New ownership but still a great place to get your vitamins and supplements all while still talking…read morewith locals rather than just ordering off of Amazon. Everyone I have met is kind and very informative and if they do not know, they make sure to share that information instead of making a sale, it's greatly appreciated. Thank you all who have helped me and in the future. Great vegan supplements and vitamins!

This place is very much open and has a nice selection of vitamins, supplements, and has some…read moreessential oils and skincare products. They have unique trucker hats as well! The staff are very helpful, well-informed, and friendly. I am grateful for this place! :)

I really like coming to this location the staff is always super helpful and have amazing…read moresuggestions. Erick has helped me out a couple of times and his recommendations never miss. They have amazing knowledge on supplements!

The customer service and level of knowledge their employee Erick has is incredible. he's made…read moreexcellent product recommendations, including my new favorite pre-workout. Erick also explains the science behind workouts and recovery in a way that's simple and easy to understand. I always come here for my workout essentials and leave with exactly what I need and always leave smiling! If you go, make sure to ask if Erick is there!

Aptos Foods is such a great local market! I only wish we lived closer so we could shop there more…read moreregularly. They share the same parking lot as our favorite bakery in Aptos (Companion Bakeshop) so it's always nice to pop in after our bakery runs! They may be small(ish) in size compared to your typical supermarket, but they more than make up for it with their incredibly thoughtful selection of goods. Plus it's super organized and clean, which makes shopping here such a treat! From health food products to pantry staples, and from organic produce from local farms to wine and even greeting cards/gifts by local artists, Aptos Foods can easily be a one-stop shop for everyone! They even have natural and organic skincare brands like Mad Hippie and those machines that grind fresh peanut butter and almost butter (love those!). To top it all off, the staff here is welcoming, friendly and ready to help if you need it!

Cute local market. Nice gift and wine selection along with grocery basics. Kind of like a mini…read moreWhole Foods.

I have read some of these reviews here and seen a lot of comments about the horrible customer…read moreservice. I have been there twice now and everyone one there was super nice and helpful! The people who work at the counter were pleasant and helped me right away. Both pharmacist I saw were great and this last time I told the pharmacist I wasn't going straight home and since my medication need to be refrigerated would it be a huge deal. He went in the back and got me an ice pack and wrapped my meds in that. Just went that little extra mile for the customer.

Very rude! At first the pharmacist Rey seemed understanding and willing to help with my situation…read more Called for an update and Rey went off on me for no reason at all. Telling me that I was wasting his time and to not call back. I am not sure if he's overworked, but his unprovoked out burst is unacceptable from a healthcare professional to a patient. Should be more considerate that people that go to him are seeking help.

Love love LOVE this place! Dr. Sylvia Skefitch is a wonderful cranio-sacral therapist who has…read moreopened a wellness center on 41st Ave in Santa Cruz. Her boutique shop has all sorts of amazing resources for self-healing - including organite gem pyramids, shungite stones, and even an activated water bar! Looking forward to the next time I'm in the area. Will 100% come back!

From the owner: The Better Energy Shop offers medically proven technology in our relaxing "Rejuvenation Stations."…read more Come in and learn how to use the "Pain Away" far infra red lasers for pain and possibly be amazed. Or come sit on the BEMER device to gently and effectively increase your circulation (invented by a NASA scientist). Or learn to use the Elevare RED aesthetic device on yourself for immediate and lasting facial and body results, which include smoothing lines, plumping, improving color and texture, and more...using NASA verified LED red and infrared light. You can also stand on our VIBRA Plate, proven for bone building, pain relief, fat burning, and speeding recovery times. Lastly, you can try out our Quantum Scalar laser which helps people feel better by bringing coherance or "flow" to your field, and can be a pain reliever. We also offer doTERRA essential oils and products, and curated longevity products.

Sharon and Ron are so friendly! They set me up with my pipe smoking supplies and excellent tobacco…read more We were chatting and they invited me to sit with them and shoot the breeze. That's my shoppe now. I highly recommend.

Friendly, quaint, locally owned, very good selection of all types of tobacco products and a cool…read moreplace to hang out. Bay Briar: we who love cigars drive three towns out for it.

This store kinda reminds me of nuggets with beautiful display of different foods. They had a lot…read moreof choices as far as the salad bar, sushi, and some deli options. I got the california sushi roll. It was tasty but a bit dry. I probably won't order their sushi again unless I see them make it fresh. The produce were pretty good and I was amazed by their parmesan reggiano display. Customer service was great. Our cashier was friendly and professional. Parking lot was a little busy but didn't have a problem looking for a spot. IT's a shared parking with other businesses.

DO NOT BUY NEW LEAF GIFT CARDS THEY DO NOT WORK!!…read more This is a known problem at New Leaf and will require a manager to use your gift card. Unless you enjoy a line of pissed off customers waiting on you to use your gift card - Avoid buying these until they get it fixed.

Staff of Life is the best place to shop! I love their bakery. Especially the Basque cheesecake!…read moreOMG to die for. I also love their trinkets area to get jewelry or a small gift. The produce is amazing and the whole store is awesome.

This place has amazing potential, too bad the staff is chalked full of rude bitter ladies that…read moreconstantly tell me how much they hate Santa Cruz every time I'm I'm there. Each question is met with disdain and disrespect. I've been going there for over two years trying to just let things go but the vibes consistently get worse and worse . The only saving grace is the small smoothie stand up front. The staff there is always a pleasure. Not sure why the big difference, but I guess I'll just go somewhere that actually wants business I guess I'll be finding a new place

Butcher Counter at 41st Location is a Problem: The rest of…read morethis Whole Foods is genuinely great, and the staff throughout the store are friendly and helpful. Unfortunately, the butcher counter is a serious weak spot -- both in quality and service. On the craft side, the butchering is sloppy. The NY strip steaks are being cut from the nerve end of the loin, which any skilled butcher knows should be repurposed rather than sold as premium full strips. The pork chops have the same problem -- end cuts with that ragged, uneven "cap" where the muscle narrows are being sold right alongside uniform center-cut chops, at the same price, with no distinction made. These aren't nitpicky complaints; they're basic standards that a full-service butcher counter should meet. With one notable exception (there's one guy there who's actually great - tall, Caucasian, ~30 YOM), the service ranges from indifferent to actively rude. Expect to be ignored before anyone acknowledges you. If you order half a pound of ground beef, they'll grab two-thirds of a pound and start wrapping without asking, then get an attitude if you point it out. Ask for two pork chops and you might get one that's half the size of the other. Request specific pieces from the case and you'll be treated like you're being difficult. The biggest issue for me: they wrap chicken directly in butcher paper without a plastic bag first. I learned this the hard way when chicken juice leaked all over my refrigerator overnight. That's not just sloppy -- it's a food safety problem. I want to support this store, and I genuinely enjoy shopping there. But the butcher counter's combination of poor technique and poor service means I won't shop here if I need to buy meat. It's a real shame.

They don't honor prices on the shelves if the computer has a different price. Horrid, indifferent…read morestaff at the meat counter. Since Amazon took over, this store is as bad as any other national grocery chain, but costs more. Whole Paycheck indeed.