIFUL. The most recent time, I got my hair indigo and a peekabo purple inspired by one of my favorite video game characters. Jess paid great attention to the accuracy and it came out AMAZING. Overall, it is always a treat coming here to get my hair done by her, and she is so sweet and caring, and we always have good conversations! It is so nice to have someone who takes good care of you and your hair!

I love my hair! Laci, Jolie, and Anna are all so kind and welcoming. I appreciate a look that…read moredoesn't appreciate a lot of upkee. I have naturally very dark brown hair. I like to brighten it up with highlights and Laci has the magic touch. I literally only have to get my hair done 2-3 times per year and it keeps looking good. She has also taught me how to take good care of my hair so it is stronger and healthier than ever. I am surprised when I find negative reviews about this place considering how much attention to detail they give to each client. I guess some folks are never satisfied! Or don't like to be told no

I decided to book a partial highlight service after a previous consultation I had with a stylist…read morethere. Initially, I thought everything was going well, but I noticed she was teasing the highlighted sections of my hair. She also told me she needed to overlap some areas on the ends of my hair, meaning she would be putting bleach over previously lightened hair. While I know that can sometimes be a technique, I also know it can increase the risk of breakage. I naturally have very knot-prone hair, so when it was time to rinse, my hair was an extremely tangled mess. She proceeded to brush through my hair to detangle it, but it felt more like my hair was being ripped through than gently combed. Halfway through, she decided it would be better if I sat in a chair instead. She then spent roughly 20 minutes brushing my already compromised, wet hair. After that, she applied a root smudge followed by a glaze, and once again my hair became completely tangled. The teasing was the source of the issue, and I was never asked if I was comfortable with that technique. As she continued brushing through the knots, I saw an alarming amount of my hair falling into my lap and onto the floor. She then blow-dried my hair, but the dryer was held so close that the heat felt excessive. She also cut my hair using thinning shears without asking me first. I came in with very thick hair and left feeling like I had lost nearly half of its density. I did like the tone of my color--or at least what was left of my hair--but in my opinion, it wasn't worth it. Trying to stay optimistic, I convinced myself everything was fine and scheduled a second appointment because I had an event coming up. I wish I hadn't. When I arrived, I waited nearly 20 minutes while she finished with clients before me. There was no acknowledgment that she was running behind or even a simple apology. At the start of the appointment, I politely told her that I didn't want my hair teased this time. I could tell she was offended. For the next two hours, she barely spoke to me except to tell me where to sit. Unlike my first appointment, she didn't ask if I wanted my hair styled, barely blow-dried it, and didn't take any photos. Considering the salon is very active on social media and almost every stylist posts photos of their clients, the difference in how I was treated felt hurtful. Overall, I left feeling disappointed--not only with the condition of my hair, but with the lack of communication and professionalism throughout the experience.