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    First Watch

    3.9 (170 reviews)
    Open 7:00 am - 2:30 pm

    Order First Watch Takeout or Delivery

    First Watch Photos

    Business Info

    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Moderate noise
    Good for groups

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    Recommended Reviews - First Watch

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    Blackberry Sangria
    Tawnya Renee A.

    The restaurant offers an outstanding dining experience, characterized by a friendly waitress, good service, and great food in a lovely atmosphere. Everybody appeared friendly, with a large number of people dining and seemingly receiving good service.

    Breakfast tacos
    Greg P.

    As is typical for me, I like to wait until I have visited a place twice before I review. In this case, that was a very good idea, because my first visit to First Watch was not great. The food was bleh (though not terrible) and I really wasn't planning on going back unless someone invited me. Well, someone invited me and so I went back, though with very low expectations. I am very grateful for this visit, but it was excellent!!! I don't remember what I got the first time -- obviously forgettable. But this time I got the Million Dollar Harvest Hash and it was so delicious! The potatoes were perfectly cooked, as was the bacon and eggs (I got basted eggs). The combinations of the crimini mushrooms, kale and monterey jack, goat cheese, lemon-dressed arugula, and Mike's Hot Honey was like a party in my mouth. I ate lunch with a co-worker and he got the Chile Chorizo Omelet. He loved it! So great food and presentation over all. The staff as very friendly, though our server wasn't overly friend or bubbly. She was very focused on the work and I felt like my request for whipped cream for my coffee was an annoyance to her. Maybe she had lots of tables or just having a rough day. But, it wasn't a overly friendly service. That said, everything arrived on time and as ordered. The ambiance is comfortable and not too loud, even though the place was packed for lunch. All in all a great experience. The reason for the 4-star? Well, I can't help think of my first experience being about a 2-star at best. A dull experience. Also, the waitress doing her job, but not more than that. And the coffee is just gross. Watered down. Tasteless. There are some great coffee shops in NWA. Why can't they do business with one of them and have great coffee?! For those reasons, I took off a star. Recommended. I will return. I look forward to it.

    Doug S.

    The restaurant is awesome friendly waitress good service great food atmosphere the restaurant. Everybody was friendly lots of people in there eating and they all look like they were getting good service.

    Seasonal pumpkin pancake breakfast
    Lidia G.

    The coffee here is excellent, and the fruit juices are just as amazing! I tried the seasonal pumpkin pancake breakfast, which was good, but I have to say the chocolate chip pancakes are still my favorite. Definitely a great spot for a tasty brunch!

    Menu
    Christopher S.

    Service was solid, food was awesome. Very clean and good atmosphere for breakfast. I'm

    Bacavado

    Our service was the best! Keeley seated us right away, explained the menu, as it was our first time, and took our order right away. The food was served quickly. It was delicious and had great presentation. She checked on us frequently and offered us coffee or water to go. The staff thanked us as we walked out. Well done First Watch!

    Oatmeal
    Leah S.

    Was in Rogers during the crazy snowstorm so just happy to find this place open. Enjoyed a brunch with co-workers and received fast and efficient service. All of the food was hot and well cooked. Really enjoyed the cheesy grits, surprisingly good for a chain restaurant. Overall, really enjoyed this hot meal on a cold day.

    Menu
    Ann Y.

    Went here with my husband for the first time after church and only waited about 10 minutes for a table. Our server was super friendly, food was egg-cellent, and the place was very clean. I had the Elevated Egg Sandwich, which was yummy and filling. Love their potatoes (they have onions)! Husband had the Traditional Breakfast with an extra egg. They gave him so much food that he couldn't even finish his bacon, which never happens. We'll be back!

    Cy T G.

    There is a healthier choice of a breakfast. There are options and everything is so good. The only thing I did not enjoy was the churros they weren't what we are use to from been crunchy and that taste on the batter. Second try coming to a first watch restaurant.Our food was so good tasty and my coffee was amazing a grabbed a coffee cup to go. I enjoyed the pork sausage better than the turkey sausage, the chicken patties to die for so good.

    Traditional Breakfast with grits instead of potatoes
    Alicia W.

    I am from NWA but now live on the west coast. When I come home, I always go to the same places that my family is used to going. Now that I'm more involved with Yelp, I used it to search for a brunch spot nearby when I got into town and found First Watch! They had some really good reviews plus I was surprised by how many healthy options they had on their brunch menu. A lot of reviews talked about having long waits here, but my mom and I came on a Friday morning around 9am and were seated right away. I loved their Yelp sign that you see right when you walk in! The space is very open and has nice farmhouse style decor. There is a nice patio outside that is in a shaded area as well. They brought out a tall bottle of water as well as a pitcher of hot coffee so we could refill each whenever we wanted which I was a big fan of. I got the ham and gruyère omelet which came with toast and a side salad (subbed for a cup of fruit). My mom got the traditional breakfast and subbed the potatoes for grits. Our food was served in a timely manner and we thought everything was delicious! My omelet had a ton of ham inside but not enough cheese, I wish the gruyère had been mixed in with the ham more instead of just placed on top of the omelet. It was still really good though! Portion sizes were perfect as well and we felt like we were well attended by the staff the entire time. I enjoyed my brunch here and am glad to have tried a new place in NWA!

    Coffee Pot, Caramel and Chocolate Sauces, Syrup, Table

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    2 months ago

    Amazing food, but will NEVER understand how a place named "First Watch" could open so late...

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    5 months ago

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    1 year ago

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    2 years ago

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    10 months ago

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    4 years ago

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    5 years ago

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    Sharon F.

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    1 year ago

    Great brunch, quick service. Tables spaced well. Good variety for hot tea. Updated ambiance.

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    2 years ago

    I always order a hash and a juice and am never disappointed! The wait is usually long on the weekends but the food is really good.

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    First Watch - breakfast_brunch - Updated August 2026

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