TL;DR: Avoid. The color will come off immediately and ruin your bedding, clothes, and anything it…read morecomes in contact with before you wash your hair. After you wash your hair, most or of it will come off. Simona is rude and very unfriendly, without an inch of compassion and no manners to speak of. Beware: will not say sorry or show compassion. I want to emphasize that Simone only did my roots, so the orange blood bath you see in the tub and on the towel - it's ONLY from the roots, a small amount of color. See my photos.
FULL STORY: I came to see Simona to do my roots. We have just moved to the neighborhood, so I was excited to try a small business a few minutes walk from our home. The place turned out to be a bit of a hole in the wall, actually. But who cares if the stylist is good? Especially because I do something pretty simple - color my roots every 3 weeks. I thought I would be a regular customer. Simone turned out to be not a talkative type, no "bedside manner" to speak of, but she did what I thought was an acceptable job in a very short amount of time. I was actually pretty excited about the speed, as I'm a very busy professional. There was one snag that after the wash my hair was extremely tangled, I have thin long hair, it was tangled in a knot - it happens sometimes at home, but never at salons where they use nice conditioners (Simona used cheap Bedhead stuff). Otherwise, everything looked proper.
The nightmare started the next morning. I woke up to find bleeding red color all over my white bedding. I know that red sometimes bleeds when you first wash your hair, but for a color to stain the pillows like this the FIRST NIGHT? To make the matters worse, i just purchased a new set of very nice white sheets, $180 for set (I've been waiting for a while until they go on sale and finally took the plunge). So you can understand why, when I saw red smudged all over my brand new pristine white pillowcases, I was upset. I have two pillows on my side of the bed, one to prop myself in bed when reading, one I sleep on - both had red dye all over them.
I took pictures and texted them to Simone, not really asking for anything, just stating the fact and how upset I was. I expected she would be at least apologetic, which she was not in the least, insisting it was "normal." At some point, I started getting irritated, as I have been dying my hair the same shade of auburn for 20 years (I am 41 now), and it only happened to me once (at a mediocre mall salon in Virginia, which, to its credit, immediately issued a refund, no questions asked).
To clarify: I die my hair natural looking auburn, nothing like crazy Manic Panic-type bright reds. Red does SOMETIMES bleed a bit at first wash, but NOT during the first night, when I just got back from the salon. I explained to Simone how upset I was about my sheets. You would expect some compassion or a "sorry" - but she behaved in a completely detached and rude way. I expected her to offer SOMETHING to make it right for me - if not a refund, perhaps come back to the salon to check it out, reimburse me for the dry cleaning of expensive sheets. But she was curt, rude, never apologized, and showed no compassion or regret at all. It was clear that she got her money and that's all she was interested in. I could hardly believe it. Finally, I asked her if she was going to do ANYTHING at all to make it right to me, and she just basically didn't give a damn, saying there is nothing she could do for me. Some way to treat a customer who was ready to drop $120+ every 3 weeks!!
I was really disturbed by how dishonest and sneaky she was - insistence bordering on gaslighting that it's "normal," whereas we even discussed at the salon - I told her about my one bad experience at that mall salon - and she said it was terrible and definitely not OK. We talked about how red could bleed after first wash a little bit - of course, I know this better than anyone, as I've been doing this for so long. But the color should not come off immediately when I get home, at first sleep!
Fastforward a few days, when I actually wash my hair - the bathtub and the towel was bloody red. Again, this was from a small amount of color (roots only), I was lucky I didn't color my entire head or it would looked a lot bloodier.
Prices: equal and even more expensive (!) than more upscale salons in the neighborhood, such as Dominik Mager (depending who you use there). Which is puzzling, as Simon's salon is mostly empty - most if not all time slots were available on the same day and then the next day, when I cancelled because of the rainstorm last week. If it wasn't for the ad she constantly runs on Groupon, my hunch it would be totally empty.
I found Simone based on 6 good reviews, but based on my experience and rereading the reviews, it now seems to me that at least some of them clearly sound commissioned - experienced Yelpers will see through that.