Small store located downtown Santa Barbara. The service is okay, there is usually only one person working at a time. Bought a super cute newsboy style hat for $25. Pretty good price, but the only downside is that there are no returns on accessories, so if it breaks or you bought it as a gift for someone and they don't like it, you can't return it. Overall though, I will be back if I am clothes shopping in the area. read more

This is the kind of store my daughter likes, so in we walked. She tried on a bunch of clothes (way to skimpy for me to wear), but I think they were even too skimpy for HER, and she can wear them well. No hope for me then. Still and all, I liked the layout of the store, and I loved Becky K's shrewd observation that these clothes are much like Brandy Melville......... touche' Becky K. Right on !! read more

Dear Diary - Women's Clothing Near Me - Santa Barbara, California

I bought an affordable pair of light pink flats for work. I did want to note that their thigh-high boots displayed under a table were super dusty and turned me off from purchasing. It took some time to get someone to come ring me up at the register. read more

All I can say is this chain of stores are the worst ever as far as customer service, store safety and neglect. They put a hazard in the store and as a result I fell and was injured. They give customers the run around, keep changing their policy from moment to moment and day to day. Very shady organization and over the top rude. On principle only - I will never shop any of their stores again and am recommending others do the same. My money will go to honest & honorable shop keepers. read more

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This is one of my favorite clothing stores in Santa Barbara. The clothes are cute and trendy, and the overall layout of the store draws me in. Although you have to sort through the sale section that has items with holes or broken zippers, I have found some super cute clothes for a great price! I think the regular price items are affordable, especially for clothes that are more unique in my opinion. read more

Very friendly staff, super cute clothes, and the prices are more affordable than most stores on State st.

Dear Diary, You truly offer the cutest clothes ever!!! It was overwhelming when I first walked in! There are seriously so many options of clothing attire to choose from! I didn't know which side to start on, but worked from the right side to the left. I really like the variety of patterns and solid shirts they had. Super girly, store. What sucked about this store is that a lot of the stuff I wanted, only had sizes Medium and Larges left when I needed a Small! read more

Service is not what it used to be. Clothes are not for long lasting. Cute stuff but similar to Angl, price is too high for what you get.

I love the clothes here! They're decently priced. The employee at the fitting room was super nice and made me feel totally at ease even when I dropped a shirt. I didn't like how small the fitting room was... It was really tiny! I couldn't tell that two of the employees worked there though... I was looking around trying to find someone to get a shirt for me because it was hung high up... but no one asked me if I needed help. Anyway the employees were all pretty nice nonetheless and the clothes are so cute! The fitting room was not a good experience though. I would shop here again :) read more

Great place to shop with lots of options. You can find a whole outfit here plus accessories. The clothes are great and affordable. The place is huge and the staff is very friendly and they have good sales. read more

Would have bought stuff but service was awful. Walked through the whole store and employee just kept folding clothes without looking up or saying anything. read more

Pretty decent clothing at reasonable prices. Relatively trendy.

They are horrible! They charged my card twice and won't return my money! They some how manage to charge the same amount on two different days so my bank is having a hard time believing me! read more

I really want to like this place. The store carries a good motley of clothes which takes inspiration from the good side of Brandy Melville's coined style of loose, flowing and flattering clothes, while taking away some of the too juvenile aspects of Brandy's take. That being said, to remark on the service, I've had better service, but the attendants were always friendly and helpful when I visited the store and more or less seem to be doing their job. But I can tell that management is not keeping them on their toes. The dressing room has a print-out sign asking customers to wait for attendants to help them to the appropriate rooms, but more often than not, the attendants will not notice when customers are lined up. There doesn't seem to be any other system than to hunt down attendants should this happen, but it's much easier to help yourself because the doors are open anyway, which makes me wonder about the necessity of the sign. It appears to be as if the protocol would be for the attendants to help customers in, but this protocol is not being kept. I might be generalizing, but I also feel that customers are not feeling that they need to be held accountable for damaging the merchandise when trying them on, because nobody sees who goes into which dressing room. There is certainly less of an inclination to be careful with the clothes, which is made evident by the spanking new merchandise, even the ones displayed front and center, bearing tears and cosmetic stains. I even found a nice lace top smeared all over the front with a terrible foundation stain marked at a sale price for $30. I don't know of any business that practices sales in this manner. I've seen low-end consignment shops that take better care of their merchandise, and quite frankly I feel that customers shouldn't have to pay new merchandise prices for clothes that are obviously in conditions that are even past "used" conditions. Also, the customers should not have to work this hard to make sure that they are getting new clothes that are fully intact in a nice little boutique such as this one. All in all, the buyer for this shop has excellent taste and the store has so much potential. However, the execution is currently sub-par. I strongly encourage management to intercede and turn this shop into what it's supposed to be. Despite my love for the merchandise, I will not be returning to this shop simply because there are other shops that offer similar products for a lot less trouble. read more

This store kinda reminds me of forever21 but with less stuff and definitely more organized. They have a good mix of trendy and basics. The quality doesn't seem that great but given the prices it's okay. These are things you won't wear for forever but are great to add to your wardrobe to complete outfits. The location is great in the downtown area where there are a TON of shops and restaurants. Definitely a great area to spend the afternoon shopping. read more

Terrible return policy! My daughter purchased something and tried to return it the next day. Garment was not worn, had tags still on it, but they would not refund the purchase price. I spoke with store manager and corporate customer service--no satisfaction! They offered an exchange, but there was nothing else my daughter wanted to buy. We're from the East Coast and have never had a problem like this. I understand that small boutique stores sometimes have tight margins as compared to a franchise, but it seems an item returned w/in 24 hours should be elegible for a refund. Very disappointing! read more

I found a lovely pink tank top for sleeping that was oh so soft. The fact that it was on the sale rack helped me with my decision making! 50% off of $18.99 made me one happy person, and my mom liked the store so much she said that she would like to browse the store again the next time we visit Santa Barbara! read more

Absolutely loved this store. Was visiting santa Barbara and the store drew my attention, walked in to a place filled with very trendy and cute clothing with reasonable prices. Just so bummed that they dont have a location near LA. Anytime im close by im definately returning to shop from here. read more

I grabbed a great romper that I'm now in love with here over the weekend. Unfortunately I have a sister who also loved my find so now I'm plotting how to go back. This is a great store with a huge selection of unique finds. I really can't wait to go back. read more

We visited the store for the first time over spring break while we were camping in Carp and needed to go prom dress shopping. We found this white dress and bralet and bought them just in case (I was concerned it might not be dressy enough even though the prom was near the beach). But when we tried them on and put the hair, make-up and accessories with them we knew that we had made the right choice. She looked great and everyone remarked on her beautiful dress! read more

Dear Diary - The dress she bought for Prom! - Women's Clothing Near Me - Santa Barbara, California

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Zero stars. Bought shirt w cash 3 days ago and hand washed it this morning per instructions and it shrunk to something that won't even fit over my head! Now they won't give me money back. Only a replacement but why would I want to have the same defective shirt or anything else in this store that will probably do the same thing? read more

Dear Diary - Both medium shirts. Black one is after I hand washed it. Photo doesn't show how much it shrunk in arms and circumference. - Women's Clothing Near Me - Santa Barbara, California

Trendy casual styles for a younger crowd. Clean, well-lit and organized store. Santigold playing in the background. I found a suuuuuuper cute outfit for casually knocking around town. Because of the variety in labels I had to try multiple sizes, which were available, and which the staff gladly retrieved for me while I waited in the dressing room. They were quick about it too. Loved it. Will go back. read more

Love the selection at this store. Tiny dressing rooms, and sometimes the music is a little much, but very cute clothes.

I recently visited Santa Barbara and spent a few nights at the Canary Hotel. This store was within walking distance on State Street, a street made for shopping! I found the items cute and well priced. The sales clerks (two of them and I was the only customer) never once acknowledged me. I had selected items to purchase, but I just can't give my money to a company that won't offer a greeting or a little polite chit chat. I set my selections down and walked away. At one point I was shopping accross a table from the two employees, one giving the other directions. They seemed too busy with tasks to offer service. Can any store in this economic market place really afford to ignore customers? Customers are temporary, tasking is permenant. It is retail 101. Other stores on State Street earned my dollar with ease. I spent several hundred dollars that day! Dear Diary, Try harder... Sincerly, My $$$ read more

Attempting to have a nice shopping day with my daughter when we decided to check-out Dear Diary. I hope the management reads these yelp reviews because your employees are awful! Neither of the girls wanted to do their job and it seemed like we were putting them out just being in the store. Never again!! read more

Really loved all the clothes here. Lots of cute prints and at reasonable prices.

i love this store! i'm from san francisco, and i love little beach town boutiques for original cute clothes, and this was my favorite place in town! read more

I have never been here before! Really Love here :^) but the most disappoint point was I cant reached there in everyday :/ (live in glendale) I hope this store has an online website, so I can order more and more ! some of them were really unique and nice! read more

After enduring the horrific prices and bad store policy - at Kitson's - I can't can't tell you how thrilled we were to find Dear Diary in Santa Barbara. Fantastic selection - easy going prices and great style. I wish they had an online store. Can't wait to go back. I have 2 teenage daughters and they both loved it! read more

Very bad customer service and very offensive to us as a customer. After the wife and I spent our anniversary there we decided to do some last minute shopping. Well much to our surprise when we went into this store my wife found a dress in the 50% off section and another similar to that one...which was torn. When we went to pay for it there was no tag on the dress so we took the torn one and the store manager or the one that pretended to be, named Madi, implied that we had taken the dress and put it in the clearance section! She rang us up full price and said that its not her fault that the dress was placed there and there is nothing she can do. When we decided to go look for the dress in the regular section of the store, much to my surprise there were no other dresses like the one that we had just purchased . We asked another associate that works there if she can help us find the dress we just purchased and she could not find it but came back stating that the reason we could not find it was because that was the last one and which is why we found it in the clearance section. We explained the situation to her and she was very nice and willing to at least offer some discount to us for the dress being in the discount area ....in a way for false advertising. But when she was getting ready to do so the so called Madi stopped her and proceeded to call the manager or owner stating that we demand a discount on a dress that was in the discount area. She was extremely rude and implying all along that we had something to do with this. After we stated that there were no other dresses like the one we just purchased anywhere in the store except that discount area she stated that the dress was a new dress and should have not been there. So after she insisted on the dress being in the main floor and us searching and finding no other dress like it in stock or on a rack in the regular section she finally ended the conversation stating that the dress was new and regular price. Mind you the dress had no price tag and the only one that was there with the tag was the ripped one with a discount. Needless to say we asked for a refund and she said we cannot recieve one..store policy and we were not given a discount at all nor did they honor the false advertisement. The one unprofessional Madi was very rude and insulting by insinuating we had done something to try and manipulate this transaction. Overall to my opinion I think they purposely set merchandise in that section so when you do purchase it and realize the discount isn't there they, Madi and similar , tell you that there are no refunds and cannot give you your money back...store policy. The store left us with a very bad experience...one that i dont wish on anyone! That Madi girl thinks she is doing the store a service but in reality is doing a disservice to the store and the entire Santa Barbara community! read more