I can't say enough great things about Jonathan. He and Dalton made me feel welcome from the moment I walked in. I hadn't dyed my hair in many years after quite a few years of wild colors. I wanted something natural that helped cover some grays, but I had no clue what to ask for. Jonathan helped me decide on a balayage with blonde tones (bronde!) and I have never been happier with my hair. I've already recommended Jonathan to friends and will definitely be back. read more

Dye Felicia - Hair Stylists Near Me - New Braunfels, Texas

YAS! Jonathan was amazing! Love his personality and artist like hair skills! My favorite lady moved away sending me on a search for a new hair master....After a disappointing experience at the dumpter fire known as Gypsy Rose Salon, I finally found the right place. read more

Absolutely obsessed! Never have I ever had such an incredible experience. Best color I've ever had! Start to finish was made to feel like a queen. Walked out with more than I could ever dream of hair. Mind blown! read more

Dye Felicia - Hair Stylists Near Me - New Braunfels, Texas

If you could have only seen my hair prior to my first appointment with Jonathan, then you would know he is a miracle worker. I had given up my dreams of having cool toned blonde hair after seeing a stylist for a local salon in Round Rock. I had been seeing her for over a year and never left the salon happy. The last visit with her, she butchered my hair cut, fried my hair and gave me no direction on after care. I was literally living in my baseball cap - mortified. I saw Jonathan's reviews on here and thought I'd give it a shot. FINALLY!!!! Someone who is actually an expert on blonde hair. Within just 1 visit, yes 1 visit, he was able to talk to me about how to care for hair with highlights. He made recommendations for products and gave me direction. He was able to begin immediately trimming my hair into better shape so I didn't have to hide it under a baseball cap. He started the highlighting process and was able to turn me into the cool toned blonde 5ft diva I always knew I was. Also, the atmosphere is fun and personable. So much better than other gossipy salons I've been to. After my last appointment with Jonathan, I was running some errands and immediately had 3 people, within a 10 minute time span, ask me about my hair and who did it. That should speak volumes about Jonathan's skills. read more

Dye Felicia - Hair Stylists Near Me - New Braunfels, Texas

I just got my hair dyed by Jonathan, and let me start by saying it's never been more fun to get my hair done! Jonathan is great and makes sure that you get what you want, he asked a ton of questions, asked to see pictures, and then asked more questions to make sure that I got what I wanted. We are obviously on the same wave length because my hair turned out just like I wanted it to look. It's awesome, I'm loving my hair right now (^_^)! I'm for sure going back every time! Jonathan is easy to talk to and made sure that I was comfortable and well made the entire time I was there just fly by! I can't wait to see him again! read more

Don't think, just do! Jonathan is not only an amazing hair stylist but just an incredible soul. And then he brought in Dalton and he just adds to the experience! They will have you laughing the whole time. I've been going to him for a year and I'm never leaving. You hear that Jonny?! I'm never leaving!!! read more

Dye Felicia - Hair Stylists Near Me - New Braunfels, Texas

So thankful I found Jonathan. My last stylist fried my hair bad. Jonathan was laid back, friendly and so knowledgeable. He was definitely interested in my hairs current and future health. Found my stylist for life. Thanks Jonathan! read more

Dye Felicia - So much healthier! - Hair Stylists Near Me - New Braunfels, Texas

If I could give him ten stars I would. He's the most amazing hair dresser I've ever had. He's the only person I've been back to multiple times because every time I leave my hair is better than what I pictured. This last time I went he had no idea what I wanted until I walked in. It was a drastic cut and an even more drastic color and guess what...It was amazing. He spent extra time on it to make sure it was perfect, showed me how to style it and what products to use to get the same effect. I love Jonathan, he's always wonderful with my hair and he has a great personality, always on time, and I can't wait to go back! read more

Dye Felicia - Hair Stylists Near Me - New Braunfels, Texas

I'll keep this short and simple. Jonny is a fantastic human being with an amazing set of skills. He is hilarious kind and genuine. My hair looks amazing, but having spent time with him is what made this experience so great! He is knowledgeable about products and has really honed his skills. Do yourself a favor and book an appointment immediately. He's the last stylist you'll ever need!! read more

Dye Felicia - Gorgeous balayage by Jonny! - Hair Stylists Near Me - New Braunfels, Texas

Johnny and Dalton are fun and very good at working with your hair to give you something that you're going to love. Come in looking busted and leave on fleek! read more

Dye Felicia - Hair Stylists Near Me - New Braunfels, Texas

I am grateful beyond words for finding this magic hair connoisseur. Flowery words because he's deserving. I've searched high and low to find a hair dresser who listens to my needs and can actually get my hair the color it's meant to be. We evaluated, discussed, attempted then re-evaluated. The final product is like, ta da. Literal perfection. I couldn't be more pleased. A blonde genius, a creative colorist for sure. Bonus - I downloaded Yelp just for you Three cheers for you Jonathan! read more

I left the salon not only thinking, but saying, "I fcuking love my hair!" That was about two hours after I went in with my hair looking a mess. I went from blonde to red and could not be happier with the result. Johnathan also suggested a keratin treatment, which I did and am so glad! Bonus: he's a lot of fun. :) Do yourself a favor - go see him! read more

I remember the first day I walked in to Jonathan's salon my hair a mess like seriously.....it was a god awful horrible mess!!!! I had been to some hair stylists that did such a number on me I had given up and just decided to save the $ and do it myself(after all I am a beauty school drop out, I have to know something right?!) Jonathan did such did such an amazing job and taught me so much. I will never let another stylist touch my hair!!!! Thank you so much Jonathan Sturm! You're the BEST!!!! Xx read more

Dye Felicia - Lovely locks! By the one and only - Jonathan Sturm! SO Fabulous!!!! :D - Hair Stylists Near Me - New Braunfels, Texas

I have been seeing Jonathan for almost 4 years... I moved about a year ago and still drive 6 hours round trip to see him. My mom also drives 5 hours to see him. In the time I have been seeing Jonathan he transformed my hair from over processed, dry, brittle hair into healthy and beautifully highlighted hair. Jonathan is an incredibly gifted at his trade; he is amazing with hair color and gives a great haircut but what makes Jonathan such an exceptional hair dresser is how he never assumes what you want- he talks to you about it and makes sure you get exactly what your picturing. And if it's not realistic he lets you know. I have also been impressed with how Jonathan's continues to learn about is trade through classes so he is skilled in numerous techniques and the latest trends. In addition to being great at what he does, Jonathan is also a wonderful person and a pleasure to be around. Because of this and the phenomenal hair styling I don't think I will ever see anyone else! read more

Jonathan and Dalton are amazing! I got a dry cut and balyage and I am finally proud of my hair again! Plus, Jonathan uses Olaplex which has completely transformed my hair! Pick up a bottle when you go! read more

Dye Felicia - Amazing balyage and cut by Jonathan. - Hair Stylists Near Me - New Braunfels, Texas

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Jonathan is AMAZING! He's an artist. He takes pride in his work, which is great for MY end result. He takes time to hear what I want and really understand what I want. He had some recommendations for my hair along the way, which I thought were excellent, because he has really great style (and experience). I was glad to finally find a hairstylist who actually had recommendations and wasn't afraid to share them. He's an expert and I am so glad he shares that expertise with me. I will NEVER go anywhere else. Plus, he's so genuine, happy, friendly, without being fake and obnoxious. He talks to you but he doesn't let that get in the way of him focusing on his work. REALLY appreciate that. read more

I can't believe what an amazing job johnathan did on my hair. I came in with a cut I wasn't happy with and he fixed it and made it exactly what I wanted ! I will never stray from this stylist!! I am going back for color after my consultation today and he was very honest with what would and wouldn't work with my hair! If I could give him 10 stars I would without hesitation. BEST HAIR CUT I have EVER had! Thank you for making me feel amazing Pros: he listens He's funny Knows exactly what to do You can tell hair is truly his passion Cuts amazingly well, very skilled!!!! Cons: 0 read more

Jonathan is amazing! I walked in with a mess! My hair was yellow/brassy and chopped to pieces! He worked miracles on my mess of hair! It is now absolutely to 'dye' for! He really is a blonde expert! And my reverse long bob is back to smooth and even! I'm beyond stoked with my new hair and look forward to my next appointment with Jonathan. Give him a try, you won't be disappointed you did! read more

Dye Felicia - Highlights and lowlights - Hair Stylists Near Me - New Braunfels, Texas

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Jonathan is one of the most professional colorists I've ever worked with! His prices are such a bargain considering the job he does and the fact that he always uses expensive conditioner on me just to make me feel valued! He is hilarious and so good with color concepts (My friend the redhead posted this) read more

Dye Felicia - I'm the redhead - Hair Stylists Near Me - New Braunfels, Texas

Jonathan is amazing. I found him thru Yelp and I never looked back! He cuts my boyfriends hair and always does a perfect job. He recently did my highlights and I love them! He does free bang trims for his regular clients which is a big plus for me. He really works with his clients to fit their budget and needs, one time trimming my hair between cuts for only $10 when I hadn't been paid but needed a clean up badly. Regular cuts for women $35, men $20, partial highlights $80 on my medium length locks (more for full highlights but haven't had that yet so I can't attest to exact price.) Not only is he a talented hairdresser, Jonathan is hilarious. It's always fun to go in and have a chat when getting beautified. I love that his salon is very small with only two hairdressers so you don't feel judged and stared at while sitting and talking. Oh, and complementary bottles of water always makes me happy!! I love Jonathan and with his yelp deals for new clients, how can you not give him a try?! You won't regret it!!! read more

I have to take a moment to thank Yelp for helping my gf find Jonathan. One thing that struck me about him was he really took the time to understand what I wanted my hair to do. He really cares about doing a great job and he makes you feel that he wants to be there. I have cut my hair with him 3 times already, and he has consistently done a superb job. He shares a space with one other stylist in a small setup nestled amongst several other offices. His area is very clean and inviting, and it is set up very professionally and fluidly, it doesn't feel cluttered at all. There is also a couch to hang out on while you wait. I really wanted to fall asleep on it while I was waiting for my girlfriend to finish her trim. Next time! Bottom line, if you are looking for a great cut at a very reasonable price from an awesome and entertaining stylist, Jonathan is your man. read more

Jonathan is awesome! I found him through Yelp months ago and haven't considered anyone else since. I never hesitate to refer people to him, either - he's been so good with everyone. He and I speak the same hair language and he masterfully executes our ideas (currently an asymmetrical almost-bob with purple accents). I love my grey/white hair and he skillfully blended the grey into my hair with white highlights. Hair style pictures are good, too, and I can bring one in for him to then interpret for my hair. It always turns out well! And he just moved into a new salon space and it's so much better than the old one! Fabulous music, my friend!! read more

Ahhh!! I can't say enough amazing things about Johnathan! After my prior hair stylist cut her hours and changed her career path, I was dreading finding someone new. But today I came in as a hot mess and left feeling like a million bucks! He doesn't BS when it comes to the health of your hair, even if it means you compromise on what you wanted. I appreciate that honesty and I just love how passionate he is about hair! When someone loves their job, it shows in the product! I'm so happy I listened to my bestie and found my new hair stylist! Thank you, Johnathan!! read more

Over the past 32 years i have struggled with my hair being to frizzy. I work in an industry that looks and hair determine exactly how much money I make. Last July I started seeing Johnny Strum (owner of dye Felicia) to help tame my frizzy damaged hair. Keratin treatments and Johnny's touch seemed to be the cure, and the best part, extremely reasonably priced. read more

Jonathan is one of the best at what he does! Have not seen him in a while unfurtunatly but I highly recommend him. I assure you, he will go out of his way to make his clients happy! read more

Jonathan is amazing! I took a leap of faith after 9 years at my previous hairdresser and I'm so glad I did. Jonathan and Dalton make a great team and my new cut and color looks great. I found my new home read more

Never had a hairdresser I loved more than Jonathan! Always fun to go see him. He's done wonders with my once dead, unhealthy hair. What I love about Jonathan is that he educates you on what is going on with your hair and how you can improve it (if needed). He and Meradith have their own space...it's nice that they are able to easily take payments with the ipad/square feature. I always look forward to my appointments because I know it's going to be so much fun and I'm going to come out of there looking great! He always goes the extra mile. I took my 15 year old daughter there recently for her first "real" cut and color. She loved him too and I'll be taking her back before school starts, I'm sure. Location is easy to access from the toll roads or I35. Parking is always available. Priced great for the service/relationship provided! Jonathan is definitely a keeper!! read more

I love Jonathan he does a great job on my haircut and I trust his judgment when he suggests what I should do with my hair! I just met Dalton today and already I love him too! I would definitely recommend them for your hair care. read more

I'm genuinely sorry to have to write a bad review but since I found Jonathon on yelp, I have to review him here. He is good with color and has an adorable personality. His cut wasn't great. Unfortunately, he cancelled my appointments the day before scheduled on two separate occasions without any real explanation. Offering to reschedule is inconvenient. This unreliability isn't called for and so I can't recommend his services. read more

Guy is not only a master of his craft but a hilarious, humanitarian that makes you feel like a million bucks when you leave. All you wannabe stylist should take a lesson from this G. read more

Nice guy(Johnathan) however, as soon as I got home, I bought my own dye and dyed it myself. I was very specific on what I wanted: Caramel color Ombre on short hair! I specifically asked that I do not end up with highlighted stripes and look like I'm from the late 90's early 2000's. Not only did I turn out with thin stripes all over the top of my hair....but he dyed it an ash blonde....which turned my hair to a greenish tint.....kind of like his hair at the time!!! After paying 75 dollars , I went home and dyed my hair to all one color! Waste of money.....I do not recommend. ......:( not super talented/modern....just very basic typical work. read more

Don't even question whether or not to go see Jonathan! Just do it! You will not be disappointed! He is so fun and does an absolutely perfect job! I don't even tell him what I want, I just let him work his magic and I am always thrilled walking out of his salon! His ability to highlight and freshen up my otherwise dull, lifeless hair is amazing! Not to mention he is just a great person and is such a joy to talk to!!! Just make the appointment! You can thank me later!!!! read more

I have NEVER ever seen a hairstylist more than once. I am in my mid-30's and never like my hair well enough to return to the same person. The first question they ask is always, "well what do you want?" How the hell am I supposed to know??? Aren't you the artist? What was great about Jonathan was that he asked me first, "How are you liking your hair color?" I said, eh... he said, "Good, because I'm not feeling it either. Let's do this...." I love it. I want someone to come in a tell me what's going to look good with my face...with the clothes I wear to work...with my profession - all knowing I still want to look hot when I get home to my husband. He also educates me what I need to do to keep my thick hair long, shiny, and healthy. I love him! I've been back to see him for one year now... not leaving him for anyone else ;) read more

Johnathan does amazing work at an affordable price. He offers a personalized experience, ensures that you get exactly what you asked for, and adds an artistic, creative touch to give you the top quality of service you would want from a hair salon. He makes you feel welcome and special all at the same time. I highly recommend him to anyone that wants their hair in good hands. I've only gotten my hair done once so far, but I will definitely be a regular in his chair! :) read more

I have had years and years of bad haircuts... until Jonathon!! I have referee him to all my friends and family. Trust his opinion! He knows what will look best on you, and will never fail to give you an amazing cut! I wish I could give him a 100 stars! read more

Dye Felicia - Hair Stylists Near Me - New Braunfels, Texas

Jonathan is fabulous! I have been his client for over 2 years now. My hair was in horrible shape when I first met him. He helped me figure out the best routine to get my hair in shape and it is so much healthier now. He has given me several keratin treatments and he really knows what he's doing. I always look fabulous when he's done. My hair grows very fast and I'm about 85% gray, so I happily see him every three weeks. He is my secret weapon. I love love love him! read more

I will not be coming back to you. Bye Felicia! The thing that gets my the most is I liked Jonathan. I thought he was nice at first. And literally the first time you are even a little unhappy he doesn't want anything to do with you anymore and he treats you poorly or doesn't even respond. If I could give a lower rating I would. I've been seeing Jonathan for over two years and had pleasant experiences with him initially. He is really nice when you are new client but after seeing him for a while he becomes very confrontational and frankly egotistically rude. The last time I went to see him (5 weeks ago) I wanted to go very blonde (I'm a natural blonde and already have blonde hair). He says he "specializes in blonde hair" and I knew he would do a good job. But after he did my hair it was REALLY, REALLY gray, and looked really weird. He told me to wait two weeks and the grey would fade. So after a week I texted him and told him I was unhappy. He again told me to wait. I waited another week and told him I wanted to come back in (by this point my hair had turned a highlighter yellow color, yes like Slim Shady but worse). I texted him again and he was immediately defensive and told me that I got exactly what I asked for. I sent him the pictures I had shown him and my current hair color. He agreed that the yellow color didn't look right and he told me to book an appointment. He was in NO WAY going to try to squeeze me in anywhere. So I booked his next available appointment which was THREE WEEKS OUT. He texts me this evening, the day before my appointment, and told me he wouldn't be in the office tomorrow and couldn't do my hair. I HAVE HAD HIGHLIGHTER YELLOW HAIR FOR 5 WEEKS NOW! On top of all that, he is always running late for his appointments. He was 40 minutes late one time and he told me he was busy smoking cigarettes before work and lost track of time. He was 30 minutes late for my mother-in-law's appointment yesterday (which he always is) and when she said something about it (because she has been going to him every 5 weeks for over 3 years) he told her "he wasn't in the mood." He was very aggressive and didn't want to be bothered by a client asking why he is always running late. It became so awkward and tense she walked out without saying anything. He ultimately cancelled my appointment because he didn't want to fix my hair and the encounter he had with my mother-in-law. If you pay someone large amounts of money you at the very least expect to be treated kindly. I literally have never written a Yelp review before, that's how bad he is. There are a lot of hairdressers that can do nice work and with Jonathan constantly talking about raising his prices and not taking new clients, he's not worth the drama, the inconvenience, or being treated like he is doing YOU a favor. One more thing, on his website he says that no show appointment will pay full price. What happens when he cancels on you multiple times? He's not even interested in helping to fit you back in. You have to wait again until the next available appointment. read more

Jonathan is magic! I don't think there is better way to describe his abilities. I love going in there and saying, "Hey, make me look pretty" and then he does. I have had everything from just a basic cut to all over hair coloring, to fun pink, purple, blue, green and all color highlights. He has handled all without any problems and I get masses of compliments on my hair. He is hands down the best hairdresser I have ever been with and I will never go to another! Who wouldn't love to sit down, drink a glass of wine, get your hair done and have a blast?! read more

I have been going to Jonathon for probably two years now, and couldn't be happier!! I even strayed one time due to him being completely booked up the week I needed my hair done! BIG MISTAKE! I had to go to him asap for him to correct what another salon did..... He takes a lot of pride in his work and is always on point. There's times I walk in with what I exactly want done and he just makes it happen and then there's times that I walk In and I'm like do whatever you think! And he never fails, it's always amazing!!! He is very comparable in price to every other salon out there, and he's is a blast to talk with!! I couldn't be happier that I found someone I can trust!!! read more

I got my hair done Friday, today is Thursday. I've been asked out three separate times since Jonathan did my hair. (Don't tell my bf ;) ) I've been seeing him for about a year now and it's always like that. I get my hair done and I get tons of complements! People always tell me they love the color or the layers. He's great with blondes. If you're trying to get someone to notice you, go see Jonathan! He'll make you look good girl. read more