I would give even more stars if it was possible. Dan designed a diamond guard to go around my mother's wedding rings and did a beautiful job. I get so many compliments. The prices are so reasonable especially compared to other jewelers in the area Dan. And Gina are so personable and friendly. They take their time to ensure that you get the best quality and exactly what you want. Only jeweler i use! I recommend to everyone. read more

Dan is the absolute best, my family has been using him for years and suggested him to be when I was looking for a engagement ring. From his pricing to his craftsmanship he is just top notch. He was so helpful and thoughtful when it came to helping me design the ring and it came out even better than I could have ever imagined. He is such a master of his craft and that really shows in his amazing work, I guarantee you that there isn't a better jeweler out there! If I could leave ten stars I would! read more

Dan is the nicest person to do business with. He is very knowledgeable, honest and personable . He stands behind his work with a lifetime guarantee and his pricing is extremely fair. I wanted a new wedding set made and he helped me design the perfect set. He made the process so easy and it's more beautiful than I could have imagined. He and his wife will be my go to for jewelry from now on. read more

Diamond Concepts - The wedding set of my dreams. I love it. - Jewelry Near Me - Sonora, California

Diamond concepts is hands down the best jewelry store. Dan helped my boyfriend pick out and customize a ring specially made for me. My family has been buying jewelry from Dan for years and we would all 100% recommend this jewelry store for any of your jewelry needs! Thank you again Dan! read more

Diamond Concepts - Jewelry Near Me - Sonora, California

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Dave and his wife are amazing! They are honest, do fantastic repairs and their jewelry is reasonably priced! I wouldn't go anywhere else!!

Diamond concepts is seriously the best jewelry and only jewelry store I will ever go to! Dan and his wife were such amazing people! I went to go get my engagement ring resized and Dan was a miracle worker! He was very efficient in time and did amazing work!! This is the jewelry store everyone should go to! read more

Diamond Concepts - Diamond Concepts is the best jewelry and only jewelry store I will ever go to!! I went to get a resize and Dan was a miracle worker! - Jewelry Near Me - Sonora, California

Diamond Dan is not only a master at creating, but he is kind and fair and his work speaks for itself. my husband proposed with a family heirloom, his grandmother's ring. the original stone had been removed and "upgraded" by another jeweler and it was honestly done very poorly. I took it in to Dan and he worked his magic! My ring is sentimental, but also beautiful and the seamless finishes Dan included make it feel brand new and made just for me. we are thrilled at the results and seeing my husbands smile every time he looks at my hand is the cherry on top!! thank you Diamond Concepts! outstanding work, phenomenal customer service. read more

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They did a great job .Dan is very polite ,he listened to what I wanted, then produced 3 items ,my earnings, cross ,and Dimond snowflake pin from my inherited diamond watch .Definitely look forward to using him again. read more

I'm from Monterey Ca and never take time to write a review but I'm so ecstatic in a good way on the outstanding service, craftsmanship and design at this Sonora location! You never get this outstanding attention to detail these days and a vibe, your treated like family vs just a customer so patronize the best in a 100 mile radius and forget the rest. They do business like it was when customer service meant success!! You will never regret it! read more

On vacation I needed my hubby's wedding ring resized and could not believe how great it turned out. The detail and craftsmanship utilized to make it look flawless was remarkable. Thank you Dan and Casey! Oh and of course in a jewelry store one must do a bit of gift shopping too :). Take a peak at the pearl bracelet, silver charms/necklace picture I took. Our white gold wedding ring is shown too - so you can see how great it came out. Yes, I'll be back for a new ring, hopefully sooner than later! I saw a 1.30 carat yellow diamond I fell in love with....hint hint to my hubby. I was told they have an Etsy account - I peaked at a quartz ring - may be mine soon. read more

Diamond Concepts - Went into this "Gem" of a store and found some great finds. - Jewelry Near Me - Sonora, California

Dan at Diamond Concepts is a jewellery wizard. He took what was a difficult wedding band idea from concept to creation, and the result was spectacular. I have immediately got him working on another idea... The customer service & support was fantastic and the price was VERY fair. The best help a couple could ever ask for. Thank you Dan. Cheers Rex read more

Diamond Concepts - Dan your work is amazing! - Jewelry Near Me - Sonora, California

Got both mine and my husband's wedding rings from Dan at diamond concepts. He was very helpful and accomodating, and we are thrilled with the result! read more

Diamond Concepts - Jewelry Near Me - Sonora, California

Super honest weather your selling or buying. And always helpful with advice. A truly down to earth place and people.

From start to finish our experience has been amazing!! We first went in a little over a year ago look for engagement rings, told Dan what I was looking for and he definitely delivered from start to finish not only did he make it fun but he got me the ring of my dreams. We just picked my wedding ring and all I can say is WOW! Dan really went above and beyond this time the wedding ring is perfect he custom made for me to match the engagement ring! Thanks Dan you're amazing. read more

Diamond Concepts - Jewelry Near Me - Sonora, California

As honest as anyone could ask for. Dan & his Lovely Wife Gina are such a compliment to the sonora community. The workmanship is flawless. You don't feel you were robbed when you walk out of the beautiful store. read more

Absolutely amazing. They put their customers before the financial factor. My boyfriend and I are financially tight but we wanted a legit ring. Casey and dan immediately brought us to rings they knew we could afford and even helped us with our budget. We will be back. Such amazing people. We're so happy. read more

I just went into Diamond Concepts for the first time and was blown away by their customer service. They fixed the setting on a ring brought in and polished it for free! The owners are incredibly friendly and happy to answer any questions about the interesting and fascinating collectibles. I will definitely be back to purchase an important piece of jewelry for my girlfriend ;-) read more

I had a mans ring for a number of years but it was too big and bulky for comfort so I went to Dan at Diamond Concepts along with an idea for a wedding band for my bride to be so I asked him if he could transform my ring into something of beauty and boy did he come through. Not only did it surpass my expectations in the final product but the cost was more than fair. I've been doing business with Dan for a number of years and he has never disappointed me. read more

Dan has been the best help a guy could ever ask for while going through the journey of finding the perfect engagement ring. I approached him with a bit of direction and even with some family heirlooms that I wanted to include in the ring. He was patient and open to any and all my ideas from the beginning. I felt like almost anything was possible working with him! I simply gave him a budget, gave him my ideas and let him go for it. He delivered my finace's ring of her dreams, she adores it! Without Dan I for one wouldn't have been able to create such a beautiful piece (let's be honest he created it), I would have been far more out of pocket at any other place (judging by the appraisal price on the ring) and I know if anything happens to it in the future he will save the day. Thank you Dan for making my engagement day one of - if not, the most exciting day of my entire life! Way to go! The funny thing is I now live in San Francisco and was able to do this entirely through email since I no longer live in Sonora. I would recommend him to anyone and everyone. Cheers to you sir! read more

They are always very helpful, honest, creative and priced fairly. I have purchased diamonds as well as have had them repair items and have been very pleased. Great people to do business with in Sonora. read more