This is my favorite store for lingerie! They have bras, underwear, and sleepwear at a variety of price points, and you can get both sexy lacy things and smooth t-shirt bras for everyday wear. My bra size has fluctuated over the past couple of years and the employees have always been very helpful in assisting me in choosing the most flattering style and size. They don't make you feel rushed in the fitting room either. Pregnant and breastfeeding folks, they have a selection of maternity and nursing bras by Cake, Bravado, Belabumbum and more, which is what spurred my latest visit. Glad to have this local business in the neighborhood! read more

I learned about Forty Winks a few months back, but only placed my first order a few days ago. I just received that shipment and am so happy with both the products and the caring packaging/note that I'm already browsing the website and plotting a future purchase to shortly follow. I'm so grateful to have a local store that curates fashionable, high-quality, ethical lingerie that meets both my practical needs and my desire to feel beautiful and sexy when I get dressed. Thanks for putting a smile on my face today! read more

Women of Earth: you know those condescending articles that are always yelling at you about how "80% of women wear the wrong bra size?" Well, they're right, but it is NOT your fault: it's the fault of the 80% of companies that use misleading sizing methods (Victoria's Secret and many department stores included) and/or don't offer the right range of sizes. Forty Winks is not one of these places. Seriously, come here. They know what they are doing, and they have a good selection of (pretty! youthful! not boring!) lingerie in the sizes that most women actually need. They will put in you in the right size, and that size might surprise you. When I walked in and said I was looking to see what they had in a 32F, the woman didn't bat an eye, or give me the "but you don't LOOK that big!" comment I get in a lot of stores (32F, FYI, falls pretty squarely in the "average" range on the full spectrum of bust sizes). I was pleased with the selection they had in brands like Panache--pretty colors and styles up to (I think) an H-cup. While the specific models they carried just happened to be ones that don't work as well for me shape-wise, the woman helping me definitely knew what she was doing, and got me into the best possible size in each one. She was also honest; she was like, "Yeah, this one just may not be the right shape for you," instead of trying to convince me that it was "supposed to fit that way" (another issue I often have when bra shopping!). She even brought me a bra to try that she thought would work well for my shape. And she guessed correctly--it happened to be one I already own and love. :) I was impressed. (This is where I should point out, if you can't already tell, that I am a super annoying bra nerd and know way more about lingerie than probably anyone should.) They also carry "edgier" brands like Huit, Else, and Fortnight, which usually can only be found online in the U.S. I do wish they carried more stock of small-band, large-cup brands and styles. The woman helping me even commented that "32F is one of our more popular sizes, we always run out of them quickly," so I wish they'd carry those sizes in more of their brands! It seems like it would make sense to offer more larger-cup styles, since most women, after being correctly fitted (which they do well here), end up going down in band size and up in cup size (many women who think they're a 32B, for instance, find they're much better off in a 28D. Victoria's Secret's fitting method laughably puts me at 36D, when I really need at least 32DDD/F). Still, their offerings are better than like 90% of places that sell bras, so I am certainly not complaining. Summary since this is way too long: you should get fitted and buy your lingerie here. They're great. Their offerings are beautifully, thoughtfully curated. I'm a nerd and not a normal customer. :) read more

Let me first say that I found this place to be so awful, I actually created a yelp account to warn people about it. I usually subscribe to the "if you can't say something nice, don't say anything at all" school of thought, but my experience was so terrible, I had to warn people! Recently, two of my favorite bras have decided to start falling apart, so I decided I'd use my grad student stipend to treat myself to some lovely new ones. A friend recommended Forty Winks, which was pretty close to my house. Big mistake. First of all, I was slammed with sticker shock walking in the door - $70-90 for a bra?!! Maybe for a really nice one, but most of the bras at Forty Winks are of similar quality to $20 bras from Target. They also didn't have many in my size, but I can't fault them for that; they did try to help me find ones in my size. So I took an assortment into the changing room. The clerks ask me if I need any help, and I say no. Well, shortly after, one of the clerks THROWS BACK THE CURTAIN of my changing room, staring at me standing there in my bra and skivvies. She says, "I don't think that's your size. I think you're a bigger cup and a smaller band." Whoa, what?! First of all, she didn't even ask if she could open the curtain. Maybe some people appreciate ithis kind of customer service, but I'm a survivor of sexual abuse and I DO NOT like people to see me naked. Also, I have biopsy scars on my left breast, and I don't like people to see these. (Also, I found it quite condescending to assume that she knew my bra size better than I did. I've lived with these boobs for years, you've only just met them today.) Basically, I spent the next fifteen minutes in the changing room trying not to cry or hyperventilate. When I finally worked up the courage to leave the changing room, I handed the bras back to the clerk and couldn't bring myself to say goodbye or thank you. This store has real potential, but not if they treat their customers this way. read more

Because I love lingerie so much and I literally just stumbled upon this gorgeous boutique by sheer chance, I am now in heaven in Harvard Square! A girl needs to feel cute, feminine and sexy under her clothes, or at least I like to! When I walked into this shop I was so surprised to meet the owner, a girl who I've been chatting with for ages at another boutique, unexpected and so nice! I got a great welcome we and sat on the comfortable sofa up front and talked boys and underwear, you know, the usual girly lunch-time conversation ;-) I love to see young women start their own business and succeed. They are so friendly, these girls, but professional at the same time and I think this is imperative for the success of any customer facing business. They have one of my fave designers, Cosabella, so feminine and lacy and sexy..bright pink, yellow, red and purple...omg...which one to chose, I had no idea but I had to get back to work and this was complete torture. Seriously, I could have stayed there for a while and because the atmosphere is so geared toward feel good purchases, I would have loved a martini and...ok I'm getting out of hand here...I departed the pretty Forty Winks only to vow to come back again soon when I have more time and I also have a special occasion to wear my new cutie-pie purchases ;-) read more

I am happy to report that Forty Winks has totally won me over now. I continued to pop in every now and then hoping that they would start to stock some more interesting cult brands. And slowly they did. A Maison-Close bra I still regret not buying showed up and then they started adding a few sweet Eberjey pieces. Their real find was Zinke. A gorgeous brand I had never heard of, which for this lingerie junkie is saying a lot. I am really excited to see what else comes into the store. Still wasn't tempted enough to buy anything but then it totally happened. I walked in a few days ago and it was an instant lust that immediately wreaked havoc on my wallet despite the fact that I had told myself I would be good and save more. Luckily my boyfriend thought the little things I was trying on looked banging and bought me a little something extra I wanted. The staff is of course incredibly nice, friendly, and accommodating etc. read more

Stopped by today with the intention of picking up a simple laundry accessory but ended up buying 3 bras! They have very high quality bras that are not only supportive of a large chest, but also very cute. 5 stars though is really due to the staff who are friendly and do not aggressively push products onto you. They were really helpful in pulling bras for me, checking in as I tried them one, bringing new sizes and put on no pressure to spend money. In fact, as the saleswoman brought me 3 new bras to try on she said "Since you liked the black one, I brought you the purple one. It's on sale." Right there I got a new Panache bra for $30! read more

I visited Forty Winks for the first time yesterday. The staff is fantastic!! The two women who worked there were knowledgable, attentive, and enthusiastic. I felt like they really cared about helping me find what I needed. They also created an atmosphere where I felt I could express what I was looking for without feeling awkward. If you are looking for something cheap, no this isn't the place to go. But if you want something lovely and high quality with great service attached then I suggest stopping by. These women will make you feel like a lingerie princess. read more

Great lingerie and great service! I've brought a number of friends in and all of them have loved it. Rachel and Meredith are total dolls. The wishlist option was great for my birthday. Oh and the cupcake underwear I bought was the cutest thing ever. They are great buyers, lots of cute stuff. read more

I really wanted to like this place but I didn't have a welcoming experience. I was there this weekend and I didn't get greeted once or asked if I needed assistance (Yes, I did). But I needed bras and found a couple Chantelle's that I liked and purchased. However, their selection of underwear leaves much to be desired. It appears that a lot of other reviewers have had positive customer service experiences, but sadly I did not and I thought it slightly rude. read more

I was sick and tired of paying $50+ for crappy VS bras. If you want a proper bra sizing and some options for different breast shapes this is the place for you. It's definitely pricey, so while I tried on numerous bras I only left with two. The employees were very helpful and understanding of what I was looking for. My breasts are not very full on top and one of the employees found some very beautiful AND comfy bras. I'll definitely be returning once I save up some money. I'm hoping to replace all my VS bras one day.... read more

Everyone was super helpful, and the selection is great! Wide range of options, you can totally get great basics or go wild.

i'm a lingerie junkie. it's a problem. i see lace and ribbons and i go all weak in the knees. i keep telling myself i can stop at any time, but let's be honest. i'll be an addict for life. now that you know that, you can understand that my lingerie standards are fairly high. and forty winks fits the bill perfectly. it has the feel of a little french boutique, but without the invasive french sales ladies. i went in after work one day (they were having their grand opening celebration later that night) and fell in love. after finding some gorgeous items, i had a nice chat with one of the owners. she was sweet, helpful, and gave me the discount that was only supposed to happen during their party later. so i pretty much loved her. they have a wide selection of delightful feminine pieces from hanky panky to honeydew to fancier french labels. it's fanciful and beautiful...exactly what lingerie should be!!! read more

Bras never seem to fit me properly. Shopping for them is pretty low on my list of fun things to do. The last time I went into a VS, I broke out in a sweat and felt an almost uncontrollable urge to run away screaming. Forty Winks is an oasis of fabulous lingerie and awesome-friendly-knowledgable staff. I have never considered myself a lingerie person, but they say when you meet the right bra, you know. I know that the staff quickly identified bras that suited me perfectly (and they were wicked cool). The selection of other lingerie in the store is pretty sweet, too. Here's the unbelievable part: I thoroughly enjoyed my shopping experience. It's a long road to recovery from VS-induced mall shopping trauma, but I believe with regular visits to Forty Winks I'll make a full recovery. Oh yeah, and they have a bedazzled stapler. That's a sure sign of good people. read more

Best bra shop. Great selections, reasonable prices and everyone is so knowledgeable! I come here every 6 months to refresh my bras and I can't say enough good things about this shop! read more

This place is a godsend! Cambridge (boston) needed a place like this for a long time! Cotton, lace, satin, WHATEVER you want! I was impressed by the prices and variety---a range of both. The decor is adorable and the girls who work there are SO sweet! Thank god someone thought of this. I think i even saw a bathing suit in the window the other day. read more

I was dreading going bra shopping. I am so happy that I gave Forty winks a try! Ariella was very helpful and kind! Each bra I left with was around 60 dollars but I think that is a fair price. She also made sure to bring me some that were on sale. I highly recommend Forty Winks! read more

I normally buy the same bras over and over again at victoria's secret for $40 or $50. BUT - I am getting married this summer, and I really need to find a strapless bra that will stay up. So... I went to 40 winks - my second time every in a lingerie boutique. The two women who run it were lovely, super helpful, and applied zero pressure. I felt like I was shopping with my friends. I bought several bras in the $80 range, which is high for me, but I felt like it was worth it for confidence during my wedding. read more

I will never shop at a Victoria's Secret again! Rachel was so nice and helpful, and incredibly patient with me as I tried on bra after bra after bra. I had tried a few other stores before coming across Forty Winks and left completely frustrated and discouraged. People kept telling me different sizes when they measured me and I had no idea where to start. Rachel was very helpful in finding the right size and shape for me. What I especially loved is that she have honest opinions about everything and was not just trying to sell me a bra, she wanted me to find something that was truly right for me. I will definitely be back again!!!! read more

I had never done a bra fitting before and am so glad I went to Forty Winks for my first go at it. The people there are extremely nice and accommodating and boy do they know their bras. My sizing had been totally off and they helped me find a bunch of different styles in the right size, always offering feedback when asked. Bras are a bit more expensive - mostly $55-75 range, but they're beautiful and great quality. I will definitely be going back! read more

I heard about this boutique through another boutique's blog, and I figured, why not check it out? I'm in Harvard Square a lot, and I'm always on the hunt for a great fitting bra. Walking in, it was a breath of fresh air. Literally, it was hot as hell outside (the smells of the square leave a lot to be desired) and the AC was blasting and the interiors were just gorgeous! The interior decorator certainly had already worked her magic with the cozy feel alone. But then the bras! Oh the bras! And the nightgowns! And the thongs! So pretty, and one of the employees (can't remember her name) was so helpful! She thought of every possible option and made sure to check on me just enough so I felt the love, but not too much so I felt annoyed. I didn't end up buying any bras, just a Hanky Panky, but I asked if she could take down the brands/sizes I liked and she was so great - I cannot say enough about how sweet the two women (I think the they are the owners) were! Go here instead of Intimacy - They have the same selection and it's an independent boutique!!!! read more

normally have a total nightmare finding bras to fit (30/34-FF/G range), but this place was FANTASTIC!! Excellent fitting, customer service and walked out with three perfect new bras - they stock all unusual sizes and in pretty lacy styles too! cant quite believe it so had to write my first ever yelp review to help anyone else whose been struggling.. They even offered to save the details of the fitting, which brands were best etc for next time i go in.. never had such good service! read more

1. They really care about fit, look, comfort 2. They seem expensive from the outside but stock a lot of affordable (quality) options (think: great bras under $50) 3. They will take note of what you need and let you know when they have 4. I think they only do exchanges, not returns, but this hasn't been a problem for me since I make really informed purchases there read more

I have been putting off a bra fitting for the better part of my adult life and admittedly refrain from wearing a bra unless I absolutely have to. Laura at Forty Winks fit me within 2 minutes of arriving and gave me a range of bras to try on that were comfortable and fit well (HOW HAVE I BEEN WEARING THE WRONG SIZE FOR 14 YEARS?!). Highly recommended for those who have lost faith in the industry and are sick of wearing shitty VS bras. A+++ Will be back again. read more

I'm a lingerie connoisseur/ hoarder/addict and Forty Winks is heavenly. Their inventory is beautifully displayed and the salespeople are knowledgeable, helpful and tasteful. A great experience all around and at a more affordable price point than many of their high-end peers. They stock well known brands like Chantelle and Panache as well as lesser known and more edgy lines and carry a wide range of sizes including harder to find ones like 30g. Highly recommend. read more

I found this place on yelp and yelpers did not steer me wrong. Awesome staff. That's it. Thats all I can say. A shopping experience like you would see in movies where they actually help you and care! Or like I imagine the shopping experience was in old time-y mom and pop dress shops -where they take the time to know their customers. Seriously super helpful friendly and just overall amazing experience. Good Selection of sizes and options. Not awkward at all- as a shopping in a lingerie store could be. They make it fun! I am so happy with my decision to come here. Now not cheap at all... not in the least.... but well worth every penny! read more

I just stopped by yesterday for some bra help and I'm so happy with this store! They were SO great with suggestions and I ended up leaving very excited :D read more

After having my son and nursing for almost 2 years I was in desperate need of a good bra fitting and needed to purchase a full restock of diverse bras. Thankfully , when I came in I was immediately greeted and was able to communicate my situation, preferences, and tried on more than a dozens bras of different styles. I walked away with a full bag and a new place to go to whenever I need to purchase sexy bras and panties. I would definitely recommend Forty Winks. I hope they increase their inventory of matching bras and panties sets so I don't have to mix and match. However even with the mix and matching you can still come away with a great look. They also have a panties reward system. read more

Walked in, told them what I was looking for, and they handed me three recommended styles in my size immediately. It took me less than ten minutes to find what I needed for my dress! Couldn't be happier. read more

This is my absolute favorite lingerie store. The salesladies are always friendly. I could be holding one or two bras for just a minute, and one of the salesladies always offers to hang the bras in the dressing room as I continue to sift through other apparel. Speaking of bras, I love that they have a wide range of sizes to accommodate women with different body types. Plus they have a decent range of colors and styles for bras and underwear considering how small the store is. I wish they had more items like chemises, but again it's not a bad selection for a small store. read more

Forty Winks is the boutique bra shop that the Boston area has been lacking. The sales staff are wonderful and know all the stock that the shop has to offer. They are wonderful about fitting you, and making sure you have the item you came in seeking out. If is truly a pleasure to go into this boutique and not feel hassled, but rather to enjoy the experience of finding new undergarments, ranging from bras to underwear, camis, and more. I absolutely love forty winks and couldnt imagine bra shopping elsewhere having visited this boutique. read more

I had a fantastic experience here. Hilary helped me find what I was looking for quickly and easily. They had plenty of options in my size, which is on the bigger end of things. The shop is beautiful and well organized. I will definitely be back! read more

The place is super cute! I loved looking around there, but it's super expensive. Also, unlike some other reviewers have said, I found one thing in my size the entire time I was there. There was a lot of stuff on sale at the time, but not a single thing in my size there. The underwear don't feel like great material, and I've liked others better from cheaper stores. That being said, I LOVE their delicates spray and if you're looking for a special occasion, it would be worth the price. If they would've had more in my bra size I would've probably considered going back when I had something special to shop for. read more

100% positive experiences. A friend recommended this place 2 years ago when I was starting my first non-poverty job, since I thought I should have professional looking boobs to go with the role. Exceeded expectations. No longer are bras ill-fitting unmitigated painful torments! Everyone is so nice and knowledgeable and helpful and useful. I've been back in a few times for myself, and I brought my mom in earlier this year to get her properly fitted and outfitted (although mom was scandalized by the crotchless panties on display). Last night I brought in a lady friend who's only ever worn bralettes because bras are scary and expensive. She was wary setting out, but staffer Lindsay (apologies if she uses a variant spelling) was an utter delight, characteristically knowledgeable, quickly putting her at ease, sizing her up (without a measuring tape because I guess her colleague hid it earlier that day), and bringing out some great options. Lady is still getting used to bra, but acknowledges that it makes her clothes look better ^_^ read more

Always a fantastic experience here with excellent customer service! I have been coming here for years and it never falls short in fantastic product and service . I always leave feeling like I invested my money in the right way . Thank you read more

I was getting ready for a boudoir photo shoot and was in desperate need of some sexy but not trashy outfits. The girls at Forty Winks were brilliant! I gave them an idea of what I was thinking and then they placed me in a dressing room and started bringing me fabulous things. And I am NOT a fan of trying on undergarments since I don't really like to check myself out in the mirror too often. However, I felt that my assistant treated me like I was a million bucks! All professional, helpful and fabulous! To her I wasn't too fat, disproportioned, or in need of changing one bit of my body. I was beautiful and all I needed was the right bra to prove it! Needless to say, the photo shoot went great and I owe a lot of it to the help I received at Forty Winks!! read more

I went in here today when it was pretty busy, and I still feel that the person who helped me (Rachel) was very attentive, listened to what I wanted and had great suggestions, knew her business inside out, and was professional and friendly. They had a wide selection and it wasn't knock-your-eyes-out expensive ($40-$80 range for a bra - and this bra makes my boobs look AMAZING. Not to TMI you). The size I'd been wearing was way off and Rachel figured out what fit me perfectly without measuring in about three bras. I was impressed. I did read the negative reviews and I want to address them: the girl that was walked in on without a knock or a warning is completely justified in her complaint, and that really sucks, but it definitely seems to be an isolated incident - at least nothing like that happened while I was there. And the two-star that says there's no selection except in smaller sizes - I completely disagree. I wound up being a 32F, and there was TONS to choose from, plain and fancy, all different styles. So I definitely recommend this place with five thumbs up. I'll never shop for bras anywhere else again! read more

Forty Winks is the BEST! I went for the first time today and was really impressed with the service, selection, and pricepoints. I highly recommend it to anyone looking for high quality, properly fitting bras and underwear. read more

Pleasant, helpful, friendly, and comfortable environment. Excellent range of sizes for everyone! Please do yourself a favor and come here when looking for a new bra. read more

I've always been too frugal to shop at boutiques, but I'm halfway through my first pregnancy and needed some assistance with bras. The staff at 40 Winks were knowledgeable, helpful and understanding- I must have tried on 20 bras! Now I'm comfortable for the first time in weeks. Also, the shop is adorable and conveniently located, with prices that aren't too much higher than their big-box competitors. Thank you, 40 Winks! I'll definitely be back. read more