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    First Watch

    3.9 (67 reviews)
    Open 7:00 am - 2:30 pm

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    Chase B.

    Visiting from the west coast and wanted a brunch after the long flight. Talk about blowing away my expectations. Fresh ingredients, good flavor, and GREAT prices. Forgot cost of living is nice in NC! Decided to get fancy and order one of their fresh juice beverages. Lived up to the name. The restaurant was very clean and inviting. The service was quick and food came out in ten minutes even on a packed Saturday.

    This is Mya the kindness and most professional waitress ever!
    Julie S.

    Let's start off with the sweetest and most professional waitress Mya. Mya, went above and beyond complete with kind words and a smile to serve us and if anyone dines at First Watch in Hickory you are blessed if Mya is your waitress and she kindly gave me permission to photograph her for my review. So if Mya is your waitress you are blessed. Secondly , the food was beyond amazing . I had spinach, tomato topped with feta cheese no sauces or dressing and it was absolutely amazing . I would give this dish a 10 out of a 10. My boyfriend Paul ordered eggs, toast, and fried potatoes and he also gave his dish a 10. I had the Kale tonic unfiltered water with lemon to drink . My boyfriend had iced coffee and filtered water with lemon as well. The cleanliness of the restaurant and the freshness of the food was nothing short of amazing. The atmosphere was relaxed, the music was not overly upbeat giving this busy and beautiful place a comfortable vibe. So if you're in the Hickory area and you're wanting a great variety of really fresh and flavorful food or drinks come on over to First Watch !

    David F.

    Food and service has been top notch. Cool looking place too. I had a single lemon ricotta pancake, potato skillet with poached eggs and the special bacon. Tried a juice blend and coffee to drink. And no I don't normally eat this big of a breakfast. I just couldn't make up my mind. I'll be back in. I would highly recommend trying it out.

    Memosa
    Natasha J.

    Awesome brunch spot when I'm in hickory the frittata is delicious Can be a long wait but I usually just walk up to the bar and eat there

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    Po B.

    Enjoy the food. Fun to sit and relax. All food was great. It's nice they have vegetarian options as well for people that don't eat meats

    Lemon ricotta pancakes
    Ivy D.

    I love this place but today my experience was horrible. We got seated fast in which I was excited about but the waitress was so not so attentive . I had to send my bacon back because it was charred so bad, no apologies, no drink refills and just placed the ticket down with no words. I couldn't even ask for additional napkins because she wouldn't come around to bring them. Sorry. I will definitely go back however I hope the server can learn from this experience

    Pesto Chicken Quinoa Bowl
    Syrena H.

    I love this place, my favorite meal here is the chicken quinoa power bowl, my husband loves the million dollar bacon and the pancakes. The service is always friendly the bathroom has always been clean, the prices are fair. I first ate at first watch in grand junction, Colorado I was excited to see one here in NC. I wish they had more on the uber eat menu I can't get my bowl on uber eats. Sad face.

    Phenomenal classic eggs Benedict without tomato.

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    2 years ago

    This has turned into our Saturday brunch place! We love it food is great service is great! Is a cute little place to sit and enjoy!

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    3 years ago

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    2 years ago

    Diego was great, very attentive, prompt, and helpful. Food was great as always. Great place for a comfortable meal.

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    2 years ago

    Outstanding sandwiches and salads. Creative menu with unique combos. Highly recommend!

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    2 years ago

    horrible ass restaurant. terrible service. Wouldn't recommend. Website doesn't work. Will charge twice !!!!!!!!!!!!!!!!!!!!

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    First Watch Customer Care

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    3 years ago

    The food was amazing and our server amber was absolutely the best. The atmosphere was awesome.

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    3 years ago

    Service and food was spectacular. Would recommend to anyone to try. Been twice and will go again.

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    3 years ago

    Food, service, and atmosphere were all amazing! Went several times during my long weekend visit

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    Taste Full Beans

    Taste Full Beans

    4.3(159 reviews)
    2.3 mi
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    Charming coffee shop with character. When you walk in, there's a narrow pathway towards the counter…read moreto order. There's menus on the wall in the hallway and at the counter. Very accessible. I really enjoyed the atmosphere. They have really fun decor, good lighting, trinkets and gifts to purchase, and different little spots to dine in, e.g., a small couch area, traditional table seating, a seat/bench by the window, and outdoor patio seating. It provides both a small, intimate setting but also a lot of room and space for groups of 3-4. I'm from California and was visiting family for a bit. Wanted to find a local coffee shop to work from. We came here about 10 years ago. Super happy this coffee shop is still around. Still has really good character, warm vibe, and employees were super welcoming to us. Grabbed a cold brew with foam, a mango/pineapple smoothie, a cookie (they gave us a second because one accidentally broke, kind gesture), a blueberry muffin, and a carrot muffin. Everything was great. That carrot muffin was the bomb. The cold brew was really good too. Classic caffeine kick, bold flavor as usual, and can really taste the fruit notes. I came back the next day to work. It was busy but there's still room to dine in and the team still got through the orders efficiently. For how busy it was, I didn't wait too long to order and get what I needed. Definitely overstayed my time but really needed a nice spot to work from. There's a lot of seating inside and out, but it gets pretty packed during lunch time. Was willing to give up my seat if needed. The staff consistently cleaned tables and seats and kind enough to just allow me to work despite my long stay. I went back to order a chai latte and the bagel and lox. The chai is unsweetened so I added their chai syrup. If you want it sweeter, probably add a bit more. I didn't mind their chai as is. Still good and getting all the spice notes after a cold brew was refreshing. The bagel and lox was phenomenal. I had to be proper and eat it like a civilized adult human being... but would've totally devoured it in seconds with my bare fingers if I was in the privacy of my home. Would come back.

    Taste Full Beans is a longstanding staple in the small but growing town of Hickory. It is located…read moredowntown so parking can be a miss on the weekends, but it should be fine on the weekdays. The coffee house itself is quite cozy and charming inside with a lot of warm lighting. A bit small inside, but there is some seating available. There are a lot of items on their menu, especially for the coffees and teas. I thought the service was friendly and efficient. I got the Vietnamese Iced Coffee and the Egg & Cheese Sandwich. I knew when I saw how pale the Vietnamese Iced Coffee looked that it was not going to be typical, haha. It definitely tastes sweeter than usual and not very strong at all, and the latter is what Vietnamese Iced Coffee is known for. I did not mind the sweeter taste too much although I wish it was a bit stronger and darker (in color). As for the Egg & Cheese Sandwich, I got it on a croissant which was flaky. While the eggs were quite fluffy, I felt like they needed some salt and pepper although perhaps I was supposed to add that on my own. I think I would rate Taste Full Beans a 3.75/5 stars if I could. The drink and food I got were just alright. I would come back and try the other items on their vast menu!

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    Bubblys - Shoyu Ramen and a regular cheeseburger

    Bubblys

    4.3(299 reviews)
    0.5 mi
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    Love Bubblys! Great food, great service, portions are awesome, location is great and the price of…read morethe food is also great. Definitely recommend!

    Absolutely disgusting. One of the filthiest restaurants I've ever seen. Some of the worst food I've…read moreever eaten. The littered parking lot and dirty front door should have told me to not walk in. But, I thought maybe I was being too "judgy" and plucked up my courage. Since They billed themselves as Asian fusion, I was hoping to see some unique Thai, Korean Japanese, etc offerings. I asked the gal at the front counter for suggestions and she recommended French fries. Fries are your best dish?!? She couldn't answer any of my questions about the rest of the menu. Strike 1. A phone call came in while we were discussing the menu and she took it. While she was on the phone, I noticed all the upcharge signs. A 4% charge for using a credit card. A charge if you want a chili oil. A charge if you wanted a cup of water. A charge saying all sauces are extra. Strike 2. I finally settled on one of their "Fan Favorites" - a pork ramen bowl. Paid (no, I'm not tipping you for taking my order) and sat down. The tables all looked really dirty. But I couldn't tell if it was dirt or rust. I sat down and immediately noticed dozens of dead bugs in the dust on the windowsill. They were on the floor, too. And they were flying all over the place trying to get out of the windows. Maybe I should have followed their instincts and tried to get out too. Strike 3. I picked up my dish when the buzzer rang (Seriously, WHY are you asking for tips?). First impressions were that it looked really bland. Basically a bunch of wet noodles and a half of an egg and some sketchy looking meat rolls. I dove in and it was just pure salt. No other flavors. Salty AF. Tried the meat. It was supposed to be "fatty pork" and it didn't disappoint...in a bad way. Stringy globs of inedible fat. It was so gross, I dumped it all. Strike 4. While exiting, I looked at the other diners meals. Most of them had the fries. Maybe I should have taken the cashier's suggestion...

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    First Watch - breakfast_brunch - Updated August 2026

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