I stopped by on an evening for a roll. I went for a Brownie explosion. It was ok. The place was not busy at all. read more

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Worst ice cream I've ever tried, got blue moon roll doesn't taste anything like blue moon. Me and my sister did separate orders and she ask why won't you guys just put your orders together. She also roll her eyes at me. Never trying this place ever again.. read more

Fancy Roll - Blue moon ice cream roll - Desserts Near Me - Madison, Wisconsin

Did not taste like ice cream. Very watered down tasting. Ordered the Oreo rolled one. Lady added something at end needed more liquids. Didn't look like cream. read more

We've been moving into a new house & working hard. I told the kiddos we could grab a treat. Our friends posted Fancy Roll ice cream the other day & it looked great. Took the kiddos to Fancy Roll today, the flavors were okay. Kiddos both had oreo girl, I decided on vanilla cheesecake. I was pretty, NOT luxuriously flavored but pretty. The biggest con is we seemed to have been scammed. The sign says $7.50 for a fancy roll bowl I was charged $9 each. That's a difference. read more

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This is the spot to go. It was my first time here and I will definitely be back! Very nice and friendly staff! They have alot of great sweet options. Next up, I gotta try the fruit juice they have there! read more

Fancy Roll - Yummy! This was my first time here and I really enjoyed it! Great and friendly staff! I will be going back soon! - Desserts Near Me - Madison, Wisconsin

I heard a lot of friends recommended this store and showed me the beautiful pictures. I stopped by today and ordered the pink mango. But I am sooooo disappointed. I gave $1.00 tip to wish a better looking or maybe a little more fruit. However, the result is such little strawberry and mango! Are you kidding me? I attached the comparison pictures between my friends' and mine as well. I highly think it is differentiated treatment for different customers!!!!!!!! In a word, I do not think this bowl worths $8.91 ( $7.91 if no tip ... (It turns out the different result is because of different maker/seller! ) please choose the nice lady PS：someone might doubt that Pink mango is not same style with the two beautiful ones (strawberry cheesecake) Then please see another comparison picture. read more

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We were surprised to come across this new ice cream shop inside the mall, which was located just outside the food court. My husband ordered the butter brickle and we found it to be creamy in texture and were impressed with the wide variety of flavors. One of the best parts about this style of ice cream was the way it was served. I tried to take a short video of how they make the ice cream ribbons because it was little me nothing I'd ever seen before. Similar to making pancakes, they take a cup of liquid and pour it on a flat surface. But that's where the similarities end because the surface it's poured onto is actually frozen and freezes the liquid. That liquid is then flattened and then a metal spatula scrapes up the frozen liquid into ribbons of iced cream. It's really cool to watch! Fun place to get ice cream, neat experience and it tastes great! I recommend it. There don't appear to be size options, but if you go w/ a friend maybe they'll swap one of their rolls for one of yours! read more

Fancy Roll - Butter brickle - Desserts Near Me - Madison, Wisconsin

Dessert and a show, how can you go wrong with that? Part of the novelty of going to Fancy Roll kiosk at West Towne Mall is to watch them pour the cream on an anti-griddle, where a it is enthusiastically mixed with the toppings of your choice and then scraped into rolls. It's the best show in West Towne Mall and there is generally a large crowd watching the ice cream jockeys perform their magic. The ice cream is light and flavorful and the only downside is the price ($6.50 for a 12 oz serving), so it's more of an occasional treat than frequent dessert stop. read more

Fancy Roll - Desserts Near Me - Madison, Wisconsin

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I would give a zero if that were possible. We just arrived in town and were excited they had a rolled ice cream place. We went during business hours, but there was a sign on the register that said "be back soon". We waited about 10 minutes. Some of the employees in the food court next to them said they hadn't seen the employee in at least a couple of hours, and that this happens frequently. We decided to get ice cream at the Mexican spot next to Fancy Roll. During the time we were in the food court, the employee had not shown up to service anyone. I'm really disappointed. read more

Great service and excellent dessert! Fresh ingredients and awesome flavors to choose from. Watch them make your dessert to order...process is amazing. I had Pink Mango today and it was full of flavor! Definitely my favorite flavor so far. I have also had Strawberry Cheesecake and it too was very good. read more

Fancy Roll - Yummy Pink Mango...sorry you cannot see the beautiful rolled ice cream beneath the fresh fruit. - Desserts Near Me - Madison, Wisconsin

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good taste! I like the strawberry cheesecake one. It's good and strongly recommended. read more

Fancy Roll - a bowl of ice cream and strawberries - Desserts Near Me - Madison, Wisconsin

Terrible overpriced place! Shitty drink. I ordered matcha bubble tea. She just put ice, one scoop of matcha with tons of sugar and blended it with water. Waste of my $8. I don't know why this place even exist. It tasted watery shit. Go to sencha bar in downtown if you want real bubble tea that is not overpriced. I really hope this place closes soon. It's a rip off. Nothing special about their ice creams or drinks. Horrible! read more

Disappointed to say the least. Extremely long wait. My option was mostly flavorless though the kids enjoyed theirs better. Trainees need to get a little More experience before rolling for the public. Not worth the wait. read more

The ice cream tastes great: very creamy and smooth. The process is fun to watch as well. The man running the store was very friendly, sparking conversation. Unfortunately, that is where the positive experience ends. The ice cream is $6.50, which is expected, compared to many similar places (ie Coldstone), but overpriced compared to a normal shop. The actual shop itself was very exposed, and unappetizing. There was a half eaten bowl of soup, and a large opened bag of Doritos inside. The rest of the shop was kind of a mess. The shop is just getting started, and hopefully, they will change the layout of it. Other than the messy layout, this was a fun experience. read more

i got a thai tea bob drink and I found a nail clipping in my drink and immediately threw away the drink it was disgusting never going back

i love the idea here. it's very cool and interesting to watch. the first time we got the oreo flavoured ice cream and it was amazing! but we went back today to get a fruity flavor to try, we got mango. and the worker messed up our entire cup and still gave it to us. they weren't even in rolls and they were just flakes of sweet ice. i love this type of treat sooooo much but this really ruined my view on this concept. read more